There’s a difference between staying busy and staying profitable. We’re breaking down how $10M contractors actually manage cash flow behind the scenes. Join us with Breakthrough Academy and JobNimbus.

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By Emma Peterson. 

EagleView and JobNimbus have cooked up a new integration that can help you order smarter and win more than just jobs. 

Do you want to make your estimation and ordering process more efficient and effective this season? EagleView and JobNimbus’ recent integration is the perfect opportunity for you!   

EagleView is well-known in the industry for their aerial imaging and accurate roof measurements that help keep your boots safe on the ground and off the roof. Through mapping technology, EagleView can help you save time and make the inspection process safer by giving you incredibly accurate estimates. This campaign with JobNimbus (ending July 31, 2025) is a great opportunity to explore EagleView’s innovative tools and offerings, with chances to win “up to 10 free EagleView reports this season when you order supplies through JobNimbus!” 

Ordering through JobNimbus is the way to go if you want to save time and money. JobNimbus’ platform allows users to order directly from their supplier, track orders and manage jobs, crews and customers with ease. This is a great way to cut down on phone calls and mix-ups, as JobNimbus uses real-time supplier pricing to make sure your estimates stay accurate.  

By simply signing up between May 12 to July 31, 2025, users will get a free EagleView report! And then, on subsequent orders of $3,000+ through the JobNimbus supplier integration with SRS Distribution, Roof Hub, you will get another free report (up to 10 per contractor) and the chance to win a free Traeger Smoker to enjoy when you’re not at the job site.  

Streamline your business and set yourself up to smoke the competition (on and off the job) this summer with the EagleView x JobNimbus campaign! 

By Emma Peterson.

Learn about how Roof Hub is powering the digital job site.

The advent of the digital era has changed all parts of daily life, from how we go grocery shopping to how we buy a new car, and the roofing industry is no exception to that. While at ServiceCon 2025, Heidi J. Ellsworth had the chance to sit down with Delisa DiMercurio, the manager of digital partnerships at SRS Distribution to talk about the importance of technology in today’s roofing world.  

One of the SRS programs that Delisa works closely with is Roof Hub, which is a powerful digital platform that helps contractors scale their businesses with helpful tools like live pricing, real-time tracking and estimating assistance. Delisa shared a few more details about the platform, adding, “What Roof Hub really does is equip our contractors to have real-time access to the materials that we have at the branch, the pricing, everything, so that their scope of work is accurate. And then also at the end of the day with one click of the button, they could send that order to the branch, eliminating some human error, allocating that material instantly, and just getting what they need out the door quicker.”

Roof Hub can deliver all those tools and more because of the integrations and partnerships they have made with leading digital programs in the industry. Examples of these integrations include:

• JobNimbus: By partnering with JobNimbus, Roof Hub is able to level up contractor’s material management processes.
• Acculynx: With Acculynx, Roof Hub users can create estimates and orders with ease and automation.
• Eagleview: Roof Hub connects contractors to Eagleview measurement reports!
• Project Map It: Take your sales and marketing to the next level with an interactive map through the Roof Hub/Project Map It partnership!

This is all part of a larger initiative at SRS to help their contractors have the right tools for the job, both in the field and the office. Delisa explained, “We want to help equip our contractors with great tools to create more efficiency, and digital is a big piece in that.”

Watch the full interview to learn more about the digital tools that Roof Hub and SRS Distribution are connecting contractors to!

By Emma Peterson.

Featuring integrations with a variety of industry-leading programs and tools, Roof Hub helps simplify your ordering process.

The roofing industry is a fast-paced space with a heavy day-to-day workload for many business owners. This can make it difficult to balance the tasks of both growing your business and maintaining your active projects. But SRS Distribution’s Roof Hub aims to help resolve some of these growing pains with a variety of features that streamline the roofing project management. A few examples of Roof Hub’s features include real-time delivery tracking, automated supplier rebates, interactive maps, digital measuring and more.  

All of this allows you to run your business more efficiently and close more deals without exhausting all of your time and energy. How is Roof Hub able to do this? One key factor is their integrations with some of the best tools in the roofing industry. Eliminate the need to hop from application to application, platform to platform by subscribing to the most powerful software that gives you simplified access to it all. Here are some of the incredible integrations you get access to through the Roof Hub platform.  

CRM integrations

JobNimbus: Manage your materials better than ever with the Roof Hub – JobNimbus integration. Contractors can use their Roof Hub account to access features like live pricing and products from their local SRS branch. This makes it easier to build proposals and place material orders.  

Acculynx: With direct ordering and invoice management, the Acculynx integration allows Roof Hub users to set up automated orders and deliveries with ease. You can keep your estimates updated with live pricing and can place orders with your delivery branch and territory manager in one simple email.  

Leap: Combining the power of Roof Hub’s live pricing and direct ordering with Leap’s cloud-based business platform is a match made in heaven. It creates a flexible, easy-to-use and efficient way for contractors to meet their goals, whether they are business, strategic or personal.  

GiddyUp: This integration helps with everything from canvassing to closing. Roof Hub participants get access to GiddyUp’s live pricing, order templates, item recommendations, delivery tracking and more, making your team faster and more efficient.  

Measurement integrations

EagleView: If you’re looking for measurement technology in the industry, you’ve probably heard of EagleView. Now, Roof Hub users can order EagleView reports with ease. Not only can you view and download these reports for reference, but they can also be inputted directly into an order form to automatically generate order quantities.  

QuickMeasure: This service from GAF determines roof measurements with speed and accuracy. Using high-resolution imagery, you can get reports on single-family homes in under an hour and reports on multi-family/commercial spaces within 24-hours.

Hover: Through a partnership with Hover, Roof Hub users can easily get a 3D model of their project. This helps with the ordering process as measurements and material quantities can easily be estimated using this model!  

Other integrations

Project Map It: This platform is an innovative sales and marketing tool that builds an interactive, digital map of your past projects. You can customize the map with things like photos, reviews and products used, making it a perfect way to showcase your workmanship and skill to potential clients.

Canopy Weather: Weather events like hailstorms often lead to an uptick of work for contractors. Keep an eye on the storms that are happening with Roof Hub’s integration with Canopy Weather. This allows you to know where you might be needed and reach out to homeowners in that area to help.

Billtrust: With the Roof Hub integration with Billtrust, managing your invoices and financials is easier than ever. Billtrust lets users schedule payments and easily export the data into a CSV file.

Take your business to the next level with Roof Hub and the many integrations available through the platform!

JobNimbus releases Peak Performance 2025, offering data-driven insights on roofing industry trends, profitability and operational benchmarks.

JobNimbus, a provider of roofing business management solutions, has published its annual Peak Performance 2025 Report, offering a data-driven analysis of trends, challenges and strategies shaping the roofing industry. The report is based on survey responses from roofing professionals across the United States, providing insights into key operational benchmarks.

This year’s report highlights trends in revenue growth, customer acquisition, production timelines and financial management within the roofing sector. Findings indicate that roofing companies with annual revenues exceeding $4 million are adopting structured workflows, diverse payment options and personalized customer communication strategies to maintain profitability and customer satisfaction.

Key findings from the Peak Performance 2025 Report include:

• Revenue and profitability: Companies generating over $4 million annually employ a combination of referral marketing, digital advertising and direct customer engagement to sustain growth.
• Lead generation and marketing: 91% of surveyed companies identify referrals as their leading source of new business, underscoring the importance of customer experience in driving repeat business.
• Sales process optimization: Companies with high profitability are more likely to present proposals in person, allowing for direct customer interaction and tailored solutions.
• Production timelines: While efficiency remains critical, five-star-rated businesses prioritize communication and expectation management over speed alone.
• Financial management: Adoption of multiple payment methods correlates with improved cash flow and increased accessibility for homeowners.

“Understanding industry benchmarks is essential for contractors looking to refine their operations,” said Ben Hodson, CEO of JobNimbus. “The Peak Performance 2025 Report provides roofing professionals with data-backed insights to navigate market challenges and position their businesses for long-term success.”

For additional insights, join our exclusive roofing industry panel featuring Ben Hodson, vice president of marketing Kaili Smith and special guest American Contractor’s John Dye, as they break down key findings and offer strategies to help your roofing business thrive in 2025 and beyond.

The full Peak Performance 2025 Report is now available for download. Roofing professionals can access the report to gain deeper insights into industry benchmarks and emerging best practices. Download Peak Performance 2025.

By Dani Sheehan. 

With a packed schedule of educational sessions and networking events, make sure you plan ahead for IRE 2025! 

You probably already have your walking shoes and business cards on your packing list for the International Roofing Expo (IRE) 2025 – but have you packed your peppermint mints? No, we’re not subtly suggesting anything about your breath! Peppermint is known to boost alertness and memory, helping you stay sharp while navigating the packed schedule of educational sessions, networking events and product showcases at this year’s show. 

This year, The Coffee Shops will be right in the heart of the action! Be sure to swing by our booth in Alcove 1, just to the right of the Hall 2 Entrance. Grab some swag and say hello as you gear up for a full three days of roofing innovations, business development opportunities and worldly connections. 

Then, make your way to Tremco Roofing at booth #2202 to learn about their latest innovations and solutions! Look out for more information about the Tremco reception after the expo floor closes on Thursday. 

Day two, Thursday, February 20, 2025, starts off strong with the Roofing Alliance Construction Management Student Competition. And when you’re ready to drop from attending educational sessions and walking the expo floor, join the National Roofing Contractors Association (NRCA) for their awards ceremony from 5:00 p.m. to 7:00 p.m.  

With so much happening, it’s essential to plan ahead. Some key presentations on Thursday, February 20, 2025, you won’t want to miss include: 

• Heat Smart, Safe Workers: Heat Illness Prevention in the Roofing Industry | 8:30 a.m. - 9:30 a.m. | Presented by Cheryl Ambrose, vice president and enterprise risk management at NRCA 
• It’s All About the Testing! A Technical Understanding of Codes and Standards in the Roofing Industry | 8:30 a.m. - 9:30 a.m. | Presented by Jacqueline LaDuke, field testing engineer at Elevate, and Rodrigo Maese, lead project engineer, codes department at Elevate 
• Seven (7) Sales Training Basics Beginners Must Master | 8:30 a.m. - 9:30 a.m. | Presented by John DeRosa, director of contractor training at SRS Distribution, Inc. 
• NRCA’s Roundtable Discussion: Preparing for a New Generation | 8:30 a.m. - 11 a.m. | Speakers include Wendy Marvin, president of Matrix Roof & Home, Geoff Mitchell, CEO of Mid-South Roof Systems, Bob Morgan, owner of Upstate Roofing & Painting, David Sanders, sales training and development at Beacon Building Products, JJ Smithey, president and owner at Frost Roofing Inc., and Brad Sutter executive vice president at Sutter Roofing Company 
• Blueprint for Excellence: Building a Thriving Maintenance and Repair Department | 9:45 a.m. - 10:45 a.m. | Presented by Tracey Donels, CEO/Founder of Service First Solutions 
• Critical Choices: Managing Air/Vapor in Low-Slope Roof Systems | 9:45 a.m. - 10:45 a.m. | Presented by Scott Wood, senior building scientist at VaproShield 
• Standing Seam Installation | 11:30 a.m. - 12:15 p.m. | Presented by Jason Ayres, technical services manager at Sheffield Metals, Andy Lesmeister, weathertight warranty inspector at Sheffield Metals and David Stubbs, assistant technical director at Sheffield Metals 
• 52 Weeks, Engaging Sales Meetings for a Winning Culture | 12:00 p.m. - 12:45 p.m. | Presented by Greg Bjornson, CARE business growth lead at GAF 
• Rooftop Equipment Securement: Codes and Solutions | 2:30 p.m. - 3:15 p.m. | Presented by Joel Stanley, CEO and founder of Anchor Products 
• From Leaks to Likes: How Software Secrets Can Turn Your Roofing Business into a 5-Star Experience | 3:30 p.m. - 4:15 p.m. | Presented by Adam Keys, vice president of product at JobNimbus 

Whether you’re looking to improve your skills, explore new technologies or connect with the industry’s top experts, IRE 2025 has something for everyone. See you on the expo floor!

Looking to attend sessions on other days of the event? Check out what’s going on during day one and day three of IRE 2025!  

By Jesse Sanchez. 

The first day of IRE is packed with industry expertise and innovation. 

Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, this event promises to equip attendees with the tools they need to stay ahead in a rapidly evolving industry. 

Before exploring the packed schedule of educational sessions, be sure to stop by The Coffee Shops booth in the lobby to say hi, check out our soundstage and get some fun swag. Then make your way onto the show floor to explore the latest tools, trends and insights from hundreds of vendors, including Roof Scout in booth #27116.  

Day one of IRE has a variety of sessions available. Make sure you plan ahead to find the sessions that best align with your interests and business goals. 

Featured sessions for Wednesday, February 19

• NRCA 2025 Safety Leadership Workshop | 8:00 a.m. - 4:00 p.m. | Room 225D - An intensive workshop covering risk management, safety culture, legal updates and regulatory concerns for industry leaders presented by experts from the National Roofing Contractors Association (NRCA), Kalkreuth Roofing and Sheet Metal, Trent Cotney of Adams and Reese. 
• Best Practices and Solutions in Attic Ventilation | 8:15 a.m. - 9:15 a.m.| Room 206AB - Explore the importance of balanced attic ventilation and installation techniques to prevent callbacks with Paul Scelsi from Air Vent. 
• Is That Leak Really the Roof? | 8:15 a.m. - 9:15 a.m. | Room 214CD - Investigate common causes of water infiltration that are often mistaken for roofing issues with Glen Clapper from the NRCA. 
• So, you Want to Recycle a Roof? | 8:15 a.m. - 9:15 a.m. | Room 207AB - Join Robert Anderson from Elevate and Jules Endres and Sherrie MacWilliams from Holcim for a discussion on the challenges and solutions in roofing material recycling. 
• Up Your Game: Successfully Recruiting and Retaining Women in the Industry | 8:15 a.m. - 9:15 a.m. | Room 008AB - Kristin Case of Hi-Peak Staffing Solutions, Rae Fistonich of Chinook Building Envelope Services and Shelby Smith and Lindsey Switzer of Owens Corning share strategies to attract and retain women in roofing and address labor shortages. 
• Is the American Dream Dead? | 9:30 a.m. - 10:50 a.m. | Lila Cockrell Room - Former NRCA CEO Reid Ribble examines the state of the American dream and what it means for today’s professionals. 
• Leveraging Sustainability to Win Work | 11:00 a.m. - 11:40 a.m. | Booth #19060 - Jennifer Keegan of GAF shares case studies on how sustainable roofing solutions can be both cost-effective and competitive. 
• Don't Scrimp on Scrim | 11:30 a.m. - 12:15 p.m. | Booth #36115 - An in-depth look at PVC roofing membrane durability and performance standards with Chis Mahon of Holcim. 
• Shingle Recycling: Why we Should all Care | 11:30 a.m. - 12:15 p.m. | Booth #36090 - Owens Corning experts discuss efforts to reduce shingle waste and improve recycling processes. 
• In-home Sales, The Power of a Sales Process | 12:00 p.m. - 12:45 p.m. | Booth #19060 - Learn from Greg Bjornson of GAF how a structured sales process can enhance customer trust and drive business growth. 
• Top 5 Reasons Salespeople Lower Their Price | 12:00 p.m. - 12:45 p.m. | Booth #6077 - John DeRosa of SRS Distribution shares insights into pricing strategies and how to maintain profitability without unnecessary discounts. 
• Advanced Pricing Strategies to Drastically Improve Sales | 12:30 p.m. - 1:15 p.m. | Booth #33096 - Learn from John DeRosa of SRS Distribution about how Roof Hub Estimator can streamline pricing and bidding processes. 
• Roof and Building Restoration is More Than Just Repairs | 1:30 p.m. - 2:15 p.m. | Booth #36090 - Hear from a panel of experts from Polyglass about critical topics such as labor shortages, the decision-making process between restoration and new construction, and when restoration is the right choice for your project.
• Standing Seam Installation | 1:45 p.m. - 2:30 p.m. | Booth #10141 - Best practices for standing seam metal roof installation from industry leaders at Sheffield Metals. 
• New Rules for New Roofs: The Evolving Landscape of Roofing Insurance Claims | 2:00 p.m. - 2:45 p.m. | Booth #19060 - Mike Thomas of GAF explains changes in homeowner insurance policies and their impact on roofing claims. 
• 5 Crucial Reasons Contractors Must use Roof Hub Estimator | 2:30 p.m. - 3:15 p.m. | Booth #36115 - John DeRosa of SRS Distribution will share how the Roof Hub Estimator helps contractors maximize profitability, improve accuracy and reduce proposal turnaround time.
• Retrofit With Metal Systems | 3:15 p.m. - 4:00 p.m. | Booth #10141 - Charlie Smith of McElroy Metal, Jason Kaiser of Vogler Sheet Metal and DJ Highnote of Roof Hugger share the nuances of retrofitting over various roofing systems and facilitating the installation of photovoltaic systems
• From Leaks to Likes: How Software Secrets Can Turn Your Roofing Business into a 5-star Experience | 3:30 p.m. - 4:15 p.m. | Booth #36105 - Adam Keys of JobNimbus shares strategies for improving customer trust and enhancing business reputation.  
• Low-slope Roofing and Photovoltaics | 3:30 p.m. - 4:15 p.m. | Booth #36115 - Rob Hughes of Johns Manville provides an introduction to rooftop PV systems.
• Find Your Value Proposition (presented in Spanish) | 4:00 p.m. - 4:45 p.m.| Booth #19060 - Learn how to position your company beyond price competition and highlight true value to clients from Alan Lopez of GAF. 

With such a diverse lineup of educational and technical sessions, IRE 2025 is shaping up to be an essential event for roofing professionals looking to stay ahead of the curve. Whether you're interested in safety leadership, sustainability, sales strategies or cutting-edge roofing innovations, there’s something for everyone. 

Don't forget to explore the exhibition hall and connect with leading industry vendors throughout the day. See you at the sessions! 

Looking to attend sessions on other days of the event? Check out what’s going on during day two and day three of IRE 2025!

New investor Sumeru, JobNimbus co-founders and existing investor Mainsail Partners back JobNimbus as an industry game changer making contractors heroes to their customers.

JobNimbus, a game-changing SaaS provider for the roofing industry, today announced a $330 million growth investment from Sumeru Equity Partners (“Sumeru”). Existing investors including founder and CEO Ben Hodson, other co-founders Nick and Jason Wood and Mainsail Partners will continue as investors in the business. This funding will help enable JobNimbus to scale its operations, expand product offerings and continue its mission to transform the contractor technology space.

“This investment marks a significant milestone for JobNimbus and is a testament to the hard work of our incredible team,” said Ben Hodson, CEO of JobNimbus. “We chose Sumeru as our partner because of their expertise in scaling high-growth companies, and with this funding, we’ll continue to double down on our commitment to making contractors heroes, helping them drive their businesses forward with advanced technology.”

“JobNimbus is a unique company, transforming the day-to-day lives of contractors through aggressive product innovation and a mission-driven culture,” said Jason Babcoke, Sumeru co-founder and managing director, who will join the JobNimbus board of directors as part of the investment. “We are excited to partner with the JobNimbus and Mainsail teams to continue to scale the company, expand the platform and create a clear category leader. JobNimbus is an ideal fit with our skill set helping founders and management teams scale world-class SaaS businesses.”

Also joining the JobNimbus board of directors from Sumeru are Chris Litster, Paul Mercadante, Jack McCabe and Blake Shott. Vinay Kashyap and KC Kanoff from Mainsail Partners will remain on the board.

“There’s a lot to be proud of from the last four years of our partnership with JobNimbus, from working together to expand the product suite and customer base, to completing three strategic acquisitions,” said Vinay Kashyap, partner at Mainsail Partners. “Most importantly, JobNimbus has delivered on its mission to help roofing and residential contractors become heroes to their customers. We welcome the opportunity to partner with the Sumeru and JobNimbus teams to help drive the company’s continued growth and impact on the roofing industry.”

JobNimbus provides contractors with an all-in-one software that helps streamline their business operations. Contractors can quickly create quotes, order materials and manage projects—all from a single, user-friendly platform. By simplifying these essential tasks, JobNimbus helps contractors save time and reduce overhead, empowering them to focus on growing their businesses.

The funding will be used to help accelerate product development, invest in AI-driven features, and scale the team to support growing demand from customers across the roofing industry. The company plans to expand significantly, with a focus on key roles in engineering, product development, and customer support.

About JobNimbus

JobNimbus is the industry-leading SaaS platform that helps contractors manage and grow their businesses with a suite of powerful tools. Founded with the mission to 'make contractors heroes,' JobNimbus is transforming how roofing professionals operate, delivering increased efficiency, profitability and growth for thousands of users nationwide. For more information, visit www.jobnimbus.com or follow the company on LinkedIn.

About Sumeru Equity Partners

Sumeru Equity Partners (“Sumeru”) provides growth capital at the intersection of people and innovative technology. Sumeru seeks to embolden innovative founders and management teams with capital and scaling partnerships. Sumeru has invested over $3 billion in more than fifty platforms and add-on investments across the enterprise and vertical SaaS, data analytics, education technology, infrastructure software and cybersecurity. The firm typically invests in companies throughout North America and Europe. For more information, please visit sumeruequity.com or follow the firm on LinkedIn.

About Mainsail Partners

Mainsail Partners is a growth equity firm that invests in bootstrapped B2B software companies to help them realize their full potential. Our team is purpose-built to include experienced investors and software operators who help founders build great teams, develop industry-leading products, design data-driven and scalable infrastructure and grow market share. Mainsail’s hands-on support and best practices are delivered with a collaborative approach that respects founder-led cultures and helps build on each company’s commitment to its people and customers. With offices in Austin and San Francisco, Mainsail Partners has raised more than $2.2 billion in committed capital and partnered with 100+ companies over the last 20 years. For more information, visit www.mainsailpartners.com.

Integration gives contractors easy access to digital business management tools

ABC Supply Co., Inc., the largest wholesale distributor of roofing and other select exterior and interior building products in North America, is thrilled to unveil its latest integration with JobNimbus, a leading provider of roofing solutions. This partnership marks a significant advancement in material management solutions for construction professionals.

This integration with JobNimbus brings a suite of enhanced features to roofing contractors, designed to streamline their material management processes and elevate their efficiency. ABC Supply’s API enables contractors to have full visibility to pricing, orders and deliveries in both the JobNimbus platform and their myABCsupply account, delivering a seamless experience across business management tools. Contractors will experience:  

• Dynamic Pricing for Precision Estimation: Gain access to ABC Supply pricing from local branches, ensuring precise project cost estimates and transparency for clients.
• Seamless Integration Into JobNimbus Estimates: Incorporate ABC Supply products effortlessly into the estimate builder, enabling contractors to produce detailed proposals quickly and accurately.
• Direct Material Ordering for Expedited Procurement: Simplify the material procurement process by placing orders directly with local ABC Supply locations, eliminating unnecessary delays and streamlining operations. Contractors can also see these orders in their myABCsupply account for added visibility.  
• Timely Delivery Notifications: Stay informed about the delivery status of roofing materials with ABC Supply's notification system, facilitating efficient production scheduling and timely project completion.

“We’re excited to join forces with JobNimbus in this highly anticipated integration,” said Kris Kieffer, director of business platform and customer enablement at ABC Supply. “With our continued focus on technology, contractors can seamlessly access our extensive range of quality building products, further enhancing their ability to deliver exceptional results on every project.” 

“At JobNimbus, we're passionate about providing roofing contractors with the tools they need to thrive in a competitive industry,” said Mark Olson, VP of Strategic Alliances at JobNimbus. "Our collaboration with ABC Supply exemplifies this commitment, delivering tangible benefits and value to our users."

The integration is currently open to roofing contractors seeking early access to these features. To learn more or secure early access, please visit: https://www.jobnimbus.com/integrations/abc/. 

About ABC Supply

ABC Supply Co., Inc. is the largest wholesale distributor of roofing and other select exterior and interior building products in North America. Since its founding in 1982, ABC Supply’s sole focus has been serving professional contractors and “making it easy” for them to do their jobs by offering the products, support and services they need — including myABCsupply, which allows them to place material orders and manage their account details from anywhere.

ABC Supply is an 18-time Gallup Exceptional Workplace Award winner and a two-time recipient of Glassdoor’s Employees’ Choice Award for Best Places to Work and is committed to hiring military veterans. 

Headquartered in Beloit, Wisconsin, ABC Supply has over 970 locations across the U.S. and Canada. More information is available at www.abcsupply.com Contractors can find resources for growing and improving their businesses on ABC Supply’s blog and the company’s LinkedIn page.

About JobNimbus

JobNimbus is a reputable provider of roofing solutions, committed to delivering quality products and services to roofing professionals across the United States. With a focus on innovation and customer satisfaction, JobNimbus continues to support the industry with reliable technology and outstanding customer service.

By Lauren Miller, JobNimbus. 

Explore six ways offering financing plans can help improve your company's reputation and the overall customer experience. 

Did you know that among homeowners, roof financing is the second most popular payment method? Surprisingly, only 67% of roofers offer this as an option for payment. It's clear that homeowners prefer financing when it comes to paying for their roof, and because not all service providers offer this option, this discrepancy presents an advantageous opportunity for roofing businesses to attract customers by offering financing plans.  

Our experts at JobNimbus will explore six reasons why it's essential for roofers to have roof financing as a payment option for homeowners. 

Benefits of new roof financing and roof replacement financing 

Roof financing plans offer several benefits for business owners and their customers. This simple update can enhance your company’s reputation and improve customer experience. 

Here’s why you should offer financing plans to your roofing customers. 

1 - Stand out from your competitors 

Not all roofing companies offer roof financing options, whether new roof financing or financing for roof replacements. This gap gives you the chance to stand out from your competition. If you don’t provide flexibility to customers, they may find a competitor who is willing to work with them. 

You can become the company that wins clients from competitors who don’t offer financing. 

2 - Improve the customer experience 

Offering new roof financing can improve customer experience. 

Personalization is important to the modern consumer in today’s world of one-size-fits-all. Research has found that customers want personalized experiences. Additionally, customers are more motivated to buy when they feel understood by brands. 

Flexibility helps you build trust with customers and forge stronger relationships. 

3 - Increase customer retention 

Customers are loyal to businesses when they’ve had a personal experience with them. Research shows that 75% of U.S. consumers are more loyal to brands that understand their customers. 

Roof financing builds trust and loyalty with your customer base. You’re not just providing financing—you’re providing peace of mind. Research shows that once customers feel loyal to a business, they will likely stay loyal for life. 

Customer retention is good for your brand and your profit margins. Research indicates that increasing customer retention by just 5% can skyrocket your profits. Businesses that boosted their customer retention by 5% reported 25–90% increased profits. 

4 - Improve your company’s cash flow 

Offering financing plans can improve your business’s cash flow. Your business is paid upfront when you use a third-party consumer financing solution. 

5 - Appeal to new clients 

For many homeowners, dealing with costly roof repairs is intimidating and stressful. However, roofing professionals can alleviate part of their customers’ stress through roof financing. Flexible financing solutions make your services more accessible to a wider customer base. 

This accommodation helps you meet your customers’ needs and stay within their budget. The expensive upfront cost of roof repairs may deter some individuals. Customers want to choose a payment plan based on their needs, so some homeowners may even write off roofing companies that don’t offer flexible payment plans. 

Financing helps you reach a broader customer base who may not be able to afford your services upfront. 

6 - Close more deals 

If a customer is hesitant to sign off on a roof job, flexible payment options may be what they need to commit to the sale. The more flexibility you can provide customers, the greater your negotiating advantage. 

If a customer needs financing for a new or replacement roof, you can explore those options with them. If you don’t offer roof financing, the negotiation ends there, and you may lose customers to roofers who do. 

You can tailor the customer experience to each client’s unique needs. Roof financing gives your customers the freedom to fix their roofs without sacrificing quality. 

Enhance your business with a roofing CRM 

Help more customers afford your services by offering flexible payment options. In turn, roof financing can help you: 

• Appeal to new customers 
• Improve customer experiences 
• Close more sales 

As a roofing contractor, you should always look for ways to improve your business. For example, roofing software can greatly enhance your business operations. 

Maintaining smooth operations is easier when your roofing company has the right tools. Invest in a roofing CRM like JobNimbus to boost your business’s efficiency. JobNimbus helps roofers track projects, streamline billing and manage sales. 

Original article source: JobNimbus