By The Coffee Shops™. 

Fuel metal sales through training opportunities and customer education. 

Training may be the foundation of success in metal roofing, but contractors also need the ability to communicate value to customers. In an episode of the Roofing Road Trips® podcast, Heidi J. Ellsworth sat down for a conversation with Ray Kimble of Western States Metal Roofing, exploring how contractors can confidently sell metal roofing and capitalize on growing market demand. 

According to Ray, education extends beyond installation techniques. He also teaches contractors how to effectively communicate the differences between traditional and metal roofing systems to decision makers. Understanding how to explain the long-term benefits of metal roofing to homeowners and building owners who may be comparing it to lower-cost alternatives is just as necessary as learning how to correctly install metal roofs 

That conversation often centers on durability, energy performance and aesthetics. While metal roofing can require a higher upfront investment, Ray emphasized that contractors who understand the product are better equipped to explain its long-term value. He noted that building owners increasingly view roofing decisions through the lens of lifecycle performance rather than initial cost alone. 

At the same time, demand for metal roofing continues to create opportunities for contractors looking to expand their services. Ray pointed out that many companies are stepping beyond their traditional offerings because customers are actively seeking metal solutions. “The whole reason that you're getting into it is because you know the demand is there, and people want it,” he said. 

For contractors entering the market, choosing the right manufacturing partner can be just as important as learning a new roofing system. Ray stressed the importance of working with knowledgeable suppliers who can provide technical guidance, jobsite support and ongoing training. “Don't learn on the roof,” Ray advised. 

That philosophy reflects the broader message of the discussion: successful metal roofing programs are built on preparation, education and strong partnerships. As interest in metal roofing continues to grow, contractors who invest in both technical expertise and customer communication will be well-positioned to capture new business while delivering better outcomes for clients. 

Listen to the full podcast or Watch the recording to learn more about metal sales strategies and contractor growth opportunities. 

By The Coffee Shops™ 

Success starts long before crews arrive onsite. 

Early collaboration may start with architects and manufacturers, but successful metal projects depend on bringing contractors into the conversation before construction begins. 

In a recent MetalCast™ episode, Heidi J. Ellsworth continued her conversation with Mercedes Harris, architectural marketing manager from Western States Metal Roofing (WSMR), focusing on how coordination between architects, manufacturers and contractors helps reduce challenges later in the building process. 

According to Mercedes, Western States Metal Roofing's role begins long before a project reaches the jobsite. "Our role typically begins as a technical design partner in the early specification phase," she said. 

That support includes helping architects select panel profiles, reviewing design intent and providing technical resources. Mercedes explained that her team regularly shares CAD details, specifications, drawings and project manuals while discussing factors such as gauge, substrate and coating options. Sample reviews are also a significant part of the process. "Seventy-five percent of our week, we're having a sample meeting, comparing and contrasting different colors," she said. 

Because the company manufactures its own products, the team can help architects understand how designs will translate from concept to construction. "We can have really detailed conversations about what's feasible, how certain profiles will perform and how details will translate from drawings to fabrication to installation," Mercedes explained. 

That knowledge becomes even more valuable when contractors join the process early. Mercedes emphasized that communication among all project stakeholders helps align expectations before work begins. "Communication is key and the more that we're communicating early on in the design process, the easier it will be for everybody," she said. 

Early coordination can also help minimize costly disruptions once construction starts. Mercedes noted that involving manufacturers during design allows project teams to ensure panel profiles, attachment systems and detailing are properly aligned before installation. "It really reduces improv on the field. It minimizes change orders. It helps keep the schedules on track," she said. 

For Mercedes, the goal is straightforward: bring architects, manufacturers and contractors together as early as possible so projects move from design intent to finished installation with fewer obstacles and better results. 

Listen to the entire podcast or Watch the recording to learn more about architect, contractor and manufacturer collaboration in metal construction. 

While many suppliers are increasing prices, we're holding our current pricing through August 1. If you missed our last copper promotion, now is your chance to lock in today's pricing before the increases take effect.

Lock In Current Pricing:

• 20 oz Copper Coil
  • $7.75/lb
  • 5,000 lb minimum order
• 20 oz Copper Flat Sheets
  • $305 per sheet
  • 25 sheet minimum order

To Qualify:

• Orders must be placed by July 31.
• Material must be shipped by July 31.
• Pricing is available while inventory lasts.

Premium copper remains one of the most durable and sought-after materials for roofing, siding, flashing, and architectural applications. Securing your material now helps protect your project from upcoming price increases. 

Don't wait until prices increase. Lock in your savings now by requesting a quote online or contacting our sales team today (877) 787-5467 to reserve your material. Want to contact a location closer to your region? Contact us.

Request a quote today!

Time is running out to take advantage of special pricing on our in-stock 20 oz copper inventory. This offer ends June 30, 2026, and inventory is available on a first-come, first-served basis.

As one of the most sought-after architectural metals, copper delivers unmatched durability, natural beauty, and long-term value. Whether you're planning a roofing, siding, or custom fabrication project, this is your last chance to secure premium copper at reduced pricing.

Please note: Special pricing is only available for orders that meet the sale requirements and minimums listed below.

Sale Requirements:

• Applies to in-stock 20 oz Copper inventory only
• Orders must be placed immediately
• Material must be shipped or picked up by June 30
• Any order not shipped or picked up by June 30 will revert to regular pricing
• Inventory is available on a first come, first served basis while supplies last

Coil Pricing:

Available Widths: 20", 24", and 36"

• 5,000 lbs minimum: $7.75/lb
• Orders under 5,000 lbs: $8.00/lb

Flat Sheet Pricing:

• $305 per flat
• 25 flat sheets minimum purchase required

Important: Orders must be placed and shipped or picked up by June 30 to qualify. Any material not shipped or picked up by the deadline will revert to regular pricing. Inventory is limited and available on a first-come, first-served basis while supplies last.

Request a quote or call (877) 787-5467 today to confirm availability and secure sale pricing before the deadline. If you have any questions or would like to verify current inventory levels, feel free to contact us. 

Start your purchase today!

Time is running out to take advantage of special pricing on our in-stock 20 oz copper inventory. This offer ends June 30, 2026, and inventory is available on a first-come, first-served basis.

As one of the most sought-after architectural metals, copper delivers unmatched durability, natural beauty, and long-term value. Whether you're planning a roofing, siding, or custom fabrication project, this is your last chance to secure premium copper at reduced pricing.

Please note: Special pricing is only available for orders that meet the sale requirements and minimums listed below.

Sale Requirements:

• Applies to in-stock 20 oz Copper inventory only
• Orders must be placed immediately
• Material must be shipped or picked up by June 30
• Any order not shipped or picked up by June 30 will revert to regular pricing
• Inventory is available on a first come, first served basis while supplies last

Coil Pricing:

Available Widths: 20", 24", and 36"

• 5,000 lbs minimum: $7.75/lb
• Orders under 5,000 lbs: $8.00/lb

Flat Sheet Pricing:

• $305 per flat
• 25 flat sheets minimum purchase required

Important: Orders must be placed and shipped or picked up by June 30 to qualify. Any material not shipped or picked up by the deadline will revert to regular pricing. Inventory is limited and available on a first-come, first-served basis while supplies last.

Request a quote or call (877) 787-5467 today to confirm availability and secure sale pricing before the deadline. If you have any questions or would like to verify current inventory levels, feel free to contact us. 

Start your purchase today!

By Jenny Yu. 

Western States Metal Roofing showcases popular architectural finishes with Corten and Charcoal Gray. 

As a leading manufacturer of metal roofing materials, Western States Metal Roofing (WSMR) centers its product design and engineering to meet and anticipate consumer trends. Two standout finishes that the company highlighted in a recent newsletter are Corten ® and Charcoal Gray.  

Warm and timeless: Corten  

With a naturally weathered appearance, WSMR’s A606-4 Corten steel panels deliver a warm, rugged aesthetic that stands the test of time. The naturally oxidizing material is designed to develop a rust-like patina that protects the steel beneath while creating a rich, textured appearance. The finish has become increasingly popular in both modern and rustic architectural applications when designers want materials that feel organic while maintaining durability and high performance.  

Corten steel panels are available in both standing seam and exposed fastener metal panels, made custom to whatever lengths needed. Designers, architects and contractors can view 3D textures of the various Corten textures, from Corrugated Corten (Western States’ most popular roofing and metal siding panel), PBR panels and Western Rib®, accessing realistic representations in seconds. 

Sleek and modern: Charcoal Gray 

On the opposite end of the design spectrum, Charcoal Gray continues to stand out as the company’s most downloaded 3D texture. Designed with a PVDF (polyvinylidene fluoride) paint finish, Charcoal Gray metal roofing and siding panels offer long lasting performance in demanding environments. This finish offers a neat, classic look that complements a wide variety of colors, materials and architectural styles.  

Charcoal Gray panels are available in a variety of textures, including standing seam, corrugated, Western Rib T-Groove®, Narrow Groove®, Western Wave® and more.  

While the two finishes offer distinctly different aesthetics, both are designed to support long-term durability and architectural versatility. Together, they reflect the growing demand for metal panel systems that balance performance with elevated visual appeal. 

Visit Western States Metal Roofing to browse the company’s vast texture library of 3D textures and finishes.

AIA is a premier annual event celebrating innovative solutions across the built environment. Focused on collaboration and progress, it showcases the latest advancements in architecture, engineering, and design.

• Join us at AIA and explore San Diego! Take exclusive tours & visit open studios
• Network at exciting events and parties
• Gain insights from top industry leaders and earn CE credits!

AIA Conference: June 10-13, 2026

Expo Dates: June 11-12, 2026

Location: San Diego Convention Center, San Diego, CA

Schedule a meet and optain a FREE pass!

Book a hotel and save today!

AIA is a premier annual event celebrating innovative solutions across the built environment. Focused on collaboration and progress, it showcases the latest advancements in architecture, engineering, and design.

• Join us at AIA and explore San Diego! Take exclusive tours & visit open studios
• Network at exciting events and parties
• Gain insights from top industry leaders and earn CE credits!

AIA Conference: June 10-13, 2026

Expo Dates: June 11-12, 2026

Location: San Diego Convention Center, San Diego, CA

Schedule a meet and optain a FREE pass!

Book a hotel and save today!

By Jenny Yu.  

Western States Metal Roofing encourages early design conversations to help turn creative metal ideas into high-performing structures. 

Collaboration between architects and manufacturers is reshaping the future of metal construction. In a recent MetalCast™ episode, Heidi J. Ellsworth spoke with Mercedes Harris of Western State Metal Roofing (WSMR) about how early engagement with the design community is driving innovation, performance and project success across both residential and commercial markets. 

One central point of collaboration takes place at the AIA Conference on Architecture and Design, where Mercedes and team connect directly with architects and specifiers. “It’s the largest conference in architecture and design that gathers thousands of architects, specifiers, designers and product manufacturers for several days of education, networking and collaboration,” Mercedes explained. “It’s where design conversations start early, often years before projects break ground.” 

Rather than focusing solely on sales, Mercedes stressed the importance of cultivating long-term relationships that offer guidance and support. “It’s less about selling and more about building relationships and becoming a technical resource for the design community,” she explained. That early collaboration allows manufacturers to better understand design intent while helping architects translate concepts into practical systems. 

Mercedes noted that metal is gaining traction across sectors, particularly in residential design. “We’re seeing metal used a lot more in residential to give it more of that modern, but traditional feel,” she said, pointing to WSMR’s metal panels that look like wood, which offers the appearance of natural materials with added durability.  

Beyond aesthetics, performance itself remains a key driver in material selection. “Architects pay a lot of attention to fire class ratings, uplift and the climate they’re building in,” Mercedes said. Beyond appearance, she added, “A lot of architects are looking at metal for the other side of things. Is it energy efficient? Is it sustainable? How long is this going to last?” 

As design trends evolve, Mercedes highlighted growing demand for vertical siding, matte finishes and textured panels that create depth and visual rhythm. With expanded color options and specialty finishes, Western States Metal Roofing is equipping architects with tools to push creative boundaries while meeting performance requirements. 

Listen to the full podcast or Watch the recording to learn more about how Western States Metal Roofing collaborates with architects and specifiers to shape the future of metal design. 

By Jenny Yu.  

Certification and education are becoming essential as metal roofing demand accelerates. 

As demand for metal roofing continues to rise, contractors are increasingly looking for ways to enter or expand in the segment. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Ray Kimble, general manager of Western States Metal Roofing (WSMR), about the keys to success in metal roofing.  

Since 1996, Western States Metal Roofing has developed a reputation for being not only a premium metal manufacturer, but also a knowledgeable partner ready to help customers with design, development and construction.  

“We want to be the one-stop-shop for anybody in metal,” Ray shared. “Whether you buy from us or not, we want to be the knowledge source, we want to help out. We want to be the people that you go to ask questions.” 

In striving to be the industry leader on all things metal, WSMR has worked to fill the knowledge gaps that exist between vendors, suppliers and contractors. “It’s not that metal roofing is really hard. It’s just that it’s very precise,” Kimble explained. Unlike more forgiving systems, metal requires careful attention to several factors. “You’ve got to take into account panel layout, fastening patterns, thermal movement and substrate flatness. All of those things matter.” 

That level of precision is driving demand for formal training and certification programs. As building owners become more educated, they are placing greater emphasis on who installs the system, not just the product itself. “Who installs the metal is just as important as who you buy it from,” Ray said. “Good panels can’t hide a bad installation.” 

To address this need, Western States Metal Roofing has invested in contractor education, offering structured training and certification programs designed to build both technical skills and sales confidence. These programs help contractors understand not only how to install metal systems correctly, but also how to communicate their value to customers. 

For contractors new to metal, mindset is often one of the biggest hurdles. Ray noted that many experienced roofers must adjust how they approach projects. “The biggest challenge is thinking differently about the system,” he said, emphasizing the importance of understanding system nuances and minimizing common issues like misalignment or oil canning. 

As the market evolves, contractors who prioritize training and certification will be better positioned to compete, reduce callbacks and deliver higher-quality installations. With demand showing no signs of slowing, investing in education is quickly becoming a necessity. 

Listen to the full podcast or Watch the recording to learn more about how Western States Metal Roofing helps contractors get started in metal roofing.