MetalVue Program

Ready to grow your business? Meet the Sherwin-Williams program that'll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential
and commercial metal roofs.

As the industry leader in metal roof coatings, we're dedicated to growing the metal roofing industry and
the share of business for our partners faster than the current rate of growth. To achieve this, we've designed and developed a suite of services that can be marketed through the customer/value chain, including distributors, contractors and even installers.

Find out more about MetalVue today.

Start MetalVue today!

Make More with Metal in 2024 with MetalVue Dealers' Portal

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity.  MetalVue is the leading sales and marketing opportunity to Make More with Metal.  Check it out now and start making more with metal in 2024.

Check out the Dealers' Portal today! 

Use the QR Code below to start making more with metal:

Make More with Metal

Let's Chat MetalVue with Eagle View and Sheridan Metal Resources at FRSA

Check out our MetalTalk - Solutions for the Labor Shortage

In the first episode of the new MetalTalk, Heidi J. Ellsworth, John Sheridan and Mark MacDonald talk about the overall labor shortage and primarily
the need for skilled metal roofing installers.

In this live webinar, attendees will hear what is happening to train skilled metal roofing installers
along with the importance of getting the right training. 

John has been training in metal roofing for over three decades and has been part of some of the
highest-level metal roof installations across the globe. 

Mark and John talk about Sherwin-Williams' new initiative to train more people in the craftsmanship of metal roofing and how contractors, crews and individuals can excel in this noble trade. 

Listen to this MetalTalk today!

Roofing Passport

The Sherwin-Williams Roofing Passport, built specifically for the metal residential re-roofing market, is a groundbreaking platform that simplifies metal roof estimation and ordering. As a fully automated program, this digital platform enables project estimation in one click – transforming your roofing business. When compared to asphalt roofs, metal delivers advanced durability and weatherability to protect homes for longer periods of time.

Historically the estimation process was more time consuming, complex and uncertain. With the Sherwin-Williams Roofing Passport, this uncertainty is eliminated by simplifying the process for metal roof estimation, yielding quick and efficient results. 

Start Roofing Passport today!

Check out how Sherwin-Williams tests its Architectural Metal Coatings:

Latest Promotions and Rebates

Make More with Metal in 2024 with MetalVue Dealers' Portal

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealers' Portal today! ...
View Promotion

eBooks

MetalVue Program

Ready to grow your business? Meet the Sherwin-Williams program that’ll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As the industry leader in metal roof coatings, we’re dedicated to growing the metal roofing industry and the ...
View eBook

Latest Podcasts

Sherwin-Williams' MetalVue Dealer's Portal

In this MetalTalk™ webinar, Heidi J. Ellsworth visits with Dominic Caminata of Grosso University and Mark MacDonald of Sherwin-Willams about the new MetalVue Dealer’s Portal. The MetalVue program is revolutionizing the sales process for metal roofing and Grosso has developed a leading portal for the program using their Learning ...
Listen to the Podcast

Kiki Redhead & Brynn Wildenauer - Choose Your Hues With FUSE!

S1:E28 Karen Edwards visits with Kiki Redhead and Brynn Wildenauer of Sherwin-Williams to discuss the FUSE architectural color forecast. They talk about color trends, how to choose the right colors for your business and what colors are trending in the marketplace today. They will also cover which colors are becoming more ...
Listen to the Podcast

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
Listen to the Podcast

Latest Webinars

Coffee Conversations LIVE from METALCON - Sponsored by New Tech Machinery

You won't want to miss this special Coffee Conversations, sponsored by New Tech Machinery, coming to you LIVE from METALCON! Join us on day one of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers and service providers who will ...
Watch the Webinar

Metal Roofing Made Easy - Join The Metal Movement

Hosted by Dominic Caminata, this webinar explores the benefits of Predictive Sales AI, EagleView, and Grosso University's Partnership with Sherwin Williams.
Watch the Webinar

Read Listen Watch - Educational Content

Sherwin-Williams' MetalVue Dealers' Portal

In this MetalTalk™ webinar, Heidi J. Ellsworth visits with Dominic Caminata of Grosso University and Mark MacDonald of Sherwin-Willams about the new MetalVue Dealer’s Portal. The MetalVue program is revolutionizing the sales process for metal roofing and Grosso has developed a leading portal for the program using their Learning ...
View Content

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
View Content

Metal Roofing Simplified

EagleView is known for changing the way roofs are measured. Now working with Sherwin-Williams, they are once again changing how contractors work - this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating ...
View Content

Latest Classifieds

Make More with Metal in 2024 with MetalVue Dealers' Portal

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealers' Portal today! ...
View the Classified

Contractors ready to elevate their business with metal respond here to get information for sustainable metal roofing business

ELEVATE Your Product Protect, Seal, Repair and Restore We offer a complete selection of metal roof coatings, sealant and paint products that all work together by design. Pair that with our depth of industry knowledge and BUILDING SOLUTIONS by Sherwin-Williams will elevate your business to a whole new level. Bring more business your ...
View the Classified

Latest Videos

Episode 91 - WSRCA board meeting, new MetalTalks, RLWs and Coffee Conversations coming soon, join R-Club!

Join Heidi and Karen every Friday to learn about what's going on in the roofing industry. The 91st episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi ...
View Video

Episode 88 - METALCON & MRCA Recap | New MetalTalks, Coffee Conversations and RLWs | Photo Contest Happening Now!

Join Heidi and Karen every Friday to learn about what's going on in the roofing industry. The 88th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi ...
View Video

Episode 56 - Get Ready for IRE, Gen Z Takeover Coffee Conversation and Take Part in Free MetalVue Training

Join Heidi and Karen every Friday to hear about the latest updates in the roofing industry. The 56th episode of The Weekly Blend is here! Join Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for an exciting new episode of this Coffee Shop original web series. This ...
View Video

Partner Photo Gallery