By Emma Peterson. 

Catch up on the biggest industry stories from May 2026. 

This last May, The Coffee Shops™ crew has been working hard to keep up with all the news and developments of the industry, whether it’s new events, evolving technology, shifting regulations or something else! To help readers like you keep up with everything, we like to put together a list of the top articles each month so you can see what the industry has been talking about.  

This month, we saw multiple articles about artificial intelligence (AI) on our top ten list. In eighth spot was “Cutting through the noise around AI,” which highlights Patrick Garcia of SRS Distribution and Fred Castonguay of Reworked.ai’s insights into how business can use AI effectively. The other article, in the fifth spot on our list, explores the common fear of AI taking human jobs with Denver Riggleman, the co-founder and CEO of Hootl. 

This month’s top list also saw articles from Coffee Shops’ President Heidi J. Ellsworth and our friends at Cotney Consulting Group. In her article, Heidi shares how Thomas Roofing delivers both quality craftsmanship and community support. As for the Cotney Consulting Group article, it dives into the difference between business and profitability, emphasizing how successful contractors are the ones who operate with better habits.  

And in the top spot for the month is one of my articles about “how the Farnsworth Group fosters business growth by helping contractors and other professionals better understand the market around them.” 

May 2026 top article list 

10 - Thomas Roofing and Supply builds a legacy through family, quality and community by Heidi J. Ellsworth 

9 - The operational habits that separate profitable contractors from busy ones by Cotney Consulting Group 

8 - Cutting through the noise around AI by Emma Peterson 

7 - Kick off the summer with the SRS XTV Soccer Tour! by Emma Peterson 

6 - Investing in people, not just positions by Emma Peterson 

5 - Is AI coming for our jobs? by Emma Peterson 

4 - When your company grows beyond you by Emma Peterson 

3 - Beyond the roof: Taking care of families in need by Emma Peterson 

2 - Training as the foundation of a stronger roofing industry by Emma Peterson 

1 - Seeing the big picture by Emma Peterson 

By Heidi J. Ellsworth.

Understanding housing trends can help roofing contractors better prepare for what is coming next. 

One of the smartest things roofing contractors can do to better predict future business is to pay attention to what is happening in the housing market. While roofing often feels insulated from economic shifts because roofs eventually need to be repaired or replaced no matter what, the reality is that housing activity can provide valuable clues about where opportunities and slowdowns may be headed. 

Whether it is home sales, rental growth, mortgage rates or new housing starts, these economic indicators often act as an early warning system for contractors. Following housing trends can help roofing businesses better understand consumer confidence, predict shifts in residential reroofing demand and even anticipate labor and material needs. 

According to recent insights from Sage Economics, the 2026 spring housing market has been softer than many expected. Rising mortgage rates, which recently climbed to a nine-month high of 6.51% for a 30-year fixed mortgage, have significantly slowed buyer activity and reduced mortgage applications. Pending home sales have improved modestly but continue to face pressure from affordability concerns and limited housing supply. Sage economists have noted that the current housing market is experiencing another sluggish spring selling season as affordability challenges continue to impact buyer confidence. 

Why does this matter to roofing contractors? Because home sales often create roofing opportunities. When homes change ownership, inspections frequently uncover roofing concerns that need repair or replacement before a transaction closes. New homeowners also tend to invest in upgrades shortly after purchasing. Slower home sales can mean fewer immediate opportunities tied to real estate activity. 

But it is not time to panic. Contractors should not only focus on home ownership trends as housing-related indicators. Rental housing, especially the growth of build-to-rent communities and multifamily housing, is becoming increasingly important. In an economy where homeownership has become less affordable due to higher mortgage rates, more consumers stay in rental housing longer. This often increases demand for apartment construction and renovations while reducing movement in the traditional home buying cycle.  

Sage highlighted this in their report which found a continued rise of build-to-rent housing, showing how developers are responding to affordability challenges by expanding rental options instead of for-sale inventory. For roofing contractors, this trend could mean increased opportunities in multifamily reroofing, maintenance contracts and long-term relationships with property management companies. 

Housing starts and permitting are another important trend to monitor. Sage reported that while housing starts have remained relatively elevated recently, growth has largely been driven by multifamily projects, while single-family permitting remainsdown year over year. That distinction matters because it can shift where roofing demand develops geographically and by project type. Contractors focused solely on steep-slope residential work may experience different market conditions than those working in commercial or multifamily sectors. 

It is the roofing contractors who pay attention to and understand these shifts that will be better positioned to offer in-demand services. Because the good news is that roofing remains essential. Roofs age, storms happen and maintenance never stops. But at the same time, understanding market and business trends can help contractors make better hiring decisions, adjust marketing strategies and plan for future growth. 

At the end of the day, economic uncertainty does not mean contractors should panic. It means they should pay attention. As housing trends, mortgage rates and economic conditions continue to shift, staying informed has never been more important for roofing contractors.  

Follow RoofersCoffeeShop® as we continue reporting on the latest housing, economic and construction trends from trusted industry experts like Sage Economics. Visit Sage Policy Group to learn more about their economic forecasting and analysis and explore Dr. Anirban Basu on the RoofersCoffeeShop Speakers Bureau to learn more about one of the roofing industry’s leading economic voices and keynote speakers. 

By Heidi J. Ellsworth.

Understanding key updates and insights on the initiatives shaping the future of roofing as I prepare to join the NRCA board in June 2026. 

One of the most important resources we have in the roofing industry are our associations. They bring contractors, manufacturers, distributors and service providers together to solve challenges, advocate for our businesses and help move the industry forward. I am proud to be joining the board of the National Roofing Contractors Association (NRCA) in June of 2026 and as I continue to learn about new initiatives, ongoing challenges and meaningful advocacy efforts, I want to share this information with the industry. 

One of the things I appreciate most about NRCA is the communication and transparency coming from leadership. McKay Daniels, CEO of NRCA, consistently keeps members informed about what is happening behind the scenes, not just the wins, but also the challenges and priorities shaping the future of roofing. 

In a recent update to industry executive members, McKay shared, “Here is a rundown of some of the things the association has been up to recently. Please don’t hesitate to reach out with any questions, ideas or suggestions. NRCA is a volunteer-led organization… your input really matters.” 

That is exactly how McKay leads, with open arms and an open mind. It is a leadership style rooted in collaboration and listening, recognizing that some of the best ideas come directly from contractors and roofing professionals working in the field every day. Here are just a few updates from his recent communication and why they matter to the roofing industry. 

If there is one issue touching every contractor today, it is workforce. Whether companies are looking for labor, training future leaders or helping crews advance professionally, NRCA continues to invest heavily in workforce development and education. McKay shared that the association recently “delivered multiple CERTA Train-the-Trainer and private classes for members” while also completing PROCertification exams to help contractors meet project specification requirements. These programs continue to strengthen professionalism in roofing while creating career pathways for workers entering the trade. 

At the same time, NRCA is expanding its reach with the next generation. NRCA staff attended SkillsUSA competitions in California, Texas and Washington, with Texas and Washington representingnew state participation. That momentum is continuing nationally as NRCA prepares to support a record number of roofing competitors at the 2026 SkillsUSA National Leadership & Skills Conference in Atlanta, Georgia this June. The growing participation reflects increasing awareness of roofing as a viable and rewarding career path and highlights the association’s commitment to introducing young people to opportunities in the roofing trades. 

By showing students what roofing careers can offer, NRCA is helping build awareness of an industry filled with opportunity, innovation and long-term career growth. 

NRCA also continues its commitment to education beyond the rooftop. The association recently hosted its annual LegalCon Virtual seminar, addressing issues contractors are navigating every day. McKay noted topics ranging from immigration issues and managing risk in roofing contracts to using telemetry fleet data as a legal advantage. LegalCon has become a trusted annual event, helping members stay informed on legal, operational and business risks impacting roofing companies. 

Of course, workforce conversations naturally lead to advocacy and this continues to be one of NRCA’s strongest areas of focus. Roofing Day in D.C. recently brought together 200 roofing professionals to meet with lawmakers across 158 House and Senate offices, advocating for workforce solutions and affordable housing policies. 

McKay also reported that “NRCA staff met with senior White House officials on immigration reform tied to security and workforce needs,” while the association endorsed the Workforce Apprenticeship Growth and Education Support (WAGES) Act, legislation proposing payroll tax credits to offset apprentice wages and training expenses. These efforts matter because advocacy happening in Washington D.C. directly impacts the future workforce available to roofing contractors across the country. 

Safety and worker wellbeing also remain front and center. NRCA served as a lead partner for the National Stand-Down to Prevent Falls in Construction while continuing to educate contractors on fall prevention resources, including NRCA’s Roof Deck Integrity Assessment Tool. During Mental Health Awareness Month, the association also highlighted mental health resources and worker wellbeing initiatives, reinforcing that jobsite safety extends beyond physical hazards. 

The Roofing Alliance, the foundation for the industry, is also celebrating its 30th anniversary this year while continuing to make a tremendous impact through scholarships, research and education. From supporting students pursuing roofing-related careers to investing in long-term industry research, the Alliance continues to help strengthen roofing for future generations. McKay shared that the Alliance approved $114,000 in scholarships for the 2026-2027 academic year supporting 23 students, while more than 600 professionals have completed roofing training through Clemson University. 

Research through the Roofing Alliance is also uncovering important insights into jobsite culture and safety. McKay noted that ongoing research is showing that “inconsistent safety behavior is driven more by risk perception and workplace culture than by rule awareness,” reinforcing that strong safety cultures are built through leadership, trust and engagement, not simply enforcement. 

Technical leadership continues to be another core focus. McKay reported that the Manual Update Committee recently completed the next update to The NRCA Roofing Manual, with the 2027 Membrane Roof Systems volume now in design and printing. These resources continue to provide contractors with trusted technical guidance and best practices. 

As I prepare to join the NRCA board, I continue to be impressed by the depth of work happening every day on behalf of roofing professionals. Associations matter because they amplify our voices, create opportunities and help guide the future of our industry. I look forward to sharing more updates from NRCA as together we continue building a stronger future for roofing.

By Heidi J. Ellsworth. 

In healthcare, roofing is not just about the physical buildings; it is about patient safety and uninterrupted care. 

Healthcare facilities are among the most demanding environments in construction. Hospitals, surgical centers and specialized care facilities operate around the clock with no tolerance for failure. While attention is often focused on advanced medical technology and clinical expertise, one of the most critical components protecting both is the roof. From new construction to restoration and especially reroofing, roofing systems play a vital role in ensuring patient safety, operational continuity and long-term performance. 

The need for high-performing healthcare buildings continues to grow. According to analysis from Sage Economics, healthcare hiring has been a major driver of job growth, fueled by an aging population and increased demand for services. As more patients enter the system and facilities expand to meet that demand, the buildings themselves must perform at a higher level than ever before. Roofing is a foundational part of that performance, protecting everything beneath it from the elements while supporting a safe and controlled indoor environment. 

Unlike other commercial buildings, healthcare facilities cannot afford disruption. A roof leak in a retail building may be inconvenient, but in a hospital it can be devastating. Water intrusion has the potential to shut down operating rooms, damage highly sensitive equipment and introduce contaminants that put vulnerable patients at risk. For individuals undergoing surgery or those with compromised immune systems, even minor environmental issues can have serious consequences. This is why roofing in healthcare is not simply about durability, it is about reliability and precision under any and all environmental conditions. 

Reroofing presents one of the most complex challenges in this environment. Healthcare buildings rarely have the option to pause operations, meaning roofing work must take place while patient care continues uninterrupted. Contractors must carefully plan around surgeries, emergency services and daily operations while controlling noise, vibration and odors. Infection control becomes a central focus, with strict protocols in place to ensure that construction activities do not introduce dust, debris or airborne contaminants into sensitive areas. This level of coordination requires not only technical expertise but also a deep understanding of how healthcare facilities function on a day-to-day basis. 

The selection of roofing materials plays a critical role in minimizing disruption and maximizing performance. Low-odor and low-VOC products help maintain indoor air quality during installation, while fast-curing systems reduce the time a roof deck is exposed and vulnerable. Moisture-resistant assemblies are essential for preventing leaks and long-term deterioration, and energy-efficient systems contribute to the overall performance of the facility. Manufacturers such as Tremco Roofing & Building Maintenance have developed solutions specifically for healthcare environments, focusing on restoration and fluid-applied systems that can be installed with minimal tear-off, reducing noise, waste and disruption. 

Installation is equally crucial. Even the most advanced materials will not perform as intended without proper application. Healthcare roofing demands experienced contractors who understand infection control protocols, phased construction and the importance of communication with facility managers and medical staff. Every detail matters, from staging materials to scheduling work in a way that avoids interference. There is no margin for error when patient safety is involved. 

For many healthcare facilities, restoration offers a strategic advantage over full roof replacement. By extending the life of existing systems, restoration can reduce costs while significantly limiting disruption to operations. It also supports sustainability goals by minimizing waste and preserving resources. When combined with a proactive maintenance program, roof restoration can help facilities manage long-term capital planning while maintaining a high level of performance. 

Ongoing service and maintenance are essential for healthcare roofing. Regular inspections and preventative care allow contractors to identify and address small issues before they become major problems. This proactive approach helps protect the integrity of the building envelope, maintain indoor air quality and avoid costly emergency repairs that could disrupt patient care. For roofing contractors, it also represents an opportunity to build lasting relationships with medical providers by becoming a trusted partner in maintaining their facilities. 

As the healthcare industry continues to expand and evolve, the importance of reliable roofing will only increase. Every decision, from product selection to installation to long-term maintenance, directly impacts patient satisfaction, safety, operational continuity and the overall success of the facility. Roofing contractors and manufacturers who understand these unique demands are positioned to deliver solutions that go far beyond traditional construction.

By Heidi J. Ellsworth.

At RoofersCoffeeShop®, we love highlighting roofing professionals who are helping strengthen their communities. Thomas Roofing and Supply is a great example of that.

Across the roofing industry, family businesses continue to define what it means to serve communities with integrity and commitment. This month, RoofersCoffeeShop® is celebrating a company that was recommended for our Caught Doing Good series by Harvey Sorem, a longtime and respected leader in the Virginia roofing community. Harvey recognized Thomas Roofing and Supply of York County, Virginia, for their longstanding dedication to quality roofing, strong family values and commitment to the community.

Founded in 1973 by Fay and Pat Thomas, the company began with little more than a ladder, a pickup truck and determination. According to a recent York County feature, Pat worked alongside Fay on rooftops in those early days, helping build what would become a highly respected residential roofing contractor and roofing supply distributor serving homeowners throughout the region.

Today, sons Jason and Brian Thomas lead day-to-day operations, continuing the values their parents established from the beginning: hard work, honesty and exceptional customer service. Thomas Roofing specializes exclusively in residential roofing installation, maintenance and repair, a focused approach that Jason Thomas credits for helping the company consistently deliver quality craftsmanship.

The company also stands out for its investment in people. With nearly four dozen employees, Thomas Roofing values loyalty and long-term relationships. One team member, Shawn Sissel, has worked with the company for nearly 40 years, growing from a young crew member into a lead foreman. That kind of employee retention says a great deal about company culture.

Thomas Roofing’s dedication has earned recognition including an A+ rating from the Better Business Bureau and a 2025 Bronze Award for Best Roofing Company from Coastal Virginia Magazine. Even more inspiring, the next generation is already learning the trade, with Jason’s son Zac becoming part of the family business and continuing the company’s legacy.

At RoofersCoffeeShop, we love highlighting roofing professionals who are making a difference every day and helping strengthen their communities. Thomas Roofing and Supply is truly Caught Doing Good. Special thanks to Harvey Sorum for bringing this outstanding company to our attention.

Read the full York County story.

By Heidi J. Ellsworth. 

Regional fabricators are expanding as metal construction drives new opportunities. 

Across North America and beyond, local and regional sheet metal shops are seeing renewed growth as demand for metal construction continues to accelerate. From roofing and siding to architectural metal and building envelope systems, the increasing use of metal is reshaping not only how buildings are constructed but also how fabrication is delivered. 

The data supports what contractors and manufacturers are seeing in the field. The global sheet metal market is growing at approximately 4.8% annually, with construction representing one of the largest end-use segments. At the same time, broader market projections show even stronger long-term expansion, with the industry expected to grow at 6–7% annually through 2030, driven largely by building and construction demand. 

This growth is being fueled by the increasing adoption of metal across the building envelope. Metal roofing, wall panels, soffits, trim and architectural features are all, seeing expanded use due to durability, sustainability and performance. As these systems become more complex, they require more precise, customized fabrication, creating a surge in demand for sheet metal shops at the local and regional level. 

In fact, fabrication itself is accelerating. Industry forecasts indicate that metal fabrication production could grow by over 5.5% in 2026 alone, signaling a strong rebound tied to construction and manufacturing activity. This is particularly important for roofing and siding contractors who rely on fast, accurate fabrication for flashing, trim and custom details that cannot be standardized across projects. 

Another key driver is the shift toward localized supply chains. With ongoing pressure on lead times and logistics, contractors and manufacturers are increasingly turning to nearby fabricators who can deliver faster turnaround and greater flexibility. This is creating opportunities for regional sheet metal shops to expand capabilities, invest in automation and capture more value within their markets. 

At the same time, the industry is seeing a parallel trend toward consolidation at the national level. Metal fabrication and manufacturing have become highly active sectors for mergers and acquisitions, with hundreds of transactions across manufacturing in recent years as companies look to scale, invest in technology and secure supply chains. Larger organizations are acquiring regional shops to expand geographic reach and capabilities, while private equity continues to invest in fabrication businesses that offer specialized or high-margin services. 

This dual trend of local growth alongside national consolidation is defining the future of the industry. Smaller and mid-sized sheet metal shops are thriving by focusing on customization, speed and close relationships with contractors. While larger manufacturers are building networks of fabrication facilities to serve national and regional demand more efficiently. 

Technology is also playing a major role. Advances in CNC machinery, laser cutting and automated fabrication systems are allowing shops to increase output, improve precision and reduce waste. These investments are enabling regional fabricators to compete at a higher level while meeting the growing demands of modern construction. 

For metal building professionals, the impact is clear. Sheet metal shops are no longer just suppliers. They are becoming essential partners in delivering high-performance buildings and building envelopes. As metal continues to gain share across erecting, roofing, siding and architectural applications, the need for skilled, responsive fabrication will only increase. 

The result is a strong and sustainable growth path for local and regional sheet metal shops. Driven by construction demand, supported by technology and shaped by consolidation trends, these fabricators are positioned to play a critical role in the future of metal construction. 

By Heidi J. Ellsworth.

Inside a visit to Schulte Building Systems with Sherwin-Williams showcasing innovation, people and performance.

My recent visit to Schulte Building Systems alongside Sherwin-Williams offered a firsthand look at what happens when advanced manufacturing meets deep-rooted craftsmanship and an exceptional company culture. It was more than a plant tour; it was an inside view of how innovation and people work together to drive the metal building industry forward. 

Walking through the facility, the scale of automation immediately stands out. Overhead cranes move massive steel components seamlessly across the plant while robotics and advanced machinery handle precise fabrication with efficiency and consistency. With three state-of-the-art manufacturing facilities serving the Midwest and Southeast, Schulte continues to invest in advanced technologies that drive precision and quality. The integration of coil coatings from Sherwin-Williams plays a critical role in ensuring durability, performance and long-term protection for metal roofing and building systems. These coatings are engineered to deliver corrosion resistance, color consistency and long-term performance across a wide range of building applications. This level of automation is not just about speed, it is about delivering consistent, high-quality products that meet the demands of modern construction across commercial buildings, metal roofing systems and the fast-growing barndominium market. 

What truly sets Schulte apart is how technology and human expertise work side by side. While robotics handle repetition and scale, the craftsmanship of skilled welders brings precision and integrity to every component. Watching these professionals work in tandem with advanced machinery reinforces an important truth, innovation does not replace people, it elevates them. The welders’ attention to detail ensures that each structural element performs as intended, contributing to the overall strength and reliability of complete metal building systems. 

Beyond the technology and production, the culture at Schulte Building Systems is what makes the company truly special. As a generational, family-owned business, their commitment to employees is evident in everything they do. One of the most memorable highlights was learning about their Easter weekend celebration, where the company hosts a massive gathering featuring more than 750 pounds of crawfish along with catfish, hushpuppies and all the traditional favorites. This is not just an event; it is a reflection of a culture that values people, connection and appreciation. That kind of environment builds loyalty, pride and a workforce that is deeply invested in the success of the company and the quality of its products. 

Schulte Building Systems serves a wide range of industries, from large-scale commercial buildings to agricultural structures, barndominiums and metal roofing and siding systems. Their role as a manufacturer of pre-engineered metal buildings and components supports architects, builders and contractors across multiple sectors. By combining advanced manufacturing, premium coatings from Sherwin-Williams and a workforce grounded in craftsmanship and culture, Schulte is helping to build more than structures, they are helping to build stronger communities. This visit was a powerful reminder that the future of construction is not just about technology. It is about the people behind it, the partnerships that support it and the culture that sustains it. 

To learn more about high-performance metal coatings and building solutions, visit Sherwin-Williams on the MetalCoffeeShop directory. 

By Heidi J. Ellsworth, The Coffee Shops. 

From culture to career growth, students share what matters most as they prepare to enter the roofing workforce. 

At the International Roofing Expo (IRE), the Roofing Alliance Student Competition showcased more than the technical skills of construction management students. It provided a powerful look into the mindset of the next generation entering the roofing industry. 

Through a series of interviews conducted by RoofersCoffeeShop with teams from Bradley University, the University of Florida, Auburn University, Colorado State University and Clemson University, a clear and consistent message emerged about what these future professionals are looking for as they begin their careers: Company culture.  

Students consistently emphasized the importance of working in an environment built on respect, collaboration and connection. They are not simply looking for a job. They are looking for a workplace where they feel valued, supported and part of a team. Many described wanting to work for companies where leadership is approachable and where success is shared, not dictated by hierarchy. 

That emphasis on culture naturally extends to relationships. Students spoke about the importance of camaraderie, open communication and trust among coworkers and leadership. In an industry known for its fast pace and demanding schedules, having a strong team environment is not just a benefit, it is essential. 

Work-life balance also emerged as a key priority. While these students understand the commitment required in construction, they are looking for flexibility and employers who respect their time. They recognize that balance leads to better performance and long-term career satisfaction. 

Opportunities for growth and advancement are equally important. Students want to join organizations that invest in their development, offer mentorship and provide clear pathways for career progression. They are eager to learn, take on responsibilityand build their careers, but they expect support and guidance along the way. 

Many also expressed a desire to stay engaged and challenged in their roles. They are drawn to dynamic environments where they can contribute across multiple aspects of a project, gaining hands-on experience and diversifying their skill sets. 

Representation and inclusion were also part of the conversation, particularly among women entering construction. Feeling supported, represented and included in the workplace is an important factor as they evaluate potential employers and long-term career paths.  Students are looking for companies that care about their people, their projects and their impact. Whether through safety, innovation or community involvement, they want to be part of organizations that stand for something meaningful. 

Perhaps most encouraging for the industry is the growing enthusiasm for roofing itself. Many students entered the competition with limited exposure to roofing, but through hands-on experience, mentorship and engagement at IRE, they developed a more genuine interest in pursuing careers in the field. 

The Roofing Alliance Student Competition continues to play a vital role in building a strong and motivated workforce for the future. 

To hear directly from these students, watch the interviews: 

• Bradley University: www.youtube.com/live/xfZ_pOO1UYk 
• University of Florida: www.youtube.com/live/SIEy9ofUUuo 
• Auburn University: www.youtube.com/live/E2nYV7TRhAY 
• Colorado State University: www.youtube.com/live/aSD9TeF-b94 
• Clemson University: www.youtube.com/live/RV1wsnO5qyk 

To learn more about the Roofing Alliance and its workforce development initiatives, visit roofingalliance.net. 

By Heidi J. Ellsworth. 

How service centers are driving speed, customization and regional growth across metal construction. 

The metal building industry is experiencing unprecedented growth, fueled by demand for durability, sustainability and design flexibility. At the center of this momentum is a critical but often underrecognized segment of the supply chain: steel coil service centers. These operations are no longer just warehouses for raw material, they are strategic partners enabling innovation, speed to market and the rise of regional fabrication. 

From metal roofing and wall panels to architectural components and outdoor living products, steel coil service centers are powering the next generation of metal construction. The global steel service center market has grown into a massive economic engine, valued at over $300 billion and projected to exceed $450 billion over the next decade. In the United States alone, thousands of service centers process more than 100 million metric tons of steel annually. What is most important for the metal building industry is that more than half of all structural steel flows through these centers before reaching fabricators or job sites. That makes them essential to everything from pre-engineered metal buildings to custom sheet metal fabrication. 

At their core, steel coil service centers act as the bridge between steel mills and manufacturers. Mills produce large volumes of steel coil, but contractors, roll formers and fabricators need material in precise sizes, coatings and finishes. Service centers fill that gap by purchasing bulk coil and transforming it into usable products through slitting, cut-to-length processing, leveling and coating. This value-added processing now represents a significant portion of their revenue and is one of the primary reasons they are becoming so important to the industry. 

For metal building manufacturers, this means faster access to the exact material they need. Instead of waiting for mill production runs or ordering quantities that exceed project requirements, they can source slit coil and processed steel on demand. This flexibility is critical in today’s environment where speed to job completion can define profitability. 

The impact is especially evident in metal roofing and wall systems. The explosion of color options, coatings and profiles seen across the industry is directly tied to the capabilities of service centers. Advanced coil coating technologies and precision slitting allow manufacturers to produce everything from standing seam panels to highly customized architectural façades. This has opened the door for greater design creativity while maintaining the performance benefits that make metal such a strong solution. 

Service centers are also playing a major role in the growth of local and regional sheet metal shops. As demand for architectural metal, custom trim and specialized fabrication increases, smaller shops are stepping in to meet that need. Service centers support this trend by providing manageable quantities of material, quick turnaround times and localized inventory. This regionalization of supply chains is helping contractors respond faster to market demand while reducing transportation costs and delays. 

Another key advantage is how service centers help stabilize the industry in times of volatility. Steel pricing has remained unpredictable, influenced by global supply chains, tariffs, energy costs and economic shifts. By holding inventory and offering flexible purchasing options, service centers act as a buffer for fabricators and contractors. They also provide credit and financing support, allowing businesses to manage cash flow while keeping projects moving forward. 

Technology is accelerating this evolution. Many service centers have invested heavily in automation, robotics and advanced processing equipment. Digital inventory systems and forecasting tools enable real-time visibility into material availability, helping manufacturers plan more efficiently. Some centers are even integrating laser cutting and precision fabrication capabilities, further blurring the line between distribution and manufacturing. 

These advancements are critical as the metal building industry continues to expand into new applications. Outdoor living is a perfect example, with increased use of metal for garage doors, barn doors, pergolas and structural components. Service centers supply the coil that makes these products possible, often supporting fire-resistant and high-performance designs that are becoming more important in today’s building environment. 

Looking ahead, the role of steel coil service centers will only continue to grow. Construction remains the largest consumer of steel, and within that sector, metal buildings, roofing and siding are gaining market share. At the same time, trends such as prefabrication, modular construction and sustainable building practices are increasing the need for precision-processed materials delivered quickly and efficiently. 

Service centers are uniquely positioned to meet these demands. They provide flexibility, speed and customization that modern construction requires, while supporting the expansion of regional fabrication and innovation in design. In many ways, they have become the backbone of the metal building supply chain. 

For contractors, manufacturers and fabricators, understanding the value of steel coil service centers is key to staying competitive. These partners are not just supplying material, they are enabling growth, reducing risk and helping the industry deliver better buildings faster.

By Heidi J. Ellsworth.

This educational session in Salt Lake City focuses on protecting people, property and roofing professionals in high snow regions. 

RoofersCoffeeShop® and MetalCoffeeShop® recently attended a powerful and eye-opening snow retention training hosted by TRA Snow and Sun at the AGC of Utah Training Center in Salt Lake City. Roofing contractors from across Utah and the western United States gathered to better understand one of the most dangerous and often underestimated risks in roofing, the weight and movement of snow. 

The reality is simple and sobering. Snow is heavy. When it releases from a roof, it does not gently slide away, it can avalanche with devastating force. The training shared a striking example showing how quickly that weight adds up. In a 100 pound per square foot snow load scenario, just a small section of snow coming off a roof can weigh thousands of pounds. When that mass hits a person, the results can be catastrophic and often fatal. 

But the danger does not stop with human safety. Uncontrolled snow movement can rip gutters from the structure, tear off rooftop accessories, crush landscaping, destroy outdoor furniture and cause significant structural damage. For building owners, this means unexpected costs and liability. For contractors, it introduces a serious level of risk that cannot be ignored. 

Leading the training were Ben Anderson and Mindy Dahlquist, along with TRA teammates including Terry Anderson, founder and CEO, who shared the company’s history and answered questions. Their passion for engineered snow retention systems was evident throughout the day. They emphasized that snow retention is not an accessory, it is a critical part of a complete roofing system in any region that experiences significant snowfall. 

The training also featured Brava Roof Tile, who demonstrated how snow retention systems integrate with their premium roofing products. Their participation highlighted the importance of designing snow retention solutions that work seamlessly with different roofing materials, ensuring both performance and aesthetics. Seeing how snow retention interacts with synthetic roofing systems reinforced the need for a customized, engineered approach for every roof type. 

Also in attendance were leaders from key industry associations, including the Utah Roofing Contractors Association (URCA) and the Western States Roofing Contractors Association (WSRCA), represented by Kris Hitesman of Capitol Roofing Service. Their presence reinforced the importance of collaboration across the industry to promote best practices, safety and ongoing education. 

A key part of the training focused on specific product applications, including the proper use and installation of snow brackets and snow fences. Attendees learned when each system is appropriate, how they perform under load and how to correctly install them to maximize effectiveness. The TRA team also demonstrated the use of their specialized clamp systems for installing snow fences without compromising roof integrity. Another major takeaway was TRA’s deep commitment to testing. The team shared how they rigorously test their systems to ensure the highest levels of performance in real-world conditions. Their approach goes beyond standard requirements, with a focus on making sure every product meets and exceeds building codes and delivers reliable, engineered protection. This dedication to testing reinforces confidence for contractors, architects and building owners alike. 

The training focused on three key areas, proper engineering, correct installation and effective communication with building owners. Contractors learned that every roof in a high snow area should be evaluated for snow retention and that systems must be designed based on load calculations, roof design and site conditions. Guesswork is not acceptable when lives and property are at stake. Equally important was the discussion around liability. Contractors were reminded that when snow avalanches off a roof, building owners often pursue legal action against everyone involved in the project. This includes manufacturers, designers and especially the installing contractor. One of the strongest takeaways was the need to include snow retention in every proposal and contract. If an owner chooses not to include it, contractors should require a formal sign-off acknowledging the risk. This step is critical for protecting roofing professionals from future claims. Beyond risk mitigation, the training also highlighted the opportunity for contractors to build stronger relationships with their customers. By educating owners on the importance of snow retention, contractors position themselves as trusted advisors, not just installers. This creates ongoing sales opportunities and reinforces the value of quality roofing systems that perform in real-world conditions.

Adding a bit of fun to the day, the TRA team also handed out custom trucker hats with unique branded badges, a small but memorable touch that reflected their strong culture and connection to the contractor community. Demonstrating a strong commitment to education and safety for the entire industry, the training was live streamed through TRA’s YouTube channel and will be available on demand through both MetalCoffeeShop and RoofersCoffeeShop YouTube channels as well as within TRA’s directories. This extended access ensures that contractors across the country can benefit from the training, reinforcing TRA’s dedication to making critical safety education widely available. For contractors working in snow-prone regions, the message is clear. Snow retention is not optional. It is essential. By understanding the risks, specifying engineered systems and educating customers, roofing professionals can protect their businesses while delivering roofs that truly perform. 

To learn more about engineered snow retention systems and how to integrate them into your roofing projects, visit TRA Snow and Sun or explore their directories on RoofersCoffeeShop® and MetalCoffeeShop® and view the full training on demand.