By Emma Peterson. 

Get ready to rock out with SRS at IRE 2026! 

Guided by the philosophy that “growth comes not just from investing in our business, but also in our people and the communities we serve,” SRS Distribution established the Raise the Roof Foundation in 2012. This foundation’s mission can be summed up simply with the phrase “and give back.”  

With that mission in mind, they have done lifechanging work in support of people around the country, with particular focus in three areas:  

1. Supporting children and families: SRS works with a variety of organizations to support the wellbeing and future of children in our communities. For example, they partner with CASA (Court Appointed Special Advocates) of Collin County to advocate for children in foster care and The Samaritan Inn, a comprehensive program that supports families experiencing houselessness. 
2. Serving our veterans: Similarly, SRS partners with organizations that connect our country’s heroes with resources and support. Some of these include the George W. Bush Institute, Luke's Wings, One Tribe Foundation and Project Evergreen - GreenCare for Troops. 
3. Rebuilding and restoring communities: As for their third area of focus, providing disaster relief, they work primarily with three organizations, Minuteman Disaster Response, Disaster Assistance Relief and Volunteer and Habitat for Humanity Disaster Relief. 

And all of this work is made possible through their charity fundraisers and events, such as their annual concert at the International Roof Expo (IRE)! This year’s charity concert will feature Parker McCollum headlining with special guests Chris Janson and Priscilla Block.  

Parker is a singer/songwriter from Texas. His authentic sound has garnered him media attention with two ACM wins and CMA nominations three years in a row. As for Chris, he is an accomplished songwriter, singer and producer who has won an ACM award, the title of iHeart Radio Country Song of the Year and numerous nominations from CMA. And Priscilla’s raw, unapologetic and unfiltered sound has gathered a devoted fanbase and brought her songs into the top 20 for the Billboard country charts.  

This concert, happening on January 21, 2026, with doors opening at 6:00 p.m., is a great opportunity to have some fun with your peers at the biggest roofing show of the year and support a positive, lasting impact.  

If you want a sneak peek of the unforgettable performances to come, stop by the SRS booth at IRE (Booth #3201) to listen to their exclusive playlist! 

Make sure you register for IRE if you haven’t already!

By Emma Peterson. 

Learn how this industry organization takes connecting and serving the community to another level.  

Recently, The Coffee Shops™ had the chance to host Mikell Bollinger, vice president of community engagement at SRS Distribution and the executive director of their charitable arm, SRS Raise the Roof Foundation, to discuss his involvement with Raise the Roof. The foundation is a charitable organization that, while affiliated with SRS Distribution, is a separate legal entity.  

Raise the Roof was founded by Dan Tinker (the CEO and president of SRS Distribution), John Davis (a retired chief legal officer at SRS), Gary Swan (the retired chief financial officer) and Ron Ross (now retired founder of SRS) after the four of them saw a common goal they wanted to achieve, but through a formal channel.  Mikell shared, “When SRS was first established as a company, it was already involved in community support and charity. And so, in 2012, when the four of them decided to get together and create Raise the Roof, it really just formalized how we handled our charitable giving and activities.” 

Overall, SRS Raise the Roof’s mission statement establishes three main areas of focus: 

1 - Military support 

Veterans and their families are a topic that is close to the heart for many employees of SRS Distribution. Mikell’s own father served in both the Navy and the Army, similarly to Raise the Roof founders, Dan and Ron, whose fathers served. Mikell shared, “It’s a topic that’s really important to us, throughout SRS, we have a lot of employees who are either active guard or reserve members and or were members of the military and now have veteran status that we've recruited as key employees throughout the company. So that's a very important mission area for us.” 

2 - Disaster relief 

As a company that distributes roofing and building materials, SRS is deeply familiar with the damage that can be caused by natural disasters. In response, they have made disaster relief one of the pillars of their Raise the Roof mission. Mikell emphasized, “We just want to give back to the communities that are impacted by catastrophic natural disasters.” 

3 – Staying local 

And their third pillar is really focused on connecting with communities local to SRS branches. This tends to focus on helping children and families in crisis. As Mikell put it, “We address issues like food insecurity, homelessness, trauma and abuse for children and families. We also work with service dogs to help individuals with disabilities, both children and adults, and through our Heritage space we connect people in need with things like lawn care and swimming lessons.” 

Learn more about the SRS Raise the Roof Foundation in their Coffee Shops directory or at www.srsraisetherooffoundation.org. 

By Jenny Yu.  

This two-day golf tournament raised nearly $2 million for charitable causes! 

On September 15 and 16, 2025, SRS Distribution’s charitable organization, SRS Raise the Roof Foundation, held its 12th annual Fall Charity Golf Classic at Pinehurst Resort in North Carolina. The funds raised from this event support the foundation’s three pillars: veteran support, disaster relief and local community needs. With around 350 golfers, guests and SRS event staff in attendance, this year’s golf tournament raised over $1.88 million. 

“The event is a wonderful opportunity to have our suppliers, customers and leaders from all three of our SRS divisions and some of our key departments all come together,” Mikell Bollinger, vice president of community engagement for SRS Distribution and executive director of SRS Raise the Roof Foundation, explained. “They can socialize, network, relax and play golf — all for a common cause and shared commitment to raise money, have fun and give back to support our mission areas and partner in service to the communities where we all live and work. It's really a magical, special time.” 

Part of what made this year’s event so magical was the presence of a few special guests. In attendance were US Olympian gold medalists Michael Phelps and Rowdy Gaines. At the kickoff reception, an evening of networking and entertainment, Michael offered to auction a particularly rare item.  

“Michael was gracious enough to let us auction him off to play with a sponsored twosome on Tuesday in the tournament,” Mikell said. “That was a real highlight and unexpected surprise for everybody. We raised $50,000 to auction him off to play with a couple of our sponsor partners. That was fantastic.” 

On a more serious note, another reason why this tournament was so special was the inclusion of a memorial honoring a key member of the SRS leadership team, Chad Gibson, who passed away unexpectedly in late August of this year. Chad served as senior director of strategic partnerships for SRS’s building products division. 

“Chad had been with us for quite a long time. He was a wonderful guy. Everybody loved him — all of us at SRS and the strategic partners he worked with on the supplier side,” Mikell shared. “On Monday at the reception, we had a special tribute to him. We had an empty golf cart with a memorial image. So many there knew and loved Chad so much.” 

With so many important people and causes to honor and celebrate, it’s clear that the SRS Raise the Roof Foundation’s 12th annual Fall Charity Golf Classic was not only a roaring success; it was a testament to the power of their community, generosity and a purpose-driven mission. 

By Emma Peterson. 

Learn how the SRS Raise the Roof Foundation is working with 9/11 Day to transform September 11 into the nation’s largest day of service. 

Recently, Heidi J. Ellsworth sat down with Mikell Bollinger, VP of community engagement for SRS Raise the Roof Foundation, for a Roofing Road Trips® episode all about giving back to our communities. In particular, the duo discussed the SRS partnership with the nonprofit 9/11 Day that is working to honor the lives lost on 9/11 by creating a day of service. The partnership between the SRS Raise the Roof Foundation and 9/11 Day goes back to July 2023. Mikell explained, “A couple of years ago, Eric Payne, who happens to be the brother of the co-founder of 9/11 Day nonprofit David Payne and was their VP of partnerships at the time, reached out to Dan Tinker, the SRS CEO and president.”  

Eric shared the story of the 9/11 Day nonprofit, which was founded by David and Jay Winnick with the goal of honoring the lives lost on 9/11 (which includes Jay’s younger brother Glenn, a volunteer firefighter) by organizing a day of service on September 11 each year. As Mikell puts it, “Really, the mission is to do something good, to turn something tragic into something beautiful, into a day of service, and bring back that feeling of unity and commitment, putting aside differences and everybody working together for the greater good.” 

So, when Dan and the SRS team got the call from Eric about participating in one of their 9/11 Days of service, it was an immediate yes. Mikell elaborated, “We took a look at it from a board standpoint after we learned more about the organization, and just decided this was an incredible opportunity for us, not just in the Dallas-Fort Worth area to serve, but throughout the country. And so we made a commitment to try to have volunteers in every one of those cities in 2023, and that's how we got started with them.” 

Now, two years later, 9/11 Day is the biggest day of service in America with more than 30 million people participating. Mikell shared a bit about the experience volunteering at one of these events, saying, “Regardless of where your venue is, this year in the Dallas-Fort Worth area it’ll be the Globe Life Field, you check in and then there’s a commemoration for the anniversary of 9/11. So, usually there’s a short video about September 11, a moment of silence and sometimes there’s a speaker, someone in the local community that has a personal link to the day. And then you get to work.” That work is often packing up meals that will be sent around the community to those in need. Mikell described, “Everyone starts out at workstations and then table captains bring the ingredients to you and you start off '’feeding the funnel,’ as they call it. So, you take the base product, put it into a bag that then gets passed to your next station member that adds more ingredients, it goes on down the line... And as you’re packing, there’s music and pauses when you hit certain milestones of meals packed, it’s a lot of fun and it’s really just powerful to see everybody working together for a common goal of alleviating hunger in their community.” 

Listen to the full episode to learn more about the SRS Raise the Roof Foundation and the 9/11 day of service.

When disaster strikes, every act of kindness counts. The recent catastrophic flooding in Kerr County and other parts of Central Texas has left devastating destruction in its wake, with homes lost and lives forever changed. SRS Raise the Roof Foundation and Heritage Cares believe in the power of collective action and invite you to be part of the healing process. We are DOUBLING your impact by MATCHING every donation up to $100,000.

Donate today!

By Heidi J. Ellsworth.

SRS Raise the Roof Foundation raising and matching donations for California wildfire relief.

As the new year begins, Southern California faces a devastating crisis. Wildfires have ravaged the Los Angeles area, destroying thousands of homes and entire neighborhoods. The toll on residents and first responders has been overwhelming, leaving countless families displaced and communities in dire need of support.

In response, SRS Raise the Roof Foundation and Heritage Cares have launched the One Family, One Fight for Wildfire Relief campaign. This initiative aims to provide critical resources for disaster relief and recovery to those affected by the wildfires. Between now and March 1, 2025, every donation made will be matched, doubling its impact to support individuals, families and first responders in the region.

"We are heartbroken by the devastation caused by the California wildfires," said representatives from SRS. "Our Raise the Roof Foundation is committed to standing with these communities to help them rebuild and recover."

Donations raised through the campaign will go directly to trusted nonprofit partners in Southern California, ensuring that aid reaches those who need it most. From providing immediate relief supplies to long-term recovery efforts, your contribution can make a tangible difference in restoring hope and rebuilding lives.

At The Coffee Shops, we are committed to spreading the word about this cause and any others that come from the roofing, metal and coating industries. Visit our forum today for a free classified promo code to help contractors looking for help, materials or support.

Join the fight today by donating and spreading the word about the campaign. Together, we can provide relief, support and a path toward recovery for those impacted by this catastrophic disaster.

Let’s come together as one family to rebuild homes, lives and communities. Your generosity can bring light to these darkest times. Make your impact today by donating and helping spread the word. Together, we can help rebuild lives and provide hope.

Donate today.

The devastation left behind by these hurricanes across the southeastern states is immense and our hearts are with everyone affected. Our SRS & Heritage branches, along with our DARV teams, are actively coordinating relief efforts to support impacted communities. Donations drives for non-perishable food items, bottled water, diapers, baby wipes, batteries, flashlights, toilet tissue and paper towels are underway at several branches in the Northeast and Southeast, as well as the Field Support Center in McKinney, Texas.

Team members have also gone to affected areas to help with debris removal and clean-up efforts. Online cash donations can be made at the SRS Raise the Roof Foundation and Heritage Cares website. Please note in the comment box that your gift is for Hurricane Helene and Milton relief. Donations will be matched by the Raise the Roof Disaster Assistance Fund. For more information, contact raisetherooffoundation@srsdistribution.com. We sincerely thank you in advance for your support and generosity as we help those in need.

Donate today!