By The Coffee Shops™. 

Metal roofing systems offer a wide range of benefits, and determining what system is right for your customer starts with understanding the material. 

While homeowners often concern themselves with curb appeal and the aesthetics of their roofs, priorities for commercial building owners are a bit different. For a commercial building, a durable and long-lasting roofing system is the top priority. These roofs need to last, as they’re often a major investment in the success of whatever operations happen inside the structure they protect. That’s why metal manufacturers, like McElroy Metal, make the case for using metal roofing in commercial work.  

Metal roofing systems are well known for their reputation as having one of, if not the, longest service lifespan on the market. Metal roofs can be expected to last decades, from 50-70 years! For commercial building owners looking for a solution with low maintenance needs and superior durability that’s going to get them the most out of their investment, metal is fantastic.  

On top of that, metal roofing systems are tested and continue to receive stellar ratings for wind uplift and water-shedding performance. In environments prone to harsh weather conditions or where wind and rain are commonplace, these systems are designed to protect and prevail. In addition, regions experiencing volatile weather patterns have the benefit of maximized energy efficiency with metal roofs, which are a great sustainable option due to metal’s ability to regulate internal temperatures better than conventional roofing materials.  

In the long run, metal is hard to pass on once you’ve identified the impressive characteristics and capabilities it offers. Superior durability, energy efficiency, a long lifecycle and even modern aesthetics – metal has it all!  

Learn more about the benefits of using metal roofing systems in commercial projects.

By Dani Sheehan. 

A growing community gathered in Oklahoma City this year to celebrate craftsmanship and strengthen the post-frame industry. 

Members of the National Frame Building Association (NFBA) gathered in Oklahoma City, Oklahoma, for the 2026 NFBA 58th Annual Conference and Expo, bringing together builders, suppliers and industry leaders to share ideas and celebrate the post-frame community. 

Held at the Oklahoma City Convention Center, this was the first time NFBA has hosted its annual expo this far west. The new location proved to be a success, drawing record attendance and introducing the show to new builders and markets. 

“This is our first time in Oklahoma City, so we really weren’t sure how it was going to go,” Morgan Arwood, membership director for NFBA, shared in a live floor interview. “We were pleasantly pleased to have so many people here at the show.” 

Moving the expo farther west allowed contractors from states such as Texas and Arizona to attend more easily, expanding the reach of the event and bringing new participants into the post-frame community.  

Trade show floor showcases 

The expo floor gave attendees the opportunity to explore the latest innovations shaping the post-frame industry, with exhibitors highlighting new products, equipment and services designed to support builders and contractors. 

We had a great time exploring the show floor, frequently pausing at the demo area as they assembled an entire post-frame building in a matter of hours. Our partners at Everlast Roofing were highlighting their color guides with a magnetic board of samples you could touch and see how different lighting affected each shade. MetalForming LLC brought their tried-and-true Schroeder and Schechtl machines while also announcing their newest partnership with New Tech Machinery. We loved capturing content with K9 Fasteners®, who shared why their fasteners exceed the durability and performance standards needed in places like Oklahoma and Colorado that endure frequent extreme weather events. And Jamie at Chem Link showed us how quickly and easily their M1® Universal Adhesive and Sealant repairs leaks even underwater! 

NFBA continues expanding its reach 

As the industry continues to grow, NFBA is working to ensure its annual expo remains accessible to members nationwide. Future expo locations are expected to rotate among cities such as Columbus, Ohio; Louisville, Kentucky; and Nashville, Tennessee, while periodically introducing additional outlier locations to expand the association’s reach. 

“As the National Frame Building Association, we have to be national,” Morgan said. “By moving locations and introducing the show to different regions, the goal is to help post-frame gain traction and attract more builders.” 

Celebrating craftsmanship  

One of my favorite events of the expo each year is the awards luncheon, where NFBA members gather to celebrate the craftsmanship and innovation shaping the post-frame industry. This year’s Building of the Year Awards saw a record 110 project submissions! Winning projects represented a wide range of building types, including agricultural, commercial and residential structures, demonstrating the versatility and design flexibility that post-frame construction offers.  

To recognize companies of varying sizes, awards were divided into three categories this year based on annual post-frame sales volume. Each winning project received two plaques, one for the builder and one for the building owner. “When a building owner gets to display a Building of the Year award and someone asks who built it, it becomes a great referral opportunity for that contractor,” Morgan added. 

In addition to honoring outstanding projects, NFBA also recognized individuals who have made significant contributions to the industry. Awards presented during the ceremony included Crew Foreman of the Year to celebrate the field leaders who help ensure projects are completed safely and successfully. The association’s highest honor, the Bernon G. Perkins Award, was presented to Ken Gieseke, who recently retired from McElroy Metal. A past NFBA president, Ken has long been recognized for his dedication to the association and his leadership within the metal construction industry. 

Networking and community remain at the heart 

While the trade show floor and educational sessions are central to the expo, NFBA always provides numerous opportunities for members to connect and strengthen relationships across the industry. Both the PLYCO reception and the NFBA Social and Silent Auction were favorited this year. Proceeds from the silent auction support the NFBA Foundation, the association’s charitable arm dedicated to advancing the industry through research, technology initiatives and education. This year was an important milestone as the foundation awarded its first two scholarships to support the next generation of our industry. 

From first-time attendees to long-time members, the expo reflected a culture of collaboration and mentorship that has long defined the post-frame industry. “The people in this industry are fantastic – truly some of the kindest people you’ll ever meet,” Morgan shared. “It’s fun to be around them and it’s fun to be part of an association that supports them.” 

Catch up on what you missed at this year’s expo with other live interviews on our MetalCoffeeShop YouTube channel!

By Anna Lockhart.  

Seamlessly bring together any metal structure with the help of this concealed fastener metal panel from McElroy Metal.  

When it comes to choosing a material for building exteriors, durability and aesthetics are some of the first qualities to come to mind. Metal siding and wall panels can deliver on both fronts, giving a building’s exterior a sleek and modern look while also offering long-lasting protection against the elements.  

Taking it a step further is the selection of soffits and fascia that can provide additional support to the primary wall system’s lifespan. One such product is the Marquee-Lok metal panel from McElroy Metal, a concealed fastener panel created for soffit and fascia use. Versatile and durable, this panel profile stands out to designers and contractors due to their various potential uses across a single project. 

Using Marquee-Lok panels create a seamless, modern look for the building exterior, a design choice favored by those looking to increase aesthetics and maximize curb appeal. Further, for soffit and fascia applications, the panel aids in increasing a structure’s strength and creating a uniform appearance along roof edges and overhangs. Need the exterior to blend across all areas? Marquee-Lok can be used as wall panels as well, covering areas where consistency is needed, cutting down on the number of unique profiles purchased for a project.  

Seen frequently on commercial buildings and institutions such as campuses and office spaces, it’s necessary for the chosen panels to offer a well-blended appearance due to their highly visible nature. Marquee-Lok panels offer a seamless appearance that elevates any project, while also assuring that structure can be relied upon to endure for decades to come.  

Learn more about the benefits of utilizing Marquee-Lok panels in your next project!

The latest coating technologies are designed with sustainability and durability in mind. Here’s what you need to know about these innovative solutions.  

As the market shifts towards more environmentally friendly designs and material choices, finding ways to provide sustainable metal roof coatings is a top priority for many contractors. This recent, yet rapid, change is showcasing just how critical embracing new and innovative paint technologies can help secure business and satisfy customers as we move into a new era of eco-conscious thinking. 

The metal roofing experts at McElroy Metal share the must-know facts about the latest coating technologies and how this evolution can be a game changer, if adapted and understood correctly.  With the right metal roof coatings and understanding of their environmental impact, contractors can take on this evolving market in a whole new way. 

The good-better-best coating hierarchy 

When we talk about sustainable paint technologies, it's crucial to understand the three-tier system that defines today's metal roof coatings. Picture it as a performance pyramid where each level represents a unique balance between cost, performance and environmental impact. 

Polyester coatings: The foundation level 

These coatings serve as the entry point into the market. While they offer basic protection for interior applications and some limited outdoor use, their performance limitations make them unsuitable for most residential projects. The cost advantage becomes meaningless when you consider premature replacement cycles. Experienced contractors steer clear of recommending polyester coatings for projects where long-term performance matters, which covers virtually every residential application. 

Silicone-modified polyester (SMP): The middle ground 

SMP systems represent a step up from straight polyester, but this is where real-world performance reveals the true story. I've witnessed too many contractors caught off guard by SMP's limitations. The most compelling evidence came from a Louisiana project where identical green panels were installed — some with SMP, others with PVDF coatings. After just eight years, the SMP panels displayed severe fading and chalk degradation while the PVDF panels maintained their original appearance. 

This isn't an isolated incident. SMP coatings consistently demonstrate significant fade and chalk issues within the first decade of service. While they might work for budget-conscious projects with light colors where degradation is less noticeable, they're not the sustainable choice for clients who value long-term performance. 

PVDF (Kynar 500®): The sustainability leader 

PVDF coatings have been establishing the standard since their development in 1965. Originally embraced by the architectural community for their superior performance, these coatings quickly became the gold standard for commercial applications. The game-changer arrived in the 1990s when government intervention dismantled the monopoly on PVDF resin production, making high-performance coatings accessible to all quality-conscious consumers. 

What makes PVDF the most sustainable choice? The numbers tell the story. PVDF warranties allow only 20% chalk resistance for roofing applications versus 50% for SMP systems. For fade performance, PVDF maintains 5 Delta E compared to SMP's 9 Delta E. These aren't just technical specifications — they translate directly to real-world performance that lasts decades. 

Cool roof pigment technology: Where energy efficiency meets innovation 

The science behind reflective coatings represents one of the most significant advances in sustainable roofing technology. Metal roofing naturally deflects heat better than traditional materials, but adding reflective pigments creates a synergistic effect that dramatically improves energy performance. 

Cool roof pigments work by enhancing both solar reflectivity and thermal emittance. When combined with metal's inherent heat deflection properties, these systems can reduce cooling costs by up to 20% according to Department of Energy studies. This isn't just about summer comfort — it's about reducing peak demand on electrical grids and minimizing urban heat island effects. 

The technology becomes even more interesting when you consider color options. Even darker metal roofs with cool pigments outperform traditional asphalt shingles in energy efficiency. This gives architects and contractors unprecedented flexibility in balancing aesthetic preferences with sustainability goals. 

Manufacturing innovations that support sustainability 

Behind every sustainable coating system lies manufacturing technology that extends panel life and reduces environmental impact. Warm-forming technology represents one of the most significant advances in sustainable manufacturing practices. 

By heating steel coils to 120-170°F before roll-forming, manufacturers prevent microfracturing that can compromise coating integrity. This process is especially beneficial for SMP systems, which are more brittle and prone to stress cracking during formation. While not all manufacturers have adopted warm forming technology, those that have demonstrated a commitment to producing panels with extended service life. 

Edge coating applications provide another layer of sustainable protection. By applying rust inhibitors to cut panel edges, manufacturers extend panel life and reduce maintenance requirements. These seemingly small innovations add up to significant environmental benefits when multiplied across thousands of installations. 

Environmental impact and life cycle benefits 

The sustainability story of metal roofing extends far beyond the coating itself. Metal roofing systems offer 100% recyclability with high recycled content in new panels. This contrasts sharply with the 11 million tons of shingle waste generated annually, requiring 300 years to decompose in landfills. 

The 60-year life expectancy of properly coated metal roofing systems represents a massive reduction in production energy and waste compared to traditional materials. When you factor in minimal maintenance requirements over the service life, the environmental benefits become even more compelling. 

Perhaps most importantly, the recover versus replacement advantage cannot be overstated. Installing metal roofing over existing materials eliminates tear-off waste and disposal costs while reducing labor and material requirements. This approach delivers immediate environmental benefits while providing superior long-term performance. 

Practical selection guidance for contractors 

Understanding warranty specifications is crucial for contractors navigating the sustainable coating landscape. The chalk resistance standards tell the real story — SMP allows 50% chalk versus PVDF's 20% limit for roofing applications. For fade performance, the difference is equally dramatic, with SMP allowing 9 Delta E versus PVDF's 5 Delta E. 

These specifications matter because they represent what manufacturers consider acceptable performance degradation. The Louisiana project example shows SMP panels that would technically meet warranty requirements despite obvious visual degradation that most homeowners would find unacceptable. 

Inventory considerations also play a role in sustainable practices. National manufacturers typically stock PVDF coatings as standard offerings, while regional manufacturers may only offer special orders with minimum quantities and extended lead times. This availability difference can influence project sustainability outcomes. 

See the video about coating sustainability on our partner Sherwin-Williams site.

The path forward 

Sustainable paint technologies for metal roof panels represent more than just environmental compliance — they offer competitive differentiation for contractors who understand their value proposition. Market trends clearly favor high-performance systems as energy codes become increasingly stringent, and environmental awareness continues to grow. 

The most successful contractors recognize that sustainable coatings aren't just about meeting today's requirements — they're about future-proofing installations for decades of performance. Whether it's supporting solar panel installations, meeting evolving energy codes or simply delivering the "like new" appearance that clients expect, sustainable paint technologies provide the foundation for long-term success. 

The choice between coating systems ultimately reflects how contractors view their role in the industry. Those focused on first cost will continue to struggle with callbacks and customer satisfaction issues. Those who embrace sustainable paint technologies as a core differentiator will build lasting relationships with clients who value both environmental responsibility and superior performance. 

The question isn't whether sustainable paint technologies will dominate the market — it's whether contractors will position themselves as leaders in this transition or scramble to catch up later. The technology is proven, the benefits are clear and the market is ready. 

Original article source: McElroy Metal

This combination brings together two strong, values-aligned organizations while preserving the people, service and relationships that matter most.

McElroy Metal has acquired Fabral, a respected leader in the metal construction industry with nearly 60 years of experience, adding Fabral to the McElroy Metal family of companies.

Fabral will continue to operate independently, retaining its leadership team, employees and customer relationships. Dennis Merino will continue to serve as president of Fabral.

"Our top priority is continuity," said Ian McElroy, president of McElroy Metal. "This combination brings together two strong, values-aligned organizations while preserving the people, service and relationships that matter most."

Dennis Merino, President of Fabral, added, "Fabral customers and vendors can expect the same team, the same commitment to quality and the same focus on service — now supported by the long-term strength and resources of McElroy Metal."

McElroy Metal is an employee-owned manufacturer of metal roofing, siding and related building products with a national footprint and a long-standing commitment to investing in its people, manufacturing excellence and customer relationships.

About McElroy Metal

Since 1963, McElroy Metal has served the construction industry with quality products and excellent customer service. The employee-owned components manufacturer is headquartered in Bossier City, Louisiana, and has 14 manufacturing facilities across the United States. Quality, service and performance have been the cornerstone of McElroy Metal's business philosophy and have contributed to the company's success through the years. As a preferred service provider, these values will continue to be at the forefront of McElroy Metal's model, along with a strong focus on the customer. More information can be found at https://www.mcelroymetal.com.

About Fabral

Founded in 1967 as Fabral Metal Wall and Roof Systems, Fabral is widely recognized as a benchmark for the metal roofing industry. With decades of experience, Fabral remains an integral part of America's building projects. Our quality products, advanced LEAN manufacturing processes and dedicated customer service have helped Fabral become one of the top metal cladding suppliers in the U.S.

By Emma Peterson. 

Save time, reduce stress and keep projects on track by ordering through McElroy Metal.  

We’ve all had it happen before, a truck is late, something comes damaged and your entire project timeline is thrown off and customer confidence is shaken. That’s why having a reliable supplier is incredibly important in the roofing and metal construction industries. You want to work with a supplier that makes it a priority to get you the products you need, when you need them. A supplier like McElroy Metal.  

The team at McElroy Metal knows the importance of their role in keeping your business operating smoothly and go above and beyond to make the ordering and delivery process easier for busy contractors.  

Beyond the order 

The McElroy team’s support starts even before you place your first order. They offer preliminary project estimating and quoting support that will help you understand your material needs and pricing options early in the process. And for a small fee, their expert team offers engineering and drafting services that can ensure accuracy for precise projects.  

Ordering is easy 

Once you are ready to actually make your order, McElroy has a variety of options that allow you to order when and how you want to. For contractors who like 24/7 access, the McElroy online ordering platform allows them to do everything from their office. Prefer to call or talk to a team member? The McElroy Service Center is ready to answer questions and help you get all the materials you need.  

Delivery time!  

Lead times vary depending on the contents of your order. Commonly used accessories or trims might come as quick as next-day. More custom projects often take longer, as the McElroy team wants to make sure everything meets a high-quality standard. 

Once your materials are ready, every panel and component is packaged up carefully to avoid damages as it travels. Most frequently, these packages are sent to the nearest McElroy Service Center for holding. The McElroy team understands the challenge of keeping a job site organized when you have to store materials on site, so their Service Centers have been designed to “serve as local staging hubs, allowing contractors to pick up materials in phases as the project progresses.” 

After the sale 

And, even after your order makes it safely to your job site, the McElroy team is there to support you. Have questions about installation, troubleshooting, warranties, accessories, technical documents or replacement items? The McElroy team will support you through field visits, expert reviews and more.  

Learn more about how McElroy makes metal material ordering easier than ever!

By Emma Peterson. 

From an action‑packed expo floor to standout speakers and special events, here’s what to expect at this year’s NFBA show.  

Join more than 1,000 post-frame professionals at the 2026 National Frame Builders Association (NFBA)’s annual conference and expo! This year’s show will be hosted from February 25 to 27 at the Oklahoma City Convention Center in Oklahoma and is sponsored by leading companies like Sherwin-Williams Coil Coatings and McElroy Metal. It's the 58th year NFBA has hosted the show and promises to be a hub for professionals wanting to “find new products, learn best practices and network with colleagues.” 

Explore the expo 

Always a highlight of the show, the expo floor at this year’s conference is full of innovative products and engaging manufacturers. MetalCoffeeShop® will be there in the foyer, so make sure to stop by and say hello to our incredible team!  

Additionally, a lot of our industry friends will be at the show, including but not limited to Everlast Roofing (Booth 645), Dripstop (Booth 937), K-9 Fasteners (Booth 232), MARCO Industries (Booth 201), MetalForming (Booth 903), Progressive Metals (Booth 745) and S-5! (booth 743).  

Check out the full expo floor map!

Level up your learning 

And the expansive expo is just the tip of the iceberg of what the NFBA conference has to offer attendees! On Tuesday (February 24), NFBA will be hosting certification testing in room 104, which is a great opportunity to take your skills and reputation to the next level.  

Then, on Wednesday (February 25) and Thursday (February 26), there will be 13 hours of educational breakout sessions per day. These sessions cover everything from business management to technical skills. Some of our industry friends are even leading some sessions, like Paul and Emily Marshall (two of our incredible MCS Influencers who you might also know as Mr. and Mrs. Post Frame).  

You can find the full schedule of education sessions online.

Exceptional events 

And, throughout the entire three days of the show, there are a variety of special events. Some of the highlights include:  

• Keynote speaker: Wednesday morning (10:45 a.m. - 12:45 p.m.) will see Dr. Anirban Basu of Sage Policy Group deliver a powerful keynote all about the economic state of the industry. His talk will “deliver timely economic outlooks, industry-relevant analysis and forward-looking insights to help attendees better understand what’s ahead — and how to prepare their businesses for it.” 
• 2026 Women in Post Frame Meet & Greet: Later that day (February 25), NFBA will be hosting their much-anticipated Women in Post-Frame Meet & Greet at the Petroleum Club (transport provided for registered attendees). This casual event is a great way to make connections with other professionals who understand the experiences you have had.  
• Awards Luncheon: On Thursday, February 26 from 11:45 a.m. to 1:15 p.m., NFBA will host their annual awards luncheon. This ticketed event recognizes “exceptional performance-based accomplishments by [NFBA] members” with awards like Building of the Year, Excellence in Safety and the Bernon G. Perkins Award. 
• 2026 NFBA Foundation Auction: Closing the night on Thursday (7-10 p.m.) is the NFBA Social and Foundation Auction. The goal of the Foundation is to raise awareness of the post-frame industry by supporting education and industry advancements. This year’s theme is rodeo, so grab your hat and boots and get ready for a fun night in support of a good cause.  
• Friday fun: The last day of the show (February 27) will have a variety of expo floor competitions as well as the grand prize drawing. Whether you’re participating or cheering on from the crowd, the Screw-Driving Competition (10 a.m.) and the Nail-Pounding Competition (11 a.m.) are can’t miss events.  

If you haven’t already, make sure you are registered for this year’s NFBA conference and expo!

Working with insurance companies can be a hassle, but EasyFrame Metal Buildings are the ideal solution for buyers looking for a reliable structure that meets all of the criteria for their insurance policy.  

It’s not easy working with insurance companies, especially when it comes to financing a building project. Standards must be met, both financially and with the quality of materials going into the structure. EasyFrame Metal Buildings from McElroy Metal are the ultimate solution for those looking to get the most out of their investment, both now and in the long run. 

This article provides a general understanding of how insurance companies determine rates and how EasyFrame Metal Buildings can offer savings compared to other building types. 

While not always the case, EasyFrame Metal Buildings often boast a cheaper insurance rate than a traditional post-frame building. In turn, it's worth taking the time to talk to local agents and get a sense of how EasyFrame Metal Buildings stack up to other building types in your market. 

What matters to the insurance companies 

Anyone who has ever purchased insurance knows that there is no simple formula for calculating rates. Insurance costs are based on several factors that are constantly in flux. These factors include the structure's location, age, value and the risk of theft or damage. 

When it comes to damage, the most common risk factors are: 

• Hail  
• Heavy winds (including tornadoes and hurricanes) 
• Water/ flooding 
• Fire 
• Ice and snow loads 
• Termites 

In each of these circumstances, steel offers a significant advantage over wood structures. 

Combustibility 

The primary risk factor when it comes to insurance is fire resistance. Insurance companies classify buildings based on their combustibility. If your building is less than 15,000 square feet, your insurance rate will be based primarily on this classification. 

• Construction Class 1, frame: "Buildings with exterior walls of noncombustible or slow-burning construction with combustible floors and roof or walls and roofs with composite assemblies that include both combustible and noncombustible materials." 
• Construction Class 2, joined masonry: "Exterior walls are constructed of fire-resistive materials rated at not less than one hour or masonry with combustible floors and roof." 
• Construction Class 3, noncombustible: "Exterior walls, floors and roof are constructed of noncombustible or slow-burning materials or are supported by noncombustible or slow-burning supports." 
• Construction Class 4, masonry noncombustible: "Exterior walls of fire-resistive construction rated at not less than one hour or masonry not less than four inches thick, with noncombustible or slow-burning floors and roof." 
• Construction Class 5, modified fire resistive: "Exterior walls, floors and roof constructed of materials described in Construction Class 6 fire-resistive, but there are deficiencies in thickness and a fire resistance rating of less than two hours, but not less than one hour." 
• Construction Class 6, fire-resistive: "Solid masonry walls not less than four inches thick or hollow masonry walls not less than eight inches thick or assemblies with a fire resistance rating of not less than two hours. The floor and roof assemblies have a fire resistance rating of not less than two hours. Horizontal and vertical load-bearing, protected metal supports with a fire resistance rating of not less than two hours. Includes pre-stressed or post-tensioned concrete units." 

EasyFrame Metal Buildings are typically considered Class 3 and will have lower risk and rates than Classes 1-2. 

Class 4-6 buildings have even less risk for fire, but the cost of materials going from Class 3 to 4-6 is much greater than the gap between Class 1-2 and Class 3. 

It's important to note that using less fire-resistant materials on your building may negate or impact your insurance rating negatively. EasyFrame Metal Buildings are engineered so this negative rating will not happen due to our all-steel structure. 

Additional risk factors 

If your building is over 15,000 square feet, other factors such as weather and natural disasters will have a bigger impact on your insurance rate. Steel structures typically receive a more favorable rating than wood. 

• Earthquakes: Steel buildings offer greater strength against earthquakes than wood structures. Metal buildings tend to be less expensive and faster to rebuild in the event of a disaster, another positive consideration for insurance rates. 
• Wind: Cold-formed steel buildings originated in Australia, where wind loads in cyclonic regions (C and D) are equal to or greater than the Florida hurricane codes. EasyFrame Metal Buildings are engineered to meet these rigid demands. 
• Ice/snow loads: When it comes to snow and ice, steel offers greater strength than wood structures. EasyFrame Metal Buildings are engineered to meet the rigid standards of heavy snow regions across the United States and even Canada. 
• Hail: Steel offers superior impact resistance protection that will not decrease over time. 
• Water damage: Steel does not rot like wood and is not susceptible to mold, a significant advantage over wood structures. 
• Termites: Insurance estimates put the average cost for termite damage in homes at $3000 per claim. Suffice it to say that with a steel frame, the risk of termite damage to the EasyFrame structure of a building is zero. 

Commercial properties 

Insurance companies take a broader approach when writing an insurance policy for commercial structures. The key factors in a commercial policy can be summed up with the acronym COPE: construction, occupancy, protection and exposure. 

• Construction predominantly refers to the building materials. As we've already addressed, EasyFrame Metal Buildings are typically rated as Class 3: Non-combustible, which results in a favorable rating compared to wood. 
• Occupancy considers the number of people a building can hold and the building's purpose. Buildings used to store or process combustible materials, such as a grain mill, will hurt their rate as a result. A steel structure will not negate these factors but will offer a better rate than one built with less fire-resistant materials. 
• Protection refers to both public and private fire protection. 
• Public: The insurance company considers your building's proximity to the nearest fire station, the caliber of the available fire department, the availability of water supply and other factors that may impact a response from first responders. 
• Private: Insurance also considers fire safety systems, including sprinklers, fire alarms, fire doors and fire extinguishers. 
• Exposure relates to the external hazards, including natural disasters and man-made hazards, such as local infrastructure and local crime rates. While the use of steel offers superior protection against wind, snow and other environmental risks, there's no direct impact, good or bad, when it comes to man-made hazards. 

Consumer history 

Insurance companies run a credit check and review the property owner's history to determine whether the individual is a good risk. Bad credit, a poor claims history and other factors can also negatively impact the price of insurance. 

A consumer's history would obviously have a negative impact on any building type, so a buyer perceived as a risk would likely still pay less for a steel structure, provided they're not using combustible materials on the exterior. 

EasyFrame Metal Buildings advantages 

When it comes to the most critical factors that matter to insurance, EasyFrame Metal Buildings offer significant advantages over wood structures. Combustibility is often the primary concern, but other factors, such as wind and snow loads, water damage and termites, are also top considerations. 

Steel buildings typically offer savings over wood structures in terms of insurance costs. That said, every building is unique based on its geographic location, intended purpose and even the buyer's history. Consult with a local insurance agent to get a better gauge on the value of EasyFrame Metal Buildings in your market before sharing any specifics with your buyers. 

Original article source: McElroy Metal

How are contractors across the industry tackling the latest technologies and artificial intelligence? Industry professionals discuss their strategies. 

In a conversation with McElroy Metal for Contractor Corner, Joey Hawkings of Hawk 3 Construction discussed the path to success, building a reliable team and how new technologies are paving the way for future sales. The following article highlights different topics and core points of the conversation. 

Introduction 

Q: Tell us a little bit about your background and your company. 

A: I grew up in East Texas and went to school in DFW. I played football and basketball at Texas Tech in the early 2000s, playing for Bobby Knight and Mike Leach. After that, I spent some time with the Indianapolis Colts in '05-'06 on the practice team when they won the Super Bowl. After getting out of football, I started a couple of businesses and a decade later I own a roofing company with my brother in Roanoke, Texas, just north of Fort Worth. We're in what they call the "roofing Mecca" of DFW. 

Q: What are your main types of projects?  

A: The majority of our business is re-roofing, so your typical roof claims and insurance claims. We also build high-end custom pools, offer solar installations and are starting to get into the home building aspect. But the majority of what we do is roofing - we do shingles, clay tile, standing seam and TPO. 

Top business challenges 

Q: What are your three biggest challenges you have right now as a contractor? 

A: The biggest challenge is staying number one in the market for where you're at. Number two is keeping your employees happy, satisfied and fed. There's a lot going on in this roofing world — you train somebody up for two years, they go and start their own company and now you're competing with the guy that you trained. 

Number three is lead flow. Where are you sourcing your leads from? How are you doing that? Are you doing pay-per-click? Are you doing SEO? Are you doing it organically? Are you going to real estate agents, insurance agents? What's the most effective way to do that and then trying to incorporate AI — because that's the next step. 

Growing sustainably 

Q: You talked about being in the ballpark of a $5 million company and kind of hitting a wall. Why do you think you hit the wall with that level? And what are you doing to try to break through it? 

A: It's a proverbial wall as well as a physical wall. To run a company efficiently, you have to have everything in place. You have to have the build, the subs, the pay structure — you have to have everything streamlined because you'll hit terminal velocity, and then you'll just fall on your face. When you do that, you'll lose your lead flow because you're not doing a good job. So, growing at the correct pace is very important. 

Having the right employees and managers in place is crucial. As owners, we try to do everything ourselves, and it's just too much to handle. So now we're pivoting into team building. We make a little bit less money, but our team leaders make a little more money, so we're giving them the ropes and letting them start their own teams. They report to us, and we give them what they need. If they want to throw a marketing event for their real estate agent, cool, we'll be there. If they want me to talk to a property manager, I'll do it. I'm trying to make everybody think for themselves so I don't have to think for everybody else. 

Retaining sales representatives 

Q: You mentioned that you had struggled keeping sales reps. Why do you think that is? 

A: There are some sales reps who need to be sales reps, some who need to be escalated, and some who don't need to be sales reps. If you keep the same mindset for everybody, then you will only fit them for one person. 

You need to baby your superstars. You need to give them that trip to Mexico or a higher commission percentage, which many companies don't want to do. They want to hold their commission percentage where it's at. I personally don't believe in that — if I'm not having to babysit you daily, and you're a million-dollar producer, I'm going to pay you the highest percentage that I can as a company.  

That's much higher than what I call the "Walmart's of roofing" — your big box retailers with 100-200 employees. They're not going to give one guy a higher commission rate. We look at it more as a boutique firm offering a higher standard of service. We want to give you every tool you need to succeed instead of just trying to please the masses.  

Q: I love the idea of treating salespeople as a one-off and not having a standard program. Essentially, you're paying for performance, right? 

A: Yeah, performance, attitude and culture. At the end of the day, do you work at a fun place with happy hour on Friday and treat employees fairly? Do you take them golfing or say, "Hey, show up from 9 to 5, do what you're told, and keep your mouth shut"? 

I call it the Netflix or Blockbuster strategy. Do you want to be Blockbuster, set in their ways like, "No, we're not going to change, we're not going to go to streaming"? Okay, cool. You could have been bought out for $50 million, but now you don't exist. That's the way I think of this industry. 

Company culture and customer impact 

Q: How do you think the culture you're talking about impacts your customers or attracts customers? 

A: I really think that if you have a happy employee who loves your brand, is wearing your hat and shirt, and is cheerful, that really comes over to the customer, but not in a verbal way. If you're not happy where you're working, you're not going to be a happy sales rep and you're not going to sell as much. 

A big part of keeping sales reps happy is providing them with leads, organic leads that come into your office. And why are you getting those leads? Maybe it's because you rented the ice cream truck and had your whole team out there with 10 guys, and the dude across the street who works for another company is like, "Man, I want to go work over there." 

We do stuff like that all the time. We hold monthly happy hours for our real estate and insurance agents, and we highly encourage our sales reps to bring the agents and ask them to bring someone else. It's free food and drinks — come on, this is easy, right? 

Just growing, changing, doing what's best for them and what's best for the company. The company's going to be bottom line always, but you've got to take care of your sales reps. 

Lead generation strategies 

Q: You mentioned lead gen. You need to feed them too, right? You've got to give them chances at bat. Could you talk about your lead gen strategy? 

A: Man, we've done it all. We've paid for leads, and we've done SEO. Our strategy is to find a smaller town with roots you can walk through. I walk downtown where I'm at every day with my sales reps and my people. Everybody knows that I'm here doing this, and they see me. That feeds into the community, so we get a lot of organic leads that way. 

My office is brick-and-mortar. I tell my sales reps, "When you're talking to that person, say, 'If you don't decide to use us, make sure that who you use has an office and is insured.'" That eliminates 90% of the roofers out there. 

We try to do a mix of everything. Door-knocking has become less prevalent with the Ring door cameras. The internet is king — you've got to get on the Internet, on those mom and dad Facebook pages. You've got to get referrals and Google reviews. 

I would say our biggest lead flow is that we turn every customer into two. "Hey, I hope you like our service. Here's a gift — a wine gift basket for a good Google review. We'd appreciate it; it goes a long way for us. By the way, the easiest way for you to help us is just throwing us on your neighborhood Facebook page, and then we'll throw you $500 per referral that comes our way." When they hear that $500, they're like, "All I have to do is throw you on a Facebook page? Cool, done." 

I have over 100 five-star Google reviews, and I'm number one in my market share because that's how we built the business. When people start looking for someone to use, they're going to go with the guy who has an office, has the best Google reviews or was referred by somebody — that's who they're going to use. 

We're going to another market right now, so we will replicate what we did here and see if it works. If it does, we will do it a third and fourth time. The first thing we're doing is buying an office. We're putting our money where our mouth is. We're going to do our location pages, and we're going to do it the right way. Our goal is to get 20 Google reviews in the first month. 

Artificial intelligence in contracting 

Q: You mentioned AI. Obviously, it's a buzzword out there. Where do you see it helping a contractor? 

A: Every contractor has to deal with paperwork. Those are all things that have required a human to do. Where the market's going is that AI is going to do your supplements, AI is going to do your cold calling, AI is going to answer the phone call when someone calls your office at seven o'clock when you're bowling with your family. 

If you're not at least learning what AI has to offer, it's going to pass you by, and then you're going to wonder why Tom Selleck Roofing did so much better than your roofing company — and it's because that's what they incorporated. 

Q: Are you using any of the content tools for helping you with proposals? 

A: I have a meeting today with a guy who wants to present me with AI for SEO, and I'm going to listen to it. Currently, I'm working with a group out of Florida, a group out of Colorado and a group here. We have about 15 contractors, and we're sharing our supplement process. 

We're all learning from each other to increase our supplement process so that it's automated. Instead of paying somebody 10% of a claim, we pay them a fixed rate and it's done. We can get the whole process done in two to four weeks instead of two to three months. 

Imagine getting an email from the insurance company saying, "Hey, I don't like this line item, but I'll buy this and this." As soon as the AI receives it, it goes through our statutes and says, "Well, city code says you've got to do this, and the manufacturer installation specification says this. By the way, they don't have a cosmetic clause on their standing seam." It does this instantly, so you don't have to wait to get to the office to review your 100 emails. 

You are who you hang out with. If what you're doing is working for you, keep doing it. But understand, I might pass you by as well. 

The evolving sales process 

Q: How is the selling process changing? Is AI and the internet changing how you sell? 

A: I think the internet just gives people more access to stuff and helps the process by removing the lookers. I live in a neighborhood that got hit with hail about two years ago. We probably did a hundred roofs in that neighborhood, but I had two people in there who weren't educated — they gave a contractor $5,000 for materials, and he never showed up. 

Our process is pretty streamlined. We give them a contract, walk them through the whole process and then give them access to another source if that sales rep is new and doesn't do a good job. Follow-up is king — having your CRM in place to know where everybody's at is crucial. 

In the next six months to a year, all of those emails that the sales rep is supposed to be sending — the AI will see if it's been sent, and if it hasn't, it'll send it and CC me on it. You could have the greatest structure in the world, but you're relying on other people to run it. 

Q: What CRM do you use? 

A: Right now, we're using JobNimbus. Before that, we had RoofLink. We used Google Workspace for a little bit. I haven't tried AccuLynx yet, but some good estimating tools in JobNimbus have ScopeSync Quote incorporated. 

But at the end of the day, that person will choose you to do their roof based on you and your personality. You can have all the pretty bow ties in the world wrapped around it, but if it's not good, it still won't look good. 

I think, guys, at the end of the day, are going off the sales rep. And if it's a big roof — we have very large roofs here, 150 squares, 180 squares, slate, expensive roofs — if that guy hasn't closed it in a week and I know it's a big one, I'm going out there to follow up with it. 

Paid marketing strategies 

Q: What about paid marketing ads, local magazines? 

A: I don't like any paid leads, but I'm in DFW, like the shark's nest of roofing. I've heard paid leads work in small towns because they're not getting bombarded. But once again, do you want to pay for that service in a small town if you don't have an office there? 

The data shows that about 60% of people prefer organic search, and about 40% will click on the paid ads. They do make Google rich, that's for sure. 

Oh yeah, wait till Google comes out with an SEO product. 

The world of search is changing with AI. More and more people are asking basic questions like, "Should I buy a standing seam roof versus an exterior fastened roof?" AI does a great job of answering that. 

I've talked to McElroy, CertainTeed, Atlas, Versico and Crown Tile — some of these big manufacturers. I told them, "You guys need to help the people that you want to do business with, who actually pay their bills on time." 

I've gotten referrals directly from their websites via the Certified Installer program. It's crazy — I do more shingle roofs than standing seam roofs, and I get more referrals from the metal roofing manufacturers' websites than from my shingle manufacturer. 

I think finding good contractors who pay their bills, have been around for 5-10 years and keep those guys afloat should be more prevalent in the industry because they're the backbone of the industry. 

Final thoughts and industry trends 

Q: What do you think about where this industry is headed? 

A: We know metal is becoming increasingly popular. We're slightly biased since McElroy is in the metal business, but it makes sense. When you talk about a hailstorm coming down your road, metal roofs will last longer, and the pricing of traditional roofing is getting more comparable. The ROI calculation gets easier to make. 

The trends are spotty — you see them on the coast, in Florida and Texas is another big one. Many people are going with metal because of hurricanes and weather. It's a bit spotty across the country, and obviously, there's an economic piece to it as well. If people have money and are optimistic about the future, they will likely invest in their house. 

I'll add another point. We build homes and barns, and I came across those cold steel buildings. I immediately asked my rep Kevin to come to my office and tell me what this is because it's right in our wheelhouse — another product we can offer. It's good that you guys do standing seam but also offer that. 

Listen to the full conversation on Contractor Corner from McElroy Metal!

As the metal roofing market expands, contractors offering a full range of metal panel systems will have a competitive edge. 

The past few years have presented a major evolution for the roofing industry driven by heightened customer expectations and a complex market. From these challenges emerged creative solutions and innovative designs. Leading roofing contractors are finding success by partnering with manufacturers that deliver integrated systems rather than just panels alone.  

Here at McElroy Metal, we know that this shift isn’t just a trend; it’s the path for contractors to follow to stay profitable and competitive. In this article, we’ve answered the most pressing questions to make this transition smooth and efficient. 

Why should metal roofing contractors offer multiple panel systems? 

When McElroy Metal developed their comprehensive product line spanning standing seam systems, exposed fastener panels, wall panels and specialty retrofit roofing solutions, they weren't just expanding inventory. They were recognizing a fundamental truth about modern roofing projects: versatility drives profitability. 

Consider the typical commercial contractor today. They might start the week installing a 238T standing seam system on a low-slope warehouse, transition to Max-Rib panels for an agricultural facility by Wednesday and finish with Medallion-Lok on an architectural project demanding clean lines and premium aesthetics. Without access to this range of solutions, they're turning away revenue or compromising project quality. 

Best standing seam metal roofing systems for commercial projects 

The concealed fastener metal roofing market offers a wide range of options, each designed for specific project requirements. Understanding these systems begins with two key factors: how the panels are attached, the panel profile and the panel engagement. 

Attachment Methods 

1 - Nailing (fastening) flange systems 

Nailing flange systems — like McElroy's Meridian — feature a pre-punched fastening flange that secures directly to the deck or substrate. These panels typically snap together, making them the most economical entry point for standing seam applications. They're ideal for smaller commercial and residential projects with roof pitches of 3:12 or greater. 

2 - Clip-attached systems 

Clip-attached systems — such as McElroy's 138T, 238T and Medallion-Lok — fasten to the roof deck with concealed clips, allowing for thermal movement and enhanced uplift resistance. Clip-attached systems are available in two main installation styles: 

• Snap-together panels – Asymmetrical profiles like Medallion-Lok snap into place quickly, reducing installation time and eliminating the need for a seaming machine. However, they generally provide lower uplift values than seamed panels. 
• Mechanically seamed panels – Symmetrical profiles like the 138T, 238T and Trap-Tee are mechanically seamed after installation, delivering exceptional uplift and weather performance for demanding applications. 

Panel profile 

Standing seam panels can also be distinguished by their shape and method of engagement. These factors affect installation speed, weathertightness, panel replaceability and overall performance. 

• Trapezoidal – The original workhorse of the standing seam family, trapezoidal panels are still common in pre-engineered building applications due to their lower price point. However, the large trapezoid shape at the eave and ridge can be difficult to keep watertight, making them less ideal for roofs with hips and valleys. Consequently, they are best used for straight runs without lap conditions. 
• Vertical leg – Developed to address the weatherability and lap issues of trapezoidal systems, vertical leg panels improve performance and wind uplift values while also more easily maintaining modularity. They tend to cost more due to improved design and packaging requirements. 
• Tee style – The latest evolution, tee style panels simply slide together, and a separate batten cap is seamed over the joint. This design enables single-panel replacement without disturbing surrounding panels — an advantage for long-term maintenance and repair. 

Panel engagement styles: Symmetrical versus asymmetrical 

The other identifying factor between standing seam panels involves how the panels engage with each other. For many years, most standing seam panels were asymmetrical — featuring a male and female leg shaped differently yet designed to lock together. These panels require a left-to-right or right-to-left installation sequence. In order to facilitate proper panel engagement, these panels normally require a left-to-right or right-to-left installation. 

In recent years, a new breed of standing seam panels referred to as symmetrical panels have grown in popularity. Symmetrical designs, such as McElroy's 138T and 238T, eliminate the left-to-right installation requirement of asymmetrical panels. Savvy contractors have quickly discovered that symmetrical panels install more quickly and with less scrap than their asymmetrical counterparts. This not only reduces install time and material waste because contractors can start and stop at multiple points on the roof but also allows for single-panel replacement — a long-term value for building owners. 

In summary, mechanically seamed symmetrical systems represent the top tier of standing seam performance. They require specialized equipment but deliver unmatched weather resistance, long service life, faster installation flexibility and easier maintenance. For commercial projects where performance, durability and long-term value are priorities, they're often the best choice. 

Which regions show the strongest growth for metal roofing contractors in 2025? 

The geographic distribution of roofing optimism tells an important story for metal contractors. Commercial contractors in the South are the most optimistic about 2025, with 64% saying they expect sales volumes to grow this year. Just behind them are their compatriots in the West and Midwest at 63% each. 

This regional strength correlates with several market factors. The South's continued population growth drives new construction, while the region's weather patterns — including hurricane threats and intense heat — favor metal roofing's superior performance characteristics. Western markets benefit from energy efficiency mandates and sustainability initiatives that align with metal roofing's environmental advantages. 

Contractors in these growth regions who partner with manufacturers offering complete product lines position themselves to capture maximum market share across diverse project types. Rather than specializing in narrow segments, they can respond comprehensively to market opportunities. 

How do metal roof panel innovations impact contractor profitability? 

Beyond product breadth, leading manufacturers continuously innovate to address evolving market needs. Energy-efficient coating systems incorporating PVDF technology with cool roof capabilities respond to increasing utility cost concerns and building code requirements. 

Retrofit solutions represent a particularly compelling innovation area. Traditional remove-and-replace approaches expose building occupants to weather, disrupt operations and generate substantial waste. McElroy's patented 138T Shingle Recover, 238T Metal over Metal Recover system and Trap-Tee Recover products exemplify how manufacturers develop new specialized solutions that minimize disruption while delivering superior long-term performance. The environmental advantages of recover approaches extend beyond convenience. These systems reduce landfill waste and often qualify for exemptions from updated building codes that would otherwise require expensive infrastructure upgrades. 

What are the benefits of jobsite roll forming for metal roofing installation? 

On-site panel production capabilities represent another differentiator for contractors working with comprehensive manufacturers. Jobsite roll forming eliminates transport damage, reduces the time required to install an endlap condition for long panel runs, provides scheduling flexibility that enhances project efficiency and offers improved weather performance. 

This capability proves particularly valuable on large commercial projects where panel lengths might otherwise require special transportation arrangements or multiple seams that compromise both aesthetics and weather performance. 

How important is manufacturer support for metal roofing contractor success? 

Product breadth alone doesn't guarantee contractor success. The most successful contractors work with manufacturers who provide comprehensive support infrastructure, including local service centers, technical resources and ongoing education opportunities. 

Access to load tables, shop drawings and submittal packages streamlines the bidding process. Online tools, including color visualizers and CAD/Revit files, enable contractors to present professional proposals quickly. Installation training and certification programs ensure crews can deliver quality results that protect both the contractor's reputation and the manufacturer's warranty obligations. 

This support structure becomes increasingly valuable as projects grow more complex and performance requirements become more stringent. Contractors facing technical challenges benefit from manufacturer expertise gained across thousands of installations and diverse climate conditions. 

What does the metal roofing market look like through 2025? 

Industry data suggests metal roofing's growth trajectory will continue accelerating. The global metal roofing market hit $22.55 billion in 2024 and is projected to reach $32.83 billion by 2032. That's a compound annual growth rate of 4.81%. This sustained growth creates opportunities for contractors positioned to meet diverse market demands. 

However, success won't automatically flow to every contractor. The companies that will thrive are those willing to invest in technology, training and operational efficiency. The contractors who recognize complete product lines as competitive advantages — rather than inventory complexity — will capture disproportionate market share. 

The 2025 State of the Roofing Industry Report reveals what we're all experiencing: 61% of commercial contractors cite lack of qualified workers as their biggest challenge. Yet this challenge has begun stabilizing in many markets. The labor situation in the commercial roofing industry has improved over the past year. What was once trending as a challenge is now an opportunity. This stabilization enables contractors to focus on growth rather than merely maintaining operations. 

Should contractors choose national or regional metal panel manufacturers? 

For contractors evaluating manufacturer partnerships, product line completeness deserves equal consideration with quality and support. The ability to say "yes" to diverse project types without compromising on performance or aesthetics directly impacts revenue potential. 

Regional manufacturers typically offer limited product ranges, often focusing on commodity segments where price competition dominates. National manufacturers with comprehensive lines enable contractors to differentiate through solution capabilities rather than price alone. 

The warranty landscape also favors contractors working with established manufacturers offering complete systems. Weathertightness warranties, in particular, require manufacturer financial strength and technical expertise that regional players often cannot provide. 

How can metal roofing contractors position themselves for future growth? 

The roofing industry's evolution toward specialized solutions and performance requirements creates natural advantages for contractors who embrace comprehensive product partnerships. Rather than viewing extensive product lines as complex, successful contractors recognize them as tools for capturing more opportunities and delivering superior customer value. 

Building owners increasingly expect roofing contractors to serve as consultants who recommend optimal solutions for specific applications. This advisory role requires deep product knowledge across multiple systems and the backing of manufacturers who invest in continuous innovation and support. 

The residential market continues to show robust demand. According to the latest State of the Industry report, 72% of residential contractors expect further growth in 2025, with 77% anticipating expansion over the next three years. 

The contractors who thrive in this environment understand that complete product lines aren't just about having more options — they're about positioning their businesses as preferred partners for customers who value expertise, reliability and long-term performance. 

What's the bottom line for metal roofing contractors? 

As the industry continues its growth trajectory through 2025 and beyond, the competitive advantages will flow to contractors who recognize complete product ecosystems as strategic assets. The question isn't whether to embrace this approach, but how quickly to implement it. 

The market is telling us that 2025 is our year. Customers want what we're selling. The question isn't whether the opportunities exist — it's whether you're positioned to capitalize on them. 

The contractors who embrace comprehensive product partnerships, invest in their people and processes and use technology to multiply their capabilities will look back on 2025 as the year everything changed for their business. The market is ready — success depends on strategic positioning and execution. 

Original article and photos source: McElroy Metal