By Gabe Freis, Content Writer at Ruby.
When it comes to owning a small business, you know that there really isn’t anything “small” at all about what you do. Running a business alone is exhausting enough, but then you’re also expected to focus on growing the company, increasing profits, finding more customers, and more.
At Ruby, we know that business is business—and no matter how small your organization might be, it’s a big undertaking that takes substantial planning and considerable expertise. Not to mention the massive time investment that comes with learning the skills needed to ensure long-term success.
We’ve seen firsthand how frustrating these challenges can be for our customers. So, we decided to put together some quick lessons based on nearly two decades of experience helping small businesses grow.
You’re already an expert at what you do. However, scaling your small business not only requires you to be a jack-of-all-trades—but a master of many as well.
For example, as exciting as it is to win new business, are you also prepared to hire and manage multiple employees as demand increases? Or, even if your current customers are happy right now, do you have the right programs in place to keep them coming back year after year?
This balancing act is definitely daunting , so we’ve broken down the five most important areas to focus on first:
Marketing: attracting new customers and building brand recognition
Customer loyalty: retaining the customers you already have and using them to generate positive word-of-mouth
Customer experience: streamlining communication and keeping customers happy even at your busiest
Business operations: managing things like payroll and HR as you grow your team
Freedom: the ability to take time off and work within your limits
Ruby’s newest resource, Small business snippets: micro-courses for macro-success, explores each of these topics in 5-minute installments—providing high-level insights without disrupting your day. Sign up for the series today and get started on growing your small business into a big one!
Original article source: Ruby
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