Recognizing the rising leaders shaping the future of metal construction

METALCON has announced the inaugural honorees of its 40 Under 40 Recognition Program, celebrating 40 professionals age 40 and under who are driving the future of metal construction. The honorees represent a broad cross-section of the industry, including manufacturing, roofing, engineering, construction, technology, sales, marketing and education.

Selected for their achievement, leadership, innovation and overall impact, the 2026 honorees are moving projects forward, improving processes, developing new technologies, strengthening customer relationships and helping shape the industry’s next generation of leadership.

“Our inaugural 40 Under 40 honorees represent the energy, talent and forward-thinking leadership that are moving the metal construction industry forward,” said Judy Geller, vice president of trade shows for PSMJ Resources, Inc., producers of METALCON. “They are already making an impact across every part of the industry, and we are proud to recognize their accomplishments and celebrate them at METALCON.”

The 2026 METALCON 40 Under 40 honorees are:

Chandler Barden | owner | CIDAN Machinery Group
Since entering architectural roofing in 2013, Chandler has risen from sales engineer to CEO of CIDAN Group while serving in Metal Construction Association leadership roles and promoting metal construction internationally.

Thad Barnette | director of commercial marketing | Sheffield Metals International / New Tech Machinery
Thad built The Metal Roofing Channel to more than 50,000 subscribers, hosting hundreds of industry experts and using education-driven marketing to connect professionals and strengthen metal construction brands.

Jay Bechtel | founder & CEO | Rib Runner Tools
With a background in construction, Jay recognized a critical need and developed RibRunner Tools to improve metal sheeting pre-installation, helping contractors streamline work through practical, field-driven innovation.

Alina Bosak | branch manager | Chicago Metal Supply
Alina champions architectural sheet metal by developing talent, educating customers through installation classes and advocating for metal’s essential role in construction.

Mason Burchette | owner & chief revenue officer | True Metal Supply
Mason co-founded the company in 2022 and scaled it to 45+ employees and multiple manufacturing facilities, combining nationwide growth with contractor education, digital tools and customer-focused manufacturing.

Joseph Canell | owner | Elevate Roofing and Solar
Joseph has built a company founded on integrity, quality craftsmanship and customer service while investing in education, innovative building practices and technologies that raise industry standards.

Mark Carlisle | industry marketing manager | U.S. Steel
For more than a decade, Mark has connected steelmaking with metal construction by leading U.S. Steel’s construction market intelligence, industry engagement and METALCON strategy and serving in leadership roles across multiple trade organizations.

Austin Cash | new product development manager | The Malco Group
Eight years after joining The Malco Group as a student intern, Austin became product development manager. Now as lead engineer, he led the TurboShear Rotary Panel Cutter from concept to production in 16 months.

Alex Corry | general manager - CDMG Building Systems | CDMG
Alex advanced from civil draftsman to general manager, delivering sustained revenue growth and earning selection to the Nucor Builder Advisory Council as one of 16 builders nationwide.

Daniel Cuenca | owner & general contractor | Mammoth Metal Structures & Mammoth Metal Manufacturing
Daniel is a results-driven leader whose experience, operational vision and commitment to excellence have driven Mammoth’s growth and strengthened its capabilities and reputation in the industry.

Megan Ellsworth | multimedia director | MetalCoffeeShop
Megan connects industry professionals through multimedia, education and conversation, including podcasts, webinars, panel discussions and video content, while serving in a leadership role with National Women in Roofing.

Max Esteban | founder & CEO | Maximilian Sheet Metal
After entering the sheet metal trade at 18, Max founded Maximilian Sheet Metal at 27, growing it into a respected firm while leading as designer, fabricator and project manager.

Scott Frankert | technical product manager, Coil & Extrusion | PPG Industries
Scott bridges technical expertise and commercial strategy, drawing on coil coating technologies and account-growth experience to lead adoption of advanced UV- and EB-curable coatings for manufacturers.

Jesse Gallimore | owner | JamesCo Builders LLC
Jesse built JamesCo Builders around transparency, quality and people-first leadership, strengthening partnerships across automotive, industrial, education and commercial markets.

Leland Gazo | co-owner | Blue Sky Roofing
At 28, Leland helped increase Blue Sky Roofing’s metal roofing revenue by 70% while expanding standing seam and architectural metal systems and mentoring Vermont’s next generation of craftsmen.

Brittni Goodwin | director - Sales | U.S. Steel
Recently promoted, Brittni drives measurable business growth, builds and develops teams and takes ownership of challenges, including new product development in steel.

Ray Haas | owner | Haas Stone & Steel, LLC and Mallet Supply, LLC
Ray advances roofing craftsmanship through traditional techniques and sustainable materials, sharing specialized knowledge through crew training, industry collaboration and improving access to quality sheet metal.

Lyndzye Harper | inside sales manager | S-5!
Lyndzye has distinguished herself by building strong relationships across the metal construction and solar industries. She helped shape the company’s first inside sales manager role, expanding lead development and account management.

James Henry | CEO | Copper Top Roofing and Sheet Metal, Inc.
James joined Copper Top Roofing and Sheet Metal at 19 and became owner at 29, building expertise in custom metal fabrication and standing seam roofing while investing in the people around him.

Jeremy Henson | CEO | ASCO Machines
Jeremy progressed from electrical distribution through sales and executive leadership to become owner and CEO of ASCO USA, building global partnerships that support innovation, growth and lasting industry relationships.

Eric Hinz | sales | Innovative Energy, Inc.
Eric advances the industry by identifying opportunities to improve products, streamline processes and deliver greater customer value while earning trust through professionalism, work ethic and a customer-first approach.

Amanda Johnson | sales & marketing manager | Roper Whitney
Amanda progressed from service coordinator to leading sales and marketing departments, becoming a recognizable sheet metal industry voice through educational video content and sustained professional growth.

Andy Keys | owner | Metal Ops
Andy has expanded contractor support beyond distribution, providing sales training and jobsite education that help roofing professionals better understand how metal roofing systems are sold and installed.

Zachary Lee | senior fulfillment manager | Mill Steel Company
Zachary helped lead development of the Mill Steel App, translating customer insights into a user-friendly digital experience that generated more than $100 million in sales during its first year.

Jace Lyon | executive director | Lyon Metal Roofing
“Born into the industry,” Jace combines hands-on manufacturing experience with an engineering background, advancing into executive leadership while helping strengthen the company’s leadership team and expand its market.

Mahsa Mahdavian | global technical marketing director | Scottsdale Construction Systems
Mahsa has advanced structural engineering through influential cold-formed steel research and steel deck design software, helping improve design methodology, workflows and practical application across the industry.

Brandon Mainor | president | Hornet Building Systems
Brandon oversees operations, applying hands-on manufacturing knowledge to modernize production through technology while maintaining a strong focus on customer service and company culture.

Victor Martinez | design team leader | The Barndominium Company
Victor transforms client visions into buildable plans, managing a pipeline of 40 to 70 active projects while making a measurable impact on projects, processes and people.

Seth McBride | president & founder | Steel Craft Builders
Seth built Steel Craft Builders around pre-engineered metal building expertise and customer service, using technology and AI to improve efficiency, accuracy and pricing across projects throughout the Southeast.

Chad Miller | president | Lyon Roofing, Inc.
Chad began working at Lyon Roofing as a teenager and, through years of hands-on experience, dedication and leadership, advanced through the company to become its president.

Kiara Nirghin | CEO & founder | Emanate
Kiara founded Emanate to bring frontier AI to industrial companies, combining experience as a Stanford AI Lab researcher and Google Science Grand Prize winner with metals-industry innovation.

Colin Palladino | managing director | New Castle Metal
Colin built the company’s roofing division from the ground up, growing the division from a single location into a six-location Northeast operation through entrepreneurial leadership.

Sarah Parks | CEO & co-founder | ContractorHUB
Sarah combines SaaS expertise with a strong understanding of contractor needs, building ContractorHUB around customer experience, ingenuity and product value while raising expectations for technology serving the trades.

Tucker Pearson | head of sales | RenderDraw
Tucker works directly with fabricators and OEMs to modernize operations through software, using a consultative approach that builds trusted, long-term industry partnerships.

Erik Pilgrim | CEO & founder | RenderDraw
Erik is bringing AI-powered takeoffs, connected workflows and 3D visualization to metal construction, helping professionals improve estimating, configuration and project presentation without sacrificing technical precision.

Travis Rex | director of sales operations | EXCEPTIONAL Metals
Travis combines market insight, business acumen and collaborative leadership to identify opportunities, improve processes and turn innovative ideas into practical solutions that advance metal construction.

David Scott | COO | EcoSteel
As COO, David transformed operations, championed Building Information Modeling and helped drive tenfold company growth while overseeing complex steel-building projects and advancing operational leadership.

Eric Ford | senior manager, purchasing | Carlisle Construction Materials
Over the past decade, Eric Ford has become a results-driven supply chain and procurement leader in the steel and construction materials industries. He has led M&A integration, supplier development and unified supply chain strategy while mentoring procurement professionals and strengthening supplier partnerships.

Jesse Winternitz | application engineering & product support manager | S-5!
Jesse has built a career spanning engineering, product development and field application, leading a six-person team and serving as a key voice connecting engineering expertise with real-world application.

Elizabeth Woodworth | regional acoustical manager | Best Supply
Elizabeth manages regional acoustical ceiling sales across Tennessee, Kentucky and Indiana, including specialty metal systems, while serving on the National Association of Women in Construction Nashville’s board and advocating for women in construction.

The honorees will be formally recognized during METALCON 2026, taking place October 7–9 at the Orange County Convention Center in Orlando, Florida. Recognition includes a featured profile on METALCON.com, promotion through email, social media and trade publications, onsite recognition and an invitation to a Future Leaders Happy Hour.

As METALCON celebrates its 35th anniversary, the 40 Under 40 program puts the work and impact of the industry’s emerging leaders front and center at the annual gathering of the metal construction community.
 
About METALCON

Established in 1991, METALCON is the only annual event dedicated exclusively to the application of metal in design and construction. Produced by PSMJ Resources, Inc., in partnership with the Metal Construction Association, it brings together decision-makers from across the metal construction ecosystem to explore innovations shaping the built environment. More than a trade show, METALCON serves as the industry’s annual business summit—where deals are made, partnerships are formed and the next 12 months take shape. For more information, visit www.metalcon.com.

Sheffield Metals International is pleased to announce Tara Faulkner as its new vice president.

Sheffield Metals International is pleased to announce Tara Faulkner has joined the company as vice president, where she will lead the Sheffield Metals business unit and help guide the company’s continued growth in the architectural metals industry.

Faulkner brings more than 15 years of experience leading businesses within the architectural metals industry. In her new role, she will oversee Sheffield Metals and work closely with the company’s leadership team to support its employees, customers and long-term growth strategy.

“Tara is a strong leader with a long track record of success throughout the architectural metals industry,” said Adam Mazzella. “She will be a key piece of continuing Sheffield’s growth. We are excited to have Tara join us and lead the Sheffield Metals business unit, I know she will be a great fit with our culture and our teams that are dedicated to serving the market.”

Under Faulkner’s leadership, Sheffield Metals will continue to focus on supporting contractors, architects, manufacturers and building owners with engineered metal roofing and wall systems, technical expertise and comprehensive architectural metal solutions.

Tara will also serve on the C-Suite leadership for Architectural Metals Technologies, the parent company of Sheffield Metals and New Tech Machinery.  

About Sheffield Metals International
Sheffield Metals International (SMI) is an industry leader in the distribution of coated and bare metal products, metal fabrication equipment and engineered standing seam metal roofing profile systems. We specialize in providing painted Galvalume® and aluminum sheets and coils for the architecturally driven metal panel industry.

Sheffield Metals stocks 40+ colors in Galvalume, several popular colors in aluminum and can match virtually any color to suit a particular project.

For more information, visit Sheffield Metals online at www.sheffieldmetals.com.

By Metal Construction Alliance.

Join us to learn design‑focused, technical and practical tips from three experts, including an award-winning architect and an industry-leading specifier!

You're invited to earn up to three continuing education (CE) credits at a new, half-day educational program on May 29, 2026 in Chicago. Form, Function, and Finish: Designing with Metal is being developed and delivered by the Metal Construction Association (MCA)—the industry authority on the use of metal in the building envelope. Breakfast is included, and you can make new connections with time to network with attendees and vendors.

The details

When: Friday, May 29, 2026 from 8 a.m. to 1 p.m.
Where: 633 North St. Clair Street, Chicago
What: Earn three (3) CEs in one morning
Why: Level up your skills and network

Registration is free for architects, designers and specifiers from throughout the Chicago area, Milwaukee and northwest Indiana.

What you'll learn and from whom

Designing with Metal: Performance, Resilience + Architectural Expression
Rick Schneider, FAIA LEED, founder and principal of ISTUDIO Architects
An architect will discuss how metal systems reduce long-term operational costs, streamline construction and support resilient design via four award-winning projects. 

Designing With Metal Composite Materials
Samuel Chastain, director of commercial operations at Alfrex, Inc
Learn about flexibility, sustainability, energy efficiency and visual appearance designing with metal composite materials from an experienced industry professional who co-invented a composite building panel with improved resilience.

Insulated Metal Panels: Performance, Sustainability, + Design
Kyle Ferenc, CSI, district sales manager, ATAS International and VP of the Chicago Chapter of the Construction Specifications Institute
A specifier will explore various uses for insulated metal panels in creative design, and the benefits of long-term sustainability. 

Companies you can connect with

In addition to learning, you can network with other attendees and meet leading suppliers for the metal building envelope. These companies include McElroy Metals, ATAS International, Sheffield Metals and more. The entire event is sponsored by Sherwin-Williams Coil Coatings. Make new connections and find products to help you achieve your goals!

Save your seat today! 

By Metal Roofing Alliance. 

The Metal Roofing Alliance kicked off Q1 of 2026 with a well-rounded list of new members. 

As the residential roofing market continues to grow and see consistent success, many roofing brands are branching out to find new ways of connecting with their market. This has led to a significant gain in memberships for organizations like the Metal Roofing Alliance (MRA), which has seen several new members join so far this year! As the leading nonprofit trade organization for the metal roofing industry in North America, being connected with the MRA is a wise investment for building a strong network and gaining relevant industry insights.  

MRA is pleased to announce the latest brands additions to their membership list, including:  

• Sheffield Metals, MRA Manufacturer Member, based in Sheffield Village, Ohio. A leading standing seam metal roof and wall products supplier, providing contractors, manufacturers and wholesalers with the complete package of high-quality metal roofing and wall materials.  
• New Tech Machinery, MRA Supporting Member, based in Aurora, Colorado. Providing the world’s finest portable roll forming machines, New Tech Machinery offers seamless gutter, metal roof and wall panel machines.  
• Sheridan Sheet Metal, MRA Manufacturer Member, based in New Hope, Minnesota. Sheridan Sheet Metal produces high quality architectural sheet metal products for residential and commercial gutters and roofs.  
• Metal Exteriors, MRA Manufacturer Member, based in Shiloh, Ohio. Metal Exteriors manufactures roofing panels (standing seam, exposed fastener panels and metal shingles) as well as siding panels ranging from traditional ag panels to shiplap, clapboard and the company’s signature board and batten styles. 
• BlueScope Coated Products, MRA Supplier Member, based in Middletown, Ohio. BlueScope Coated Products is a leader in metal coil coating, including high quality coated steel and aluminum.  
• ASC Building Products, MRA Manufacturer Member, based in West Sacramento, California.  ASC Building Products is a leader in metal roofing and siding for the residential, agricultural and building industry.  
• AEP Span, MRA Manufacturer National Member, based in West Sacramento, California.  AEP Span offers a full line of performance-rated architectural metal roofing and siding.  
• Steelscape, MRA Supplier Member, based in Kalama, Washington. Steelscape is a leading manufacturer of painted and steel coated products.  
• Copper Craft, MRA Manufacturer Member, based in Fort Worth, Texas.  Copper Craft offers a range of copper solutions for residential and commercial builds, including high quality copper roofing, gutters, fascia, coil and decorative accents.  
• FBI Supply Outlet, MRA Manufacturer Member, based in Northfield, New Hampshire. Serving homeowners as well as the construction industry, FBI Supply Outlet fabricates seamless gutters onsite and precise metal flashing of all shapes.  

In addition to welcoming these fantastic manufacturers and industry leaders, MRA has also added eight new contractor members this year.

Original article source: MRA

Lee Ann Slattery will be first female chair.

The Metal Construction Association (MCA) is pleased to announce its new officers for 2026. Elected by MCA members, the board will be led by Lee Ann Slattery of ATAS International, the organization’s first female chair.

Slattery joins executive committee members:

• Vice chair: Bill Hartford, Sherwin-Williams
• Treasurer: David Stermer, Metal Sales
• Secretary: Chandler Barden, CIDAN Machinery
• Past chair: Brian Partyka, Carlisle Companies Inc
• Market development chair: Jules Dekovics, OMG
• MRA president: Todd Miller, Isaiah Industries, Inc.

Slattery joined the MCA board in 2020 and quickly became an officer, serving as chair of the market development committee. In 2023, she received MCA’s Patrick R. Bush Service Award. She serves on the education committee for the National Women in Roofing and is also a founder and a director of the Let’s Build Construction Camp for Girls. In 2020, she was inducted as a Fellow of the Construction Specifications Institute, where she served on its national board for four years. 

“I am excited about the upcoming growth and innovation for MCA and I believe we will reach new milestones with such a talented team of industry leaders on the board and staff,” said Slattery.

Slattery will succeed Chandler Barden, who most recently served as chair. Barden will continue serving as the association's secretary. The organization extends special thanks to him for his ongoing dedication to the industry.

The executive committee works alongside MCA directors, which include:

• RC Antal, ATAS International 
• Michael Beck, Accurate Perforating
• Mark Carlisle, US Steel
• Dustin Haddock, S-5!
• Jessica Haddock, S-5!
• DJ Highnote, RoofHugger
• Jeff Hock, Sheffield Metals
• Sean McCue, Precoat Metals
• Ken McLauchlan, Carlisle Building Products
• Karan Patel, Applied Fabricators
• John Trifonoff, East Coast Metals 
• Jodi Wagoner, Steel Dynamics
• Mike Weis, Petersen Aluminum Corp.

The board members are elected by the MCA members from the slate recommended by the nominating committee, with each serving a three-year term.

About the Metal Construction Association

Founded in 1983, MCA represents over 100 member companies that manufacture and distribute products for the metal construction industry. The association’s mission is to promote the use of metal in the building envelope. Member volunteers collaborate on projects to educate contractors and architects about best practices for metal design and installation, while also ensuring compliance with evolving building codes and standards that support safety, sustainability and performance. Companies involved in MCA benefit greatly from activities focused on research, codes and standards, market development and technical programs. For more information, visit metalconstruction.org.

By Emma Peterson. 

Don’t miss the largest international event in the metal industry – METALCON 2025! 

Every year, METALCON brings professionals from around the world and the metal industry together for three incredible days of networking and learning. Attendees can look forward to networking with like-minded professionals, seemingly endless roofing innovations to explore and education that will help make their business more competitive, efficient and profitable. Keep reading to learn more of what to expect from this year’s show, happening October 21-23, 2025, in Las Vegas, Nevada.  

Two inspiring keynotes 

This year’s show will feature two incredible keynote presentations! The first will be hosted at 9:00 a.m. on Tuesday, October 21 by Staff Sergeant Clinton Romesha. Clinton served in the 14-hour Battle of Kamdesh — one of the deadliest engagements of the Afghan War — and received the Medal of Honor. He has shared his story in a New York Times bestselling book (Red Platoon: A True Story of American Valor), which inspired the critically acclaimed film The Outpost, starring Scott Eastwood and Orlando Bloom. In his talk, “Always Forward – Lessons in Leadership and Resilience,” Clinton will share about leading with purpose and persevering under pressure.  

The other keynote will be presented by Alex Chausovsky, director of analytics and consulting at the Bundy Group, on Wednesday, October 22 at 9:00 a.m. Alex brings over two decades of experience in market research and analysis. Having consulted with and advised companies across North and South America, Europe and Asia, Alex’s keynote, “Economic and Labor Market Update – What to Expect in 2025 and Beyond,” is the perfect resource for professionals looking to learn more about "time-sensitive economic events of concern such as inflation, interest rates, tariffs, immigration, labor market conditions, consumer spending, business investment and industrial activity.”  

Learn more about the keynote speakers!

Eight in-depth workshops 

Looking for a way to level up your practical skills while at METALCON? Make sure to register for some of these expert-led workshops: 

• Metal Roof Installation Training: Part 1 – Certificate Course: Hosted October 20 from 1:00 p.m. to 5:00 p.m. by the Metal Construction Association, this workshop promises to help you master the basics of substrates, safety, sealants and more!  
• Metal Roof Installation Training: Part 2 – Certificate Course: The second part of the October 20 course, this session will be hosted on October 21 from 8:30 a.m. to 12:30 p.m. and builds on the learning from Part 1. 
• Roll Forming for the Metal Construction Industry – Part 1: Also hosted on October 21 from 8:30 a.m. to 12:30 p.m., this workshop offers a series of presentations from roll-forming experts, Shawn Huffman, Josh Beck, Andy Allman and Steve Ebel.  
• Advanced Metal Exterior Installation Techniques for Roofing & Building Contractors: If you’re looking for a hands-on experience that will sharpen your metal roofing and building skills, you don’t want to miss this workshop, happening October 21 from 8:30 a.m. to 12:30 p.m. 
• Metal Roofing from A (Aluminum) to Z (Zinc): Hosted from 8:30 a.m. to 12:30 p.m. on October 21, this workshop is led by Rob Haddock of S-5! and is a crash course in everything metal! 
• Low Slope Detailing Workshop – Certificate Course: Happening in the afternoon of October 21 (1:00 p.m. - 5:00 p.m.), this is the opportunity to learn all about installing low slope metal roofing.  
• The Blueprint to Back Office Success – Managing Credit and Collections in Construction: And for those looking for some office help, this session on October 21 from 1:00 p.m. - 5:00 p.m. will cover everything from setting credit terms to developing policies and handling collections.  
• Roll Forming for the Metal Construction Industry – Part 2: Last but not least is the second part of the October 21 rollforming workshop. This one, hosted on October 22 from 8:30 a.m. to 12:30 p.m. will cover the same topic with two new experts, Brian Rogers and Paul Williams. 

These workshops are designed to help both beginner and advanced professionals to learn, earn credentials and work with industry professionals. 

Get more details about the workshops!

35+ educational sessions 

In addition to the more in-depth, hands-on workshops, there are a over 35 education sessions across six different tracks: 

1. Business growth and innovation: The sessions in this track help you find practical, expert-tested strategies that will help you run a smarter and more profitable business. 
2. Building performance: Designed for anyone involved in the design, construction or code compliance of metal buildings, this session delivers targeted, expert-led education about risk mitigation in the face of extreme weather events.  
3. Installation and techniques: Sponsored by CIDAN Machinery Group, sessions in this track aim to provide installers and contractors with the knowledge to improve their build practices.  
4. Masterclass: Sessions in the masterclass track are designed to help experienced professionals deepen their expertise by going beyond the basics and diving into critical, real-world strategies. 
5. Design District: The Design District @ METALCON was created specifically for architects, designers, specifiers and engineers. Sessions taught here deliver the inspiration, knowledge, connections and credits needed to help design professionals excel with metal. 
6. Metal mastery clinics: Hosted in the exhibit hall, these sessions feature Metal Construction Association and Metal Roofing Alliance experts and are the perfect resource for contractors and installers looking to improve their metal installation technique.  

These sessions are included in your registration and designed to connect you with the industry’s foremost experts in metal construction and design. Whatever role you hold in the industry, there’s a session that will help you. 

Check out the full list of sessions!

275+ trade show booths 

Last but not least, the show will feature an incredible expo hall with over 275 booths to explore! This is a great opportunity to learn about the newest innovations and solutions that are being developed in the roofing industry from leading companies like AkzoNobel (Booth #5005), Cougar Paws (Booth #7104), H.B. Fuller (Booth #3035), New Tech Machinery (Booth #4027), Sheffield Metals (Booth #4033), Unified Steel (Booth #7098) and Van Mark Products (Booth #4104). The Coffee Shops™ crew will be there (Booth #2001), so make sure to stop by, say hi and check out our soundstage, sponsored by Sherwin-Williams!  

Explore the full trade show map!

Register now for METALCON 2025 using this registration link and receive $30 off registration costs! Or use code 30MCS for the same discount!

By Dani Sheehan. 

With a packed schedule of educational sessions and networking events, make sure you plan ahead for IRE 2025! 

You probably already have your walking shoes and business cards on your packing list for the International Roofing Expo (IRE) 2025 – but have you packed your peppermint mints? No, we’re not subtly suggesting anything about your breath! Peppermint is known to boost alertness and memory, helping you stay sharp while navigating the packed schedule of educational sessions, networking events and product showcases at this year’s show. 

This year, The Coffee Shops will be right in the heart of the action! Be sure to swing by our booth in Alcove 1, just to the right of the Hall 2 Entrance. Grab some swag and say hello as you gear up for a full three days of roofing innovations, business development opportunities and worldly connections. 

Then, make your way to Tremco Roofing at booth #2202 to learn about their latest innovations and solutions! Look out for more information about the Tremco reception after the expo floor closes on Thursday. 

Day two, Thursday, February 20, 2025, starts off strong with the Roofing Alliance Construction Management Student Competition. And when you’re ready to drop from attending educational sessions and walking the expo floor, join the National Roofing Contractors Association (NRCA) for their awards ceremony from 5:00 p.m. to 7:00 p.m.  

With so much happening, it’s essential to plan ahead. Some key presentations on Thursday, February 20, 2025, you won’t want to miss include: 

• Heat Smart, Safe Workers: Heat Illness Prevention in the Roofing Industry | 8:30 a.m. - 9:30 a.m. | Presented by Cheryl Ambrose, vice president and enterprise risk management at NRCA 
• It’s All About the Testing! A Technical Understanding of Codes and Standards in the Roofing Industry | 8:30 a.m. - 9:30 a.m. | Presented by Jacqueline LaDuke, field testing engineer at Elevate, and Rodrigo Maese, lead project engineer, codes department at Elevate 
• Seven (7) Sales Training Basics Beginners Must Master | 8:30 a.m. - 9:30 a.m. | Presented by John DeRosa, director of contractor training at SRS Distribution, Inc. 
• NRCA’s Roundtable Discussion: Preparing for a New Generation | 8:30 a.m. - 11 a.m. | Speakers include Wendy Marvin, president of Matrix Roof & Home, Geoff Mitchell, CEO of Mid-South Roof Systems, Bob Morgan, owner of Upstate Roofing & Painting, David Sanders, sales training and development at Beacon Building Products, JJ Smithey, president and owner at Frost Roofing Inc., and Brad Sutter executive vice president at Sutter Roofing Company 
• Blueprint for Excellence: Building a Thriving Maintenance and Repair Department | 9:45 a.m. - 10:45 a.m. | Presented by Tracey Donels, CEO/Founder of Service First Solutions 
• Critical Choices: Managing Air/Vapor in Low-Slope Roof Systems | 9:45 a.m. - 10:45 a.m. | Presented by Scott Wood, senior building scientist at VaproShield 
• Standing Seam Installation | 11:30 a.m. - 12:15 p.m. | Presented by Jason Ayres, technical services manager at Sheffield Metals, Andy Lesmeister, weathertight warranty inspector at Sheffield Metals and David Stubbs, assistant technical director at Sheffield Metals 
• 52 Weeks, Engaging Sales Meetings for a Winning Culture | 12:00 p.m. - 12:45 p.m. | Presented by Greg Bjornson, CARE business growth lead at GAF 
• Rooftop Equipment Securement: Codes and Solutions | 2:30 p.m. - 3:15 p.m. | Presented by Joel Stanley, CEO and founder of Anchor Products 
• From Leaks to Likes: How Software Secrets Can Turn Your Roofing Business into a 5-Star Experience | 3:30 p.m. - 4:15 p.m. | Presented by Adam Keys, vice president of product at JobNimbus 

Whether you’re looking to improve your skills, explore new technologies or connect with the industry’s top experts, IRE 2025 has something for everyone. See you on the expo floor!

Looking to attend sessions on other days of the event? Check out what’s going on during day one and day three of IRE 2025!  

By Jesse Sanchez. 

The first day of IRE is packed with industry expertise and innovation. 

Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, this event promises to equip attendees with the tools they need to stay ahead in a rapidly evolving industry. 

Before exploring the packed schedule of educational sessions, be sure to stop by The Coffee Shops booth in the lobby to say hi, check out our soundstage and get some fun swag. Then make your way onto the show floor to explore the latest tools, trends and insights from hundreds of vendors, including Roof Scout in booth #27116.  

Day one of IRE has a variety of sessions available. Make sure you plan ahead to find the sessions that best align with your interests and business goals. 

Featured sessions for Wednesday, February 19

• NRCA 2025 Safety Leadership Workshop | 8:00 a.m. - 4:00 p.m. | Room 225D - An intensive workshop covering risk management, safety culture, legal updates and regulatory concerns for industry leaders presented by experts from the National Roofing Contractors Association (NRCA), Kalkreuth Roofing and Sheet Metal, Trent Cotney of Adams and Reese. 
• Best Practices and Solutions in Attic Ventilation | 8:15 a.m. - 9:15 a.m.| Room 206AB - Explore the importance of balanced attic ventilation and installation techniques to prevent callbacks with Paul Scelsi from Air Vent. 
• Is That Leak Really the Roof? | 8:15 a.m. - 9:15 a.m. | Room 214CD - Investigate common causes of water infiltration that are often mistaken for roofing issues with Glen Clapper from the NRCA. 
• So, you Want to Recycle a Roof? | 8:15 a.m. - 9:15 a.m. | Room 207AB - Join Robert Anderson from Elevate and Jules Endres and Sherrie MacWilliams from Holcim for a discussion on the challenges and solutions in roofing material recycling. 
• Up Your Game: Successfully Recruiting and Retaining Women in the Industry | 8:15 a.m. - 9:15 a.m. | Room 008AB - Kristin Case of Hi-Peak Staffing Solutions, Rae Fistonich of Chinook Building Envelope Services and Shelby Smith and Lindsey Switzer of Owens Corning share strategies to attract and retain women in roofing and address labor shortages. 
• Is the American Dream Dead? | 9:30 a.m. - 10:50 a.m. | Lila Cockrell Room - Former NRCA CEO Reid Ribble examines the state of the American dream and what it means for today’s professionals. 
• Leveraging Sustainability to Win Work | 11:00 a.m. - 11:40 a.m. | Booth #19060 - Jennifer Keegan of GAF shares case studies on how sustainable roofing solutions can be both cost-effective and competitive. 
• Don't Scrimp on Scrim | 11:30 a.m. - 12:15 p.m. | Booth #36115 - An in-depth look at PVC roofing membrane durability and performance standards with Chis Mahon of Holcim. 
• Shingle Recycling: Why we Should all Care | 11:30 a.m. - 12:15 p.m. | Booth #36090 - Owens Corning experts discuss efforts to reduce shingle waste and improve recycling processes. 
• In-home Sales, The Power of a Sales Process | 12:00 p.m. - 12:45 p.m. | Booth #19060 - Learn from Greg Bjornson of GAF how a structured sales process can enhance customer trust and drive business growth. 
• Top 5 Reasons Salespeople Lower Their Price | 12:00 p.m. - 12:45 p.m. | Booth #6077 - John DeRosa of SRS Distribution shares insights into pricing strategies and how to maintain profitability without unnecessary discounts. 
• Advanced Pricing Strategies to Drastically Improve Sales | 12:30 p.m. - 1:15 p.m. | Booth #33096 - Learn from John DeRosa of SRS Distribution about how Roof Hub Estimator can streamline pricing and bidding processes. 
• Roof and Building Restoration is More Than Just Repairs | 1:30 p.m. - 2:15 p.m. | Booth #36090 - Hear from a panel of experts from Polyglass about critical topics such as labor shortages, the decision-making process between restoration and new construction, and when restoration is the right choice for your project.
• Standing Seam Installation | 1:45 p.m. - 2:30 p.m. | Booth #10141 - Best practices for standing seam metal roof installation from industry leaders at Sheffield Metals. 
• New Rules for New Roofs: The Evolving Landscape of Roofing Insurance Claims | 2:00 p.m. - 2:45 p.m. | Booth #19060 - Mike Thomas of GAF explains changes in homeowner insurance policies and their impact on roofing claims. 
• 5 Crucial Reasons Contractors Must use Roof Hub Estimator | 2:30 p.m. - 3:15 p.m. | Booth #36115 - John DeRosa of SRS Distribution will share how the Roof Hub Estimator helps contractors maximize profitability, improve accuracy and reduce proposal turnaround time.
• Retrofit With Metal Systems | 3:15 p.m. - 4:00 p.m. | Booth #10141 - Charlie Smith of McElroy Metal, Jason Kaiser of Vogler Sheet Metal and DJ Highnote of Roof Hugger share the nuances of retrofitting over various roofing systems and facilitating the installation of photovoltaic systems
• From Leaks to Likes: How Software Secrets Can Turn Your Roofing Business into a 5-star Experience | 3:30 p.m. - 4:15 p.m. | Booth #36105 - Adam Keys of JobNimbus shares strategies for improving customer trust and enhancing business reputation.  
• Low-slope Roofing and Photovoltaics | 3:30 p.m. - 4:15 p.m. | Booth #36115 - Rob Hughes of Johns Manville provides an introduction to rooftop PV systems.
• Find Your Value Proposition (presented in Spanish) | 4:00 p.m. - 4:45 p.m.| Booth #19060 - Learn how to position your company beyond price competition and highlight true value to clients from Alan Lopez of GAF. 

With such a diverse lineup of educational and technical sessions, IRE 2025 is shaping up to be an essential event for roofing professionals looking to stay ahead of the curve. Whether you're interested in safety leadership, sustainability, sales strategies or cutting-edge roofing innovations, there’s something for everyone. 

Don't forget to explore the exhibition hall and connect with leading industry vendors throughout the day. See you at the sessions! 

Looking to attend sessions on other days of the event? Check out what’s going on during day two and day three of IRE 2025!

The MCA looks forward to a productive year under its new leadership and is committed to advancing the industry through collaboration and innovation.

The Metal Construction Association (MCA) is proud to announce the results of its 2025 board of directors and executive committee elections, held during the 2025 MCA Winter Meeting in Cape Coral, Florida.

Chandler Barden of CIDAN Machinery is the new chair of the board. He joins executive committee members:

• LeeAnn Slattery, ATAS International, vice chair
• Bill Hartford, Sherwin-Williams, treasurer
• David Stermer, Metal Sales Manufacturing Corporation, secretary
• Brian Partyka, Carlisle Architectural Metals, past chair
• Mark Carlisle, US Steel, market development chair
• Todd Miller, Isaiah Industries, Inc., MRA president

New members to the board of directors include:

• Sean McCue, Precoat Metals
• Jodi Wagoner, Steel Dynamics, Inc.
• Karan Patel, Holcim

“We are thrilled to welcome Sean, Jodi and Karan to the board. Their valuable insights and expertise will undoubtedly play a pivotal role as we collaborate to drive growth and advance the metal construction industry,” said Barden.

The three newly appointed board members will join the industry leaders who also serve on the board, including:

• RC Antal, ATAS International 
• Michael Beck, Accurate Perforating
• Jules Dekovics, Exceptional Metals
• Dustin Haddock, S-5!
• Bill Hartford, Sherwin-Williams
• DJ Highnote, Roof Hugger
• Jeff Hock, Sheffield Metals
• Ken McLauchlan, S-5! 
• Miguel Peña, GSSI Sealants 
• John Trifonoff, East Coast Metals 
• Mike Weis, Petersen Aluminum Corp.

Carlisle, Miller, Haddock and Weis were re-elected to continue their service.

The board members are elected by MCA membership from the slate recommended by the nominating committee, with each board member serving a three-year term.

MCA extends its deepest thanks to outgoing board members Don Bratcher and Jim Bush for their years of dedicated service. Special recognition goes to Jim Bush, who joined the board in 2014 and most recently served as past chair, and Brian Partyka, whose two-year term as chair of the MCA board has been instrumental in driving growth and success.

The MCA looks forward to a productive year under its new leadership and is committed to advancing the industry through collaboration and innovation.

About the Metal Construction Association

The Metal Construction Association brings together a diverse industry for the purpose of expanding the use of metal in construction through marketing, research, technology and education. Companies involved in MCA gain tremendous benefit from association activities that focus on research, codes and standards, market development and technical programs. MCA’s market development efforts increase the use of metal materials in construction through the education of the building and design communities about the benefits of metal. For more information, visit metalonstruction.org.

By Sheffield Metals.  

Which specialty metal roofing material is best suited for your project needs? Experts compare zinc, copper and stainless steel. 

Many contractors and building owners use the standard Galvalume steel and aluminum metal panels in their projects, which are average and provide standard results. However, there are many metal roofing materials on the market that can provide building owners with fantastic results, both aesthetically and durability wise.  

Specialty metals, while less common, are options that are offered by several sheet and coil manufacturers. These metals include zinc, copper and stainless steel.  

If you’re considering one of these specialty metals for your project, how do you know if it’s the right choice? What are the specific pros and cons of each metal option? What should you keep in mind before you purchase? 

Our primary product offerings at Sheffield Metals are painted and bare Galvalume and aluminum coils and sheets used in the standing seam metal roof and wall industry. However, we also distribute some specialty metals too — including copper. Plus, we know how important it is for you to be an educated buyer with something as important as your roofing structure, so let’s dive into the details of zinc, copper and stainless-steel metal roofing. 

Zinc metal roofing 

Zinc is a lustrous bluish-white metal and is the 24th most abundant element in the Earth’s crust. According to geogly.com, zinc is currently the fourth most widely consumed metal in the world after iron, aluminum and copper.  

Zinc is a material option that is relatively common in the standing seam metal roofing industry in Europe and is gaining popularity in the U.S., as it’s designed to withstand the elements, has self-healing characteristics and is environmentally friendly. 

Pros of zinc roofing 

Longevity – Zinc roofs have been known to last anywhere from 60 to 100 years. Studies have shown that zinc roofing could sometimes last up to 150 years, depending on the quality of installation, building properties and climate. 

Ecofriendly – Since zinc is a natural metal extracted from the ground, zinc’s toxicity levels are low, even after fabrication. Homeowners and business owners do not have to worry about toxic run-off or ground pollution surrounding their zinc roofing. Additionally, zinc is a non-ferrous metal, meaning it does not contain iron and therefore requires less energy to manufacture. 

Self-healing characteristics – Zinc has an outer protective layer that prevents corrosion, scratching and other panel markings. If wind or another element were to scratch the surface of the zinc roof, the metal’s protective layer would fix and correct itself over time. 

Easy to form – Architects and contractors often use zinc in their projects because it’s a softer metal and can be easily shaped into different profiles for rollforming, gutter forming and seam creation. 

Limited warranty options – Zinc can come with some limited substrate warranty options. However, checking with your roofing material manufacturer is critical, as the warranty options will vary and often depend on specific environmental variables. 

Cons of zinc roofing 

Expensive – The most prominent drawback to zinc roofing is the price. While many variables factor into the cost and prices continue to fluctuate, zinc roofing can cost anywhere from $650 to $1100 per roofing square (100 square feet). 

Underside corrosion – If the zinc roofing is improperly coated on the underside and water molecules get trapped underneath/between the panels and the insulation or underlayment, the zinc metal can corrode. 

Ventilation concerns – All zinc applications require adequate ventilation to help prevent the system from failing from the inside (or underside) out. Above deck ventilation products, such as Sharkskin Ventilated Mat or Enkamat, combined with using the appropriate installation details, will contribute to the longevity of a zinc system. The correct ventilation process for zinc roofing is more of a precaution than a disadvantage. 

Expansion and contraction concerns – In climates with striking temperature differences, zinc roofing often expands and contracts during heating and cooling cycles more than aluminum metal systems. Your contractor should ensure that your system can accommodate this thermal movement. 

Limited engineering options – There are limited uplift-tested options available for most types of zinc standing seam metal roofs. If you find one, it will most likely be a mechanical seam and not a snap-lock profile. 

Copper metal roofing 

Copper is a reddish-orange metal that is malleable, ductile and has very high thermal and electrical conductivity. 

The use of copper roofing has been around for hundreds —  if not thousands — of years. Historical data shows that the Romans used copper covering on the roof of the Pantheon in 27 B.C.  

Today, copper is used as an eye-catching roofing material on architectural projects, commercial buildings and even residential homes. Plus, many property owners utilize copper as an accent portion of their roof or have copper cupolas, chimney caps, awnings and more. 

Pros of copper roofing 

Lightweight – Compared to different metal substances and other roofing materials such as shingles, concrete or tiles, copper is extremely lightweight. Not only does this make it easier for installers and contractors to work with, but it also puts less stress on the structure of a home over time. 

Durability – Copper is a durable element and can withstand numerous decades as a roof. If properly installed, copper roofing can last 100+ years in some instances. Copper also works well in locations with heavy snow, frequent rainfall and strong winds. 

Aesthetically pleasing – Copper is often referred to as a premium roofing material, as it enriches the outside of a building and adds a metallic reddish-orange/brown focal point to a structure. As the copper ages, it develops a blue-green covering called patina, which happens because of oxidation and sun exposure. Many building owners specifically buy copper because of how it ages and adds to the curb appeal of a structure over time. 

Highly recyclable – Though not as recyclable as zinc, copper can be recycled and reused if still in good condition. Copper is also a naturally sourced metal and can be used in its original mined metallic form. 

Solderable – Copper can be soldered, unlike other roofing materials. This means roof/wall flashings and gutter joints can be weather-tight with a soldered connection.  

Limited warranty options – Coated copper material can come with limited substrate warranty options. However, most bare copper products do not have a substrate warranty. Again, verifying the available warranty options with your manufacturer is always best. 

Cons of copper roofing 

Very expensive – Copper is one of the costliest metal roof materials, as copper is not as abundant on the Earth. Plus, the price of copper fluctuates almost week by week. You can expect copper roofing to cost about $600 to $1,100 per roofing square (100 square feet). 

Expansion and contraction concerns – In climates with striking temperature differences, copper roofing expands and contracts during heating and cooling cycles (more than steel but less than aluminum metal systems). Your contractor should ensure that your system will be able to accommodate this thermal movement. 

Unpredictable patina – Some people are drawn to the look of the patina that will happen on a copper roof, but some might not want this greenish-blue covering on their home or structure. There is currently no exact science to predict the color or time frame that patina will occur with copper. In some climates, the patina will turn a rich green; in other environments, it will maintain a dark bronze look for decades.  

Run-off staining – Copper roof rain run-off is known to stain siding, brick, concrete, other metals, wood, etc. Home or business owners need to be aware of this factor and ensure the contractors install the roof so the water can safely run off it without coming into contact with other stainable materials. 

Dissimilar metals issues – Copper roofing, and copper products in general, do not interact well with most other metal products used in roofing. It is important to know what products are used in the entire roof assembly to prevent dissimilar metal corrosion. This includes water run-off from the copper onto dissimilar metals as well.   

Limited engineering options – There are limited uplift-tested options available for most types of copper standing seam metal roof systems. If you find one, it will most likely be a mechanical seam profile (and not a snap-lock). 

Stainless steel metal roofing 

Stainless steel is an iron alloy made up of at least 10.5% chromium and contains other elements (such as carbon) and metals/materials to obtain desired properties. 

When people think of stainless steel, they often think of large architectural structures such as elevators, bridges, building columns, handrails, etc. Or perhaps their kitchen appliances, cutlery, cookware or beyond. 

However, stainless steel is also an option in the metal roofing industry — primarily because this material is known for its strength — which makes it a high-end specialty metal that could be the right material choice for some projects. 

Pros of stainless-steel roofing  

Durability – As mentioned before, stainless steel is used in some of the world’s most powerful and sturdy metal products. Because stainless steel can withstand corrosion and degradation for 60+ years, it makes an excellent choice for metal roofing. 

Weathers elements – Stainless steel is specifically designed to withstand extreme weather and temperature climates. In addition to efficiently reflecting thermal temperatures away from a building, stainless steel doesn’t become brittle or crack during cold temperatures and keeps the warm air from escaping a structure.  

Variety of finish options – Stainless steel comes in a variety of different finishes, which makes it easier to match a multitude of other building materials. It can range anywhere from a dull, subtle gray similar to zinc roofing, to a highly reflective, polished finish resembling a mirror.  

Other uses (indoors) – Due to stainless steel’s flawless look and timelessness, some designers specify this material as a standing seam accent piece (or wall) to install on the inside of larger commercial or architectural buildings. 

Cons of stainless-steel roofing 

No substrate warranty – One of the significant drawbacks to stainless steel is that it doesn’t carry a substrate warranty. Remember that a stainless-steel roof may perform well if handled and installed correctly, but it doesn’t come with that additional guarantee in the form of a substrate warranty. 

Expensive – The cost of stainless steel is in line with the price of zinc and copper, making it a high-end metal roofing choice. Stainless steel roofing can cost anywhere from $500 to $1,300 per roofing square (100 square feet), depending on the finish, panel type and thickness. 

Expansion and contraction concerns – In climates with striking temperature differences, stainless steel roofing systems expand and contract during heating and cooling cycles (more than galvanized steel but less than aluminum). Your contractor should ensure that your system can accommodate this thermal movement. 

Not recommended where there is standing water – Roofing made with stainless steel, especially if it’s in contact with other non-stainless-steel metals, requires adequate draining methods to remain durable and functional. Too much standing water on stainless steel can act as an electrolyte and cause galvanic corrosion. 

Important considerations for specialty metal roofing materials 

1 - Find a reputable contractor with experience installing your chosen specialty metal. 

One of the most important parts of purchasing any standing seam metal roof is finding a qualified, skilled and experienced contractor to install it. Suppose you choose a specialty metal such as zinc, copper or stainless steel. In that case, hiring a contractor with experience and a proven track record of working with these materials is imperative. These materials are temperamental and not always easy to work with, so it’s critical to hire a professional who understands how to work with and install specialty metal roofs. 

Luckily, most contracting businesses list their product/installation capabilities on their website and should also be able to provide you with examples of previous work they’ve completed. Check out this extensive article about finding the right roofing contractor for your project. 

2 - Always make sure to use the appropriate accessories for the system. 

Installing a metal accessory or component that isn’t compatible with the metal material of the roof itself is always a concern. For example, if you tried to install an aluminum clip with a copper metal roofing system, it would likely cause the roof to fail from corrosion.  

For reference, combining different metals on a metal roof system can lead to interactions that could result in early degradation, staining and potential failure of a system altogether. This refers to galvanic corrosion, where two dissimilar metals are in contact with each other and introduced to an electrolyte, such as water. This will lead to galvanic corrosion of the anode (the more active material) metal, and the cathode metal will remain galvanically protected. 

One of the best ways to avoid this issue is to hire an experienced contractor who knows the appropriate accessories, has dissimilar metals knowledge and will follow the manufacturer’s installation details for your specific roof system. 

3 - Expect to pay a premium for a specialty metal. 

There is a reason that Galvalume steel and aluminum are the most popularly installed metal roofing materials — they’re durable, easier to install and economically priced. As the popularity of metal roofing continues to grow, especially in residential applications, the price will continue to be a significant driving factor. Simply put, most home and property owners are unwilling to pay the premium price for zinc, copper and stainless steel. 

However, if you want one of these specialty metals and your budget allows it, go for it. Just know that you should expect to pay more for the required materials and labor, as these are not standard roofing options.  

4 - Metal-like paint finishes are available in Galvalume (steel) and aluminum substrates. 

If you like the look of a specialty metal but aren’t comfortable paying a premium price, there are PVDF and SMP paint colors/finishes that resemble zinc, copper and stainless steel. There are even metallic options that offer a more realistic appearance to specialty metal — even though they’re applied to a Galvalume or aluminum substrate. 

For example, an actual copper roof costs about $600 to $1,100 per roofing square (100 square feet), while a painted Galvalume roof with a Copper Metallic finish costs anywhere from $150 to $350 per roofing square. 

Final thoughts on specialty metal roofs: Zinc versus copper versus stainless steel 

Zinc, copper and stainless steel are all good choices for the right metal roofing project.  

Luckily, all three of these options boast the benefits of metal roofing, like durability, longevity and eco-friendliness. However, your specific location and roofing conditions will dictate whether you should use a specialty metal or simply stick with Galvalume steel or aluminum.  

The best place to start when buying a specialty metal roof is to hire a contractor with proven experience installing the metal you want. Once you have a qualified contractor, they can walk you through the entire process and ensure that you get the best metal roof for your application. 

Sheffield Metals is dedicated to educating customers and potential buyers to make the most informed decision about the best metal material for their roofing project — zinc, copper, stainless steel or otherwise. Whether you’re a contractor, architect, manufacturer, property owner or beyond, we can work with you to choose the right product for your project(s). 

Original article and image source: Sheffield Metals