September 16, 2026 - 2 p.m. ET | 11 a.m. PT

In this MetalTalk™, sponsored by MBCEA and Western States Metal Roofing, host Karen Edwards welcomes Steven Hudgins of Rainwater Construction Company, Justin Willett of Fleming Construction Group/Fleming Steel Erectors, and Bryan Harshbarger of Briner Building, Inc. for a discussion on how artificial intelligence is making its way into metal building construction and erection. From project planning and communication to document management and operational efficiency, AI is a practical tool for contractors looking to improve workflows and make more informed decisions. The panelists share real-world examples of how they're using AI today, lessons learned from implementation, common misconceptions and challenges, and their thoughts on how AI may shape the future of the metal building industry. Whether you're already experimenting with AI or just beginning to explore its potential, this webinar will provide practical insights you can take back to your business. 

Register today!

By Emma Peterson. 

This webinar offers real-world lessons from metal building contractors on how AI can improve your operations. 

As artificial intelligence (AI) continues to advance, it’s finding its way into more and more sectors of the roofing industry. To talk about where AI is cropping up in the metal building construction and erection market, we will be hosting a MetalTalk™ titled How Erectors Are Putting AI to Work. This webinar, which is sponsored by the Metal Building Contractors & Erectors Association (MBCEA) and Western States Metal Roofing, will be live on Wednesday, September 16, 2026, at 11 a.m. PT (2 p.m. ET).  

Meet the panel 

Joining MetalCoffeeShop host Karen Edwards for this conversation will be three incredible experts, Steven Hudgins, Justin Willett and Bryan Harshbarger. 

Steven is the president of Rainwater Construction Company. Prior to taking on this role, Steven worked in different parts of the commercial construction industry with roles such as vice president of sales, manager of business development and corporate accounts, and senior global corporate accounts manager.  

As for Justin, he boasts a career that spans more than two decades in construction. It began in sales at Butler Manufacturing and has given him extensive building retrofit and energy efficiency expertise. Today, Justin has taken the helm of Fleming Construction Group/Fleming Steel Erectors as their president. 

And last but certainly not least, Bryan is the president of Briner Building, Inc., a leading design-build general contractor. His career with the company began over 19 years ago as a project manager and estimator. Today, in addition to his work at Briner, Bryan serves as vice president and a board member of the MBCEA and as president of the Adams Wells Manufacturing Alliance. 

Putting AI to work 

These three experts will be sitting down with Karen Edwards for a discussion of how AI can be used as a practical tool for contractors in the metal building industry. They will open with the many different ways they have seen AI integrated into different operations and then dive into real-world examples of how they are using it to improve workflows and make more informed decisions.  

From there, the conversation will shift into implementation of AI as the panelists share easy entry points for contractors, lessons learned from implementation and how to overcome common challenges. Whether you're already experimenting with AI or just beginning to think about its potential, this webinar is a powerful resource for your team.  

The webinar is coming up on September 16, 2026! Make sure to register to attend live.

Our team is heading to the Western Roofing Expo in Las Vegas September 27–30, 2026, and we'd love the opportunity to meet with you while you're there. 📍 Visit us at Booth #539! Whether it's coffee, breakfast, or dinner, we'd be happy to treat you while we discuss your upcoming projects, material needs, or ways we can help support your business.

Stop by Booth #539 to see what's new:

• Discover Our New Panel Profiles and Prints – Be among the first to see the new Wes-Trix® panel and WoodLock® Standing Seam.
• Custom Panels & Trim Up to 32 Feet – Learn how our Jorns folding technology produces longer custom panels with fewer seams for cleaner, more efficient installations.
• Industry-Leading Colors & Finishes – Explore premium PVDF colors, black finishes, Corten® weathering steel, painted rusted prints, woodgrain patterns, and exclusive specialty finishes.
• Popular Exposed Fastener Panels – Stock your inventory with customer favorites including 7/8" Corrugated, Western Rib®, PBR Panel, and AG Panel, all manufactured with fast turnaround times.
• Fast Coil & Flat Sheet Supply – Learn how our dedicated Coil & Flat Division provides same-day processing and fast delivery.
• Resources Built for Contractors – Explore product specifications, installation guides, downloadable resources, and request samples directly from our website.
• Design & Project Support – Meet with our team to find the right materials, colors, and panel profiles for your next roofing or siding project.
• Meet the WSMR Team – Talk with our experts about your upcoming projects, custom manufacturing capabilities, and product recommendations.

If you'll be attending the show, we'd love to set aside time to meet with you. Schedule a meet with our reps over coffee, breakfast, or dinner—our treat! We look forward to seeing you at Booth #539 in Las Vegas!

Contractors attend the expo for FREE! Visit our page for the free registration.

Schedule your WRE meeting today!

Our team is heading to the Western Roofing Expo in Las Vegas September 27–30, 2026, and we'd love the opportunity to meet with you while you're there. 📍 Visit us at Booth #539! Whether it's coffee, breakfast, or dinner, we'd be happy to treat you while we discuss your upcoming projects, material needs, or ways we can help support your business.

Stop by Booth #539 to see what's new:

• Discover Our New Panel Profiles and Prints – Be among the first to see the new Wes-Trix® panel and WoodLock® Standing Seam.
• Custom Panels & Trim Up to 32 Feet – Learn how our Jorns folding technology produces longer custom panels with fewer seams for cleaner, more efficient installations.
• Industry-Leading Colors & Finishes – Explore premium PVDF colors, black finishes, Corten® weathering steel, painted rusted prints, woodgrain patterns, and exclusive specialty finishes.
• Popular Exposed Fastener Panels – Stock your inventory with customer favorites including 7/8" Corrugated, Western Rib®, PBR Panel, and AG Panel, all manufactured with fast turnaround times.
• Fast Coil & Flat Sheet Supply – Learn how our dedicated Coil & Flat Division provides same-day processing and fast delivery.
• Resources Built for Contractors – Explore product specifications, installation guides, downloadable resources, and request samples directly from our website.
• Design & Project Support – Meet with our team to find the right materials, colors, and panel profiles for your next roofing or siding project.
• Meet the WSMR Team – Talk with our experts about your upcoming projects, custom manufacturing capabilities, and product recommendations.

If you'll be attending the show, we'd love to set aside time to meet with you. Schedule a meet with our reps over coffee, breakfast, or dinner—our treat! We look forward to seeing you at Booth #539 in Las Vegas!

Contractors attend the expo for FREE! Visit our page for the free registration.

Schedule your WRE meeting today!

By The Coffee Shops®. 

Explore new panel profiles, custom fabrication capabilities, specialty finishes and contractor-focused resources at this year’s event. 

For metal roofing professionals, the Western States Roofing Contractors Association's (WSRCA) 52nd Western Roofing Expo is more than just a trade show. It's one of the premier opportunities of the year to discover new products, connect with industry leaders and explore solutions that can help grow your business. Among the exhibitors attendees won't want to miss is Western States Metal Roofing (WSMR), which will be welcoming visitors at booth 539 throughout the event. 

Whether you're planning an upcoming project, looking for product expertise or interested in discussing industry trends, the WSMR team is ready to connect. Expo attendees can stop by the booth to learn more about the company's offerings, ask questions and discuss project needs directly with knowledgeable team members. For those looking for more in-depth conversations, the WSMR team is also available to meet over breakfast, coffee or dinner during the event.  

For those stopping by the WSMR booth, their team will be showcasing the latest additions to the company’s product lineup, including the new Wes-Trix® panel and T-8 Wood prints offerings. These products provide the look of natural materials while providing the durability of metal. Contractors can also learn how Jorns folding technology allows the company to manufacture custom-length panels and trim up to 32 feet long, helping create cleaner installations with fewer seams. 

The exhibit will showcase a broad selection of colors profiles and panel finishes, including shades of black, rusted Corten steel, faux rust prints, as well as other unique patterns and specialty finishes. Attendees can also explore popular roofing panels such as the 7/8-inch corrugated, Western Rib®, PBR panel, AG panel and standing seam systems. 

For companies that need coil and flat sheet supply, Western States Metal Roofing will share information about same-day processing, quick turnaround times and delivery within days through its dedicated Coil and Flat Division. 

Contractors can also learn about online resources for accessing product specifications, installation information, documentation and sample requests. The company’s team is available to help visitors select materials, colors and profiles for roofing and siding projects. 

Learn more about Western States Metal Roofing’s products, resources and project support by visiting booth 539 at the Western Roofing Expo.

The Coffee Shops™. 

How education, digital tools and early collaboration support architects from concept to construction. 

In a recent interview, Mercedes Harris, architectural marketing manager for Western States Metal Roofing, discussed how the company works with architects, designers and specification professionals to help bring metal roofing and wall panel projects from concept to reality. 

Mercedes explained that her role centers on education, product selection support and building long-term relationships with architects. Through accredited educational programs and direct collaboration, she helps design teams evaluate metal roofing and wall panel systems while ensuring their ideas can be translated into practical, buildable projects. 

At the American Institute of Architects (AIA) show, Western States Metal Roofing highlighted its roofing and wall panel systems, specialty finishes and design resources. Products such as wood-grain finishes, rust-inspired finishes and copper-look options generated interest because they offer desired aesthetic qualities while providing the durability of steel. 

Beyond trade shows, the company emphasizes ongoing relationship-building through follow-up discussions and educational opportunities. Mercedes noted that lunch-and-learn presentations have become an important way to stay connected with architects. “Now we have AIA certified lunches... giving practical educational information they can really apply to their projects,” she said.  The company’s newly accredited AIA continuing education courses focus on roofing and siding sustainability while helping architects earn professional education credits. 

Another key focus of the company’s architectural outreach is making information easy to access. " We are heavily invested in digital resources and just making answers quick for architects. Our website is like a thesaurus of metal information,” Mercedes said. According to Mercedes, Western States has invested heavily in digital resources, including photo galleries, downloadable CAD details, Building Information Modeling (BIM) files, specification-building tools, color visualizers and 3D textures. These tools help architects research products, compare options and make decisions without waiting for direct assistance.   

Throughout the conversation, Mercedes repeatedly stressed the value of early collaboration. By involving manufacturers during the design phase, architects and contractors can work together to address performance goals, installation considerations and project execution challenges before construction begins. 

Ultimately, Western States Metal Roofing aims to serve as a resource and partner for both architects and contractors and help make the process of choosing materials as smooth as possible.  

Learn more about Western States Metal Roofing, and its architectural resources.

By The Coffee Shops™. 

Fuel metal sales through training opportunities and customer education. 

Training may be the foundation of success in metal roofing, but contractors also need the ability to communicate value to customers. In an episode of the Roofing Road Trips® podcast, Heidi J. Ellsworth sat down for a conversation with Ray Kimble of Western States Metal Roofing, exploring how contractors can confidently sell metal roofing and capitalize on growing market demand. 

According to Ray, education extends beyond installation techniques. He also teaches contractors how to effectively communicate the differences between traditional and metal roofing systems to decision makers. Understanding how to explain the long-term benefits of metal roofing to homeowners and building owners who may be comparing it to lower-cost alternatives is just as necessary as learning how to correctly install metal roofs 

That conversation often centers on durability, energy performance and aesthetics. While metal roofing can require a higher upfront investment, Ray emphasized that contractors who understand the product are better equipped to explain its long-term value. He noted that building owners increasingly view roofing decisions through the lens of lifecycle performance rather than initial cost alone. 

At the same time, demand for metal roofing continues to create opportunities for contractors looking to expand their services. Ray pointed out that many companies are stepping beyond their traditional offerings because customers are actively seeking metal solutions. “The whole reason that you're getting into it is because you know the demand is there, and people want it,” he said. 

For contractors entering the market, choosing the right manufacturing partner can be just as important as learning a new roofing system. Ray stressed the importance of working with knowledgeable suppliers who can provide technical guidance, jobsite support and ongoing training. “Don't learn on the roof,” Ray advised. 

That philosophy reflects the broader message of the discussion: successful metal roofing programs are built on preparation, education and strong partnerships. As interest in metal roofing continues to grow, contractors who invest in both technical expertise and customer communication will be well-positioned to capture new business while delivering better outcomes for clients. 

Listen to the full podcast or Watch the recording to learn more about metal sales strategies and contractor growth opportunities. 

By The Coffee Shops™ 

Success starts long before crews arrive onsite. 

Early collaboration may start with architects and manufacturers, but successful metal projects depend on bringing contractors into the conversation before construction begins. 

In a recent MetalCast™ episode, Heidi J. Ellsworth continued her conversation with Mercedes Harris, architectural marketing manager from Western States Metal Roofing (WSMR), focusing on how coordination between architects, manufacturers and contractors helps reduce challenges later in the building process. 

According to Mercedes, Western States Metal Roofing's role begins long before a project reaches the jobsite. "Our role typically begins as a technical design partner in the early specification phase," she said. 

That support includes helping architects select panel profiles, reviewing design intent and providing technical resources. Mercedes explained that her team regularly shares CAD details, specifications, drawings and project manuals while discussing factors such as gauge, substrate and coating options. Sample reviews are also a significant part of the process. "Seventy-five percent of our week, we're having a sample meeting, comparing and contrasting different colors," she said. 

Because the company manufactures its own products, the team can help architects understand how designs will translate from concept to construction. "We can have really detailed conversations about what's feasible, how certain profiles will perform and how details will translate from drawings to fabrication to installation," Mercedes explained. 

That knowledge becomes even more valuable when contractors join the process early. Mercedes emphasized that communication among all project stakeholders helps align expectations before work begins. "Communication is key and the more that we're communicating early on in the design process, the easier it will be for everybody," she said. 

Early coordination can also help minimize costly disruptions once construction starts. Mercedes noted that involving manufacturers during design allows project teams to ensure panel profiles, attachment systems and detailing are properly aligned before installation. "It really reduces improv on the field. It minimizes change orders. It helps keep the schedules on track," she said. 

For Mercedes, the goal is straightforward: bring architects, manufacturers and contractors together as early as possible so projects move from design intent to finished installation with fewer obstacles and better results. 

Listen to the entire podcast or Watch the recording to learn more about architect, contractor and manufacturer collaboration in metal construction. 

While many suppliers are increasing prices, we're holding our current pricing through August 1. If you missed our last copper promotion, now is your chance to lock in today's pricing before the increases take effect.

Lock In Current Pricing:

• 20 oz Copper Coil
  • $7.75/lb
  • 5,000 lb minimum order
• 20 oz Copper Flat Sheets
  • $305 per sheet
  • 25 sheet minimum order

To Qualify:

• Orders must be placed by July 31.
• Material must be shipped by July 31.
• Pricing is available while inventory lasts.

Premium copper remains one of the most durable and sought-after materials for roofing, siding, flashing, and architectural applications. Securing your material now helps protect your project from upcoming price increases. 

Don't wait until prices increase. Lock in your savings now by requesting a quote online or contacting our sales team today (877) 787-5467 to reserve your material. Want to contact a location closer to your region? Contact us.

Request a quote today!

Time is running out to take advantage of special pricing on our in-stock 20 oz copper inventory. This offer ends June 30, 2026, and inventory is available on a first-come, first-served basis.

As one of the most sought-after architectural metals, copper delivers unmatched durability, natural beauty, and long-term value. Whether you're planning a roofing, siding, or custom fabrication project, this is your last chance to secure premium copper at reduced pricing.

Please note: Special pricing is only available for orders that meet the sale requirements and minimums listed below.

Sale Requirements:

• Applies to in-stock 20 oz Copper inventory only
• Orders must be placed immediately
• Material must be shipped or picked up by June 30
• Any order not shipped or picked up by June 30 will revert to regular pricing
• Inventory is available on a first come, first served basis while supplies last

Coil Pricing:

Available Widths: 20", 24", and 36"

• 5,000 lbs minimum: $7.75/lb
• Orders under 5,000 lbs: $8.00/lb

Flat Sheet Pricing:

• $305 per flat
• 25 flat sheets minimum purchase required

Important: Orders must be placed and shipped or picked up by June 30 to qualify. Any material not shipped or picked up by the deadline will revert to regular pricing. Inventory is limited and available on a first-come, first-served basis while supplies last.

Request a quote or call (877) 787-5467 today to confirm availability and secure sale pricing before the deadline. If you have any questions or would like to verify current inventory levels, feel free to contact us. 

Start your purchase today!