By Dani Sheehan. 

One contractor’s voice is about to help shape the future of roofing on Capitol Hill. 

Every day, roofing professionals show up to protect what matters most: homes, businesses and communities across the country. Once a year, a select group takes this commitment one step further, bringing their voice directly to Washington, D.C. to advocate for the future of our industry. This year, thanks to a partnership between The Coffee Shops™ and Elevate™, one dedicated professional earned the opportunity to attend. We’re proud to celebrate our 2026 Roofing Day in D.C. winner, Dean Ritchie. 

Dean will be heading to Washington D.C., this April 14-15 with members of The Coffee Shops to participate in Roofing Day to join fellow contractors and industry leaders from across the country. There, he’ll help represent voices of roofing professionals on key issues like workforce development and affordable housing, conversations that directly impact the future of the trade. 

Dean, the president of operations at FPS Roofing, brings more than 30 years of hands-on experience to the industry, with a background that spans installation, repair, inspection and estimating. Over the course of his career, he has developed a deep, well-rounded understanding of roofing systems from both the field and operational perspectives, making him a trusted leader and resource for his team and customers alike. His longevity in the industry reflects not only technical expertise, but a continued commitment to quality workmanship and delivering dependable results. 

Creating opportunity through advocacy 

The Roofing Day in D.C. contest was designed to make sure voices like Dean’s are part of the conversation. Open to roofing professionals across the country, from business owners to crew members in the field, the initiative invited participants to share why they wanted to attend. As this year’s winner, Dean’s trip is fully covered, including airfare, hotel accommodations, meals, a special dinner with Elevate and The Coffee Shops and an exclusive tour experience. 

Advocacy isn’t just for executives or association leaders. It’s strongest when it reflects the full spectrum of the workforce, especially those with decades of hands-on experience and a deep understanding of what it takes to keep projects moving and customers protected. 

As Dean prepares to advocate with his peers on Capitol Hill, he represents the crews on rooftops, the small business owners navigating challenges and the next generation of professionals entering the trade. As he shared, “I am honored to be chosen for Roofing Day in Washington D.C. to represent the roofing industries.” 

We are grateful we can play a part in helping send Dean to Washington, D.C., and even more excited to see the impact of his voice in action. Congratulations, Dean! 

By Emma Peterson. 

Learn why CDS branches are contractors’ go-to resource for low-slope roofing success.  

Starting a new commercial roofing project? Get all the tips and tools that you could need by visiting the location of one of SRS Distribution’s Commercial Distribution Specialist (CDS) teams! These teams have been awarded special designation for having a wealth of in-depth knowledge about all things to do with low-slope products and systems. When you visit a CDS designated location, you have the opportunity to access resources that will help your next project run smoothly and efficiently. These resources include:  

• Expertise: From choosing the right material for your project to setting up a timeline for success, the teams at CDS branches understand all parts of the low-slope roofing process. Don’t miss out on the invaluable resource they represent.   
• Products: CDS locations are stocked with a wide range of commercial products from manufacturers like Carlisle, Johns Manville, GAF, Elevate and Versico. Whether you are looking for polyiso insulation, bonding adhesives, fasteners or something else related to low-slope roofing, you can find it in a CDS showroom. 
• Logistics: And help from a CDS team is not limited to just their branch location! CDS employs a fleet of crane trucks and knuckle booms that make getting your materials simpler than ever. With options for both ground drops and roof top deliveries, this is a powerful resource for keeping your commercial projects on schedule.  

Overall, visiting a CDS location is a sure-fire way to elevate your next roofing project. And with 45 locations across 22 states, there is likely a team near you! 

Learn more about working with Commercial Distribution Specialists!

Are you a small roofing business owner? Are you someone working in the field every day protecting homes and businesses across the U.S.? We want to hear from you! We have partnered with Elevate to bring you the chance to win an unforgettable experience advocating for the roofing industry at Roofing Day in Washington D.C., April 14-15, 2026.  Advocacy issues this year include workforce challenges and affordable housing. Tell us why you think you should be chosen to go, and we will cover your airfare and hotel, plus provide a food gift card. Enjoy dinner with the Elevate and Coffee Shops teams while you are there too!

One winner will be selected on March 13, 2026. Open to eligible roofing contractors only.

Enter to win today!

By International Roofing Expo (IRE).

Congratulations to all of the 2026 IPSA winners – Their innovations are set to transform and shape the future of our industry!

The votes are in, and the future of roofing has been decided! Meet the winners of the 2026 International Roofing Expo® Innovative Product Showcase and Awards Program (IPSA) – the game-changing innovations that are officially taking our industry to new heights.

After an incredible response from roofing professionals who cast their votes both online and on the show floor in Las Vegas, these groundbreaking solutions have risen to the top, proving they're not just products – they're the tools that will reshape how we work and drive our businesses forward. From cutting-edge materials to revolutionary tools and services, these winners represent the very best of what's possible when our industry comes together to celebrate innovation.

The People’s Choice

People’s Choice is determined by the industry, roofing professionals casted their votes both online and onsite at IRE 2026, early January through February 5th. Here are this year's winners: 

• Business, technology software and services: VILPE Sense Leak Detectors by VILPE Oy
• Coatings, caulks and sealants: FiberSeal Base by Fluid Applied Roofing
• Gutters and roof drains: Sasquatch Structural Gutter Protection System by E-Z Gutter Guard
• Roofing products: Elevate Max PVC Single-Ply Roofing Membrane by Elevate
• Safety and fall protection: LifeGrab Upper and Lower Ladder Stabilizers by On Top Safety
• Siding and insulation: ThermaThin™ 7 by Carlisle Syntec Systems
• Solar panels and products: KAST Connect by KAST
• Tools, equipment and machinery: Burro Volt by Donkey Forklifts
• Water proofing, flashing, vapor barriers, underlayments and insulation: AeroNet by Benjamin Obdyke

The Experts’ Choice

The Experts’ Choice award winners were selected by industry experts. The winners stood out from the competition in their ability to boost performance, drive sales, enhance customer satisfaction, improve worker safety or establish a new industry standard in the field. 

• Seal Bond® FlexCurb™ Universal Curb Kit by Seal Bond
• Duro-Last PVC to TPO Tie-In by Duro-Last
• LifeGrab 360° Roof Bracket and LifeGrab Elevated Roof Bracket by On Top Safety
• ThermaThin™ 7 by Carlisle Syntec Systems
• SOPREMA MINI-MACADEN® by SOPREMA
• AeroNet by Benjamin Obdyke

Learn more about these incredible products!

MAX PVC features an exceptionally strong knitted scrim that provides industry-leading resistance to punctures, tearing and breaking.

Elevate™, a premier brand of commercial roofing systems and part of the Amrize family of brands, has been named the 2026 Innovative Product Showcase & Awards (IPSA) People’s Choice Winner in the Roofing Products category for MAX PVC at the International Roofing Expo (IRE) in Las Vegas.

The IPSA program recognizes innovative solutions across the roofing and exteriors industry. Winners are selected through votes cast by industry professionals attending IRE, making the People’s Choice distinction a direct reflection of contractor and peer support.

“Being named the People’s Choice winner is a huge honor for Elevate because it comes directly from the pros who know this industry best,” said Nevin Holly, president of Elevate. “We engineered MAX PVC to be a true leap forward in performance, but nothing beats seeing it in the field. I’ve been out on several MAX PVC roofs with our customers recently, and seeing that durability in action speaks for itself. This award proves that contractors value innovation that actually works as hard as they do.”

PVC continues to be a fast-growing single-ply roofing category, driven in part by expansion in data centers, cold storage and other mission-critical facilities where reliability and continuous operation are essential. MAX PVC and fleece-backed MAX PVC XR were developed with those requirements in mind, including performance in cooling-intensive environments. 

IRE attendees were able to see and feel MAX PVC at the Innovative Product Showcase and Awards area, as well as experience its puncture-resistance capabilities firsthand through live demonstrations in the Elevate booth. 

MAX PVC features an exceptionally strong knitted scrim that provides industry-leading resistance to punctures, tearing and breaking. The membrane offers inherent fire resistance and strong resistance to chemicals and grease, making it well-suited for demanding commercial environments such as data centers, airports and manufacturing facilities. MAX PVC is also highly reflective, Cool Roof Rating Council compliant and may contribute toward LEED credits with the U.S. Green Building Council when incorporated into a complete roofing system design.

MAX PVC is already being specified on demanding commercial facilities, including food processing and cold storage environments where durability and long-term performance are critical. A recent project profile highlights the system’s application at the Fremont Beef Facility in Nebraska, demonstrating how MAX PVC performs in challenging, high-demand conditions.

“We would like to thank all the companies that participated in our inaugural Innovative Product Showcase and Awards program this year and to those that voted. It’s important for the industry to honor the products and services that are pushing the limits in our market today,” said Rich Russo, show director for the International Roofing Expo. “Congratulations to the 2026 award winners.”

The International Roofing Expo took place January 20–22 in Las Vegas and brought together professionals from across the commercial and residential roofing industries to evaluate products, attend educational sessions and cast votes for the People’s Choice Award across eight categories.

For more information about MAX PVC roofing systems or the full portfolio of Elevate commercial roofing solutions, visit ElevateCommercialBP.com. 

About Elevate

Elevate is committed to providing the highest quality commercial roofing, wall and lining systems to solve our customers’ challenges, grounded by a 45-year legacy of proven experience. Our mission is to deliver solutions that save time, perform reliably and protect our communities. We are devoted to building partnerships rooted in trust in reflection of our Elevate promise that Nobody Covers You Better™. Elevate is part of the Amrize family of brands. Visit ElevateCommercialBP.com to learn more.

About Amrize

Amrize (NYSE: AMRZ) is building North America, as the partner of choice for professional builders with advanced building solutions from foundation to rooftop. With over 1,000 sites and a highly efficient distribution network, we deliver for our customers in every U.S. state and Canadian province. Our 19,000 teammates uniquely serve every construction market from infrastructure, commercial and residential to new build, repair and refurbishment. Amrize achieved $11.7 billion in revenue in 2024 and is listed on the New York Stock Exchange and the SIX Swiss Exchange. We are ready to build your ambition. Learn more at amrize.com. 

The awards program is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector.

Informa Markets, The International Roofing Expo® (IRE), announced the winners of their annual Innovative Product Showcase and Awards Program for People’s Choice and Experts’ Choice. The awards program, powered by the International Roofing Expo, is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector.

The Innovative Product Showcase and Awards Program entries were on display at the International Roofing Expo 2026, January 20-22 in Las Vegas. Attendees viewed the products and services in the showcase area and cast votes for the People’s Choice Award across eight categories. The People’s Choice Award is presented to one winner in each program category. Voting opened in early January and ended on February 5.

“Our warmest thanks to all companies that brought their innovations to the 2026 IRE Innovative Product Showcase and Awards program this year, and to all who voted to recognize industry excellence,” Rich Russo, show director for the International Roofing Expo. “Spotlighting the products and services that are redefining possibilities in our market is fundamental to our collective progress. Congratulations to our remarkable 2026 award winners for setting new standards of innovation!”

The People’s Choice winners:

• Business & technology software & services: VILPE Sense Leak Detectors by VILPE Oy
• Coatings, caulks and sealants: FiberSeal Base by Fluid Applied Roofing
• Gutters and roof drains: Sasquatch Structural Gutter Protection System by E-Z Gutter Guard
• Roofing products: Elevate Max PVC Single-Ply Roofing Membrane by Elevate
• Safety & fall protection: LifeGrab Upper and Lower Ladder Stabilizers by On Top Safety
• Siding & insulation: ThermaThin™ 7 by Carlisle Syntec Systems
• Solar panels & products: KAST Connect by KAST
• Tools, equipment and machinery: Burro Volt by Donkey Forklifts
• Water proofing, flashing, vapor barriers, underlayments and insulation: AeroNet by Benjamin Obdyke

The Experts’ Choice award winners were selected by industry experts. The winners stood out from the competition in their ability to boost performance, drive sales, enhance customer satisfaction, improve worker safety or establish a new standard in the field.

The Experts’ Choice winners:

• Seal Bond® FlexCurb™ Universal Curb Kit by Seal Bond
• Duro-Last PVC to TPO Tie-In by Duro-Last
• LifeGrab 360° Roof Bracket and LifeGrab Elevated Roof Bracket by On Top Safety
• ThermaThin™ 7 by Carlisle Syntec Systems
• SOPREMA MINI-MACADEN® by SOPREMA
• AeroNet by Benjamin Obdyke

The Experts’ Choice honorees received exceptional feedback from judges:

Judges praised the LifeGrab 360 Roof Bracket as “an ingenious solution to keep roofers and rooftop laborers safely tied-off while providing complete mobility and minimizing disconnection from the tie-off point.” This innovative product is redefining safety standards for roofing professionals, ensuring both security and efficiency on the job.

The AeroNet product was commended for its ability to “provide clear-field drainage below steep-slope roof coverings where traditional installations might incur impediments to roof assembly drainage below the roof covering.” This solution addresses a critical need for effective drainage in challenging roofing scenarios, offering a reliable and practical approach to improving roof performance.

To learn more about the 2026 Innovative Product Showcase and Awards Program, please visit www.theroofingexpo.com.

About International Roofing Expo

The International Roofing Expo® is the premier event for both the commercial and residential roofing and exterior construction industries. The IRE brings the professional community together to help them stay current on trending knowledge and to see the largest selection of products and services. The event helps professionals improve their business through education, exhibitions and networking. The International Roofing Expo is owned and operated by Informa Markets. The official show sponsor is NRCA and the official show publication is Roofing Contractor. For more information, please visit www.theroofingexpo.com.

Follow International Roofing Expo on social at Facebook, Instagram, LinkedIn and Twitter to stay in touch for the most up to date information on the 2027 expo.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

By Emma Peterson. 

Enter for a chance to win a trip to Roofing Day in D.C. where you can advocate for the industry with Elevate and The Coffee Shops™! 

Back in 2018, National Roofing Contractors Association (NRCA) CEO and former Wisconsin representative Reid Ribble organized the first Roofing Day after seeing firsthand the importance of industry advocacy days during his time in D.C. This day is an educational networking event that gives contractors: 

• Access to their representatives: Roofing Day (which will be held April 14-15, 2026) is a unique chance to get in the same room with members of Congress and be voice for the industry. This year, NRCA is focused on highlighting the industry’s concerns about workforce challenges and affordable housing. 
• Stronger influence through industry alignment: We are stronger together and Roofing Day is a prime example of that. Last year saw over 250 attendees from over 35 states. This show of collective strength and unity amplifies our voice and the credibility of our concerns to lawmakers.  
• Actionable, positive outcomes: Roofing Day has directly contributed to productive conversations and bipartisan policies aimed at strengthening the roofing workforce and small businesses. 

Roofing is a $100-billion industry employing nearly one million people across the country, and this day is our chance to bring our issues and stories to the top of mind for our country’s policymakers.  

And, here at The Coffee Shops™, we want to help you be a part of Roofing Day 2026! We have partnered with Elevate to sponsor an industry professional at no expense to them. The Roofing Day contest includes:  

• Round trip airfare  
• Two nights hotel  
• Gift card toward meals  
• Dinner with The Coffee Shops and Elevate  
• Special tour to be arranged the day after 

All you have to do to enter is to tell us why Roofing Day matters to you. The winner will be selected on March 13, 2026.

By Heidi J. Ellsworth.

Building enclosure professionals across the industry are making plans to gather in Sacramento, California, March 12–15, 2026.

Hosted by the International Institute of Building Enclosure Consultants (IIBEC), the annual IIBEC International Convention & Trade Show brings together consultants, contractors, manufacturers and service providers focused on roofing, waterproofing and total building enclosure performance. With more than 20 education sessions and a trade show featuring over 140 manufacturers and service providers, the event delivers valuable insight, technical expertise and meaningful industry connection.

The convention runs Thursday, March 12 through Sunday, March 15, with the auxiliary seminar taking place on Thursday and the trade show floor openi on both Friday, March 13 and Saturday, March 14. From education to exhibits to networking, the week is designed to help professionals strengthen their knowledge and expand their relationships.

One of the featured moments of the week will be the opening ceremony and keynote presentation on Friday, March 13 from 1:30 p.m. to 3:15 p.m. Attendees will hear from Brett Culp, an award-winning documentary filmmaker and keynote speaker, presenting Superhero Leadership in Uncertain Times. His message focuses on purpose-driven leadership, authenticity and service during moments of change, offering inspiration that resonates far beyond the conference hall.

Throughout the convention, attendees will also have the opportunity to connect during a full schedule of networking events including the RCI-IIBEC Foundation golf tournament, welcome reception, regional meetings, trade show receptions, awards ceremony, emerging professionals networking event, foundation live auction and the President’s Annual Banquet. These gatherings create valuable opportunities to build relationships that strengthen careers and businesses long after the event concludes.

The trade show floor will once again feature leading manufacturers and service providers supporting the building enclosure industry. RoofersCoffeeShop is proud to have partners participating as sponsors at the conference, including Carlisle Construction Materials, Elevate, GAF, Johns Manville, Sika, SOPREMA, Versico Roofing Systems, Anchor Products, H.B. Fuller, IB Roof Systems and USG. Their continued involvement reflects a shared commitment to education, innovation and long-term industry advancement.

Adding to the energy of the event, The Coffee Shops™ will once again host a full sound stage on the trade show floor sponsored by Western Colloid, interviewing consultants, contractors and exhibitors throughout the conference. These live conversations will spotlight industry trends, real-world challenges and the voices shaping the future of the building enclosure and roofing communities.

Overall, the 2026 IIBEC International Convention & Trade Show delivers a powerful combination of education, innovation and connection in one place. Whether your focus is technical expertise, professional development or expanding your industry network, this event offers insight and opportunity at every level.

And time is running out to take advantage of early registration pricing. The early registration deadline is February 6, 2026, and once it passes, rates are set to increase. Hotel rooms at the official convention hotels are also filling quickly, making now the best time to finalize travel plans.

Register now to secure early pricing, book your hotel before availability is gone and join building enclosure professionals from across the country in Sacramento. Be part of the conversations shaping the future of the industry.

Voting is open now for the 2026 Innovative Product Awards.

At the 2026 International Roofing Expo (IRE) in Las Vegas, Elevate™, a premier brand of commercial roofing systems and part of the Amrize family of brands, showcased its MAX PVC roofing membranes as a primary solution for the performance demands of mission-critical data centers. As these facilities grow in scale and complexity, MAX PVC provides the durability and protection required to support the world’s most critical digital infrastructure.

Throughout IRE, Elevate used live demonstrations and direct engagement to show how MAX PVC meets the industry’s rigorous performance standards. Building on recent “Top Product” recognition from a leading industry publication, the system is now a featured nominee for the IRE’s 2026 Innovative Product Award.

“Data centers demand roofing systems that perform with precision and consistency, because the cost of failure is simply too high,” said Nevin Holly, president, Elevate. “MAX PVC represents our most innovative technology from a brand the industry trusts, delivering the high-performance profile needed to ensure long-term operational integrity and building resilience.”

Voting for the 2026 Innovative Product Award remains open. Elevate encourages industry professionals to cast their vote for MAX PVC via the official IRE mobile app or online: VOTE NOW.

MAX PVC engineered for mission-critical performance

PVC continues to be a fast-growing single-ply roofing category, driven in part by data center expansion. These facilities require roof systems that hold up under challenging conditions while supporting uninterrupted operations. MAX PVC and fleece-backed MAX PVC XR were developed with those requirements in mind, including the need to manage heat in cooling-intensive facilities.

MAX PVC features an exceptionally strong knitted scrim that provides industry-leading resistance to punctures, tearing and breaking. The membrane offers inherent fire resistance and strong resistance to chemicals and grease, making it a fit for demanding commercial environments such as data centers, airports and manufacturing facilities. MAX PVC is also highly reflective, Cool Roof Rating Council compliant and may contribute toward green building credits.

Hands-On Demonstrations at IRE

At IRE, a MAX PVC system designed for data center applications was featured in the Innovative Product Showcase and Awards area. Attendees also viewed live puncture resistance testing in the booth, providing a firsthand look at how the membrane performs under real-world conditions.

Elevate also used IRE as a platform for contractor learning. In-booth demonstrations ran throughout the show in English and Spanish, with sessions focused on MAX PVC puncture testing, self-adhered systems, fleece recover solutions and adhesive application techniques.

Elevate experts shared commercial roofing insights

Beyond the booth, Elevate experts led conference sessions and exhibitor presentations during IRE, covering commercial roofing best practices, PVC system performance and approaches that help contractors reduce rooftop labor on complex projects.

For more information about MAX PVC roofing systems or the full portfolio of Elevate commercial roofing solutions, visit ElevateCommercialBP.com.

About Elevate

Elevate is committed to providing the highest quality commercial roofing, wall and lining systems to solve our customers’ challenges, grounded by a 45-year legacy of proven experience. Our mission is to deliver solutions that save time, perform reliably and protect our communities. We are devoted to building partnerships rooted in trust in reflection of our Elevate promise that Nobody Covers You Better™. Elevate is part of the Amrize family of brands. Visit ElevateCommercialBP.com to learn more.

About Amrize

Amrize (NYSE: AMRZ) is building North America, as the partner of choice for professional builders with advanced branded solutions from foundation to rooftop. With over 1,000 sites and a highly efficient distribution network, we deliver for our customers in every U.S. state and Canadian province. Our 19,000 teammates uniquely serve every construction market from infrastructure, commercial and residential to new build, repair and refurbishment. Amrize achieved $11.7 billion in revenue in 2024 and is listed on the New York Stock Exchange and the SIX Swiss Exchange. We are ready to build your ambition. Learn more at amrize.com. 

By Elevate. 

Find solutions for all parts of the building envelope at the IRE 2026 Amrize booths.

Amrize offers one of the most comprehensive building envelope portfolios in North America, bringing together solutions that span concrete and building materials through advanced roofing, insulation, waterproofing and wall systems.

Foundation to rooftop solutions on display include:

• High-performance roofing systems from Elevate, including  the new and innovative MAX PVC 
• Waterproofing and coatings solutions from Gaco
• Commercial roofing systems and contractor pathways from GenFlex
• Sustainable, high-performance residential roofing from Malarkey
• Custom-fabricated commercial roofing systems from Duro-Last

Guided International Roofing Expo (IRE) booth walkthroughs are available - just let us know what you’re interested in so we can ensure the proper representatives are available for you. 

New product highlights and live demonstrations

Brand representatives will be available to walk through key product areas, with emphasis on the following highlights:

Elevate: MAX PVC

Engineered for maximum durability and resilience in demanding environments, the new MAX PVC is a top choice for data centers, airports and manufacturing facilities. A MAX PVC system for data center applications will be featured in the Innovative Product Showcase and Awards area, and live puncture resistance testing will take place in the booth as part of Elevate’s product demonstration programming.

Elevate: In-booth product demonstrations

A dedicated demo stage within the Elevate booth footprint will host live demonstrations in English and Spanish throughout the show. Sessions include MAX PVC puncture resistance testing, Twin Jet Y spatter application, self-adhered systems, fleece recover solutions, metal retrofit systems and more. Please let us know if you’d like to see the specific schedule. 

Gaco: Waterproofing and coatings

Gaco will showcase its unified portfolio of silicone, urethane and acrylic systems, along with metal roof repair and waterproofing solutions. Reps can also explain Gaco’s licensed applicator program and contractor incentives that support consistent installation quality and system performance.

Additional product walkthroughs across the Amrize Building Envelope portfolio are available upon request.

Educational sessions and exhibitor presentations

Amrize Building Envelope and brand spokespeople will be leading several conference sessions and exhibitor presentations, offering high-level perspective and practical, jobsite-focused education. Please let us know if you’re interested in any of the following, and we’ll be happy to share the locations of the presentations. 

IRE conference presentations

• Beyond the Roof: Building Envelope Integration for Growth
  Tuesday, January 20 | 8:15–9:15 a.m. PT
  Presenters: Rachel Garcia and Stephanie Gssime
• Entendiendo el PVC: No escatime en la malla | Más malla, menos falla (Spanish-language session
  Wednesday, January 21 | 8:30–9:30 a.m. PT
  Presenter: Alan Diaz
• Best Practices in Commercial Roofing: Solutions for Common and Unique Applications
  Wednesday, January 21 | 9:45–10:45 a.m. PST
  Presenters: Jacqueline LaDuke and Charles Allen

IRE exhibitor presentation sessions

• EPDM: Low Slope Roofing Solutions for Solving Real World Challenges
  Wednesday, January 21 | 12:30–1:15 p.m. PT
  Presenter: Matt Michalski
• Reducing Roofing Labor with Innovative Products and Systems
  Wednesday, January 21 | 2:30–3:15 p.m. PT
  Presenters: Christian Hartwig and Chris Meyer