In this MetalTalk ™, host Karen Edwards welcomes Dean Curtis to break down the essential blueprint for turning leads into loyal customers. Drawing from real‑world experience in the metal roofing industry, he explores how to navigate the customer pathway—from first contact to closing the deal—with professionalism and consistency. Gain insights on how to make every rep your best rep by overcoming presentation challenges, understanding homeowner needs and building a brand that earns trust through every interaction. Whether you’re refining your sales process or looking to boost conversion rates, this conversation offers a practical framework for success built on proven strategies and measurable results. 

Register now!

By Jesse Sanchez. 

Industry experts discuss how to turn more leads into loyal customers. 

In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, from first contact to closing the deal, with professionalism, consistency and trust. 

Lead conversion is one of the most important parts of contractor success. Every lead has value, but too often, companies lose opportunities because there is a gap between their top-performing sales reps and the rest of the team. Dean will discuss why many contractors do not just have a sales problem; they have a presentation problem. From educating homeowners before the appointment to overcoming misinformation during the sales process, this conversation will help contractors better understand how to create a stronger, more repeatable path to “yes.” 

Dean brings real-world experience from the metal roofing industry and understands what homeowners need to see before making a premium investment. In this webinar, he will share how professionalism, brand consistency and proof help build trust with customers. He will also explore how contractors can explain the complexity and value of metal roofing, present strong options and use interactive content to better educate homeowners. 

By the end of the conversation, contractors will walk away with practical strategies for improving presentations, building trust and creating a sales process that every rep can follow. Dean will also explain what the best reps do differently and how companies can make every rep their best rep through a consistent, repeatable customer pathway. 

Join Karen Edwards and Dean Curtis on June 17, 2026, to learn more about creating a blueprint for higher lead conversions. 

Register for this MetalTalk™ and start turning more leads into loyal customers!

Winter Summit 2026 brings together leaders across the home improvement industry to tackle one of the biggest challenges teams face today: turning strategy into consistent execution.

You’ll hear from top sales coaches, brand experts and operational pros who will show you how to align your messaging, strengthen your process and build a team that performs with confidence. Whether you're leading a fast-growing franchise, running a sales team or managing marketing across locations, this event will give you the frameworks and tools to take immediate action.

Bonus: Every registrant receives the Summer Summit Playbook — a workbook packed with insights, templates and takeaways you can bring directly to your team.

Access the Ingage Winter Sales Summit on-demand!

By Emma Peterson. 

Industry experts break down the economic, technological and industry shifts to watch this year. 

During the second day of the 2026 International Roofing Expo (IRE), we got the chance to host a live Coffee Conversations with Julissa Chavez of SRS Distribution, Dean Curtis from Ingage and Jack Gottesman of IKO Industries! Now available on demand, this episode dove into the biggest trends and challenges facing the roofing industry in 2026. Keep reading to see some of the topics this expert panel highlighted to keep an eye on!  

Economics 

As we head into 2026, a lot of contractors and business owners are feeling the residual effects of last year’s unstable market. The panels consensus on what to do about this? Focus on your business and your team. Dean opened the conversation, saying, “The best thing you can do right now is invest in your talent. The talent you have on your team is going to determine how well you can do this year.” 

Mergers and acquisitions 

Another topic that’s been top of mind for many people from 2025 is the rise of mergers and acquisitions in the industry. Dean shared some of his insights into how these affect contractors in 2026:  

If you look at the way the market is consolidating in a lot of places, it might become a goal for smaller business to build themselves up to be part of an acquisition or for sale. This is a very viable option in 2026 and to do this you need to focus on professionalization. So things like profit, loss, delivery – all of these metrics are super important if that’s your goal. 

Technology 

And we cannot talk about trends to keep an eye on without talking about technology and AI. Julissa explained:  

AI is changing the game tremendously...In some ways it is making it tougher for sales reps to get a homeowner’s trust. It used to be simple, we were the professionals. But now with AI, homeowners are trying to do a lot more research, which is great, but things like ChatGPT aren’t always right... So it’s really important to focus on preparing your reps to educate homeowners on their roofing options. 

All of this comes down to meeting homeowners where they are and right now where they are is in the digital world. Jack added some of his thoughts to the discussion, sharing, “We redesigned our website last year to try and build a better relationship with the visitors. We looked at the analytics and created an experience around what their expectations and interests are.”  

Conclusion 

At the end of the day, 2025 was a bit of a bumpy ride for many business owners and professionals. But we weathered it by adapting and growing, which is exactly what we will do as we start 2026. Julissa summed it up, saying, “Roofing has always been about being able to adapt and leveraging, the moment. This remains true for 2026...H ere at SRS our focus for the new year is our customers... We want to help our customers grow in different segments, because as they grow, we grow at the same time.”   

Watch the entire Coffee Conversations on demand for more insights into the 2026 industry outlook.

With deep roots in the home improvement sector, Kyle Sellers has built a reputation for transforming customer-facing teams through fresh, effective sales strategies and ongoing coaching programs.

Ingage, the industry’s leading provider of interactive and data-driven sales enablement software, is proud to announce the appointment of Kyle Sellers as vice president of customer experience. A veteran of the home improvement industry, Sellers brings over a decade of experience leading high-impact customer success strategies at some of the field’s most recognized brands.

Sellers has held influential leadership roles at organizations including Tundraland Home Improvements and Jacuzzi, where he delivered proven results through innovative sales model development, world-class training and scalable enablement programs. He has consulted, trained and coached a wide array of clients, from major brands like KOHLER to emerging startups. With deep roots in the home improvement sector, he has built a reputation for transforming customer-facing teams through fresh, effective sales strategies and ongoing coaching programs. His unique approach to leadership selling inspires customers to choose, and champion, the brands he supports. Sellers is passionate about helping organizations effectively communicate their message, systematize and scale.

“Kyle’s leadership philosophy mirrors our commitment to helping customers succeed,” said Dean Curtis, CEO of Ingage. “He brings the right mix of innovation, empathy and operational rigor to help us elevate every interaction, from onboarding to long-term success. We’re thrilled to have him on board as we continue to evolve how our customers experience Ingage.”

As vice president of customer experience, Sellers will lead Ingage’s customer success and enablement teams, focusing on delivering measurable value at every stage of the client lifecycle. His expertise will be instrumental as Ingage continues to expand its reach across franchise systems, enterprise organizations and independent contractors in the home improvement and home services industries.

This appointment reflects Ingage’s ongoing commitment to providing unmatched value and support to its growing user base, ensuring that every customer not only gets started with Ingage, but thrives with it.

For more information about Ingage and its digital presentation platform, visit ingage.io.

About Ingage

Ingage is the industry’s leading provider of sales enablement and digital presentation tools, empowering businesses to create, share and measure dynamic sales content. Since 2008, Ingage has been revolutionizing the way sales teams engage with prospects — delivering interactive, measurable and on-brand presentations that help close more deals.

This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster.

Renoworks Software Inc., a leading provider of visualization software for the home remodeling industry, and Ingage, the premier interactive sales presentation platform, are excited to announce a new integration that transforms how contractors sell remodeling projects — both before and during the in-home visit.

This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster.

“With this integration, users can effortlessly move between a powerful interactive presentation in Ingage and an interactive design experience in Renoworks with no API keys or complicated setup required,” said Ingage ceo Dean Curtis. “It’s as easy as embedding a link.”

The integration enables sales reps to:

• Start with a tailored company story using Ingage’s interactive presentation tools
• Quickly launch the Renoworks visualizer within Ingage to show siding, roofing and other exterior/interior options from dozens of top manufacturers
• Personalize the homeowner’s experience by showcasing their home with different products and styles in real time
• Simply swipe to the next page to present financing options, next steps and close the sale without ever leaving the Ingage app

It also works as a pre-sales tool. Sales teams can set up personalized house inspiration images in Renoworks in advance, ensuring prospects are engaged before the appointment even begins.

“This partnership eliminates friction from the remodeling sales process,” said Renoworks ceo Doug Vickerson. “You don’t need to choose between showing and telling. You can now do both, beautifully and simply.”

The Renoworks + Ingage integration is available now. For more information, visit: https://info.ingage.io/renoworks-ingage

Ingage has partnered with Owens Corning to bring their expert-built roofing presentation to the Ingage Marketplace. This powerful sales tool is designed specifically for contractors to walk homeowners through Owen Corning’s trusted product lines in a clear, professional and compelling way.

Whether you’re presenting at the kitchen table or on-site, this deck helps you make every pitch more consistent, polished and effective.
This content is available to all Ingage Suite users—just download to your preferred team and start presenting with confidence.

Available to all Ingage Suite users. Contact your Territory Manager for more details.

Find out more about Ingage and OC.

By One Click Contractor.

Follow these tips to create engaging presentations to win over contractors and increase ROI.

Make your sales presentation pop! An engaging visual presentation can be a game-changer for remodeling contractors winning or losing a project. Use these straightforward tips from our experts here at One Click Contractor to transform your next project pitch and build engaging, effective presentations that improve your close rate and increase your return on investment.

Where to start with creating contractor presentations

The first step is to understand your client’s needs and goals. When embarking on successful projects, it’s essential to consider their goals. If you can, visualize their dreams, needs and expectations. Then, you will be better positioned to present a successful solution. The needs of older homeowners are different from first-time home buyers, so knowing who you are selling to is vital.

For the best results, prioritize the customer’s short- and long-term goals. Showing examples of your work may demonstrate how successful potential solutions could be. The right combination of visualizing ideas, presenting successful projects, and understanding your audience's goals are all essential steps toward successful outcomes.

Substance over style: What really matters

Tip: Make a presentation that is appealing to the eye and simple to understand.

Your client is interested in discussing their project and, let's face it, themselves. They are looking for a reason to trust and connect with you, the contractor. You will have the opportunity to explain why you are the best fit for their project, so don't worry. However, they must first feel comfortable that you comprehend their vision, are reasonably priced, and can complete the project on schedule.

Software like Ingage 3-D visualizers, even better. Provide an overview of typical remodeling projects that illustrate functional designs and types of building materials, including defining the scope of work and timelines. Explain the process, including the different phases and critical milestones.

Adding visuals to create a winning contractor presentation

Tip: Use strong visuals to support your points and keep the audience engaged.

Adding visuals to your presentations greatly increases your chance of landing your next big contract.

Showcase examples of previous work that is relevant to the client's project. Use visual aids like photos and videos to demonstrate your quality of work and attention to detail. Whether photographs of work in process, completed projects or engaging customer testimonials, strong visuals are powerful in keeping your audience engaged and getting them to commit.

Showcase your happy customers talking about how their family has made the most out of your work — these kinds of visuals resonate. A video testimonial with happy clients in their new dream living room can be made with an iPhone and basic editing skills. Quality visuals make all the difference, whether a photographic view of the process or a representation of success. Looking professional is critical but don’t forget to stand out… so be creative!

As a remodeling contractor, there are many creative ways to conduct a customer presentation to a customer that will help you stand out and win more business. Here are some ideas:

• Virtual reality tours: Use virtual reality technology to give your customers a 3D tour of their remodel before it's even built. This can help them visualize the final result and make more informed decisions.
• Interactive videos: Create an interactive video presentation that allows customers to explore different design options and materials. This is a fun and engaging way to showcase your work and help customers make decisions.
• Augmented reality: Use augmented reality technology to show customers how different materials or design elements would look in their homes.
• Mood boards: Create a mood board with images and samples of different design elements, such as tiles, countertops and fixtures. This helps customers visualize the final result and understand how various looks suit them.
• Before and after images: Show before and after images of previous projects to showcase your work and demonstrate the transformation you have achieved through remodeling.
• Interactive presentations: Use an interactive presentation tool like Ingage to create a visually engaging and interactive presentation showcasing your work and services.
• Live demos: Conduct a live demo of different materials or design elements to show customers how they work and how they can be incorporated into their remodel.

Tailoring content to your audience

Presentations are often an integral factor in making decisions, so you must create a presentation that engages your audience and tells them a story. An effective presentation will also build trust in you and your team and set you apart from the competition.

To ensure that your presentation flows smoothly from beginning to end, organize all of the information into manageable sections, present with interesting visual elements, have relevant examples ready for scenarios where the occasion arises, and practice, practice, practice so that you deliver confidently. With this approach, you will have what it takes to ensure your audience picks your company.

Explaining your work process concisely is key to ensuring clients understand the remodeling project and feel confident in your expertise. Here are some best practices for explaining the process:

• Start high level – Start with a high-level overview of the remodeling process, including the phases and critical milestones. This helps the client understand the project's scope and what to expect.
• Break it down into steps - After providing an overview, break the process into specific steps or phases such as design, permitting, construction and final inspection. Explain each step in detail, including what happens during that step, what the client can expect and the anticipated timeline.
• Use visual aids - Diagrams or flowcharts help make the process easier to understand. You can use these aids to show the different phases of the project, the roles and responsibilities of different parties, and the timeline for each step.
• Discuss potential challenges - Discussing any potential challenges or obstacles during the project is essential. This can include delays due to weather, unexpected repairs, or changes to the scope of work. Discussing potential challenges upfront helps build trust and demonstrate your transparency and professionalism. Watch out for special order goods that the homeowner wants to purchase, like a custom color range or other furniture items.
• Provide a timeline - Clients want to understand how long the project will take and when they can expect different milestones to be completed. A detailed timeline outlining each process step helps the client understand the scope and duration.
• Invite questions - After explaining the process, invite the client to ask questions and clarify any areas of confusion. Ensure that the client understands the process and feels confident in your ability to complete the project successfully, on time and within budget.

How to get started with One Click Contractor for presentations

Tip: Take advantage of the customer success team. They’re the best in the business.

Getting started with One Click to present remodeling proposals involves a few key steps. Here’s a straightforward guide for contractors:

1. Visit the One Click Contractor website: Start by visiting the One Click website. Here, you’ll find detailed information about the software, its features and how it can benefit your remodeling business.
2. Request a demo: Most software platforms, including One Click, offer a demonstration of their product. Requesting a demo is a great way to see the software in action. During the demo, pay attention to features like the proposal presentation, estimating tools and integration capabilities.
3. Sign up for the service: If you’re satisfied with the demo and believe One Click fits your business needs, the next step is to sign up for the service. This process usually involves choosing a subscription plan that aligns with the size and needs of your business. One Click Contractor also offers a 14-day free trial if you’d rather try before you commit to buy.  
4. Onboarding and training: After signing up, utilize any onboarding customer success team provided by One Click. Training for you and your team is crucial to ensure that everyone can use the software effectively. One Click offers online tutorials, webinars, customer support or personalized training sessions.
5. Personalize your account: Customize your OCC account to suit your business. This can include setting up your material catalog, importing your pricing data and integrating One Click with any other software you use, like CRM or accounting tools.
6. Create your first proposal: Use One Click to create your first remodeling proposal. Experiment with different templates, incorporate 3D renderings and customize the proposal to reflect your brand. Ensure that the proposal is detailed, clear and professionally presents the project scope, costs and timeline.
7. Present to clients: With your proposal ready, use One Click to present it to your clients. Take advantage of the software’s features to make a compelling presentation, addressing any questions or modifications the client might have on the spot.
8. Gather feedback and iterate: After your presentation, gather feedback from your clients. Use this feedback to refine future proposals and leverage OCC’s capabilities even more effectively.
9. Continuous learning: Stay updated with any new features or updates OCC releases to continuously improve your proposal presentations.

Remember, the key to successfully using any new tool like OCC is patience and practice. Take the time to fully understand and leverage its features to enhance your remodeling proposals and client interactions. 

One Click One Month Promise: The One Click Contractor One Month promise guarantees a frictionless start with One Click Contractor, guiding you through the whole process. We will set up your account and fully train your sales force to estimate, propose and close business on the One Click platform within one month or less from receipt of all necessary materials, or your money back guaranteed.

Succeed at selling with One Click - A testimonial

At One Click Contractor, our goal isn't just to help you make the move from paper to digital. We want to help you succeed at selling online. Our customers are regularly posting record-breaking sales months. Learn more ways that you can grow your business by watching the video below.

In this interview, Mike Damora with K&B Home Remodelers shares with us some of his secrets for virtual selling with One Click Contractor.

Ready to elevate your presentation game?

Ready to elevate your remodeling proposals and streamline your sales process? Embrace the power of One Click Contractor and discover how effortless and efficient your project presentations can be. Don't let outdated methods hold you back. Transform your proposals into interactive, precise and visually stunning presentations that win clients over, every time. Join the community of successful contractors who are already reaping the benefits of One Click Contractor. Visit https://info.oneclickcontractor.com/schedule-a-demo now to schedule your free demo and take the first step towards revolutionizing your remodeling business. This is more than a software solution; it's your new competitive edge. Act now and start building your future, one click at a time!

Original article and photo source: One Click Contractor

By Jesse Sanchez.

Achieve your 2025 sales goals with the ultimate webinar series for actionable insights and strategies.

Elevate your sales game with Ski Chalet 2025, an exclusive two-part webinar series designed to equip sales teams with the insights, strategies and tools needed to crush their 2025 goals. Hosted by Ingage, this event promises actionable takeaways to help sales professionals close more deals, build stronger customer relationships and stay ahead of the competition. Whether you join live or catch the replay, these sessions are tailored to fit your schedule and maximize your success.

The series kicks off with Session 1: On the Slopes, set for January 28, 2025, at 2 p.m. ET (1 p.m. CT). This session focuses on gearing up your team with personalized, trust-building content that drives results. Two days later, on January 30, 2025, the journey continues with Session 2: In the Cabin at the same time. This powerful session uncovers how combining training, tools and data can keep your team sharp and ahead of the pack.

For those who can’t attend live, registration includes access to on-demand recordings of both sessions, ensuring you can learn and implement strategies at your convenience. By signing up, participants unlock exclusive benefits, including pro sales tips from industry experts, immediately actionable strategies and resources to sharpen their pitch and performance.

Ingage is thrilled to offer sales professionals the chance to build momentum for 2025 with insights they can implement right away. Ski Chalet 2025 is more than just a webinar series — it’s a trail map to making 2025 your team’s best year yet. Don’t miss this opportunity to transform your sales approach and propel your success.  

Spots are limited, so secure your place today. For more details and to register, visit Ingage Ski Chalet 2025.

By Jesse Sanchez. 

How industry consolidation is reshaping competition and lead acquisition. 

The roofing industry is facing unprecedented challenges in lead generation, driven by rising costs and heightened competition. In this episode of Roofing Road Trips®, Heidi J. Ellsworth meets with Pam Torrey, director of marketing at Ingage, to discuss how private equity investments and industry consolidation are transforming the market. 

“The elephant in the room is the cost of leads,” Pam stated. “Inflation has hit every aspect of our lives. Lead generation is absolutely no exception because all of the platforms that you generate leads on have to pay their people, they all have to pay for various services. Everything is just more expensive.” 

However, Pam explained that the larger issue is the impact of private equity. “Everyone has noticed that there has been a lot of private equity money floating around in the home improvement industry and specifically in exterior remodeling. I think exteriors have really been hit by this harder than everybody else.”  

This influx of capital has allowed larger companies to dominate lead generation and brand awareness, making it harder for smaller, independent roofers to compete. “Every roofer is now going up against private equity firms, large consolidated companies, companies that have a lot of cash to burn when it comes to lead generation and brand awareness,” Pam noted. “It’s making it harder to get leads. It’s making it more expensive to get leads. It is also making it more challenging to be able to convert those leads.” 

Pam expressed the importance of leveraging community ties to differentiate smaller businesses. She shared, “If you have been in your community for a long time, you understand your customer in a way that a large consolidated company doesn’t. Maybe you’ve sponsored their kids’ T-ball team. You have community connections that everybody else does not have in the market.” 

Read the transcript or Listen to the podcast to learn more about strategies to personalize lead generation and thrive in a competitive market!