MetalVue Program

Ready to grow your business? Meet the Sherwin-Williams program that'll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As the industry leader in metal roof coatings, we're dedicated to growing the metal roofing industry and the share of business for our partners faster than the current rate of growth. To achieve this, we've designed and developed a suite of services that can be marketed through the customer/value chain, including distributors, contractors and even installers.

Find out more about MetalVue today.

Start MetalVue today!

Make More with Metal

Check out our Latest MetalTalk - Solutions for the Labor Shortage

   In the first episode of the new MetalCoffeeShop™
   MetalTalk, Heidi J. Ellsworth, John Sheridan and
   Mark MacDonald talk about the overall labor shortage
   and primarily the need for skilled metal roofing installers. 

   In this live webinar, attendees will hear what is happening
   to train skilled metal roofing installers along with the
   importance of getting the right training. 

   John has been training in metal roofing for over three
   decades and has been part of some of the highest-level
   metal roof installations across the globe. 

Mark and John talk about Sherwin-Williams' new initiative to train more people in the craftsmanship of metal roofing and how contractors, crews and individuals can excel in this noble trade. 

Listen to this MetalTalk today!

Roofing Passport

The Sherwin-Williams Roofing Passport, built specifically for the metal residential re-roofing market, is a groundbreaking platform that simplifies metal roof estimation and ordering.

As a fully automated program, this digital platform enables project estimation in one click – transforming your roofing business.

When compared to asphalt roofs, metal delivers advanced durability and weatherability to protect homes for longer periods of time.

Historically the estimation process was more time consuming, complex and uncertain.

With the Sherwin-Williams Roofing Passport, this uncertainty is eliminated by simplifying the process for metal roof estimation, yielding quick and efficient results. 

Start Roofing Passport today!

Check out how Sherwin-Williams tests its Architectural Metal Coatings:

eBooks

MetalVue Program

Ready to grow your business? Meet the Sherwin-Williams program that’ll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As the industry leader in metal roof coatings, we’re dedicated to growing the metal roofing industry and the ...
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Latest Podcasts

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
Listen to the Podcast

Metal Roofing Simplified

EagleView is known for changing the way roofs are measured. Now working with Sherwin-Williams, they are once again changing how contractors work - this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating ...
Listen to the Podcast

Renee Ramey - How Hot is Metal Roofing Growth?

S1:E5 On this MetalCast, Heidi J. Ellsworth sits down with Renee Ramey, executive director of the Metal Roofing Alliance (MRA) to talk about the growth of residential metal roofing. What is driving the growth of residential roofing; sustainability, performance, aesthetics? Renee talks about all the growth factors and the ...
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Latest Webinars

Coffee Conversations LIVE from METALCON - Sponsored by New Tech Machinery

You won't want to miss this special Coffee Conversations, sponsored by New Tech Machinery, coming to you LIVE from METALCON! Join us on day one of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers and service providers who will ...
Watch the Webinar

Metal Roofing Made Easy - Join The Metal Movement

Hosted by Dominic Caminata, this webinar explores the benefits of Predictive Sales AI, EagleView, and Grosso University's Partnership with Sherwin Williams.
Watch the Webinar

Read Listen Watch - Educational Content

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
View Content

Metal Roofing Simplified

EagleView is known for changing the way roofs are measured. Now working with Sherwin-Williams, they are once again changing how contractors work - this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating ...
View Content

How to Start a Sheet Metal Shop

In this MetalCoffeeShop™ MetalTalk episode, Heidi J. Ellsworth welcomes Chandler Barden of CIDAN Machinery to MetalTalk to talk about how to start your own sheet metal shop. Is it for everyone? What does it take to make it happen? These are the questions that Chandler addresses to help contractors who ...
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Latest Classifieds

Contractors ready to elevate their business with metal respond here to get information for sustainable metal roofing business

ELEVATE Your Product Protect, Seal, Repair and Restore We offer a complete selection of metal roof coatings, sealant and paint products that all work together by design. Pair that with our depth of industry knowledge and BUILDING SOLUTIONS by Sherwin-Williams will elevate your business to a whole new level. Bring more business your ...
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Latest Videos

Episode 56 - Get Ready for IRE, Gen Z Takeover Coffee Conversation and Take Part in Free MetalVue Training

Join Heidi and Karen every Friday to hear about the latest updates in the roofing industry. The 56th episode of The Weekly Blend is here! Join Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for an exciting new episode of this Coffee Shop original web series. This ...
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Episode 52 - IRE Coming Soon, Introducing MetalCast, RCS is Hiring!

Join Heidi and Karen every Friday to hear about the latest happenings in the roofing industry. The 52nd episode of The Weekly Blend is here! Join President Heidi J. Ellsworth and COO Karen L. Edwards for a brand-new installment of this Coffee Shop original web series. This week, Heidi and ...
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Sherwin-Williams Video Playlist

See more Sherwin-Williams videos and subscribe to their YouTube Channel. To learn more about Sherwin-Williams, visit their MCS Directory. Introducing Fluropon Continuum a 2-coat 70% PVDF metal coating system Building Science Part 1: How Sherwin-Williams Tests Its Architectural Metal Coatings
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