UP TO THE MINUTE

By Cass Jacoby. Grosso University’s AGOGE Summit is taking place ...
By Drexel Metals. Drexel Metals’ sophisticated metal roofing system protected ...
Read More
ABC (American Building Components) - Sidebar Ad
MCS-PhotoContest-Sidebar-Ad
Metalforming - Sidebar Ad - April 2022
NRCA - Sidebar - Roofing Day 2023
Drexel Metals - Sidebar Ad - Jan 2023
Metal-Era - Hickman - Sidebar Ad - Wood Nailer Alternative
MetalCoffeeShop
Countdown to IRE 2023!
English
English
Español
Français
« All Events

Marketing Mastery Program

January 24, 2023 @ 10:30 am - January 26, 2023 @ 4:30 pm EST

CCN - Webinars

Did you know that home improvement is one of the most competitive industries when it comes to marketing? Most contractors do not take the time to drive their marketing efforts and it is generally one of the larger line items when looking at expenses in your P&L. Even if you have engaged a marketing agency, it is critically important that you fully understand the marketing process so that you can manage that agency’s work for you. Marketing done right is a powerful engine that can help scale your revenue faster and more profitably, providing a strong return on your investment. In this course, you will become better acquainted with best practices in marketing for your company.

You will learn the importance of and how to:

  • Complete a thorough SWOT Analysis annually
  • Build out your company’s Unique Value Proposition (UVP)
  • Create a powerful One-Page Marketing Plan
  • Build your brand awareness and equity
  • Utilize Direct Response Marketing for your business
  • Create Sales Funnels
  • Engage in Organic Social Media Marketing
  • Manage Paid Digital Marketing
  • Improve your website and Search Engine Optimization (SEO)
  • Utilize marketing metrics as a management tool

Learn More Here!



Details

Jan 24, 2023 @ 10:30 am EST
Jan 26, 2023 @ 4:30 pm EST

Sheridan Metal Resources - MetalTalk - Banner Ad

UP TO THE MINUTE

By Cass Jacoby. Grosso University’s AGOGE Summit is taking place ...
By Drexel Metals. Drexel Metals’ sophisticated metal roofing system protected ...
Read More
NRCA - Sidebar - LEGALCon
Sherwin-Williams - Sidebar Ad - MetalVue Ad - August 2022
New tech Machinery - sidebar ad - July 2022
S-5! Sidebar Ad - Preventing Fastener Leaks on Exposed Metal Roofing
NRCA - Sidebar - Roofing Day 2023
McElroy Metals - Sidebar Ad - May 2022