Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed to help educate consumers about the many benefits of metal roofs.

The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.

Visit our website.

Join the MRA today!

Enter the Residential Metal Roofing Photo Contest Sponsored by MRA!

Send us your residential metal roofing photos!

Submit your Residential Metal Roofing photo and you'll be entered for a chance to win some cool MetalCoffeeShop swag and be entered into MRA's quarterly photo contest!

Simply fill out the form and attach your photo and we will put them in our photo gallery and may feature your pic in our Week in Metal Newsletter!

Enter now!

Residential Metal Roofing Buyer's Guide

This guide will help you:

• Determine if it's time for a new roof
• Determine if your location is right for a metal roof
• Decide what type of metal roof works for your home
• Understand the roofing process, starting with installation
• Understand care and maintenance for a metal roof

Download the Residential Metal Roofing Buyer's Guide today!

MRA Announces Updates, New Benefits Now Available!

Metal Roofing Alliance (MRA), the leading nonprofit organization supporting the residential metal roofing industry in the U.S. and Canada, has announced updates and changes to its contractor membership program, giving contractors more benefits and ways to build and promote their business than ever before.

“The U.S. and Canadian residential metal roofing business is growing, and our goal is to help members

Learn more.

MRA Launches New Educational Resources for Homeowners

New educational video resources focusing on the specific performance and sustainability benefits of residential metal roofing are now available for homeowners through the Metal Roofing Alliance (MRA), the leading nonprofit metal roofing trade organization in the U.S. and Canada.

Based on some of the most frequently asked questions and information requested by U.S. and Canadian homeowners, the organization has launched eight separate short videos covering key topics including how metal roofs perform under harsh conditions, such as high winds, hail and lightning storms, wildfire, snow and ice. The videos also offer considerations and tips for incorporating a rooftop solar system, the sustainability properties of metal roofs and their care and maintenance.

Additionally, MRA has created 12 videos highlighting information covered in its Residential Metal Roofing Buyer’s Guide, a comprehensive free resource for homeowners trying to navigate the re-roofing process. The new Buyer’s Guide videos cover topics such as the different options for metal coatings, what to look for in an installer, understanding the re-roofing process, warranty guidance, care and maintenance and much more.

The Buyer’s Guide and the new video series are available as free resources!

Learn more.

True or False? 

Standing up to the Elements

   Learn why Jesse Lea, homeowner in Portland Oregon,
   decided on a Metal Roof for his two homes.

   Durability in the elements, ease of cleaning, and the
   overall look were just some of the factors that helped
   Jesse with his decision.

Calling all Residential Builders, Contractors, and Installers! We have a Free Webinar for you!

The solar market is expanding at meteoric rates as consumer demand increases and enhanced codes mandate solar capacity on new homes. 

Are you up to speed on everything you need to know about residential solar system installation? 

After all, the return on a roof-mounted solar investment is only as good as the quality and longevity of the application methods and roofing materials that are used!

This webinar covers appropriate design techniques, advanced installation methods, and optimized roofing materials that are best suited for solar systems.

Quality Metal Roofs and Why It Matters

Outdated Home Gets Major Curb Appeal Boost From Today’s Homeowner TV Program

It’s the star of the show: A new metal roof is the crowning touch for an amazing curb appeal make-over project airing on Today’s Homeowner television show this season. Watch the highlights as home improvement experts Danny and Chelsea Lipford help update this diamond-in-the-rough home located in Alabama, right in the heart of a hurricane and thunderstorm region.

Watch the highlights today!

Hurricanes & Homes

Your Roof Matters!

Watch this video to learn all the reasons why a metal roof is your best bet to stand up against hurricane conditions.

Learn more.

Latest Promotions and Rebates

Get Metal Roofing Leads - Become a Member of MRA

Ready to Get Started? Join the MRA today and receive homeowner leads for your business. The MRA is a national trade association dedicated to expanding the residential metal roofing market. Start by completing this form. You can learn more about the complete membership approval process here. Being an MRA Member will allow ...
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eBooks

Cool roofs and urban heat

Rising temperatures threaten our communities. High heat negatively affects our health and well-being, productivity, energy use, school performance and more. These challenges are more frequently borne by low- income communities and communities of color. Learn how cool roofs can mitigate this.
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Solar + metal roofing

Metal roofing = The best platform for solar. Over the last 40 years, over 2 billion square feet of metal roofing has been installed annually in the United States. Metal roofs, known for their durability, sustainability and versatility, are also increasing in popularity within the solar marketplace. There are many reasons why ...
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Free metal roofing inspiration eBook

Sustainable masterpieces - Metal roofs deliver when it matters Today's homeowners are more interested than ever before about metal roofing options, and are searching for good resources that can help them make an informed decision. This eBook from the Metal Roofing Alliance (MRA) in partnership with Green Builder magazine, a downloadable, ...
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Latest Contests and Games

Residential Metal Roofing Photo Contest Sponsored by Metal Roofing Alliance!

Submit your Residential Metal Roofing photo and you'll be entered for a chance to win some cool MetalCoffeeShop swag and be entered into MRA's quarterly photo contest for Q2 2025! Simply fill out the form and attach your photo. By sharing your photo you agree to allow us to post on ...
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Latest Awards

MRA Names Best Residential Metal Roofing Project Winner for Final Quarter of 2021

A beautiful home renovation project in Portland, Ore., that achieved a stunning combination of impressive performance and aesthetics has been selected by the Metal Roofing Alliance (MRA) as its 4th quarter and final winner of its Best Residential Metal Roofing Project competition for 2021. The inspiration behind the home’s beautiful metal ...
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Latest Spanish Content

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
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Latest International Content

Bliss Roofing and Taylor Metals announced as best residential metal roofing competition winners for Q-3 2023

Metal Roofing Alliance (MRA) and MetalCoffeeShop have named installer Bliss Roofing and manufacturer Taylor Metals as winners of its Best Residential Metal Roofing Project competition for third quarter of 2023 for a metal roofing project completed on a new construction estate located in Wilsonville, Oregon. The Metal Roofing Alliance (MRA) and ...
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Trade Association Coalition Announces Q3 Findings From Market Index Survey for Reroofing

A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada has completed its Quarterly Market Index Survey for Reroofing for the third quarter of 2023. The survey is an industrywide effort spearheaded by a coalition of trade assocations, including the Asphalt Roofing Manufacturers Association, Canadian ...
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Fierce Climate Conditions in Alberta, Canada No Match for Metal

Quality metal roofing right at home in the heart of Hailstorm Alley. The Project: They don’t call Alberta, Canada part of “Hailstorm Alley” for nothing. As recently as 2018, monster summer thunderstorms once again wreaked havoc in the area, bringing high winds and large hail stones that resulted in an estimated ...
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Latest Canada Content

Stylish Florida home wins MRA's Best U.S. Residential Metal Roofing Project Award for hurricane preparedness

New metal roof offers numerous benefits — beautiful curb appeal, superior wind resistance, strong and long-lasting performance with minimal long term maintenance requirements. Like prize fighters, this quarter’s winner of the Metal Roofing Alliance’s (MRA) Best Residential Roofing Project competition shines the spotlight on a lightweight contender that is proving to ...
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Re-roofing isn't a spring home improvement project to be taken lightly: Industry expert share 12 essential tips to get the job done right

Is this the year you finally stop putting off replacing the roof on your home? Industry experts weigh in on how homeowners can make wise re-roofing decisions by asking the right questions to ensure the best value, protection and peace of mind for their home. Spring is the time when homeowners ...
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Canadian Roof Specialist named winner of MRA's Best Residential Metal Roofing Project competition

MRA’s Q-4 2024 winning Best Residential Metal Roofing Project (on left) was completed by Canadian Roof Specialist and featuring Soteria metal roofing system. The Metal Roofing Alliance (MRA), in partnership with MetalCoffeeShop®, has named a beautiful re-roofing project located in Markham, Ontario, Canada as the winner of its Best Metal Roofing ...
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Latest Podcasts

Guiding the Way to a Metal Roof

In this AskARoofer Podcast, Megan Ellsworth and Lauren White sit down with Renee Ramey of the Metal Roofing Alliance to discuss their new homeowner guides. They have two invaluable resources for homeowners: the Residential Roofing Basics for Metal Guide and the Regional Considerations Guide. The Metal Guide simplifies the complex ...
Listen to the Podcast

From Asphalt to Metal – Contractor Diversification

In the first Metal Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), we explore the evolving roofing industry and the reasons why more roofing contractors are adding metal tiles to their asphalt shingle business. Join our panel of industry experts, Todd Miller, president of Isaiah Industries, Mitch Heitsch, regional ...
Listen to the Podcast

Inside IRE 2025 with the Metal Roofing Alliance

In this MetalCast, Karen Edwards sits down with MRA’s Executive Director, Renee Ramey to talk about the exciting events taking place at the 2025 International Roofing Expo (IRE). As the leading voice for companies and professionals involved in the residential metal roofing industry and their continued dedication to connecting homeowners ...
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Latest Webinars

Homeowner Marketing Mastery

In this episode of Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), Karen Edwards will talk with a panel of experts about marketing to homeowners in this day and age. Homeowners are harder to reach than ever, so how are today’s top contractors getting their attention? Join Renee Ramey of ...
Watch the Webinar

From Asphalt to Metal – Contractor Diversification

In the first Metal Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), we explore the evolving roofing industry and the reasons why more roofing contractors are adding metal tiles to their asphalt shingle business. Join our panel of industry experts, Todd Miller, president of Isaiah Industries, Mitch Heitsch, regional ...
Watch the Webinar

MRA Board Member Presents - Residential Solar System Installation

Calling all residential builders, contractors, and installers! The solar market is expanding at meteoric rates as consumer demand increases and enhanced codes mandate solar capacity on new homes. Are you up to speed on everything you need to know about residential solar system installation? After all, the ...
Watch the Webinar

Latest Videos

The Weekly Blend - Episode 159

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 159th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. The two discuss some upcoming ...
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Episode 76 - VARP 56th Annual Convention, Check out the RCS Influencers and International Page!

Join Heidi and Karen every Friday to hear the latest updates in the roofing industry. The 76th episode of The Weekly Blend is here! Join Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for a new episode of this Coffee Shop original web series. This week, Heidi and Karen ...
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MRA's Video Playlist

Learn more about MRA by visiting their RCS Directory. Subscribe to the MRA's YouTube Channel. Why Did This Homeowner Choose a Metal Roof? A neighborhood in Bountiful, Utah got inundated with asphalt roofers soliciting business after a harsh hailstorm hit the area. This homeowner had a specific list of criteria when shopping for ...
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Partner Photo Gallery