Get smarter sales tools and a seamless integration.

We’re excited to announce a new partnership that brings two powerful tools together for home improvement contractors across the country. Project Map It is now an official ABC Supply Connect Partner, making it easier than ever for contractors to automatically showcase their work and win more jobs - without the hassle of manual data entry. 

This collaboration reflects a shared commitment to helping contractors grow their businesses by working smarter, not harder. By combining ABC Supply’s unmatched product distribution with Project Map It’s powerful sales enablement platform, contractors now have access to an end-to-end solution that helps close more deals with less effort.  

“We’re excited to partner with Project Map It to make it easier for contractors to connect their ABC Supply order data with Project Map It’s interactive tools,” said Kris Kieffer, director of customer enablement at ABC Supply. “This integration helps contractors build trust with homeowners and win more jobs.”

About ABC Supply: The industry’s leading distributor

Founded in 1982, ABC Supply is the largest wholesale distributor of roofing and other select exterior and interior building products in North America. With over 1,000 locations nationwide, ABC Supply has built its reputation on supporting professional contractors with best-in-class products, service and support.

Whether it's roofing materials, siding, windows, doors, gutters or tools, contractors rely on ABC Supply not just for quality materials, but for the people, logistics and technology that help keep their businesses running smoothly. ABC Supply’s digital platform, myABCsupply, streamlines ordering, delivery tracking and now - with the Project Map It integration - project showcase automation.

About Project Map It: Dynamic sales tools built for contractors

Project Map It (PMI) helps home improvement pros turn every past job into a sales opportunity. Our interactive mapping platform enables contractors to showcase their work in real time, directly on a dynamic digital map via a laptop, tablet or smartphone. Prospects can explore past projects near them, filter by service or product and read verified customer reviews — all from one easy-to-use interface. Sales reps can use PMI during sales appointments and can include it in proposals or even follow up emails to homeowners.

Whether you specialize in roofing, remodeling, landscaping, painting, siding or solar, Project Map It helps you stand out from the competition with a professional, trustworthy portfolio that sells for you. And with integrations like this one with ABC Supply, building that portfolio has never been easier.

What the ABC Supply and Project Map It partnership means for you 

This new partnership offers a seamless integration between your ABC Supply orders and your Project Map It portfolio. Once enabled in myABCsupply, the integration will automatically pull key project data - including product types and colors - into your PMI account.  

With this integration running in the background, you’ll always have the most up-to-date version of your portfolio at your fingertips without having to worry about spending time keeping your map current. 

“We’re thrilled to partner with ABC Supply to bring unparalleled sales capabilities to the industry with almost no operational overhead,” says Steve Spence, managing director of Project Map It. “This integration empowers contractors to focus on what they do best - building exceptional homes - while our sales tool takes care of the rest.”

Key benefits of the integration  

• Automatic project updates: Populate your map with every ABC Supply order
• Accurate product details: Ensure your portfolio reflects the real materials and colors used
• Faster sales cycle: Give homeowners the confidence to say “yes” faster with a professional, visual experience
• Time savings: Spend less time inputting data and more time closing deals

Reach out to your CSM rep, request a demo or sign up today to see how we’re helping contractors close more sales, more efficiently.

By Heidi J. Ellsworth.

In today’s competitive market, using technology in the sales process is no longer optional — it’s essential.

New technology can be hard to understand how it can help your company let alone implement. We have found that one of the best ways to understand all the benefits is to talk to other roofing contractors. Contractor-to-contractor referrals and recommendations are one of the best ways to move forward with new software. 

As example, Stephen Vazquez, owner of Soft Touch Roofing, has shared his thoughts on the software Project Map It (PMI). He calls it “his closer” for good reason. This innovative online tool has transformed how his sales team earns homeowner trust by offering instant transparency and credibility. 

Project Map It (PMI) is an interactive mapping and sales tool that helps contractors to showcase their work visually and locally. With just a few clicks, homeowners can see completed projects, read verified Google reviews and view high-quality job photos — all from homes in their own neighborhoods. This creates familiarity and confidence during the sales process. 

The platform displays past jobs as pins on a map, which users can filter by service type, roofing product or location. Whether a prospect wants to see residential re-roofs using asphalt shingles or commercial flat roofing jobs within a 10-mile radius, PMI delivers the data in seconds. 

In today’s competitive market, using technology in the sales process is no longer optional — it’s essential. Homeowners expect instant access to information, proof of performance and clear communication. Project Map It answers all three needs in one place. It enhances the professionalism of the sales presentation, streamlines decision-making and builds credibility from the first meeting. 

Steve Spence, the owner of Project Map It, emphasizes its role as a powerful yet accessible sales tool that helps contractors close more deals. “PMI is tailored for companies that want to stand out by letting their work speak for itself and leveraging technology to win trust,” stated Steve.

To see an example of PMI in practice, visit RoofersCoffeeShop R-Club Map. Yes, we are using the same technology to promote all of our R-Club members. And there is special pricing for PMI for all R-Club members. Find out how you can join and benefit today.

To see how Project Map It can enhance your sales process, visit their directory and schedule a 15-minute demo and experience firsthand how trust, visibility and smart tech can drive results. 

By Emma Peterson.

Learn about how Roof Hub is powering the digital job site.

The advent of the digital era has changed all parts of daily life, from how we go grocery shopping to how we buy a new car, and the roofing industry is no exception to that. While at ServiceCon 2025, Heidi J. Ellsworth had the chance to sit down with Delisa DiMercurio, the manager of digital partnerships at SRS Distribution to talk about the importance of technology in today’s roofing world.  

One of the SRS programs that Delisa works closely with is Roof Hub, which is a powerful digital platform that helps contractors scale their businesses with helpful tools like live pricing, real-time tracking and estimating assistance. Delisa shared a few more details about the platform, adding, “What Roof Hub really does is equip our contractors to have real-time access to the materials that we have at the branch, the pricing, everything, so that their scope of work is accurate. And then also at the end of the day with one click of the button, they could send that order to the branch, eliminating some human error, allocating that material instantly, and just getting what they need out the door quicker.”

Roof Hub can deliver all those tools and more because of the integrations and partnerships they have made with leading digital programs in the industry. Examples of these integrations include:

• JobNimbus: By partnering with JobNimbus, Roof Hub is able to level up contractor’s material management processes.
• Acculynx: With Acculynx, Roof Hub users can create estimates and orders with ease and automation.
• Eagleview: Roof Hub connects contractors to Eagleview measurement reports!
• Project Map It: Take your sales and marketing to the next level with an interactive map through the Roof Hub/Project Map It partnership!

This is all part of a larger initiative at SRS to help their contractors have the right tools for the job, both in the field and the office. Delisa explained, “We want to help equip our contractors with great tools to create more efficiency, and digital is a big piece in that.”

Watch the full interview to learn more about the digital tools that Roof Hub and SRS Distribution are connecting contractors to!

By Emma Peterson.

Featuring integrations with a variety of industry-leading programs and tools, Roof Hub helps simplify your ordering process.

The roofing industry is a fast-paced space with a heavy day-to-day workload for many business owners. This can make it difficult to balance the tasks of both growing your business and maintaining your active projects. But SRS Distribution’s Roof Hub aims to help resolve some of these growing pains with a variety of features that streamline the roofing project management. A few examples of Roof Hub’s features include real-time delivery tracking, automated supplier rebates, interactive maps, digital measuring and more.  

All of this allows you to run your business more efficiently and close more deals without exhausting all of your time and energy. How is Roof Hub able to do this? One key factor is their integrations with some of the best tools in the roofing industry. Eliminate the need to hop from application to application, platform to platform by subscribing to the most powerful software that gives you simplified access to it all. Here are some of the incredible integrations you get access to through the Roof Hub platform.  

CRM integrations

JobNimbus: Manage your materials better than ever with the Roof Hub – JobNimbus integration. Contractors can use their Roof Hub account to access features like live pricing and products from their local SRS branch. This makes it easier to build proposals and place material orders.  

Acculynx: With direct ordering and invoice management, the Acculynx integration allows Roof Hub users to set up automated orders and deliveries with ease. You can keep your estimates updated with live pricing and can place orders with your delivery branch and territory manager in one simple email.  

Leap: Combining the power of Roof Hub’s live pricing and direct ordering with Leap’s cloud-based business platform is a match made in heaven. It creates a flexible, easy-to-use and efficient way for contractors to meet their goals, whether they are business, strategic or personal.  

GiddyUp: This integration helps with everything from canvassing to closing. Roof Hub participants get access to GiddyUp’s live pricing, order templates, item recommendations, delivery tracking and more, making your team faster and more efficient.  

Measurement integrations

EagleView: If you’re looking for measurement technology in the industry, you’ve probably heard of EagleView. Now, Roof Hub users can order EagleView reports with ease. Not only can you view and download these reports for reference, but they can also be inputted directly into an order form to automatically generate order quantities.  

QuickMeasure: This service from GAF determines roof measurements with speed and accuracy. Using high-resolution imagery, you can get reports on single-family homes in under an hour and reports on multi-family/commercial spaces within 24-hours.

Hover: Through a partnership with Hover, Roof Hub users can easily get a 3D model of their project. This helps with the ordering process as measurements and material quantities can easily be estimated using this model!  

Other integrations

Project Map It: This platform is an innovative sales and marketing tool that builds an interactive, digital map of your past projects. You can customize the map with things like photos, reviews and products used, making it a perfect way to showcase your workmanship and skill to potential clients.

Canopy Weather: Weather events like hailstorms often lead to an uptick of work for contractors. Keep an eye on the storms that are happening with Roof Hub’s integration with Canopy Weather. This allows you to know where you might be needed and reach out to homeowners in that area to help.

Billtrust: With the Roof Hub integration with Billtrust, managing your invoices and financials is easier than ever. Billtrust lets users schedule payments and easily export the data into a CSV file.

Take your business to the next level with Roof Hub and the many integrations available through the platform!

By Jesse Sanchez. 

Join the roofing community for a day on the green, supporting the mission to battle addiction in the industry. 

Project Map It will host the "Swing Fore Recovery" charity golf tournament on November 11, 2024, at Eagles Nest Country Club in northern Baltimore, Maryland. The event, featuring sponsors like RoofersCoffeeShop® and Wagner Roofing, aims to raise funds for Roofers in Recovery, a non-profit dedicated to supporting those in the roofing and construction industries struggling with drug and alcohol addiction. 

The tournament is more than just a day of golf; it offers a unique opportunity for businesses and contractors to show solidarity for a cause close to home. According to Project Map It, construction workers, particularly roofers, experience substance abuse rates nearly twice as high as those in other industries, with construction professionals accounting for about 25% of opioid-related overdose deaths. 

Roofers in Recovery is committed to offering life-changing support, empowering individuals to rebuild and improve their lives. They recently expanded their services by opening a dedicated clinic, increasing their capacity to serve the industry in the fight against addiction. 

Registration begins at 7:30 a.m., with an optional recovery meeting at 8 a.m., followed by a 9:30 a.m. shotgun start. Sponsors have a variety of opportunities to contribute, from sponsoring individual holes to providing tournament swag or contributing to the post-event dinner. RoofersCoffeeShop is sponsoring a foursome and we can’t wait to see you there! 

For those unable to attend, Project Map It encourages tax-deductible donations to Roofers in Recovery to support their ongoing efforts. The event promises not only to foster camaraderie within the roofing community but also to bring awareness to a critical issue affecting many workers. 

Register now and find other ways you can sponsor this tee-riffic event! 

By Project Map It. 

Discover how to optimize your Google My Business profile for maximum SEO impact, attracting more customers and improving online visibility. 

Visibility and Search Engine Optimization (SEO) are essential when establishing an online presence and creating a successful business. To accomplish these goals, look no further than Google My Business (GMB). Here our team at Project Map It outlines 11 important tips when using GMB to establish a powerful online presence.  

1 — Complete and accurate information: Ensure that all fields of your GMB profile are filled out accurately. This includes your business name, address, phone number, website, category and a brief description. Providing consistent information across all platforms helps improve your SEO ranking. 

2 — Use high-quality images: Upload high-resolution images that showcase your business, products and services. Visual content can attract potential customers and enhance engagement and is a crucial piece of the puzzle for home improvement businesses. Bonus points for using relevant keywords when naming your image files to further aid SEO. 

3 — Select the right categories: Choose the most accurate categories that describe your business. This helps Google understand what you offer and display your profile to the right audience. 

4 — Encourage customer reviews: Positive reviews not only build trust but also impact your SEO positively. Encourage satisfied customers to leave reviews on your GMB profile. Responding to reviews, both positive and negative, shows your engagement and commitment to customer satisfaction. 

5 — Regular updates: Keep your GMB profile up –to date with any changes in your business operations, such as hours of operation, special promotions or new products/services. This signals to both users and search engines that your information is current. 

6 — Utilize posts: GMB allows you to create posts to showcase events, offers, products or news. These posts are a great way to engage with your audience and improve your SEO by providing fresh, relevant content. 

7 — Use keywords naturally: Incorporate relevant keywords into your business description, posts and updates. However, avoid keyword stuffing (using the same or similar keywords over and over), as it can have a negative impact on your SEO. 

8 — Geo-iagged Images: If applicable, use images that are geotagged with your business location. This provides an additional layer of relevance to your profile. 

9 — Monitor insights: Regularly review the insights provided by GMB. This data offers valuable insights into how users are finding and interacting with your profile. Adjust your strategy accordingly. 

10 — Consistency across platforms: Ensure that the information on your GMB profile matches the details on your website and other online listings. Consistency builds credibility and helps with local SEO. 

11 — Mobile optimization: Given the prevalence of mobile searches, ensure that your GMB profile is optimized for mobile devices. A seamless mobile experience can improve user engagement and SEO. 

At the end of the day, optimizing your Google My Business profile is a crucial step in enhancing your online presence, improving your SEO authority and attracting new prospects. By following these best practices, you'll not only attract more potential customers but also provide a better experience for those seeking your products and services. 

Original article source: Project Map It 

By Evelyn Witterholt. 

Here’s what has been trending on the MetalCoffeeShop™ (MCS) newsroom this past month. 

Safety is once again a trending topic this past month on MCS. Metal roofing businesses know that safety is a top priority, and many have created safety committees as a way of taking action. Our readers really care about running safety meetings effectively, as one of our most-read articles from last month was all about how to organize safety meetings that create a hazard-free workplace. This article came to us from John Kenney, CEO of Cotney Consulting Group, who frequently writes about the topic of safety. 

The second most-popular article came to us from New Tech Machinery (NTM), who recently announced a new board and batten profile for their SSQ II™ MultiPro Roof Panel Machine. This new profile is the 16th available metal panel profile option on the machine and adds a nice rustic look to homes and buildings. 

Our most-read article from last month was all about the recent updates the National Labor Relations Board (NLRB) made regarding subcontractors. This article was written by Trent Cotney, partner at Adams and Reese, who discusses what the NLRB’s new rules are about classifying subcontractors as employees and how roofing businesses can navigate this situation.  

Here are the top five most-read articles from June: 

5 - SOPREMA and TRP Join Forces to Lead MRO Coatings Market 

4 - How to Run Effective Safety Committee Meetings – Part One 

3 - The Importance of Drone Photography and Use of Before and After Photos to Help Build Trust of Homeowner 

2 - NTM Announces New Board and Batten Profile for its SSQ II Portable Panel Machine 

1 - Subcontractors No More? NLRB Reverts to Stricter Employee Classification Rules

By Stephen Spence. 

Using drone technology to take before and after photos of a project can be beneficial in garnering trust with customers and in building a professional portfolio of past work examples.

Before and after photos are a powerful tool that roofing companies can use to showcase their work and differentiate themselves from the competition. These photos provide homeowners with a visual representation of the transformation that their roof has undergone, which can be particularly impactful in roofing jobs where the changes are significant. 

By providing before and after photos of their work, roofing companies can demonstrate the quality of their craftsmanship and attention to detail. Seeing the dramatic transformation of their roof can also help homeowners appreciate the great work that the roofing company has done, which can increase their satisfaction with the project. 

In addition to providing homeowners with a clear visual representation of the work that has been done, before and after photos can also be used as a powerful marketing tool. Roofing companies can use these photos to showcase their expertise and professionalism to potential clients. By providing high-quality before and after photos on their website, social media and other marketing materials, roofing companies can differentiate themselves from the competition and attract more business. 

Another advantage of before and after photos is that they can help to build trust with potential clients. By providing a visual representation of the work that has been done, homeowners can see the quality of the roofing company's work and feel more confident in their abilities. This can be particularly important for homeowners who may be hesitant to invest in a roofing project, as seeing the results of other successful projects can help to alleviate their concerns. 

In conclusion, before and after photos are a powerful tool that roofing companies can use to showcase their work and differentiate themselves from the competition. By providing homeowners with a clear visual representation of the transformation that their roof has undergone, roofing companies can increase satisfaction, attract more business and build trust with potential clients. 

Project Map It recently announced the hiring of Perla Arias as their new bilingual salesperson and representative.

Being a software company in the home improvement space, the number one priority for Project Map It (PMI) is to provide great customer service to our clients. With great customer service comes great responsibility and we take that responsibility seriously. In order to support our Hispanic and Latino business owners, one of the first hires PMI made was a bilingual representative and boy did we luck out.  

This past April, PMI set out to hire a person fluent in both Spanish and English, that would be able to support us by translating documents and videos, help in sales and help during the onboarding process. Out of hundreds of applications and 10s of interviews, PMI found the perfect employee in Perla Arias!

Perla was born in Mexico, where Spanish was her first language, however, many say that she has a southern accent. The accent could be because at the age of six, Perla and her family moved to Tennessee, where she has lived until just recently. Perla graduated from Trevecca Nazarene University with a Business major and a minor in Biology. Upon graduation, Perla moved to Pennsylvania with her husband Pat. Perla has always had a passion to help others and has been translating for people ever since she was eight years old. Her favorite food is sushi and she brags about eating three avocados a day. Her favorite thing to do is going to the beach, but she hates sunny days…go figure!

Since joining the PMI team, Perla has helped translate all of our marketing materials, along with translating all of our support videos. She has become our top sales person in the company and her bubbly personality and great attitude towards learning more about the home improvement industries, has made her a rock star at Project Map It. We absolutely hit the jackpot in hiring Perla and cannot be more appreciative of what she brings to the table.  

If you are a Hispanic or Latino contractor looking to learn more about how Project Map It can help your business grow, you can reach out to Perla directly at parias@projectmapit.com.   

By Ryan Meyer, Project Map It.  

What do companies that sell more do differently? Learn what contractors are doing to stand out from the competition.  

Contractors know that roofing is a busy job. There is only so much time in the day to split between getting every task done and actually running the business. Usually that looks like a company that prioritizes customers and current jobs but means things like sales and marketing don’t get as much attention. Most contractors know that it is important to invest time into aspects of the business that will help it grow, but they are just too busy.  

Project Map It has met thousands of contractors, and noticed patterns among those who stand out. Read on to learn six things these pros do consistently, and how they can fit into your business. 

1 - Show, don’t tell 

Consumers are diligent when researching who to hire for a job, and will spend hours at a time vetting potential contractors online. One of the biggest things they’re looking for when doing their research is photos of your work. 

In fact, online content with quality photos gets 94% more views, and 60% of consumers are more likely to choose companies who provide images. As the old saying goes, “A picture is worth a thousand words.” 

The easiest way to not drop the ball is to make taking and posting photos part of your process. The contractors with the best online portfolios take quality photos of every job (both “before” and “after” pictures), and put them someplace future customers can easily find them. 

2 - Future customers want to hear from past customers 

Nearly all customers do their research before making a purchase, and 85% of consumers say that they trust online reviews as much as personal recommendations from people they know. These days, not having reviews available online often disqualifies a business from consideration. 

There are many platforms on the market that all contractors are familiar with – Google, Facebook, Angie’s List and Yelp, to name a few. These companies get consumer eyeballs by the millions, and play a large role in who gets a particular project. Many contractors go as far as to offer incentives – Amazon gift cards, for example – to customers who complete an online review on their behalf. 

While these types of strategies help, our research and experience have shown that the surest way to collect a customer review is to simply ask in person. We recommend politely asking while doing the final walkthrough at the end of a project when the customer has just been wowed by your work. 

Project Map It customers – who can simply hand customers a tablet or phone to collect a quick review – have noticed a significant uptick in results using the in-person method rather than relying only on email follow up. 

3 - Roll the camera 

Consumers are spending an ever-increasing amount of time with video content, preferring it by a wide margin over text, and that shift has changed the way companies need to interact with prospective customers.  

Video also puts a friendly face on your company and helps make you personable and relatable. It also gives you an opportunity to speak “directly” to people in your own voice and words.  

Search engines like Google are also putting more emphasis on serving up videos in search results, so contractors who are using it well are getting seen more and leaving bigger impressions on online audiences. 

4 - Be yourself 

Be authentic, whether it’s your advertisements, email campaigns or the language you use on your website. Know what your strengths are and what value you offer, and communicate those things clearly using a voice that feels true to you and your company. 

In this day and age, where companies compete with each other for ever shorter consumer attention spans, the businesses that stand out because they feel genuine and “real” to the customer are usually the ones who resonate the best and win more business. 

5 - Be patient, but persistent 

Data shows that converting a prospect into a lead and then into a customer takes between six and nine touch points, so don’t be discouraged if you don’t receive a response to your first call or email. 

In general, keeping in touch with potential customers tends to pay off in the long run, as long as you don’t overdo it. Some best practices we’ve learned from pros we respect include: 

• Follow up with customers by phone and email within 24 hours after you’ve delivered a quote.  

• Ask clarifying questions if you don’t hear back – “Has your timeline shifted?” or “Are there parts of the project you’re unsure about?” 

• If you have a slow season, or when you have more capacity than usual in your pipeline, text or email “stale” quotes – you never know when they’ll be ready to get started. 

• Vary your method of communication – some customers prefer an email they can get to on their own time; some prefer the quick, on-the-go nature of a text message; and still others like the personal touch a phone call offers. Note the customer’s preference in your CRM. 

6 - Make room 

It may sound obvious on its face, but you won’t be successful with any of your sales and marketing efforts if you don’t commit time and resources to them. Too often, these efforts aren’t part of contractors’ regular habits, and so the results are often inconsistent and scattershot. 

It is worth the up-front time investment to create systems for your marketing process, whether it’s setting up automated prospect emails, creating a quality website or integrating a CRM into your workflow. Even if it’s something as simple as setting a time each week to focus a couple hours on whatever marketing activities are most important to you that week, it’ll make a huge difference on sales outcomes. 

Knowing that home improvement pros time is limited, we’ve included the most impactful marketing tools for contractors into Project Map It. 

Learn more about Project Map It in their directory or visit projectmapit.com. 

Original article source: Project Map It