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Meet The Team

Heidi J. Ellsworth has been working in roofing for a quarter of a century and loves it. Focused on sales and marketing, Heidi joined the Coffee Shop as a partner in 2015. She loves meetings because she gets to make new friends and build relationships and strategize to help not only the people and companies involved but the roofing industry overall. Her number one passion is her family, working with her husband Tim and following the amazing careers of James, Annaliese and Megan. In addition to running sales and business development for the Coffee Shop, she also consults with the Roofing Alliance. She is active in the industry as a founder of National Women in Roofing (NWIR), one of the founders of Roofing Technology Think Tank (RT3).


Tim Ellsworth has a diverse career that started with his own landscaping business in high school until he went to Central Oregon Community College where he studied forestry and met Heidi. He worked in warehousing for twenty years as a warehouse manager and then worked with construction and landscaping contractors. Tim and Heidi have worked together raising a family and working in the roofing industry for close to 30 years. Currently Tim not only supports the Coffee Shop through tradeshows and speaking engagements with Heidi but also continues to work in construction and woodcutting in Camp Sherman, Oregon.


 

Karen Edwards is passionate about the roofing industry and thrilled that she gets to report on it with the Coffee Shop. She has a long history with her dear friend Heidi Ellsworth. The two met when Heidi interviewed Karen for a job at Carlisle Syntec/HJE Marketing at the height of happy hour in a local PA bar and they have worked together ever since. Working at Carlisle and EagleView, she has led prominent industry marketing and contractor marketing programs. An avid sports and live music fan she lives in south central PA surrounded by family. She now owns her own consulting business, Casimir Group and works to help others be successful in the roofing industry.


 

 

 

James Ellsworth is the Chief of Staff for the Coffee Shop. He has worked as a Chief of Staff in the Oregon Legislature and helped pass the largest investment to Oregon Schools in generations. He also has experience working with multiple non-profits active in Oregon politics advocating for voting rights, environmental stewardship, education funding and housing. Growing up around ranchers, loggers, contractors and hearing all about the roofing industry, James has combined his love of the roofing community with his expertise in business development to advocate and develop the coffee shop staff. When he isn’t working he loves to explore new places and roads and try new local wines, and can usually be found hiking, playing a fun game, or listening to a good podcast. 


Megan Ellsworth has grown up in the roofing industry, she is a child of marketing and getting her hands dirty on site. Growing up with Heidi J. Ellsworth as one's mom, it would be hard to not fall into roofing somehow. As the podcast producer for the Coffee Shop, Megan handles all these audio and recordings. If you have ever recorded a podcast for the Coffee Shop, then you have met her. She is a full time musician and leads her own band, ELLSWORTH. She recently graduated from the University of Colorado at Denver with a double major in Music Business and Songwriting. This young woman is one to watch both in the music and roofing industries. Catch her and her infectious smile at the FRSA or IRE tradeshows this summer. 


 

Charlotte Galland is an account manager for the Coffee Shop. After working at Disney and Orange County Sheriff’s, Charlotte has fallen in love with the roofing industry. Of all the industries and people she has worked with, she finds the roofing community to be her favorite. She loves working with our partners and delivering the best customer support possible. Charlotte loves old movies (especially if they feature the signature swagger of John Wayne), visiting National parks and more than anything chasing her daughter Alice Rose around the house.


 

 

 

Amelia J. Morgan is an account manager for the Coffee Shop. She attended Western Oregon University, where she earned her BS degree in Biology. Amy was working as a Surgical Technician in the Veterinarian industry when she met Heidi and decided to make a career change. Amy is excited to be on a new trajectory and learning the ins and outs of the roofing world. When not working at the Coffee Shop, you can find her enjoying a good book, tending her garden, or roughin' the great outdoors. She also loves spending time with her life partner and two cats, Vesper and Zephyr. 


 

 

 

Lauren White joined the Coffee Shop crew in 2019 as a reporter and is now the editor of both the Coffee Shops and AskARoofer. She earned her B.B.A. in Marketing and a Master in Arts and Teaching from the University of Portland. She was substitute teaching in Central Oregon when she made her blind leap to roofing after discussing her career goals, the roofing industry and the meaning of life with Heidi, over wine of course. New to the roofing world and with a love of learning and education, Lauren has enjoyed jumping into this new arena, both gaining as well as sharing her new knowledge. When she’s not writing or Googling roofing terminology, Lauren enjoys cooking, adventuring with her puppy Kira and watching sunsets on the beach.


Ann Richardson provides the accounting function for the Coffee Shop. She is responsible for our accounts payable, receivable and financial reporting, planning and analysis. Ann moved to the Pacific Northwest from her hometown of Pittsburgh, Pennsylvania, ultimately settling in Sisters, Oregon in 1999.  Over the past 20 years, Ann has provided executive leadership to three Central Oregon nonprofits — Sisters Folk Festival, Sisters Outdoor Quilt Show and the Deschutes Land Trust. She is currently the board treasurer for Sisters Trails Alliance and has served on the board and as board president for the Sisters Area Chamber of Commerce. Ann also has her own consulting business, utilizing her experience as both a board member and executive, providing advisory services for small to medium nonprofits. Ann and her husband Clyde love to hike, bike, whitewater raft, and travel around the West in their little RV, herded everywhere by a small pack of Pembroke Welsh Corgis.


 

Laurel Witting is the genius behind our social media and is the reason we have grown our total followers to over 27,000. She prefers to stay out of the limelight, which is good, as she is our secret weapon. Her real business is as a custom jewelry maker from her studio in Portland, Oregon. It’s her constant demand of quality content that keeps us hopping. 


 

Gina Cali has a long history in the design and construction industry, and has seen it from every angle.  Starting out as an owner of construction businesses, she learned the industry hands-on, from boots on the ground to behind the scenes in union and open shop businesses.  She has also spent over a decade in the NYC market in technical design and sales executive roles for several large roofing manufacturers and in distribution.  From serving on industry committees, to creating and presenting hundreds of technical workshops for regional and global project teams, Gina is passionate about the roofing industry.  She first met the Coffee Shop at a national trade show years ago, and instantly knew this was a changemaking group she would eventually seek to collaborate with in the digital world.  A live music fan, foodie and warm weather enthusiast, she lives in the south, surrounded by palm trees and a vibrant community. She's a business owner again, in her own consulting business, Matcher CC LLC, and collaborates on projects with construction materials and design development teams, helping others to find success in the roofing and construction industry.


 

Colin Sheehan is a reporter, videographer and video editor for the Coffee Shop. He graduated with a B.A. in English with a Film Emphasis from the University of Colorado in Denver. Colin loves working remotely as a writer/reporter/video creator and has plans to move into a home on wheels with his partner Megan and their dog Moose and cat Phoebe. Colin is a storyteller, musician, and loves long hikes and camping in the Colorado mountains.


 

Natalie Alamo is an intern for the Coffee Shop. Originally being from California, Natalie has loved exploring the beautiful scenery Oregon has to offer. She is currently a student at the University of Oregon studying Business Administration with a concentration in business operations and analytics. Natalie has enjoyed learning about the roofing industry ever since joiing the Coffee Shop crew. In her free time, she loves going to Disneyland and the beach with family and friends.


 

Josh Smith is the creative designer that brings ideas to life for the Coffee Shop. He has worked in the roofing and construction industry for 20 years, bringing a strong understanding of how to successfully communicate messages visually to contractors, building owners and suppliers. Josh is passionate about both art and music, with a special appreciation of pioneers in roots and blues as well as early rock legends. 


 

Cass Jacoby works as a reporter/writer for the Coffee Shop. She attended NYU for Cinema Studies and has a degree in English from UC Denver. She recently graduated from ASU with a Master’s in Film and Media Studies. Thus, she spends all of her free time watching movies and reading every article she can find on JSTOR about what she watches. She loves working for the Coffee Shop because it allows her to buy copious amounts of plants and books, and she can throw an impromptu dance party whenever she needs to boogie.


 

Kate Edwards is the assistant website editor for the Coffee Shop. She attended West Chester University, just outside of Philadelphia, where she earned her BS degree in marketing. Kate grew up with a mom (Karen Edwards, RCS COO) who worked in the roofing industry and began attending industry trade shows while still in high school. When not working at the Coffee Shop, Kate has an interest in fashion, art and classic novels.


 

Nicole Hougland loves working for Coffee Shop! Nicole started at the Coffee Shop in 2018 helping out with a few clerical things, now, she works with all the articles that run on the homepage. Nicole is quite the adventurer, and loves to explore new places. She just recently moved to Arizona after growing up in Vegas and Southern California. When she isn’t moving states though, she loves to get outside and go exploring on foot on a hike. She loves to spend time with her husband JJ and their dog Abby getting outside and up in the trees.


 

Alice Reynolds is the R-Club coordinator for the Coffee Shop where she works mostly with contractors. Alice grew up in Minnesota but also has spent time living in Chicago and Portland, Oregon. Previously having worked in post production, executive recruiting and even being a professional baker, Alice loves working in the roofing industry with down-to-earth people. In her free time, She loves to explore with her family, dabble in woodworking, and bake yummy cakes.


 

 

 

Jessica Wise has a professional background in publishing, marketing, and construction. Before joining Coffee Shop, she owned and operated a successful custom construction company in small-town Oregon. She is now an executive assistant for the Coffee Shop and is dedicated to the long-term success of our team, partners, and colleagues. Jessica lives a life of happy chaos as a single mom to three little boys and one little girl, an executive assistant for the Coffee Shop, and a part-time student working towards a degree in nursing.  


 

 

 

Kole works for the Coffee Shop as an intern. He is about to enter his senior year at Pacific University in Forest Grove, Oregon, majoring in graphic design and minoring in computer science. Through being very creative in his youth, he developed a passion for creating digital art and teaches himself new applications to expand his capabilities. Kole also has a strong interest in football, and currently plays wide receiver for the Pacific University football team. When he isn't at school or at practice he loves spending time with his bestfriend Timon (his cat), or geeking out over Marvel movies/TV shows.


 

 

Evelyn Witterholt is a reporter/writer for the Coffee Shop. She graduated from the University of Colorado Denver with a degree in English but she also studied film during her time in college. Evelyn spends most of her time outside of work either watching movies or writing ones of her own. When you can’t find her at the theater, she’s either outside enjoying the fresh air or in the gym setting new personal weight lifting records.

Not shown here are many other valued companies and freelancers that work on developing our website, running our social media, creating artwork and administration help. It takes a village and we believe we have the best village around.


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UP TO THE MINUTE

Software review sites Capterra, Software Advice and GetApp recognize AccuLynx ...
By McElroy Metal. Popular methods of recovering metal roofs. ...
Read More
SRS - Sidebar Ad - Veteran CDL Scholarship
Drexel Metals - Sidebar Ad - May 2022
Central States - Sidebar Ad - June 2022
Sherwin-Williams - Sidebar Ad - MetalVue Ad - August 2022
NRCA - Trained Workers - Sidebar
Metalforming - Sidebar Ad - April 2022