Steel Dynamics' innovative technology combines the beauty of natural  materials with the durability and versatility of steel. 

The Coffee Shops®, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome Tru Steel HD® into their community. 

Developed by Steel Dynamics, Inc., Tru Steel HD uses proprietary high-definition digital printing technology to reproduce realistic images of natural materials directly onto steel coils. The technology offers architects, designers and manufacturers an alternative to traditional wood, stone and vinyl products without compromising visual appeal. Manufactured in Indiana, Tru Steel HD combines advanced coating technology, customizable designs and durable steel substrates to create versatile products for residential, commercial, interior and exterior applications. 

From this company, you can expect: 

• Advanced digital printing technology: Tru Steel HD uses a proprietary large-format digital printer to apply high-resolution images directly to steel.  
• Realistic designs: Tru Steel HD produces nonrepeating images up to 32 feet long allowing for greater visual variation and more authentic representations of natural surfaces. 
• Durable, low-maintenance performance: Tru Steel HD resists termites and other insects, scratching, rot, warping and swelling. The product also carries an ASTM Class A fire rating. 
• Versatile interior and exterior applications: From residential siding and commercial building panels to garage doors, Tru Steel HD provides design flexibility across a wide range of manufactured products. 
• Sustainable steel manufacturing: Tru Steel HD's steel substrate is produced at Steel Dynamics' Butler Division in Indiana using electric arc furnace (EAF) technology and contains an average of 93% recycled content. The steel can also be recycled at the end of its useful life, supporting a circular manufacturing approach. 

The Coffee Shops are proud to welcome Tru Steel HD!

About Tru Steel HD 

Tru Steel HD is a proprietary high-definition digital printing technology developed by Steel Dynamics, Inc. Introduced in 2020, the technology applies photorealistic images of natural materials directly to coated steel, offering an alternative to conventional printed steel products. Manufactured in Indiana, Tru Steel HD provides a broad selection of standard and customizable designs for interior and exterior applications. Its products combine realistic aesthetics, long-lasting performance and recyclable steel substrates. Learn more at Tru-SteelHD.com.