By Emma Peterson. 

From major industry announcements and scholarship awards to emerging market trends and wildfire preparedness, these were the RCS articles that got the most clicks this August.  

August was a month of announcements here at The Coffee Shops®! For our team, we launched a new microsite (www.RoofersCoffeeShop.ca) designed specifically for the Canadian market. Similar to our U.K. microsite (www.RoofersCoffeeShop.uk), this site will not only bring together contractors in its dedicated region but also strengthen the global roofing community.  

In addition to our big announcement, our site saw a lot of announcements and quite a few of them made our August 2026 top article list. For example, one of our R-Club members, Excel Roofing and Siding, sent out an announcement of a name change to Excel Slate and Copper. This change was designed to “better reflect the company’s long-standing expertise in slate roofing, copper craftsmanship and historic home restoration.”  

Another example was the Roofing Alliance’s announcement about the 2026-2027 Melvin Kruger Scholarship. “A total of $59,000 was awarded for new scholarships with an additional $55,000 for 12 renewal scholarships.” 

And coming in first and second on our August 2026 top 10 article list were two announcements, both from industry associations. In second place was an article about the Colorado Roofing Association’s new advisory about wildlife code requirements. As for first place, that went to the he Metal Roofing Alliance (MRA) and the Metal Construction Association (MCA)’s announcement of the results of metal roofing market study conducted by FMI Consulting. 

The top 10 August articles 

10 - Excel Roofing and Siding becomes Excel Slate and Copper

9 - Why the most successful roofing contractors plan further ahead by John Kenney. 

8 - TPO or metal retrofit? Understanding the tradeoffs by The Coffee Shops® 

7 - When the economic signals don’t agree by John Kenney. 

6 - Becoming a ROOFEREE by Emma Peterson. 

5 - The secret to managing commercial roofing projects by Emma Peterson. 

4 - The Roofing Alliance announces 2026-2027 Melvin Kruger Scholarship recipients.

3 - Heavy-duty adhesives for every jobsite by The Coffee Shops®. 

2 - New advisory helps Colorado roofers prepare for wildfire code requirements by Alex Tolle. 

1 - New market survey forecasts strong growth, significant potential for residential metal roofing in U.S. 

A new name that better reflects the company’s long standing expertise in slate roofing, copper craftsmanship and historic home restoration.

Excel Roofing & Siding is proud to announce its new name, Excel Slate & Copper, marking an exciting new chapter for the Haddonfield-based company while continuing the same commitment to quality, service and craftsmanship that homeowners have trusted for more than a decade.

The new name reflects the specialized work that has become the company’s hallmark, slate roofing, custom copper work, cedar roofing and historic home restoration. While the name is changing, customers can expect the same personalized service and the same dedication to protecting and preserving the unique homes that define our historic communities.

Founded in 2012 by Kevin Creighton, Excel Roofing & Siding earned a strong reputation for restoring and maintaining distinctive homes throughout Haddonfield and the surrounding area.

In 2024, the company entered its next chapter when Kevin O'Donnell, owner of O'DonnellRoofing Co., acquired the business. Since then, Excel has continued to serve homeowners with the same trusted team while benefiting from the added resources and nearly century-long legacy of the O'Donnell family of companies.

As the company has grown, its expertise in premium roofing materials and historic restoration has become its defining strength, making the name change a better representation of the work it has always done best.

"Our new name reflects the work our team is most passionate about and the expertise homeowners have come to know us for," said Kevin O'Donnell, owner of Excel Slate & Copper. "While our name is changing, our commitment to our customers, our community and preserving the character of historic homes remains exactly the same."

Today, Excel Slate & Copper is part of the O’Donnell Roofing family of companies, combining the resources of a fourth-generation roofing company with the specialized knowledge and local reputation that have made Excel a trusted name in historic roofing and restoration.From natural slate roofs and handcrafted copper details to cedar roofing and architectural restoration, Excel Slate & Copper specializes in projects that require experience, precision and an appreciation for the craftsmanship of historic homes.

“This isn’t about becoming a different company,“ O’Donnell added. “It’s about choosing a name that better reflects who we are and what we do best. We’re proud of the reputation Excel has built over the years, and we’re excited to continue that legacy under a name that clearly represents our specialty.”

The company will continue providing expert roofing and restoration services throughout South Jersey while remaining committed to the values that have guided it since its founding: exceptional workmanship, honest communication and lasting relationships with every customer.