MetalCoffeeShop https://www.metalcoffeeshop.com/ Metal Forum, Classifieds, Galleries and More! en-us Metal Construction Association announces 2026 Board https://www.metalcoffeeshop.com/post/metal-construction-association-announces-2026-board metal-construction-association-announces-2026-board Tue, 09 Dec 2025 10:00:00 PST

Lee Ann Slattery will be first female chair.

The Metal Construction Association (MCA) is pleased to announce its new officers for 2026. Elected by MCA members, the board will be led by Lee Ann Slattery of ATAS International, the organization’s first female chair.

Slattery joins executive committee members:

  • Vice chair: Bill Hartford, Sherwin-Williams
  • Treasurer: David Stermer, Metal Sales
  • Secretary: Chandler Barden, CIDAN Machinery
  • Past chair: Brian Partyka, Carlisle Companies Inc
  • Market development chair: Jules Dekovics, OMG
  • MRA president: Todd Miller, Isaiah Industries, Inc.

Slattery joined the MCA board in 2020 and quickly became an officer, serving as chair of the market development committee. In 2023, she received MCA’s Patrick R. Bush Service Award. She serves on the education committee for the National Women in Roofing and is also a founder and a director of the Let’s Build Construction Camp for Girls. In 2020, she was inducted as a Fellow of the Construction Specifications Institute, where she served on its national board for four years. 

“I am excited about the upcoming growth and innovation for MCA and I believe we will reach new milestones with such a talented team of industry leaders on the board and staff,” said Slattery.

Slattery will succeed Chandler Barden, who most recently served as chair. Barden will continue serving as the association's secretary. The organization extends special thanks to him for his ongoing dedication to the industry.

The executive committee works alongside MCA directors, which include:

  • RC Antal, ATAS International 
  • Michael Beck, Accurate Perforating
  • Mark Carlisle, US Steel
  • Dustin Haddock, S-5!
  • Jessica Haddock, S-5!
  • DJ Highnote, RoofHugger
  • Jeff Hock, Sheffield Metals
  • Sean McCue, Precoat Metals
  • Ken McLauchlan, Carlisle Building Products
  • Karan Patel, Applied Fabricators
  • John Trifonoff, East Coast Metals 
  • Jodi Wagoner, Steel Dynamics
  • Mike Weis, Petersen Aluminum Corp.

The board members are elected by the MCA members from the slate recommended by the nominating committee, with each serving a three-year term.

About the Metal Construction Association

Founded in 1983, MCA represents over 100 member companies that manufacture and distribute products for the metal construction industry. The association’s mission is to promote the use of metal in the building envelope. Member volunteers collaborate on projects to educate contractors and architects about best practices for metal design and installation, while also ensuring compliance with evolving building codes and standards that support safety, sustainability and performance. Companies involved in MCA benefit greatly from activities focused on research, codes and standards, market development and technical programs. For more information, visit metalconstruction.org.

]]> 2 keynotes, 8 workshops, 35 educational sessions and over 275 exhibitors https://www.metalcoffeeshop.com/post/2-keynotes-8-workshops-35-educational-sessions-and-over-275-exhibitors 2-keynotes-8-workshops-35-educational-sessions-and-over-275-exhibitors Wed, 10 Sep 2025 03:00:00 PDT

By Emma Peterson. 

Don’t miss the largest international event in the metal industry – METALCON 2025! 

Every year, METALCON brings professionals from around the world and the metal industry together for three incredible days of networking and learning. Attendees can look forward to networking with like-minded professionals, seemingly endless roofing innovations to explore and education that will help make their business more competitive, efficient and profitable. Keep reading to learn more of what to expect from this year’s show, happening October 21-23, 2025, in Las Vegas, Nevada.  

Two inspiring keynotes 

This year’s show will feature two incredible keynote presentations! The first will be hosted at 9:00 a.m. on Tuesday, October 21 by Staff Sergeant Clinton Romesha. Clinton served in the 14-hour Battle of Kamdesh — one of the deadliest engagements of the Afghan War — and received the Medal of Honor. He has shared his story in a New York Times bestselling book (Red Platoon: A True Story of American Valor), which inspired the critically acclaimed film The Outpost, starring Scott Eastwood and Orlando Bloom. In his talk, “Always Forward – Lessons in Leadership and Resilience,” Clinton will share about leading with purpose and persevering under pressure.  

The other keynote will be presented by Alex Chausovsky, director of analytics and consulting at the Bundy Group, on Wednesday, October 22 at 9:00 a.m. Alex brings over two decades of experience in market research and analysis. Having consulted with and advised companies across North and South America, Europe and Asia, Alex’s keynote, “Economic and Labor Market Update – What to Expect in 2025 and Beyond,” is the perfect resource for professionals looking to learn more about "time-sensitive economic events of concern such as inflation, interest rates, tariffs, immigration, labor market conditions, consumer spending, business investment and industrial activity.”  

Learn more about the keynote speakers!

Eight in-depth workshops 

Looking for a way to level up your practical skills while at METALCON? Make sure to register for some of these expert-led workshops: 

  • Metal Roof Installation Training: Part 1 – Certificate Course: Hosted October 20 from 1:00 p.m. to 5:00 p.m. by the Metal Construction Association, this workshop promises to help you master the basics of substrates, safety, sealants and more!  
  • Metal Roof Installation Training: Part 2 – Certificate Course: The second part of the October 20 course, this session will be hosted on October 21 from 8:30 a.m. to 12:30 p.m. and builds on the learning from Part 1. 
  • Roll Forming for the Metal Construction Industry – Part 1: Also hosted on October 21 from 8:30 a.m. to 12:30 p.m., this workshop offers a series of presentations from roll-forming experts, Shawn Huffman, Josh Beck, Andy Allman and Steve Ebel.  
  • Advanced Metal Exterior Installation Techniques for Roofing & Building Contractors: If you’re looking for a hands-on experience that will sharpen your metal roofing and building skills, you don’t want to miss this workshop, happening October 21 from 8:30 a.m. to 12:30 p.m. 
  • Metal Roofing from A (Aluminum) to Z (Zinc): Hosted from 8:30 a.m. to 12:30 p.m. on October 21, this workshop is led by Rob Haddock of S-5! and is a crash course in everything metal! 
  • Low Slope Detailing Workshop – Certificate Course: Happening in the afternoon of October 21 (1:00 p.m. - 5:00 p.m.), this is the opportunity to learn all about installing low slope metal roofing.  
  • The Blueprint to Back Office Success – Managing Credit and Collections in Construction: And for those looking for some office help, this session on October 21 from 1:00 p.m. - 5:00 p.m. will cover everything from setting credit terms to developing policies and handling collections.  
  • Roll Forming for the Metal Construction Industry – Part 2: Last but not least is the second part of the October 21 rollforming workshop. This one, hosted on October 22 from 8:30 a.m. to 12:30 p.m. will cover the same topic with two new experts, Brian Rogers and Paul Williams. 

These workshops are designed to help both beginner and advanced professionals to learn, earn credentials and work with industry professionals. 

Get more details about the workshops!

35+ educational sessions 

In addition to the more in-depth, hands-on workshops, there are a over 35 education sessions across six different tracks: 

  1. Business growth and innovation: The sessions in this track help you find practical, expert-tested strategies that will help you run a smarter and more profitable business. 
  2. Building performance: Designed for anyone involved in the design, construction or code compliance of metal buildings, this session delivers targeted, expert-led education about risk mitigation in the face of extreme weather events.  
  3. Installation and techniques: Sponsored by CIDAN Machinery Group, sessions in this track aim to provide installers and contractors with the knowledge to improve their build practices.  
  4. Masterclass: Sessions in the masterclass track are designed to help experienced professionals deepen their expertise by going beyond the basics and diving into critical, real-world strategies. 
  5. Design District: The Design District @ METALCON was created specifically for architects, designers, specifiers and engineers. Sessions taught here deliver the inspiration, knowledge, connections and credits needed to help design professionals excel with metal. 
  6. Metal mastery clinics: Hosted in the exhibit hall, these sessions feature Metal Construction Association and Metal Roofing Alliance experts and are the perfect resource for contractors and installers looking to improve their metal installation technique.  

These sessions are included in your registration and designed to connect you with the industry’s foremost experts in metal construction and design. Whatever role you hold in the industry, there’s a session that will help you. 

Check out the full list of sessions!

275+ trade show booths 

Last but not least, the show will feature an incredible expo hall with over 275 booths to explore! This is a great opportunity to learn about the newest innovations and solutions that are being developed in the roofing industry from leading companies like AkzoNobel (Booth #5005), Cougar Paws (Booth #7104), H.B. Fuller (Booth #3035), New Tech Machinery (Booth #4027), Sheffield Metals (Booth #4033), Unified Steel (Booth #7098) and Van Mark Products (Booth #4104). The Coffee Shops™ crew will be there (Booth #2001), so make sure to stop by, say hi and check out our soundstage, sponsored by Sherwin-Williams!  

Explore the full trade show map!

Register now for METALCON 2025 using this registration link and receive $30 off registration costs! Or use code 30MCS for the same discount!

]]> Day 2: Student competitions, educational sessions and the NRCA awards ceremony at IRE 2025 https://www.metalcoffeeshop.com/post/day-2-student-competitions-educational-sessions-and-the-nrca-awards-ceremony-at-ire-2025 day-2-student-competitions-educational-sessions-and-the-nrca-awards-ceremony-at-ire-2025 Fri, 07 Feb 2025 14:00:00 PST

By Dani Sheehan. 

With a packed schedule of educational sessions and networking events, make sure you plan ahead for IRE 2025! 

You probably already have your walking shoes and business cards on your packing list for the International Roofing Expo (IRE) 2025 – but have you packed your peppermint mints? No, we’re not subtly suggesting anything about your breath! Peppermint is known to boost alertness and memory, helping you stay sharp while navigating the packed schedule of educational sessions, networking events and product showcases at this year’s show. 

This year, The Coffee Shops will be right in the heart of the action! Be sure to swing by our booth in Alcove 1, just to the right of the Hall 2 Entrance. Grab some swag and say hello as you gear up for a full three days of roofing innovations, business development opportunities and worldly connections. 

Then, make your way to Tremco Roofing at booth #2202 to learn about their latest innovations and solutions! Look out for more information about the Tremco reception after the expo floor closes on Thursday. 

Day two, Thursday, February 20, 2025, starts off strong with the Roofing Alliance Construction Management Student Competition. And when you’re ready to drop from attending educational sessions and walking the expo floor, join the National Roofing Contractors Association (NRCA) for their awards ceremony from 5:00 p.m. to 7:00 p.m.  

With so much happening, it’s essential to plan ahead. Some key presentations on Thursday, February 20, 2025, you won’t want to miss include: 

Whether you’re looking to improve your skills, explore new technologies or connect with the industry’s top experts, IRE 2025 has something for everyone. See you on the expo floor!

Looking to attend sessions on other days of the event? Check out what’s going on during day one and day three of IRE 2025!  

]]> Day 1: Key insights and sessions at IRE 2025 https://www.metalcoffeeshop.com/post/day-1-key-insights-and-sessions-at-ire-2025 day-1-key-insights-and-sessions-at-ire-2025 Fri, 07 Feb 2025 12:00:00 PST

By Jesse Sanchez. 

The first day of IRE is packed with industry expertise and innovation. 

Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, this event promises to equip attendees with the tools they need to stay ahead in a rapidly evolving industry. 

Before exploring the packed schedule of educational sessions, be sure to stop by The Coffee Shops booth in the lobby to say hi, check out our soundstage and get some fun swag. Then make your way onto the show floor to explore the latest tools, trends and insights from hundreds of vendors, including Roof Scout in booth #27116.  

Day one of IRE has a variety of sessions available. Make sure you plan ahead to find the sessions that best align with your interests and business goals. 

Featured sessions for Wednesday, February 19

With such a diverse lineup of educational and technical sessions, IRE 2025 is shaping up to be an essential event for roofing professionals looking to stay ahead of the curve. Whether you're interested in safety leadership, sustainability, sales strategies or cutting-edge roofing innovations, there’s something for everyone. 

Don't forget to explore the exhibition hall and connect with leading industry vendors throughout the day. See you at the sessions! 

Looking to attend sessions on other days of the event? Check out what’s going on during day two and day three of IRE 2025!

]]> Metal Construction Association announces 2025 Board and Executive Committee https://www.metalcoffeeshop.com/post/metal-construction-association-announces-2025-board-and-executive-committee metal-construction-association-announces-2025-board-and-executive-committee Mon, 27 Jan 2025 13:00:00 PST

The MCA looks forward to a productive year under its new leadership and is committed to advancing the industry through collaboration and innovation.

The Metal Construction Association (MCA) is proud to announce the results of its 2025 board of directors and executive committee elections, held during the 2025 MCA Winter Meeting in Cape Coral, Florida.

Chandler Barden of CIDAN Machinery is the new chair of the board. He joins executive committee members:

  • LeeAnn Slattery, ATAS International, vice chair
  • Bill Hartford, Sherwin-Williams, treasurer
  • David Stermer, Metal Sales Manufacturing Corporation, secretary
  • Brian Partyka, Carlisle Architectural Metals, past chair
  • Mark Carlisle, US Steel, market development chair
  • Todd Miller, Isaiah Industries, Inc., MRA president

New members to the board of directors include:

  • Sean McCue, Precoat Metals
  • Jodi Wagoner, Steel Dynamics, Inc.
  • Karan Patel, Holcim

“We are thrilled to welcome Sean, Jodi and Karan to the board. Their valuable insights and expertise will undoubtedly play a pivotal role as we collaborate to drive growth and advance the metal construction industry,” said Barden.

The three newly appointed board members will join the industry leaders who also serve on the board, including:

  • RC Antal, ATAS International 
  • Michael Beck, Accurate Perforating
  • Jules Dekovics, Exceptional Metals
  • Dustin Haddock, S-5!
  • Bill Hartford, Sherwin-Williams
  • DJ Highnote, Roof Hugger
  • Jeff Hock, Sheffield Metals
  • Ken McLauchlan, S-5! 
  • Miguel Peña, GSSI Sealants 
  • John Trifonoff, East Coast Metals 
  • Mike Weis, Petersen Aluminum Corp.

Carlisle, Miller, Haddock and Weis were re-elected to continue their service.

The board members are elected by MCA membership from the slate recommended by the nominating committee, with each board member serving a three-year term.

MCA extends its deepest thanks to outgoing board members Don Bratcher and Jim Bush for their years of dedicated service. Special recognition goes to Jim Bush, who joined the board in 2014 and most recently served as past chair, and Brian Partyka, whose two-year term as chair of the MCA board has been instrumental in driving growth and success.

The MCA looks forward to a productive year under its new leadership and is committed to advancing the industry through collaboration and innovation.

About the Metal Construction Association

The Metal Construction Association brings together a diverse industry for the purpose of expanding the use of metal in construction through marketing, research, technology and education. Companies involved in MCA gain tremendous benefit from association activities that focus on research, codes and standards, market development and technical programs. MCA’s market development efforts increase the use of metal materials in construction through the education of the building and design communities about the benefits of metal. For more information, visit metalonstruction.org.

]]> Battle of the specialty metal roofing materials https://www.metalcoffeeshop.com/post/battle-of-the-specialty-metal-roofing-materials battle-of-the-specialty-metal-roofing-materials Thu, 02 Jan 2025 08:00:00 PST

By Sheffield Metals.  

Which specialty metal roofing material is best suited for your project needs? Experts compare zinc, copper and stainless steel. 

Many contractors and building owners use the standard Galvalume steel and aluminum metal panels in their projects, which are average and provide standard results. However, there are many metal roofing materials on the market that can provide building owners with fantastic results, both aesthetically and durability wise.  

Specialty metals, while less common, are options that are offered by several sheet and coil manufacturers. These metals include zinc, copper and stainless steel.  

If you’re considering one of these specialty metals for your project, how do you know if it’s the right choice? What are the specific pros and cons of each metal option? What should you keep in mind before you purchase? 

Our primary product offerings at Sheffield Metals are painted and bare Galvalume and aluminum coils and sheets used in the standing seam metal roof and wall industry. However, we also distribute some specialty metals too — including copper. Plus, we know how important it is for you to be an educated buyer with something as important as your roofing structure, so let’s dive into the details of zinc, copper and stainless-steel metal roofing. 

Zinc metal roofing 

Zinc is a lustrous bluish-white metal and is the 24th most abundant element in the Earth’s crust. According to geogly.com, zinc is currently the fourth most widely consumed metal in the world after iron, aluminum and copper.  

Zinc is a material option that is relatively common in the standing seam metal roofing industry in Europe and is gaining popularity in the U.S., as it’s designed to withstand the elements, has self-healing characteristics and is environmentally friendly. 

Pros of zinc roofing 

Longevity – Zinc roofs have been known to last anywhere from 60 to 100 years. Studies have shown that zinc roofing could sometimes last up to 150 years, depending on the quality of installation, building properties and climate. 

Ecofriendly – Since zinc is a natural metal extracted from the ground, zinc’s toxicity levels are low, even after fabrication. Homeowners and business owners do not have to worry about toxic run-off or ground pollution surrounding their zinc roofing. Additionally, zinc is a non-ferrous metal, meaning it does not contain iron and therefore requires less energy to manufacture. 

Self-healing characteristics – Zinc has an outer protective layer that prevents corrosion, scratching and other panel markings. If wind or another element were to scratch the surface of the zinc roof, the metal’s protective layer would fix and correct itself over time. 

Easy to form – Architects and contractors often use zinc in their projects because it’s a softer metal and can be easily shaped into different profiles for rollforming, gutter forming and seam creation. 

Limited warranty options – Zinc can come with some limited substrate warranty options. However, checking with your roofing material manufacturer is critical, as the warranty options will vary and often depend on specific environmental variables. 

Cons of zinc roofing 

Expensive – The most prominent drawback to zinc roofing is the price. While many variables factor into the cost and prices continue to fluctuate, zinc roofing can cost anywhere from $650 to $1100 per roofing square (100 square feet). 

Underside corrosion – If the zinc roofing is improperly coated on the underside and water molecules get trapped underneath/between the panels and the insulation or underlayment, the zinc metal can corrode. 

Ventilation concerns – All zinc applications require adequate ventilation to help prevent the system from failing from the inside (or underside) out. Above deck ventilation products, such as Sharkskin Ventilated Mat or Enkamat, combined with using the appropriate installation details, will contribute to the longevity of a zinc system. The correct ventilation process for zinc roofing is more of a precaution than a disadvantage. 

Expansion and contraction concerns – In climates with striking temperature differences, zinc roofing often expands and contracts during heating and cooling cycles more than aluminum metal systems. Your contractor should ensure that your system can accommodate this thermal movement. 

Limited engineering options – There are limited uplift-tested options available for most types of zinc standing seam metal roofs. If you find one, it will most likely be a mechanical seam and not a snap-lock profile. 

Copper metal roofing 

Copper is a reddish-orange metal that is malleable, ductile and has very high thermal and electrical conductivity. 

The use of copper roofing has been around for hundreds —  if not thousands — of years. Historical data shows that the Romans used copper covering on the roof of the Pantheon in 27 B.C.  

Today, copper is used as an eye-catching roofing material on architectural projects, commercial buildings and even residential homes. Plus, many property owners utilize copper as an accent portion of their roof or have copper cupolas, chimney caps, awnings and more. 

Pros of copper roofing 

Lightweight – Compared to different metal substances and other roofing materials such as shingles, concrete or tiles, copper is extremely lightweight. Not only does this make it easier for installers and contractors to work with, but it also puts less stress on the structure of a home over time. 

Durability – Copper is a durable element and can withstand numerous decades as a roof. If properly installed, copper roofing can last 100+ years in some instances. Copper also works well in locations with heavy snow, frequent rainfall and strong winds. 

Aesthetically pleasing – Copper is often referred to as a premium roofing material, as it enriches the outside of a building and adds a metallic reddish-orange/brown focal point to a structure. As the copper ages, it develops a blue-green covering called patina, which happens because of oxidation and sun exposure. Many building owners specifically buy copper because of how it ages and adds to the curb appeal of a structure over time. 

Highly recyclable – Though not as recyclable as zinc, copper can be recycled and reused if still in good condition. Copper is also a naturally sourced metal and can be used in its original mined metallic form. 

Solderable – Copper can be soldered, unlike other roofing materials. This means roof/wall flashings and gutter joints can be weather-tight with a soldered connection.  

Limited warranty options – Coated copper material can come with limited substrate warranty options. However, most bare copper products do not have a substrate warranty. Again, verifying the available warranty options with your manufacturer is always best. 

Cons of copper roofing 

Very expensive – Copper is one of the costliest metal roof materials, as copper is not as abundant on the Earth. Plus, the price of copper fluctuates almost week by week. You can expect copper roofing to cost about $600 to $1,100 per roofing square (100 square feet). 

Expansion and contraction concerns – In climates with striking temperature differences, copper roofing expands and contracts during heating and cooling cycles (more than steel but less than aluminum metal systems). Your contractor should ensure that your system will be able to accommodate this thermal movement. 

Unpredictable patina – Some people are drawn to the look of the patina that will happen on a copper roof, but some might not want this greenish-blue covering on their home or structure. There is currently no exact science to predict the color or time frame that patina will occur with copper. In some climates, the patina will turn a rich green; in other environments, it will maintain a dark bronze look for decades.  

Run-off staining – Copper roof rain run-off is known to stain siding, brick, concrete, other metals, wood, etc. Home or business owners need to be aware of this factor and ensure the contractors install the roof so the water can safely run off it without coming into contact with other stainable materials. 

Dissimilar metals issues – Copper roofing, and copper products in general, do not interact well with most other metal products used in roofing. It is important to know what products are used in the entire roof assembly to prevent dissimilar metal corrosion. This includes water run-off from the copper onto dissimilar metals as well.   

Limited engineering options – There are limited uplift-tested options available for most types of copper standing seam metal roof systems. If you find one, it will most likely be a mechanical seam profile (and not a snap-lock). 

Stainless steel metal roofing 

Stainless steel is an iron alloy made up of at least 10.5% chromium and contains other elements (such as carbon) and metals/materials to obtain desired properties. 

When people think of stainless steel, they often think of large architectural structures such as elevators, bridges, building columns, handrails, etc. Or perhaps their kitchen appliances, cutlery, cookware or beyond. 

However, stainless steel is also an option in the metal roofing industry — primarily because this material is known for its strength — which makes it a high-end specialty metal that could be the right material choice for some projects. 

Pros of stainless-steel roofing  

Durability – As mentioned before, stainless steel is used in some of the world’s most powerful and sturdy metal products. Because stainless steel can withstand corrosion and degradation for 60+ years, it makes an excellent choice for metal roofing. 

Weathers elements – Stainless steel is specifically designed to withstand extreme weather and temperature climates. In addition to efficiently reflecting thermal temperatures away from a building, stainless steel doesn’t become brittle or crack during cold temperatures and keeps the warm air from escaping a structure.  

Variety of finish options – Stainless steel comes in a variety of different finishes, which makes it easier to match a multitude of other building materials. It can range anywhere from a dull, subtle gray similar to zinc roofing, to a highly reflective, polished finish resembling a mirror.  

Other uses (indoors) – Due to stainless steel’s flawless look and timelessness, some designers specify this material as a standing seam accent piece (or wall) to install on the inside of larger commercial or architectural buildings. 

Cons of stainless-steel roofing 

No substrate warranty – One of the significant drawbacks to stainless steel is that it doesn’t carry a substrate warranty. Remember that a stainless-steel roof may perform well if handled and installed correctly, but it doesn’t come with that additional guarantee in the form of a substrate warranty. 

Expensive – The cost of stainless steel is in line with the price of zinc and copper, making it a high-end metal roofing choice. Stainless steel roofing can cost anywhere from $500 to $1,300 per roofing square (100 square feet), depending on the finish, panel type and thickness. 

Expansion and contraction concerns – In climates with striking temperature differences, stainless steel roofing systems expand and contract during heating and cooling cycles (more than galvanized steel but less than aluminum). Your contractor should ensure that your system can accommodate this thermal movement. 

Not recommended where there is standing water – Roofing made with stainless steel, especially if it’s in contact with other non-stainless-steel metals, requires adequate draining methods to remain durable and functional. Too much standing water on stainless steel can act as an electrolyte and cause galvanic corrosion. 

Important considerations for specialty metal roofing materials 

1 - Find a reputable contractor with experience installing your chosen specialty metal. 

One of the most important parts of purchasing any standing seam metal roof is finding a qualified, skilled and experienced contractor to install it. Suppose you choose a specialty metal such as zinc, copper or stainless steel. In that case, hiring a contractor with experience and a proven track record of working with these materials is imperative. These materials are temperamental and not always easy to work with, so it’s critical to hire a professional who understands how to work with and install specialty metal roofs. 

Luckily, most contracting businesses list their product/installation capabilities on their website and should also be able to provide you with examples of previous work they’ve completed. Check out this extensive article about finding the right roofing contractor for your project. 

2 - Always make sure to use the appropriate accessories for the system. 

Installing a metal accessory or component that isn’t compatible with the metal material of the roof itself is always a concern. For example, if you tried to install an aluminum clip with a copper metal roofing system, it would likely cause the roof to fail from corrosion.  

For reference, combining different metals on a metal roof system can lead to interactions that could result in early degradation, staining and potential failure of a system altogether. This refers to galvanic corrosion, where two dissimilar metals are in contact with each other and introduced to an electrolyte, such as water. This will lead to galvanic corrosion of the anode (the more active material) metal, and the cathode metal will remain galvanically protected. 

One of the best ways to avoid this issue is to hire an experienced contractor who knows the appropriate accessories, has dissimilar metals knowledge and will follow the manufacturer’s installation details for your specific roof system. 

3 - Expect to pay a premium for a specialty metal. 

There is a reason that Galvalume steel and aluminum are the most popularly installed metal roofing materials — they’re durable, easier to install and economically priced. As the popularity of metal roofing continues to grow, especially in residential applications, the price will continue to be a significant driving factor. Simply put, most home and property owners are unwilling to pay the premium price for zinc, copper and stainless steel. 

However, if you want one of these specialty metals and your budget allows it, go for it. Just know that you should expect to pay more for the required materials and labor, as these are not standard roofing options.  

4 - Metal-like paint finishes are available in Galvalume (steel) and aluminum substrates. 

If you like the look of a specialty metal but aren’t comfortable paying a premium price, there are PVDF and SMP paint colors/finishes that resemble zinc, copper and stainless steel. There are even metallic options that offer a more realistic appearance to specialty metal — even though they’re applied to a Galvalume or aluminum substrate. 

For example, an actual copper roof costs about $600 to $1,100 per roofing square (100 square feet), while a painted Galvalume roof with a Copper Metallic finish costs anywhere from $150 to $350 per roofing square. 

Final thoughts on specialty metal roofs: Zinc versus copper versus stainless steel 

Zinc, copper and stainless steel are all good choices for the right metal roofing project.  

Luckily, all three of these options boast the benefits of metal roofing, like durability, longevity and eco-friendliness. However, your specific location and roofing conditions will dictate whether you should use a specialty metal or simply stick with Galvalume steel or aluminum.  

The best place to start when buying a specialty metal roof is to hire a contractor with proven experience installing the metal you want. Once you have a qualified contractor, they can walk you through the entire process and ensure that you get the best metal roof for your application. 

Sheffield Metals is dedicated to educating customers and potential buyers to make the most informed decision about the best metal material for their roofing project — zinc, copper, stainless steel or otherwise. Whether you’re a contractor, architect, manufacturer, property owner or beyond, we can work with you to choose the right product for your project(s). 

Original article and image source: Sheffield Metals 

]]> Tom Horton named chief revenue officer of Mazzella Companies https://www.metalcoffeeshop.com/post/tom-horton-named-chief-revenue-officer-of-mazzella-companies tom-horton-named-chief-revenue-officer-of-mazzella-companies Tue, 17 Dec 2024 10:00:00 PST

In his expanded role, Tom will oversee the development and execution of the revenue team, which integrates sales and marketing functions.

Mazzella Companies is pleased to announce that Tom Horton has been promoted to chief revenue officer. Tom joined the organization in 2019 as vice president of sales for Sheffield Metals. For the past three years, Tom has served as executive vice president of sales for Mazzella Companies.

In his expanded role, Tom will continue to report to Mazzella Companies CEO, Tony Mazzella, while overseeing the development and execution of the revenue team, which integrates sales and marketing functions. With over 30 years of experience in industrial and equipment sales, Tom has a proven ability to lead revenue campaigns across complex organizations and implement integrated marketing strategies that strengthen branding and drive growth.

“I’m honored to have this opportunity to support the continued growth of Mazzella, Sheffield Metals and New Tech Machinery. I look forward to collaborating with the revenue team to drive our long-term strategic vision by enhancing customer acquisition and retention, elevating the customer experience and achieving measurable market share growth,” said Tom.

“Tom’s many years of experience as a sales leader and his more recent experience in marketing, along with his ability to lead change, makes him uniquely qualified for this new role as chief revenue officer. I am excited about Tom’s expanded role, which will align sales and marketing into a unified team, enhancing our ability to support today’s customers throughout their buying journey across all our businesses. Please join me in congratulating Tom on this well-deserved opportunity,” said Tony Mazzella, CEO of Mazzella Companies.

About Mazzella Companies

Mazzella Companies employs over 1,100 individuals in 40+ locations in North America. Mazzella is the largest independently owned company in the overhead lifting and rigging industries and is a manufacturer and distributor of a wide range of lifting products for industrial, commercial and specialty applications. In addition, Mazzella is a leading manufacturer of world-class overhead cranes, specialty machinery and overhead crane services. Mazzella Companies’ diverse portfolio includes Sheffield Metals, a manufacturer and distributor of coated and bare metal products for engineered metal roof and wall systems and New Tech Machinery, a manufacturer of portable roof panel and gutter machines recognized as the world’s finest portable rollformers.

]]> Metal matters https://www.metalcoffeeshop.com/post/metal-matters metal-matters Tue, 19 Nov 2024 03:00:00 PST

By Anna Lockhart.  

Tune in as experts share their experiences attending the largest expo in the metal construction industry, METALCON. 

In a recent Coffee Conversations webinar, live from the trade show floor at METALCON 2024, host Heidi J. Ellsworth sat down with Adam Mazzella of Sheffield Metals, Terry McGuire of New Tech Machinery and Bobby Mesmer of RMG Erectors & Constructors. The panel of industry experts discussed the latest happenings at the trade show and how things are going for each company and their teams.  

Adam, Terry and Bobby discussed their company booths and exciting things they were seeing on the trade show floor at the event. Bobby shared, “METALCON is a great show every year. I mean, the way they put it together, all the people come together for the metal, the pre-engineered work, all the manufacturers.  We're seeing familiar faces in the erection business and in the supply business, so it's good to connect with everybody. I'm really excited to see some of the new products that are coming out.” 

Many manufacturers showcasing their products at their booths were eager to show off their latest product lines and equipment. Adam shared that his booth featured their newest products, centering around enhancing architectural curb appeal with textured PVDF coatings. “Textured items are hot right now, low gloss is in, textured is in. So, from an architectural curb appeal perspective, a lot of these things are in and we're only gaining steam with them, so it's exciting,” he shared.  

For New Tech Machinery, METALCON means manning a busy booth on the trade show floor with eager attendees checking out the latest equipment and machinery the brand had on display. “We've only been here for about four hours, but we brought a concept machine this year. And it has a lot of offerings that were developed through feedback from our clients. And so, we're really excited to show it. And we've had a massive amount of traffic this morning, so I'm very excited about how it's gone so far.” 

Read the transcript, Listen to the conversation or Watch the webinar to learn more about the METALCON 2024 trade show and attendee experience.  

]]> Looking at the lifespan of a metal roof https://www.metalcoffeeshop.com/post/looking-at-the-lifespan-of-a-metal-roof looking-at-the-lifespan-of-a-metal-roof Sat, 16 Nov 2024 00:00:00 PST

By Colin Murnan, Sheffield Metals International.

Metal roofing is popular for its durability, but how long does it actually last? Here are nine factors that can impact the lifespan of a metal roof.

The Metal Construction Association reports that, in the best-case scenario, a metal roof can last for six decades or more. But what defines that scenario? There are many factors that can alter how long a metal roof lasts, from the specific materials used to the design of the entire system. At Sheffield Metals International (SMI) we know all about this. As the leading distributor of metal coils, sheets and accessories for the standing seam industry, we have seen a variety of materials installed on homes and building all over the United States. This means we have had a front-row seat to see what factors change how long a metal roof lasts and what you can do to help extend its lifespan. 

1 - Roofing system

There are two main types of metal roofing systems — standing seam and exposed fastener. Standing seam metal roofs last longer because of a few key differences:  

  • Minimal exposed fasteners: Standing seam metal roofs mainly have concealed fasteners, which means fasteners will not be exposed to normal weathering effects such as moisture, wind and UV. This sleek design keeps the foundation of the system strong and increases its longevity. There are a few exposed fasteners in some trim details, but they are minimal.  
  • Weathertight warranties: Standing seam metal roofs come with very favorable warranties due to their solid designs. They’re a common choice for commercial projects due to the availability of weathertight warranties, which covers damage if the system leaks or fails.  
  • Engineered systems: Engineered panel profiles are systems designed and tested for high wind speeds, water penetration, air leakage, impact resistance and fire resistance. Standing seam metal roofing systems are becoming increasingly popular due to the availability of these engineered panel profiles and their favorability in areas prone to extreme weather such as hurricanes and severe storms.  

While exposed fastener systems are still very durable, standing seam metal roofs are the top choice if you’re looking for the best longevity.  

Check out this free comparison guide to the differences between standing seam and exposed fasteners! 

2 - Materials   

Another significant factor in determining how long your metal roof will last is which material will be used for the project. The two main materials used in metal roofing applications are Galvalume® and aluminum:  

  • Galvalume: A combination of steel, aluminum and zinc, Galvalume mixes various alloys to create a long-lasting, corrosion-resistant coating that is widely used in the metal roofing industry.
  • Aluminum: Lightweight but very durable, aluminum is another quality choice for metal roofing projects. Aluminum is especially functional in coastal environments, as it oxidizes when it begins to corrode, preventing that common red rust you tend to see on steel.  

Other more specialty metal roofing materials include zinc and copper, which are both extremely long-lasting but also come at a higher price point.  

Remember that the best and longest-lasting metal roofing material will in part be determined by your unique location. If you’re located near the coast, you’ll likely want to look at getting aluminum, as this will help defend against corrosion and prolong both the functionality and aesthetics of your roof.   

Download this cheat sheet on the different types of metal roofing materials! 

3 - Metal thickness   

Note that a metal roof’s longevity will also be based on its thickness. Standard thicknesses for metal roofing materials are 26, 24 and 22-gauge, with 26-gauge being the thinnest and 22 being the thickest of the three. The thicker the metal, the more rigidity it will have, making it a stronger, more durable material that can handle both weathering stress and impacts better.  

24-gauge is the thickness where engineered systems become compatible, too, which means you can find a weather-tested, strong metal roof that will function well even in extreme weather environments.  

24-gauge metal is very popular due to its balance between durability, workability (thicker metals are harder to work with during installation) and cost.

4 - Coating

Paint coatings will play a role in how a metal roof will stand up over time. The two main types of coatings for metal roofs are polyvinylidene fluoride (PVDF) and silicone-modified polyester (SMP). While SMP paint coatings are still solid choices, PVDF is the superior option and is commonly used on standing seam projects due to its robust durability, warranty coverage, impressive color retention and defense against chalking and fading. It also utilizes cool metal roofing properties, which can help reduce energy bills.  

Although slightly costlier, PVDF is a great choice because it will ensure the protection of your initial investment — the metal materials and the metal roofing system itself.  

5 - Accessories  

Not all accessories are created equal. Be sure to use the accessories recommended by the roofing manufacturer. Likewise, make sure that the lifespan of those accessories match that of the roof system you are installing. That way, your entire roofing system has a greater chance of staying intact for its full service life.  

Accessories are as vital to the roofing assembly as the metal itself — make sure you’re choosing quality products that will last.

6 - Design 

Design is critical in getting the most out of a metal roof. While the materials and system itself can be durable and long-lasting, it will only be as good as the comprehensive system it’s a part of. One common issue, for example, is dissimilar metal corrosion, which occurs when two types of metal that are chemically incompatible come into contact. This can occur even if the two metals aren’t touching. Rain runoff can travel from a copper tubing or accent to a steel roof, leading to the reaction.   

Taking time during the design phase and ensuring all the technical aspects are taken care of will ensure the roof will last as long as possible.  

7 - Location

Metal roofs located in hurricane hotspots may have a lower average lifespan than others, as the extreme weather can cause a roof to take a beating. This is why it’s very important to take your unique region into account when planning for a metal roof. Certain panel profiles are better suited to certain regions, while specific materials, such as aluminum, are suited better for homes and buildings on the coast.  

8 - Installation  

Metal roofing, and particularly standing seam metal roofing, is one of the most challenging roofing systems to install, as it requires specific roofing details that need to be followed accurately and constant problem-solving to work around flashing areas.  

If done correctly, the finished job can offer all the advantages of metal roofs — sleek aesthetics, unmatched functionality and great durability. It’s important to find a trusted contractor that knows what they’re doing and will complete a quality job.  

After installation, also be sure you’re keeping up with regular maintenance. While metal roofs may not require as much attention as traditional options, it’s still a good idea to schedule regular inspections to make sure everything is still in good shape.  

9 - Quality supplier  

As metal roofing continues to grow in popularity, there’s a been a rise in low-cost, “budget” metal roofing suppliers, which often pop up in metal roofing hotspots such as Florida and Texas. While these suppliers often offer low costs, the materials they’re selling may not be reliable, and you likely won’t get the true benefits of a long-lasting metal roofing system.  

Instead, be sure you find a metal roofing supplier — and contractors — with proof of work and solid references to back them up.  

Are you a contractor that needs the right materials for your next metal roofing project?   

A metal roof that lasts over an entire lifetime starts with finding the right materials. Sheffield Metals provides painted Galvalume and aluminum coils and sheets. But we provide more than just materials – if you’re looking to put a metal roof on your home or building, we can connect you with reliable contractors in our network who would be happy to give you a quote.  

For commercial projects, Sheffield offers comprehensive services through our Commercial, Architectural and Technical (CAT) team. We can assist during the design phase, help you choose the right panel profile and inspect during installation phases for weathertight warranty adherence.   

Original article and photo source: Sheffield Metals International 

]]> Coffee Conversations LIVE From METALCON 2024 Sponsored by New Tech Machinery! - PODCAST TRANSCRIPT https://www.metalcoffeeshop.com/post/coffee-conversations-live-from-metalcon-2024-sponsored-by-new-tech-machinery-podcast-transcript coffee-conversations-live-from-metalcon-2024-sponsored-by-new-tech-machinery-podcast-transcript Mon, 04 Nov 2024 12:00:00 PST

Editor's note: The following is the transcript of a live interview with Terry McGuire of of New Tech Machinery, Adam Mazzella of Sheffield Metals and Bobby Mesmer of RMG Erectors & Constructors. You can read the interview below, listen to the podcast or watch the recording.

Intro: Hello, and welcome to Coffee Conversations at METALCON 2024. We are on the Metal Coffee shop soundstage sponsored by New Tech Machinery. My name is Heidi Ellsworth and we're here to talk about the metal construction industry with some amazing experts. So, let's get started with some introductions. Terry, can we start with you?

Terry McGuire: Yeah. My name is Terry McGuire. I'm the Vice president of New Tech Machinery.

Heidi Ellsworth: Adam?

Adam Mazzella: I'm Adam Mazzella. I'm the president at Sheffield Metals in New Tech Machinery.

Heidi Ellsworth: And Bobby?

Bobby Mesmer: And I am Bobby Mesmer. I'm the CEO of RMG Erectors & Constructors.

Heidi Ellsworth: Okay, so all of you out there right now are going, "Wow." And I am too. This is a powerhouse. We're going to talk about the industry. We're going to talk about what's happening out there. This is super exciting. So what we want to do is, let's just kind of start out, gentlemen, with the show. METALCON, we've seen it grow every year. There is nice traffic, a lot of people in here, a lot of booths. I would love to hear what's happening in your booth and what you think of the show so far. What's happening at New Tech?

Terry McGuire: Yeah, this year was really busy so far this morning. We've only been here for about four hours, but we brought a concept machine this year. And it has a lot of offerings that are feedback from our clients. And so, we're really excited to show it. And we've had a massive amount of traffic this morning, so very excited about how it's gone so far.

Heidi Ellsworth: A lot of people out there, and I'm so excited about that concept machine. I want to talk about that a little bit more.

Terry McGuire: We'll be glad to talk about it with you.

Heidi Ellsworth: I love it. Adam, what are you seeing in the Sheffield booth?

Adam Mazzella: Yeah, so trying to feature a lot of the new architecturally curb appeal things. So textured PVDF coatings, which is kind of a newer thing. Usually you're seeing that in SMPs. So excited to talk about our core line product line.

Heidi Ellsworth: I love it. We had on that earlier and we were talking about a lot of the cool stuff that's going on for both companies, so it's great. Bobby, you've been walking the show and tell me what are you seeing and what's of interest?

Bobby Mesmer: Yeah, I mean METALCON is a great show every year. I mean, the industry, the way they put it together, all the people come together for the metal, the pre-engineered work, all the manufacturers. So walking the show, I mean you're seeing all the same manufacturers, all the same suppliers that are out here. We're seeing familiar faces in the erection business and in the supply business, so it's good to connect with everybody. I'm really excited to see some of the new products that are coming out. Like Adam said, about some of the PVDF coating that they're doing, some of the new machinery that's coming out and to see what the industry and where it's really going. Because that's our future right there. And it starts with these guys before it comes out to somebody like me in the erection business because it starts with them and then we're the ones that have to learn it. So very, very excited to be a part of this.

Heidi Ellsworth: And it's kind of the other way around too. It's kind of the chicken and the egg, because you're saying, "This is what we need out in the field," and these folks are making it happen. So, this is the place where that strategy and creative happens.

Bobby Mesmer: Absolutely. Those conversations happen really well, because the experts who are producing the product, they come to us and they say, "Hey, what's your problem? What do you see? And what's going on with our particular product?" And so we get an opportunity to talk with them at a show like this open forum to be able to say, "Look, these are the issues, what do we do?" And then next year hopefully they have a solution for it.

Heidi Ellsworth: Then we have more stuff that comes out. Speaking of issues, challenges and I'm even more so trends. And I wanted to talk a little bit about 2024 and the metal construction industry overall. And what were some of the trends, what were some of the things and I'm going to start with you, Bobby. What were some of the things you saw this year that really stood out to you?

Bobby Mesmer: I think a big one was definitely the U factor and the insulation in the industry. At least in mine. I work heavily in the pre-engineered market, so I'm all in commercial. That was a big trend, a big change, a lot of different products that came out there. I see a lot of change in the engineering side of our buildings that are making the buildings a lot more capable to move into other sectors in the commercial area. So, we're providing buildings that you otherwise normally wouldn't have thought would be a pre-engineered building could now be a pre-engineered building. And then again, to the warranties and the coatings of the metal products themselves. What's going on with what Sherwin-Williams might be doing with their coatings to put on product is amazing. I mean these coatings now, I mean you're starting to see warranty increases, better performance, the spec changes. So that's what we're seeing.

And I got to tell you, it's hard to keep up with. From an erector standpoint, it's hard for us to keep up with the manufacturers to say, "Wow, okay, the warranty is not a 20-year finish warranty anymore, it's a 25 and because it's this high-performance coating." But how do you walk on it? How do you install it where you're not damaging it? So that's what we're seeing, and again, I'm super excited about that as it moves forward.

Heidi Ellsworth: Well, you're in the right place then to be asking a bunch of those questions and what's happening, exactly.

Bobby Mesmer: I know, we got these two guys here. I want to listen in. I want to be on the other side of the podcast here.

Heidi Ellsworth: I know. So okay Adam, I know you want to get Terry to go, but I need to talk to you first because that's the perfect-

Adam Mazzella: [inaudible 00:05:19].

Heidi Ellsworth: You're welcome. So what are you seeing? What did you see this year trends within the metal construction?

Adam Mazzella: It's been a pretty flat year all in all. I mean it's typical election year. I mean we forecast the year before and we go, "Hey, we're going to keep this trajectory and things just level off." Other trends kind of things happening. We're competing with interest rates and we're just waiting and waiting and waiting. So, a lot of hurry up and wait this year. We talked about that a little bit before. There's a lot of optimism. We feel like there's a lot of pent-up demand, both commercially and residentially. Other trends, we talked about some of the textured items. This is hot right now, low gloss is in, textured is in. So from an architectural curb appeal perspective, a lot of these things are in and we're only gaining steam with them, so it's exciting.

Heidi Ellsworth: One of the things I've been seeing a lot of that just from you guys, Sheffield and a lot of the market is the prints. The prints that are coming out, siding, it just feels like a much bigger year for the building envelope in metal. And maybe a little bit my roofing background I'll admit, but what I'm seeing this year of what's going on, talk a little bit about that.

Adam Mazzella: It's sort of what the expertise is growing. So the market is asking for stuff and the people that are learning and becoming capable of it are responding. So whether it be wood grains, camouflage prints, things like that. Homeowners consumers are asking for more of these things. People are becoming more capable of these things. It is not just roll coating technology. You're seeing actual what you would imagine is laser printers actually printing on steel and aluminum products moving forward.

Heidi Ellsworth: That's so cool.

Adam Mazzella: Yes. So this is something you probably couldn't imagine five years ago. And this stuff's becoming a reality. And it's something that we're now able to continue to offer to the market, both through Sheffield, people controlling their own manufacturing via New Tech as well, so it's an exciting trend. The sky's the limit with it. And I imagine a place where we'll get to where people are saying, "Hey, I want this color, I want pumpkin orange." And we can get there in a much more effective, efficient, less costly way than we did 10 years ago.

Heidi Ellsworth: When I first heard about the camouflage, and actually I saw at the show last year, the camouflage prints, I was like, "Okay, who's going to use that?" And then I'm like, "Oh yeah, hunters." But it's very cool. But this morning we were talking to a lady during the Metal & Mimosas, which how cool is that, that we get to have. [inaudible 00:08:03]

Adam Mazzella: Didn't get that invite.

Terry McGuire: Big mistake.

Heidi Ellsworth: Right there. See that's why you should be a woman in construction, just saying, we're a little bit ahead of the curve there. But what she talked about was actually having finishes that were almost a mirror finish. Because the people wanted to bring, they were in the forest and they wanted their sighting to reflect the trees and to kind of fit within it. For some I'd heard of that. So yeah, some really interesting things that are happening out there.

Adam Mazzella: And that technology oftentimes can be accommodated with even higher end or different types of paint systems that we just didn't see in a ... Hardly saw in the commercial space. But now that it's making its way into a residential space and architects can call it out and specify it, it's a whole new dynamic of metal that didn't exist five years ago.

Heidi Ellsworth: Yeah, it is. I found it amazing. Speaking of which, of contractors taking into their own hands and New Tech has, from watching it seems like you guys have had an amazing year. And there's just contractors are coming to see the light.

Terry McGuire: Yeah, I mean, we certainly have had an amazing year at New Tech in 2024. And we expect the same in 2025. I think what I've seen in 2024 is how many new people are coming to look at this equipment and saying, "We want to manufacture our own. We've been buying it from someone who's chopping and dropping it to us, or we're buying it from an implant manufacture and we want to push them out and we want to do it ourselves." So even this morning, I've spoken to three or four people that were brand new to this, that are saying, "Hey, we want to manufacture ourselves and we want to understand this equipment." And from a portable role-forming standpoint, we feel like we are the gorilla in the room. And we plan on staying the gorilla in the room through customer innovation. We're going to stay on top of this, we're going to bring new machinery to the market and we're really excited for 2025.

Heidi Ellsworth: And it really kind of goes back to that whole automation and the labor shortage and kind of where we're at there. And I think really, and I'd love your thoughts on this, what we went through with the material shortage after COVID, it had some people going, "We're going to do something a little bit different so we can control our destiny just a little bit more." Not that that's a problem anymore, and manufacturers have totally stepped up, it's been awesome. But there is some of that mentality it feels like.

Terry McGuire: Yeah, I mean for sure, when you're manufacturing on site, you're not wasting anything. If you need or if you're ruining something that you've bought from somebody else, you're able just to replace it right there instead of calling them up and saying, "Hey, we snipped this wrong and can you send another piece?" And it takes two days or you're calling in favors. So certainly it's a lot more efficient and effective and cost-effective for sure to be manufacturing while you're standing there. And then the obvious benefits of being able to have it be seamless for as long as you'd like and you don't have any freight constraints. So again, we're really excited where we are and all these prints and these new things that are coming to market, that only drives business to us. Because more people or designers are saying, "Hey, we want to utilize this." Architects are saying, "We're calling it out." And therefore they need a machine to make it. So, the more innovation there is on that side and the more people like the product and think it's beautiful, the better it is for us.

Heidi Ellsworth: And kind of bring our crystal ball out. And looking at 2025, you really made me think because ... Okay, and of course I'm here at Metal Coffee Shop and I'm talking to all these different people and I hear all these different things, but what I hear consistently is the growth, the growth of metal and the demand for metal and that contractors want to, if they aren't using metal right now, they want to bring it in. So, it seems to and Adam, I want to start with you, is when you're looking into 2025 and as we're talking about, okay, are you real forming your own? Are you buying from manufacturers? It seems like there is plenty of business for all and that for different types of business models for contractors, it really is going to depend on what makes sense for them when it comes to labor, when it comes to design. What are some of the things you're seeing for 2025 along that line?

Adam Mazzella: Well, some trends are continuing. So Terry hit on, and you talked about the labor shortage. A lot of people are faced with, "Hey, go spend money so you don't get taxed on it." Well, traditionally go buy another truck. Well, to go buy another truck, I got to put three or four people in that crew on that. Well, that pokes at the labor shortage. So alternatively the contractors that are looking at being more efficient, so I can spend that same $100,000, call it that nice round number. I don't need to hire three or four people. I can make my existing crew more cross functional. I check that box as far as what my CPA is telling me to do. And I can go be more efficient and broaden my capabilities. And make more money doing a product that I used to make 20% on I can go make 30% on it now. So, there's a lot of opportunity there. In terms of trends 2025, I don't have a crystal ball. I try to dodge crystal ball questions the best way.

Terry McGuire: It's going to be awesome.

Heidi Ellsworth: I like it.

Adam Mazzella: I think the residential stuff is going to kick back up. There's just way too much pent-up demand. I think if we can continue to see these interest rates continue to tumble, hopefully. That's just going to keep popping. Again, we're still going to be poking at the labor shortages, but keeping demand healthy is ultimately the goal. You don't want to be over demand, but you also don't want to drive it to a recession.

Heidi Ellsworth: Exactly, exactly. No, I think that's really true. And I am hearing and seeing a lot of the same things when we're looking at the interest rates and what's that's going to do for new construction. What it's also going to do, I think again, the awesome meeting you gentlemen missed this morning, Stacy Lynn was talking about barndominiums. And what we're seeing with metal buildings in the residential side. I know you do huge residential. I know you do huge, huge commercial, mostly industrial. But what are you seeing from your customers on that trend, and what do you think we'll see in 2025?

Bobby Mesmer: Yeah, I think to echo what Adam was just saying, I think the architects, you're seeing a lot more architectural design that's coming into play. And a lot of the architects are coming over from the commercial side into the residential. Because they're trying to fill their marketplace too. That's what it starts with. And what they're doing is they're bringing in some of these products, the rain screen products and these commercial products, but you're also seeing a shift in the consumer saying, "I want my house to look like this. I want this product on my house." You're seeing a lot more metal roofs going on the houses, because they last longer. It's a better product. I mean, hands down. So, when you're looking at what is being expected, I think it's starting there. It's coming from the architects, number one. 

Number two, you're also seeing a divergence in the market with homeowners who don't want the McMansions anymore. That's why you're seeing the barndominiums pop up and you're seeing them become a thing because it's a one big solution that is appealing. And that is also extremely cost-effective. The big custom homes anymore that take 12 months to build and then all of a sudden you put up a barndominium in five, and a nice one too. And again, you're getting a superior product out of it. You're putting on a very good metal wall panel that's going to outlive the siding that's on the house. You're putting on a metal roof that's going to outlive a shingled roof. I think that it's becoming performance. And I think people are becoming more budget conscious when they are building houses to say, "How do I get a longer longevity out of this? I don't want to redo things." I think it's that.

And then on the same thing when it comes to the contractors, when you look at the equipment like they have. Where a contractor's out there, it's about him realigning the cost that he's spending and keeping it more in his pocket. If he can buy a roll form machine and instead of spending that absorbent amount of money to buy the product from somebody and have all the trucking and have all those delivery fees and have the installation issues because you've got five damaged panels and now you've got to wait two weeks to get more panels, you're realigning those costs. From a business owner standpoint, and I know from an installation standpoint, we run into that all the time. Our panels come out, we don't roll form in the field. Our panels come out already formed in bundles ready to install, but when we run across it, we're waiting two to three weeks when we run across missing or damaged material. Whereas if we had a roll form machine, we could just do it right there. So I understand that the need for that, but that's the benefit-

Terry McGuire: We have to talk about that, Bobby.

Bobby Mesmer: You're welcome.

Terry McGuire: We can supply that.

Bobby Mesmer: You're welcome. Commission, 1%. But people are becoming more smart. Everybody's becoming smarter, from the contractor to the consumer. People are looking and saying, "I want something better. I'm tired of the old and I want something better." And that's where I think why you're seeing the market. And I think it's going to continue that way. I think through 2025, consumers are becoming, with the budget conscious consumer that's out there, they want a better value for what they're getting and they're willing to, does metal roofing cost a little bit more?

Probably. Maybe it's relative. I don't know off the top of my head, but I can tell you that the longevity of it, they're not considering replacing a roof in 15 or 20 years. That roof is going to last them if installed correctly, 25 to 30 realistically.

Adam Mazzella: And you have insurance driving the market that way too. They're saying, "I don't want to replace roof in five years and 10 years." They want a more durable, longer-lasting, more sustainable product altogether as well.

Heidi Ellsworth: That insurance is driving so much. And I was going, to that point, extreme weather. Go ahead.

Terry McGuire: That is an exciting part for us. Because living in Colorado where wildfires are rampant, and we know it's rampant in California, what we're seeing and some people are actually coming to us are saying, "Hey, our insurance company is requiring that the entire facade be metal." So, we're doing bored and bad out of these machines now. So you can do the wall panels in residential, then you're going up to the standing seam roof and the fire rolls through and you look the exact same. Unfortunately, your surroundings don't, but you look the exact same. And so, I think at some point insurance companies are going to require it. Certainly require on the roof and maybe require it for walls. And again, that's just a growth potential for us.

Heidi Ellsworth: And you really see it when you think about the wildfires and you think about the hurricanes that just went through Florida this year, and there is such a movement in Florida for metal roofs, we're seeing it. And Texas, Texas, we've been seeing huge growth and people talking about what's going on in the barndominiums, the big metal buildings as they're building them. One of thing, got so excited about this topic, but one other thing on that is sustainability and this next generation. I think to be 100% honest, our older generation doesn't tend to always be as in tune to the sustainability message. But that new home buyers who are looking at it and saying, "I can build a metal barndominium, it's less cost, it's more sustainable, it's going to last longer. I don't have to do as much."

Bobby Mesmer: And that's a cycle though, right?

Heidi Ellsworth: Yeah.

Bobby Mesmer: Because the older generations, they had a good product back in the day. Products were better. We've gone, we've now hit the downturn where products being made overseas or whatever's going on with them is, you're not getting a good product. And people are seeing that. And so what they're doing is you're seeing, again in a new home construction. You buy a new home and you're like, "Wow, I paid," I mean homes are expensive. "I paid a million dollars, I paid 1,000,005 for this home," but you got cheap products in it. So that's making them say, "I want more value for my dollar." That's what I think. So you're back on that uptick of you have to produce something that's good and that's because the demand is out there, and we're all seeing it.

Heidi Ellsworth: And do you see more contractors are actually ... Contractors who traditionally maybe were not metal, in roofing it'd be asphalt shingle. People are doing more shingles in building, obviously custom builders moving to. It seems like there's a movement to also incorporate metal into their business to diversify, so that they can answer some of these demands. Are you seeing some of that?

Adam Mazzella: Yeah. I mean, and you see it even in the track home builds, they're incorporating metal. I mean they're trying to figure out more ways. Now, metal doesn't necessarily fit into that volume construction methodology, but again, making it more accessible, educating the end-user more than they've ever been educated. I mean 20 years ago you'd show up and you'd say, "What are my options, shingle or shake?" And it's very limited as a homeowner. Now homeowners are saying, "No, that looks cool. There is some curb appeal to it. It's not this industrial looking panel going over their porch. It really is a lower profile. Matching the color trends, et cetera."

So, as education happens in the industry, both us as manufacturers educating the whole of the market, not just contractors, not just installers, but that end-user and the homeowner and the architect, they're going to say, "Hey, I want more of that. Or help us understand that." Now, as it relates to the roofing contractor trying to go from traditional shingle roof to metal roof, it is a dynamic. It's not just show up and figure it out. The education piece with Sheffield, with New Tech, with a lot of our competitors is magnitudes of order far greater than it was five years ago. And that's one of the cool things about what's helping drive this industry, is that education component. Is that more intelligent homeowner. Now, it can be more work for us, but at the end of the day people are making a better decision and hopefully we're helping educate people along the way with that.

Heidi Ellsworth: Yeah.

Bobby Mesmer: And let me just ask you guys real quick, do you see that also that the metal trend is closing the gap on pricing too, right? Do you see that against, because really you wanted a standing seam roof 10, 15 years ago that was for the rich people. Because it was out of touch, great product, but still out of touch. Now I'm wondering, I know I'm seeing it, but I wanted to hear, because you guys are the manufacturer of the product, do you see that closing the gap, the price gap a little bit. It's not relative, but the price gap is closed?

Adam Mazzella: And it's also looking at it, the cost of shingles goes up every year. I mean it has every year and it keeps going up, keeps going-

Bobby Mesmer: Because of the price of oil.

Adam Mazzella: Right? Exactly.

Bobby Mesmer: It's driven by that.

Adam Mazzella: Oil, wood, everything continues to go up related to shingles. Now metal goes up, but it seemingly is not going up as fast. But I would also say the more people in the metal roofing market, metal roof installation market creating competition, that's going to help spread the cost out as well. But you replace a metal roof once every 30, 40, 50 years, you replace a shingle roof every 10, 15 years. So, people looking at that spread over time with the cost of shingles going up at the rate that they are every 10 years. Yes, it definitely is closing that gap when you look at the big picture.

Heidi Ellsworth: Yeah, I think the demand to that point is really bringing it on. Okay, so let's switch a little bit over to technology. Because I am really interested in the technology. So Terry, I want to start with you, just we are seeing things, drones, robots, automations, software, aerial measurements, all of those kinds of things. What are you seeing to help? We talk about labor shortage and we talk about productivity for the contractors. How is machinery and getting the right machines and really getting that automated, how is that changing the landscape?

Terry McGuire: Yeah, I mean, speaking to New Tech, we look at it and say, "Hey, there's less skilled labor in the market. So what can the machine do to help that situation for the contractor?" Notching is something where there's less snipping going on. For us, we're just trying to find things that take the manual labor out of the process and simplify the interface with the machine. Because the more complicated it is, the harder it is for everybody to operate, the harder it is for them to find someone to operate the machine. And if they lose somebody, then they're back to square one and they got to start over. So really for us is simplify and try to take out any steps that we possibly can for now with the machine. I mean, certainly we don't have robots running it yet and I don't see that in 2025, but we're conscious to it and we're conscious to what can we do? Every time we think about it or we're thinking about a new machine or we're thinking about an upgrade to the machine, it's how to simplify the machine.

Heidi Ellsworth: So, you have a concept machine on the floor where you're bringing contractors in and showing the concepts, asking for their feedback, asking for their thoughts. That has to be leading towards more technology within the machines?

Terry McGuire: Yeah, absolutely. That concept machine is really about customer innovation. And it's not about New Tech in a building in the dark in Colorado saying, I think this is what people need, what it is, is what have we heard people ask us for? What do we think they might need? And then we bring it here and we let them tell us, "Hey, you missed this by a mile and did you think about this? Or I absolutely love that." And so, we wanted to come here and show what could be possible, what might be next. And also, there's 12 different concepts on that machine, but how many new concepts come from people walking this floor today. Where they're like, "I think those are great, but you should have thought about the 13th and the 14th." 

So, we're really excited about that and it really is a shift in how NTM innovates. And not innovate in a way that we think is the right way, but the way that the person who runs the machine every day thinks. And it's so important. When you stand there with the machine when it's hot or it's snowing or it's raining or it's not running correctly, you have a better idea of what you would like it to do, how you would like it to act. Boy, I wish it could be as simple as I wish the E-stop was right there. I got to reach around. And you would think that we would catch all of that, but we don't catch it as well as somebody who runs the machine day to day. Really it's respect for the people who utilize our machine to make a living. And we want their feedback and we want to make that machine fit exactly what they want.

Heidi Ellsworth: Yeah, I love that and I love that feedback, that contractor-driven feedback is so important when we're talking about technology with the contractors and in manufacturing, I mean manufacturing what we're seeing now, it's pretty amazing on the productivity and really the automation. What are you seeing from Sheffield and also just in the industry overall?

Adam Mazzella: Going back to a lot of the New Tech stuff, all of these things were, how do we make it safer? How do we make it more ergonomic? How do we make this better? So we play the Sheffield piece like peanut butter and jelly between Sheffield and New Tech, and a lot of that has to do with what our customers are saying. Most of these innovations at New Tech were really driven by five years of field service work culminating in the last year of us being able to consolidate all of this think tank thought process and say, "First and foremost, it needs to be a safer machine." It's harder for people to be safer, because let's be honest, it's a less skilled world than it was 20 years ago. So we want to make it safer. We want to take a lot of the complication out of it. So, we're looking at that and we look at it that way on both sides, both Sheffield and New Tech.

Heidi Ellsworth: And safety always leading there, and in the field and in the plants, right?

Adam Mazzella: Absolutely. And that's whether it be guarding, I mean our parent company is really at heart a safety company. It's a lifting, rigging, safety kind of company. We do fall protection, you name it. So that really is a core value. It is a core value and it's thought of in everything that we're doing as far as it's not just about the dollar or the bottom line, we want to make a safe product. We want to make a safe work environment for us, and it's just in everything we're trying to do.

Heidi Ellsworth: That's cool. Technology. I'm really interested, what's your favorite technology in 2024 and what are you looking for in 2025 on the job site and also in your office?

Bobby Mesmer: That's a hard question to ask for us from an erection standpoint. Because we're still, we're like dinosaurs, you know what I mean? The technology and safety, as was talked about, is always amazing and that's always getting better. We love the technology and equipment that we're able to use, the rotating telehandlers that are out there, the big manatees for erecting, those are, I mean we're actually buying three of them right now. I love that kind of technology. Even down to the hand tools. I mean for us, I mean, you have guys here that are showing booths of different screw guns and hand tools. I mean, these things have come a long way. And then you look at companies like DeWalt and Milwaukee and all them. And I will say, I mean, it's not a competition between the two, but Milwaukee really puts a lot of emphasis in industry and specific industries and what they're doing.

And the technology just in a simple screw gun that most people think that they just pick up at Home Depot. The screw gun that you pick up at Home Depot is completely different than the screw guns that we use. It looks the same, but it doesn't operate the same. And so, that kind of technology is great for us. And that's important for us. It's about repetition, because that's what we do every day. We're repetition, we're putting in screws all day long, we're putting in clips all day long. And to have the tools that have the right technology that help that along, down to a bit, that goes into the drill, that puts the screw into the clip that holds down the roof panel. That technology to us is most important. Because how long is that bit lasting for us, and how well is a seeding the screw? Is it over seeding it, is it under seeding it? What is going on with it?

Because we don't want to oil can the panel, whether it's a wall panel or a rain screen panel, things like that. Yeah, I mean, so from our standpoint, that's the technology that matters the most and we're excited to see what these manufacturers come up with. Even to the manufacturers like these guys with their different products. We're excited to stand back and see. We don't particularly work in the realm that they do. They mainly work in the residential realm, but to see that product and to say, "Hey guys, I like what you're doing there. I could probably integrate this into the commercial side because we're seeing a lot more of the standing scene, traditional standing scene type roof." Maybe there's some technology there that we can talk about and what that does in a heavier gauge panel that fits to the commercial side. And then we talk about that technology and maybe in a year they have a commercial machine that they're like, "Hey, let's roll one out."

Heidi Ellsworth: Yeah. I think one of the questions I have on what you said on the tools and stuff, one of the things I've been ... And maybe this is old news, but it always is cool to me, is what they're doing with GPS and even productivity. I mean, I know on the roofing side we have machines that are watching productivity that actually give reports back to the office on what's happening and they're doing it through the machines. It seems like there's a lot of that. And then the whole, we were just at an expo a couple of weeks ago, the whole battery, everything's battery. I know that sounds old again, but I'm like, "Okay, everything's battery." It seems like in some of the more traditional mark, we're still pulling power cords across the top of the roof, but that's all changing, so.

Bobby Mesmer: We're 100% battery. There's nothing that we're pulling cords with anymore. Even down to when we're doing structural steel and our TC bolts, which require a heavy duty machine that's a battery operated machine now, that you're snapping TC bolts with on your structural connections. And that integration helps out a lot. Because cords, people tripping over them. It's just something else that's a problem. Technology's gone a long way.

Heidi Ellsworth: Safety. Yeah. Yeah, it's fun to watch. It's fun to watch those things. Go ahead.

Adam Mazzella: Well, there's just a lot of shop floor automation. You're talking about technology that trend's not going away. So, people getting aftermarket controllers with respect to our machines and integrating it into their ERP and MRP systems, to allow that. What is going on? How quickly did we do this? Batch processing of jobs, you name it. People are honed in on productivity, whether they're on the field, their job site or their manufacturing setting being the job site. Or their manufacturing setting being a manufacturing facility where they're making panels, they're tracking it, they want to know where the roadblocks are, where the bottlenecks are and driving a more efficient process.

Heidi Ellsworth: And we're at a point where we can get that data. It wasn't always, even five years ago, like you said before, you couldn't get all that data. Today we have machines that are sending that data to our phones and telling us, and we're downloading spreadsheets like, okay, this didn't work so well or it did. I think those are the kinds of things too, that I would love to see. I'm sure it's going to be coming out with some of your concepts. How are we watching? How is that data getting from the machines into our systems?

Terry McGuire: Yeah, I mean, Adam spoke about it briefly in terms of being able to interface with ERP and MRP systems. We've made it, with a few of those companies we've made it so it's plug and play, make it easier. We're currently talking about cellular options, so you can feed that stuff cellular.

Heidi Ellsworth: Nice.

Terry McGuire: A lot of times the contractor wants to know, "Hey, are they running anything today?" And he can look on his phone if we were to get to that point and be able to say, "Hey, they've run this many feet. I know they're working." I think that cellular technology-

Bobby Mesmer: Or they're not getting enough done.

Terry McGuire: Or they're not, most likely that's what the answer is going to be. But that's something we're talking about. So I think we'll continue to look at that stuff.

Heidi Ellsworth: It's important I think when you look at the apps that are coming out, the software that's coming out for safety, where you can actually check back in the office, did everybody do their toolbox talk? Did they check in? I mean, we're just seeing this across the board to that data flowing, hopefully two ways.

Terry McGuire: We'd like to send them notes on their phone that, "Hey, the machine needs a preventative maintenance. What have you done? You've went past this amount, this many feet and you haven't done this." So it'd be really neat to be able to feed that information to the operators-

Heidi Ellsworth: I have to tell you-

Terry McGuire: ... as well.

Heidi Ellsworth: ... my car tells me it needs an oil change.

Terry McGuire: Exactly.

Heidi Ellsworth: There you go. Okay.

Bobby Mesmer: And you do it when it tells you is the question.

Heidi Ellsworth: No, that's a problem. I got to quit traveling, so okay, I love this. Let's go a little bit to ... Okay, we talked about this before, but I think this is really important. Interest rates, the economy. I know we're going to stay kind of, we've got six days until the craziness of the elections are over, but what are some of the things ... We talked about a little bit, but I'd like to dive just a little bit deeper. We'll start with you Bobby, on just what you're seeing out there as in backlogs, building owners? What's 2025 looking like?

Bobby Mesmer: I think it depends on the sector that you're in. And there's multitudes, right? You have the residential, you have the commercial and then you have the federal municipal sector. The federal municipal sector we're seeing is busy. It's still busy. It's been busy all this year. It's going to stay busy all through next year. They're constantly pumping money into that, so you're never going to lose in that particular sector. In the commercial sector, it's been steady. It hasn't been as good as it has been. It's been steady this year. We're seeing everybody kind of holding stale right now. They're holding tight to see what's going to go happen in the next six days. Is work going to pick back up? Sure, the commercial sector's never going to completely die, but you are. But I think you're not going to see, depending on which way it goes, you either.

It's either you're going to see a dramatic increase or you're going to see it stay pretty steady where it's at. And so everything's on hold right now. In the commercial sector, we're seeing there's a lot of projects that are ready to go.

There's a lot of projects that are planned and the contracts are ready, but nobody's pulling the trigger until January 15th is what they're telling us. And then the residential, we don't work in that side. But I know that the residential market, I have some friends who are big residential builders. And they're dying a slow death right now. I mean, I got one friend in particular, I mean he's one of the largest builders in Nashville and he can't sell a house to save his life. And so it's because of interest rates and all. So I think it's going to be interesting to see what does happen. I think 2025 could be a fantastic year or it could be a year like we've seen the last six months of this year, which is very just flat.

Heidi Ellsworth: Very flat. And if the interest rates do come down, there is some pent-up demand out there, we think, for housing.

Bobby Mesmer: There is. But even if interest rates continue to roll back, the problem is that inflation is still high. So, the interest rates aren't going to readjust the inflation. And I'm not an economist, but that's just normal understanding of economy. So you can drop the interest rates all you want, but it's not going to force people to get out there because the stuff that's out there is still too expensive-

Heidi Ellsworth: To buy. Makes sense.

Bobby Mesmer: I think you have a double-edged sword here, and you got two problems really in one. And then like you said though, is there inventory out there? Sure there is. But you also have inventory in the housing market. The housing market has inventory, but people are asking way too much money. Because they've allowed them to drive themselves up to prices which the houses aren't worth. So I think that you're dealing with those two economical problems and nobody's really created a substantial solution to it yet. So I don't know what the answer to that is.

Heidi Ellsworth: It's going to be interesting.

Adam Mazzella: Yeah, I mean, I see what you're talking about, Bobby. I think the interest rates, I think consumers are going, they're so used to that free money world that we spent basically the last 10 years. And whether or not we get there or not is another question. But I think as interest rates drop down, you're going to see homeowners say, "Hey, I can live with 30 years at an elevated price, because I can bury it over 30 years at 4%. I don't want to pay almost double over the life of 30 years at 7%." Now granted, I don't think anyone's going to sit here and say, "Interest rates are going to stay at seven plus percent and I'll never be able to refinance over 30 years." But I think that upfront sticker shock of saying, "Hey, three years ago I could have bought a $400,000 house and paid this over the life. Or today I can buy a $500,000 house and I'm paying triple that."

Heidi Ellsworth: That's a problem.

Adam Mazzella: Anxious to see where things go. But yeah, the inflation piece is a backbreaker across the board in the economy, the way inflation is tracked and calculated, it seems like it's a moving target and hopefully we can get back on track.

Heidi Ellsworth: Yeah, because we obviously need housing, but there's a lot of things that are happening out there too with the change in remote working and change where people are living, where people are buying, what's happening to all these shopping malls. So, there's some things that luckily in construction, we still have to retrofit and we're going to help. There's still going to be work, but there is a definite shift that seems to be happening on just how we're still kind of in a COVID hangover just a little bit, trying to figure it out. Just a tad, a bit. Terry, what are you seeing overall?

Terry McGuire: I can't say it better than Adam and Bobby did, but speaking to NTM, we haven't seen a major slowdown based on interest rates. We've seen some of the people that finance these machines be more creative, maybe hold off your first payment for 12 months. We see people spending cash instead of trying to go to financing. So I try not to participate in anything that's going on in the economy. I like to say we don't participate. We're going to do well, regardless.

Heidi Ellsworth: I like that.

Terry McGuire: That only goes so far, but it is our motto. But people are finding ways to buy these machines, and I think to a point that was made earlier, we're steady, but there's growth as well. And you need equipment to make that standing seem right. You need gutters, you need equipment to make that. There's still growth in it. So, we're sitting in a spot that's somewhat insulated and certainly we're happy about that. If the interest rates come down, it'll be easier to sell the machines. It's as simple as that. And I'm waiting for the next, what did we say, six days. I kind of agree with Bobby. I think it'll be a slight down depending on how it goes. And certainly it'll be an explosion if it goes the other way. And I'm excited for what this is going to look like in 2025.

Heidi Ellsworth: Yeah, yeah. It's out there and we're almost there. I can't believe it. So one of the things you talked about earlier, Adam, that I think is really key to this industry right now. And that it kind of ties all together. And that is the labor shortage and the lack of skilled training and education. And getting the young people to want to come into the trades. How are we bringing that next generation, especially since we had kind of a drought of classes, shock ed, everything else in the high schools over the last 20 years or 40 years. You were talking about all the great training programs that you're seeing out there. What are some of the things you're hearing about just industry-wide overall about getting that next generation into metal construction? Into construction overall?

Adam Mazzella: Yeah, I was going to say, it's more about the trades. There's a much better view of what you should school today than there probably has been for the last 20 plus years. There's a lot more access to information, not just education. So as you're getting out of high school or making that journey to what do I want to do? What do I want to be when I grow up? People have a keen eye of going, "Do I really need to go take on $100,000 of debt to go get a job where I'm working from home, et cetera?" And you're going, "That's not glamorous." There is just a general, I think, innate feeling of people wanting to be part of something, building something, work with their hands, controlling their own destiny.

That's a real thing. And I think this younger generation is seeing that, waking up to that, adjacent to that. I know young kids that have, I say young kids, people in their mid-20s that went through that and they're going, "I want to go work with my hands. I want to create my own business, whether it be metal, HVAC, metal roofing, any sort of roofing, plumbing, you name it." The opportunity for somebody to earn and control their own destiny, to me it's apparent that it's a lot more wide open and a lot more opportunity today than it's ever been really publicized coming through the traditional high school to college model the last two, three decades.

Heidi Ellsworth: And it's kind of crazy when you look at some of these young people who maybe did get a degree, do have loans, but they're still going, I want to do this because no one really talked to me about doing that when I was at a point to make those decisions. But now they are the business owners. They're running the business. You started your own business. What do you see with young people coming into the trades?

Bobby Mesmer: There's definitely a stopgap that occurred, right? I mean, for years everybody was pushed to go to college, go to college, don't do the trades. Trades are dirty. Dirty jobs. Trades are, you don't want to work with your hands and this and that. There's no money in the trades, and it's none of that. And I grew up in the trades. My father owned his own business for 40 years. I started this business 24 years ago going on 25. So the stopgap that's there is because everybody's pushed too many people. There is an uptick. I think the industries and the associations need to do a better job at educating the people, educating the masses, educating the high schools across the country because nobody talks to them. It's still even in this day--look, my wife was an educator for 12 years and then became a vice principal and a principal.

The schools speak nothing of the trades. The guidance counselors who are guiding these kids don't say, "Hey, maybe you should go into a trade." Even if they don't belong in college because they didn't do well in school, they still say, "Now, you should go to college." There's no reason for that. And I'm an advocate of saying, "Don't do that. Don't do that to yourself. Don't take on the debt like Adam talks about. And listen, trades make good money. I mean, my average employee in the field makes anywhere between a hundred to $150,000 a year. My average field worker.

Heidi Ellsworth: Wow.

Bobby Mesmer: That's a great living.

Heidi Ellsworth: Yeah.

Bobby Mesmer: It's a great living. And even with inflation and interest rates the way they are, you can still live very well making that kind of money.

Terry McGuire: And to that point, when the bell rings and you go home, you don't have to think about it. You're not responsible. They're not married to it. And the younger generation does have that aspiration to travel the world or do other things, at least on the weekend and not think about it. I work all the time and think about work all the time, but that isn't necessarily the way that people look at it now. So being able to leave at the end of the day and still pocket 150,000 and not be responsible for what happens from three o'clock in the afternoon until six a.m. again is a great place to be. So I totally agree with you.

Bobby Mesmer: And we always say too to people, "Look, don't you want to be involved in a business where you actually create something?" We're creating shit every day. Every day we're creating stuff. I always talk about buildings. Buildings are living, breathing objects. You walk past a building that hasn't been occupied for 10 years, it falls apart. Why? Because it's not interacting with human interaction. And so we're literally developing things that are living and breathing around us every single day. So when we show up, at least in my industry, I show up to a site, it's a piece of concrete pad. I walk away. There's a full complete enclosed building there. There's pride in that, and there's enough pride. You see these videos, they turn to cliche, but I laugh at them on TikTok sometimes. It's like, oh, how do you know you're married to a contractor husband?

Because as you drive down the road, he's like, I built that. I built that. I did that. But there's so much pride in saying that, and I feel like we missed that. And that's the thing. And it starts early on. Like I said, the associations, they do a great job, but I feel like they need to do a much better job really getting into the high schools. We got rid of all the vo-tech schools and the trade programs in there, bring them back. Let people realize what they could be missing out on. Because I think you're going to have a lot more kids who want to be involved in the trades. Because they don't have interaction with it early on, they don't know that they want to be involved.

Heidi Ellsworth: Right. Well, and I'll tell you what, SkillsUSA, which is the largest group of ... A competition for the trades, which is here and not just the trades, it's cosmetology, it's everything. It's in this building here in Atlanta every June. And for the first time when you came down these escalators, there was a big roofing pavilion out there and there were a competition with roofing. There is a beautiful HVAC competition that they do. So, it is happening, but it's time. I mean, we have to keep pushing it. So kudos to National Roofing Contractors Association, because really kind of to your point, which is exactly, they've stepped forward and said, "We made ourselves known we're good."

Bobby Mesmer: If you're not getting it out there and nobody knows about it and everybody only believes what they're going to see online, educate the kids, let them understand what it is, let them see it and let them see the type of quality. I mean, go walk around to some of these booths in here and look at some of what the machinery is pushing out or what the panels look like. I mean, it's beautiful product. And you get to work with that all day long and create something where most of the time people are standing back being like, I absolutely love that. That's gratifying in my opinion.

Heidi Ellsworth: I have to tell you, probably one of the best things that happened this last week is I had a contractor email and he says, "I want to bring my son, but you have to be 18. Is there a thing? Is that really real? How can we get him in there?" And I'm like, "Ah, we'll get you in. We will talk to Judy." And she of course made it all happen. When you have that saying, I want to bring to these, kind of shows, I think it makes such a huge difference. And when you think about the next generation, they love working with machines. So you kind of got it right there's.

Terry McGuire: Its true.

Heidi Ellsworth: I know.

Terry McGuire: It's true. I mean, we see some young guys coming into the booth that are strategizing, trying to figure out, "How do we buy one of these?" And they're a team. They're buddies out of high school or something like that, and they've been roofing for somebody and they're like, "We're trying to figure out how to do this on our own." That's exciting to see. And I saw one today, and they were trying to figure out exactly what they needed and how could they do that, the cheapest, what was the cheapest way in? And we talked briefly about maybe starting in the gutter world and pushing in the standing scene.

Heidi Ellsworth: I was just going to say gutters.

Terry McGuire: And so I do see that shift. It is slowly happening. Even my local high school is building an automotive unit for the high school, so they're going to tech, automotive tech there again, because all of that went away, to your point. So I think everyone said it, but it's true. It's a slow shift. Who wants to, how many people come out with a business degree?

Bobby Mesmer: Can't do anything with it.

Terry McGuire: And you can't do anything with it. And you come to me and I'm looking for somebody, even at the executive level, I'm like, "Is it inherent? Are you a leader? You didn't need to go to school for that." And so I think it's something-

Heidi Ellsworth: And that's a huge shift.

Terry McGuire: ... that they're starting to see. It's a huge shift, but I think people are seeing that when they leave high school, do I really want to do this? I'm just going to go drink a bunch of beer and owe 100,000 bucks. You can come over here to our booth and I'll sell you a machine for 100,000 bucks and you can drink a lot of beer, make money.

Heidi Ellsworth: Not while you're running the machine.

Terry McGuire: Not while you're running.

Bobby Mesmer: It fits with the roofer lifestyle already.

Heidi Ellsworth: I know.

Adam Mazzella: Put the beer down to run the machine.

Bobby Mesmer: You're doing it safe. Get the safety equipment.

Terry McGuire: You get my point though, right?

Heidi Ellsworth: I think it's a perfect point. I just had to tease you-

Terry McGuire: No you should.

Heidi Ellsworth: ... because we were talking about that earlier.

Terry McGuire: I'm sure I'll hear about it from this guy over here. Now we're talking about running our equipment while drinking beer, Terry. Really?

Heidi Ellsworth: No, no.

Bobby Mesmer: Just be tied off. You'll be fine.

Adam Mazzella: Build the safety into the machine.

Heidi Ellsworth: It's just one of the benefits after hours. That's what it all comes through.

Terry McGuire: It is a drink holder, but it's for Gatorade.

Heidi Ellsworth: Keep that Gatorade coming. Well, okay. I want to kind of finish off to talk a little bit about associations. METALCON is sponsored by the Metal Construction Association. We also have Metal Roofing Alliance here. And also just the folks at METALCON I think they've done such a great job led by Judy Geller to put all this together. Some final thoughts on why people should take the time out to come to METALCON, to come to your booths and to really get involved with their associations. To be able to help with a lot of these things that we've just been talking about. Terry, let's start with you.

Terry McGuire: Yeah, I mean, the reason I want you to come is to come over to the NTM booth. And we have a concept machine that you could vote on what you like or don't like this year, so that's the biggest reason. In terms of all the associations, NTM kind of sits in a weird spot and they're not necessarily specific to us. But they are specific to the people who buy our machine. So whatever support they can get, whatever help they can get only helps us, so that's how I see it. But you should definitely come because you get a chance to see all this stuff that you would never see. And you might walk by something and say, "That's going to make my life a ton easier."

Heidi Ellsworth: It's really true. Like you said earlier, the innovation that's here, what's your thoughts on that, getting involved with associations and being a part of METALCON?

Adam Mazzella: Yeah, so this is a great show. Would love it if people came, checked it out, whether you're a contractor or people like us, we have our own booths here, but I love walking around, checking out what's new, what's different, what's hot, things like that. Terry and I are going to tag team Bobby after this and we're going to convince him to buy a machine and find a [inaudible 00:52:33].

Terry McGuire: We have one commercial machine already.

Heidi Ellsworth: Okay?

Adam Mazzella: Yeah. With many profiles.

Bobby Mesmer: I'm broke this year.

Adam Mazzella: Roofs walls, you name it.

Bobby Mesmer: Interest rates are too high.

Terry McGuire: I got to wait for six more days.

Adam Mazzella: I used my crystal ball, they're going down.

Bobby Mesmer: I thought you didn't believe in that.

Adam Mazzella: So it's great. And we have people on our teams that contribute at the MCA level of particular. It's awesome because they feel like they're contributing, they're giving back and they're moving the industry forward. And so when they're done with their time done with their service, everyone has always said how much they enjoyed it. It's a lot of work at the time, but I'm really glad I did that. And they're ready to cycle the next person through. And that gives them exposure to so many people, so many resources in the industry. Yes, you're interacting with a lot of competitors, but you got to remember we're all driving this industry forward. And if we sit here and bash each other rather than work aggressively with each other, it's going to make things more difficult for ourselves in the industry. It's a great thing.

Heidi Ellsworth: So well said. That's so true.

Adam Mazzella: Thank you.

Heidi Ellsworth: We want to rise the whole metal construction industry, right? Bringing all together. So, okay, we're going to be doing some fun things. You and I, with talking, having more conversations about erectors, about metal buildings on Metal Coffee shop. What are some of the reasons Erectors should be thinking about coming to METALCON and really understanding here and then be involved with someone like Metal Coffee Shop? Sorry, shameless plug, but why should they be involved?

Bobby Mesmer: Again, I mean, this is the industry show, right? If you're doing anything with metal, steel, metal panels, roof panels, whatever it is, this is the show to be at. Because there's all sorts of manufacturers, all sorts of vendors, all sorts of components that go into it. You're going to see something here that you didn't see before. And maybe you're thinking about how you vertically integrate your company a little bit and you say, "Hey, instead of buying screws here, I can buy screws direct from here." As simple as a screw. You know what I mean? And that's what you see. But you see what's going on in the industry too. Look, I'm not a manufacturer, but I look at what the manufacturers are doing, because that gives me insight to where the industry is going. Because they're the forefront of it. We're the guys who are installing it.

And then, being involved in the associations is really just advocacy. They're there to help you. They're there to help build around you and build around you as a contractor and for you to go to for help. You get yourself involved in a job and maybe it's a heavy spec job and you don't know the answer to it, you can call the association and they'll help you through it. Or they will say, "Hey, call the manufacturer. The manufacturer can help you through it. Call this person." And again, I feel like I'm echoing Adam a lot in some of the stuff he's saying, but it's also too-

Terry McGuire: It's scary.

Adam Mazzella: He's ready to buy. He's ready to buy.

Bobby Mesmer: He's ready to buy. Right? Exactly. He's brainwashing. But working together as an industry, you want to stay together as an industry. And that's the only way to build the industry. And if you're scared of competition, then you're in the wrong ... You shouldn't be doing what you're doing. Competition is good. Competition breeds excellence. I want competition because it makes me better. I want somebody to take a job from me because I would then look at myself and say, how did I lose that job? They want to build a better machine. The only way they're building a better machine is by having their competition build a machine that's better. And then they're saying, "Whoa, we need to beat that." And it keeps everybody reaching for the stars. And so through the associations you get that advocacy with that and you hope you build a community that's working towards the best interest of the industry. And then when you're all working towards the best interest of the industry, the industry is the best at that point. And nobody can beat us. And that's really what it comes down to.

Heidi Ellsworth: So true. Ah, perfect way to end these Coffee Conversations. That is so true. Gentlemen, I want to thank you very much. I want to thank New Tech and New Tech for being the sponsor of the Coffee Conversations.

Terry McGuire: Thank you for having us.

Heidi Ellsworth: Thank you so much.

Adam Mazzella: Appreciate it.

Heidi Ellsworth: And thank you for all your wisdom. I mean, just such great information that we're going to share out there. Thank you as always. Thank you-

Bobby Mesmer: Thank you so much.

Heidi Ellsworth: ... for being an influencer.

Bobby Mesmer: Love it here.

Terry McGuire: He did really good for a stand-in, I mean.

Heidi Ellsworth: He did really good. I'm telling you.

Bobby Mesmer: I'm just a dummy over here, man. That's all I did.

Outro: Hey, we're talking a Metal Coffee Shop influencer here, so there we go. And you can find out all kinds of information about New Tech Machinery and about Sheffield on Roofers Coffee Shop and on Metal Coffee Shop. Along with, you can find Bobby as one of our influencers. So look for his comments on Metal Coffee Shop and watch for more. We have a lot more coming in the erector world. We're going to be talking about metal buildings a lot. We will be back here in just a little bit with some more interviews. We've got a lot more coming today. And again, we are on the Soundstage sponsored by New Tech Machinery. Thank you. We'll be back ...
 

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