Did you know that home improvement is one of the most competitive industries when it comes to marketing? Most contractors do not take the time to drive their marketing efforts and it is generally one of the larger line items when looking at expenses in your P&L. Even if you have engaged a marketing agency, it is critically important that you fully understand the marketing process so that you can manage that agency’s work for you. Marketing done right is a powerful engine that can help scale your revenue faster and more profitably, providing a strong return on your investment. In this course, you will become better acquainted with best practices in marketing for your company.
You will learn the importance of and how to: