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<channel>
<title>MetalCoffeeShop</title>
<link>https://www.metalcoffeeshop.com/</link>
<description>Metal Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>The Coffee Shops™ Announce 2026-27 MetalCoffeeShop® Metal Influencers</title>
<link>https://www.metalcoffeeshop.com/post/the-coffee-shops-announce-2026-27-metalcoffeeshop-metal-influencers</link>
<description>the-coffee-shops-announce-2026-27-metalcoffeeshop-metal-influencers</description>
<pubDate>Wed, 07 Oct 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/10/mcs-the-coffee-shops™-announce-2026-27-metalcoffeeshop®-metal-influencers-2.png'
            alt='The Coffee Shops™ Announce 2026-27 MetalCoffeeShop® Metal Influencers'
            title='The Coffee Shops™ Announce 2026-27 MetalCoffeeShop® Metal Influencers'
            class=''
            style=' '  width='2500' height='1250'  loading='lazy' decoding='async' /><br><h2>Metal Influencers bring diverse expertise and real-world insight to help contractors navigate challenges, strengthen their businesses and shape the future of metal construction.&nbsp;</h2>

<p>The Coffee Shops&trade;, the award-winning websites where the industries meet for technology, information and everyday business, announces the <a href="https://www.metalcoffeeshop.com/meet-metal-influencers">2026-27 Influencers for MetalCoffeeShop&reg; (MCS)</a>.&nbsp; &nbsp; &nbsp;</p>

<p>MCS Influencers contribute their expertise to MetalCoffeeShop each month through interviews, videos and articles that explore important topics shaping the metal construction industry. Contractors, association leaders and service providers offer a broad range of perspectives, giving readers practical knowledge and a deeper understanding of industry challenges and opportunities. Their insights about emerging trends in metal construction, building a scalable management team and using AI to strengthen business are featured in the site&rsquo;s <a href="https://www.metalcoffeeshop.com/mcs-influencers">dedicated MCS Influencers section</a>.&nbsp;</p>

<p>&ldquo;Our MCS Influencers are helping move the metal industry forward by sharing real-world experience and forward-thinking ideas,&rdquo; said Heidi J. Ellsworth, president and CEO of The Coffee Shops. &ldquo;Their diverse expertise provides contractors with meaningful insights they can use to strengthen their businesses and prepare for what&rsquo;s ahead. We believe in helping contractors, erectors and tradespeople from all parts of the metal construction industry.&rdquo;&nbsp;</p>

<p>We are proud to announce the following <a href="https://www.metalcoffeeshop.com/meet-metal-influencers">2026-27 MCS Influencers</a>:&nbsp;</p>

<ul>
	<li>John Kenney &ndash; Cotney Consulting Group&nbsp;</li>
	<li>Jon Olsen &ndash; Malco Tools&nbsp;</li>
	<li>Corey Lincoln &ndash; Metal Sales&nbsp;</li>
	<li>Junny Lee &ndash; Sherwin-Williams&nbsp;</li>
	<li>Lee Ann Slattery &ndash; ATAS International&nbsp;</li>
	<li>Anthony Ortega &ndash; Viotell Metal Concepts&nbsp;</li>
	<li>Sasha Demyan &ndash; Metal Building Contractors and Erectors Association (MBCEA)&nbsp;</li>
	<li>Randy Chaffee &ndash; Source One Marketing&nbsp; &nbsp;</li>
	<li>Renee Ramey &ndash; Metal Roofing Alliance (MRA)&nbsp;</li>
	<li>Paul and Emily Marshall &ndash; Mr. and Mrs. Post Frame&nbsp;&nbsp;</li>
	<li>Edward Montemayor &ndash; South Texas Metal Roofing&nbsp;</li>
	<li>David Leinbach - Kaiser Martin Group, MBCEA president&nbsp;</li>
	<li>Travis Sliger &ndash; 4Ever Metal Roofing&nbsp;</li>
</ul>

<p><strong>For more information on the 2026-27 MCS Influencers, <a href="https://www.metalcoffeeshop.com/meet-metal-influencers">meet them here</a>.&nbsp; &nbsp;</strong></p>

<p><strong>About MetalCoffeeShop&nbsp;</strong></p>

<p>MetalCoffeeShop is committed to being an advocate and supporter of the metal construction industry.&nbsp; With Sherwin-Williams and industry thought leader&rsquo;s contributions, the site supplies consistent information, education and networking avenues for all metal construction professionals. Visitors to the site will not only find education and information but thought-leading editorial, multimedia and Influencer content that elevates the metal construction industry. Like RoofersCoffeeShop, MetalCoffeeShop is &ldquo;Where the Metal Industry Meets!&rdquo; For more information and involvement opportunities, visit <a href="https://www.metalcoffeeshop.com/">www.metalcoffeeshop.com</a>.&nbsp;&nbsp;</p>

<p><strong>About The Coffee Shops&nbsp;</strong></p>

<p>Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four sites, RoofersCoffeeShop, MetalCoffeeShop, CoatingsCoffeeShop and AskARoofer, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are &ldquo;Where the Industries Meet!&rdquo; For more information, visit <a href="http://www.thecoffeeshops.online/">www.thecoffeeshops.online</a>.&nbsp;</p>]]></content:encoded>
</item><item>
<title>Coffee Conversations LIVE From METALCON 2026 Sponsored by MetalVue by Sherwin-Williams</title>
<link>https://www.metalcoffeeshop.com/post/coffee-conversations-live-from-metalcon-2026-sponsored-by-metalvue-by-sherwin-williams-3</link>
<description>coffee-conversations-live-from-metalcon-2026-sponsored-by-metalvue-by-sherwin-williams-3</description>
<pubDate>Mon, 05 Oct 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/09/coffee-conversations-live-from-metalcon-2026-sponsored-by-metalvue-by-sherwin-williams-get-notified-2.png'
            alt='Coffee Conversations LIVE From METALCON 2026 Sponsored by MetalVue by Sherwin-Williams - Get Notified'
            title='Coffee Conversations LIVE From METALCON 2026 Sponsored by MetalVue by Sherwin-Williams - Get Notified'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><h2>October 8, 2026, at 11:30 a.m. PT/ 2:30 p.m. ET</h2>

<p>You won&#39;t want to miss this special Coffee Conversations&reg;, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2026 in Orlando, Florida! Join us on day two of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers, service providers and contractors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our soundstage at booth #408. The topics will center around what&#39;s hot across the country including what is to come for the rest of 2026 and into 2027. Join us for this great Coffee Conversations LIVE from METALCON <strong>on October 8, 2026, at 11:30 a.m. PT/ 2:30 p.m. ET</strong>!&nbsp;</p>

<p><strong><a href="https://youtube.com/live/PSbcVR0hVRo?feature=share" target="_blank">Get notified!</a></strong></p>]]></content:encoded>
</item><item>
<title>METALCON 2026</title>
<link>https://www.metalcoffeeshop.com/post/metalcon-2026-4-2</link>
<description>metalcon-2026-4-2</description>
<pubDate>Sat, 03 Oct 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/metalcon-2026-600x300.png'
            alt='METALCON - 2026 600x300'
            title='METALCON - 2026 600x300'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p style="text-align:right"><em>METALCON 2026 page sponsored by:&nbsp;</em></p>

<h2><em><a href="https://www.metalcoffeeshop.com/directory/sherwin-williams-metalvue" target="_blank"><img alt="" src="https://www.rooferscoffeeshop.com/uploads/media/2026/06/sherwin-williams-metalvue-logo.png" style="float:right; height:99px; margin-left:20px; width:300px" /></a></em>Where the metal construction year is made.</h2>

<p>The products you&rsquo;ll specify. The partners you&rsquo;ll choose. The ideas shaping your next projects.&nbsp;<strong>It all happens here.&nbsp;</strong>4,000+ professionals &bull; 250+ exhibitors &bull; 3 days that shape the year ahead.</p>

<h3><iframe align="right" frameborder="0" height="315" scrolling="no" src="https://www.youtube.com/embed/6ppBliu6z-U" style="margin-left:20px" title="Join Us at METALCON 2026 | Oct 7–9, Orlando FL" width="560"></iframe>Show Floor Hours</h3>

<ul>
	<li>Wednesday, October 7,&nbsp;10 a.m.&nbsp;&ndash; 5 p.m.</li>
	<li>Thursday, October 8, 10 a.m.&nbsp;&ndash; 5 p.m.</li>
	<li>Friday, October 9, 10&nbsp;a.m.&nbsp;&ndash; 1&nbsp;p.m.</li>
</ul>

<p><strong>Join us this year in Orlando, Florida!</strong></p>

<p><a href="https://metalcon.com/" target="_blank"><strong>Register for </strong><strong>METALCON 2026.</strong></a></p>

<p><a href="https://www.metalcoffeeshop.com/metalcon-2026"><strong>See what&#39;s planned this year.</strong></a></p>

<p><strong><a href="https://metalcon26.mapyourshow.com/8_0/exhview/index.cfm" target="_blank">View our map of exhibitors.</a></strong></p>

<p>&nbsp;</p>]]></content:encoded>
</item><item>
<title>METALCON 2026</title>
<link>https://www.metalcoffeeshop.com/post/metalcon-2026-3</link>
<description>metalcon-2026-3</description>
<pubDate>Tue, 29 Sep 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/metalcon-2026-600x300.png'
            alt='METALCON - 2026 600x300'
            title='METALCON - 2026 600x300'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p style="text-align:right"><em>METALCON 2026 page sponsored by:&nbsp;</em></p>

<h2><em><a href="https://www.metalcoffeeshop.com/directory/sherwin-williams-metalvue" target="_blank"><img alt="" src="https://www.rooferscoffeeshop.com/uploads/media/2026/06/sherwin-williams-metalvue-logo.png" style="float:right; height:99px; margin-left:20px; width:300px" /></a></em>Where the metal construction year is made.</h2>

<p>The products you&rsquo;ll specify. The partners you&rsquo;ll choose. The ideas shaping your next projects.&nbsp;<strong>It all happens here.&nbsp;</strong>4,000+ professionals &bull; 250+ exhibitors &bull; 3 days that shape the year ahead.</p>

<h3><iframe align="right" frameborder="0" height="315" scrolling="no" src="https://www.youtube.com/embed/6ppBliu6z-U" style="margin-left:20px" title="Join Us at METALCON 2026 | Oct 7–9, Orlando FL" width="560"></iframe>Show Floor Hours</h3>

<ul>
	<li>Wednesday, October 7,&nbsp;10 a.m.&nbsp;&ndash; 5 p.m.</li>
	<li>Thursday, October 8, 10 a.m.&nbsp;&ndash; 5 p.m.</li>
	<li>Friday, October 9, 10&nbsp;a.m.&nbsp;&ndash; 1&nbsp;p.m.</li>
</ul>

<p><strong>Join us this year in Orlando, Florida!</strong></p>

<p><a href="https://metalcon.com/" target="_blank"><strong>Register for </strong><strong>METALCON 2026.</strong></a></p>

<p><a href="https://www.metalcoffeeshop.com/metalcon-2026"><strong>See what&#39;s planned this year.</strong></a></p>

<p><strong><a href="https://metalcon26.mapyourshow.com/8_0/exhview/index.cfm" target="_blank">View our map of exhibitors.</a></strong></p>

<p>&nbsp;</p>]]></content:encoded>
</item><item>
<title>Enter to Win a METALCON 2026 Total Experience Pass!</title>
<link>https://www.metalcoffeeshop.com/post/enter-to-win-a-metalcon-2026-total-experience-pass-3</link>
<description>enter-to-win-a-metalcon-2026-total-experience-pass-3</description>
<pubDate>Fri, 11 Sep 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/metalcon-2026-giveaway-600x300.png'
            alt='Metalcon - 2026 Giveaway 600x300'
            title='Metalcon - 2026 Giveaway 600x300'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p>As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show!&nbsp;<strong><em>The&nbsp;Total Experience</em>&nbsp;registration package is the premium pass to everything happening on the show floor.&nbsp;</strong>This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions. METALCON brings the metal construction industry&#39;s very best brands and thought leaders under one roof for three days of unprecedented access, efficiency and education.</p>

<p><em>Winners receive one Total Experience Pass for entry to the show. Travel and hotel are not included.&nbsp;</em></p>

<p><strong><a href="https://www.metalcoffeeshop.com/mcs/2026-metalcon-ticket-giveaway">Complete this form for your chance to win a pass and join us in Orlando October 7 - 9, 2026!</a></strong></p>]]></content:encoded>
</item><item>
<title>Enter to Win a METALCON 2026 Total Experience Pass!</title>
<link>https://www.metalcoffeeshop.com/post/enter-to-win-a-metalcon-2026-total-experience-pass-4</link>
<description>enter-to-win-a-metalcon-2026-total-experience-pass-4</description>
<pubDate>Thu, 10 Sep 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/metalcon-2026-giveaway-600x300.png'
            alt='Metalcon - 2026 Giveaway 600x300'
            title='Metalcon - 2026 Giveaway 600x300'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p>As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show!&nbsp;<strong><em>The&nbsp;Total Experience</em>&nbsp;registration package is the premium pass to everything happening on the show floor.&nbsp;</strong>This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions. METALCON brings the metal construction industry&#39;s very best brands and thought leaders under one roof for three days of unprecedented access, efficiency and education.</p>

<p><em>Winners receive one Total Experience Pass for entry to the show. Travel and hotel are not included.&nbsp;</em></p>

<p><strong><a href="https://www.metalcoffeeshop.com/mcs/2026-metalcon-ticket-giveaway">Complete this form for your chance to win a pass and join us in Orlando October 7 - 9, 2026!</a></strong></p>]]></content:encoded>
</item><item>
<title>Enter to Win a METALCON 2026 Total Experience Pass!</title>
<link>https://www.metalcoffeeshop.com/post/enter-to-win-a-metalcon-2026-total-experience-pass-2</link>
<description>enter-to-win-a-metalcon-2026-total-experience-pass-2</description>
<pubDate>Wed, 09 Sep 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/metalcon-2026-giveaway-600x300.png'
            alt='Metalcon - 2026 Giveaway 600x300'
            title='Metalcon - 2026 Giveaway 600x300'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p>As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show!&nbsp;<strong><em>The&nbsp;Total Experience</em>&nbsp;registration package is the premium pass to everything happening on the show floor.&nbsp;</strong>This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions. METALCON brings the metal construction industry&#39;s very best brands and thought leaders under one roof for three days of unprecedented access, efficiency and education.</p>

<p><em>Winners receive one Total Experience Pass for entry to the show. Travel and hotel are not included.&nbsp;</em></p>

<p><strong><a href="https://www.metalcoffeeshop.com/mcs/2026-metalcon-ticket-giveaway">Complete this form for your chance to win a pass and join us in Orlando October 7 - 9, 2026!</a></strong></p>]]></content:encoded>
</item><item>
<title>Building Better Metal Roofing Installers</title>
<link>https://www.metalcoffeeshop.com/post/building-better-metal-roofing-installers-4</link>
<description>building-better-metal-roofing-installers-4</description>
<pubDate>Wed, 09 Sep 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/05/sherwin-williams-l-l-building-better-metal-roofing-installers.png'
            alt='Sherwin-Williams L&L - Building Better Metal Roofing Installers'
            title='Sherwin-Williams L&L - Building Better Metal Roofing Installers'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p>In this&nbsp;MetalCoffeeShop&nbsp;Lunch &amp; Learn,&nbsp;Megan Ellsworth&nbsp;is joined by Sherwin-William&#39;s&nbsp;MetalVueSM&nbsp;Vendor Partner,&nbsp;John Sheridan,&nbsp;owner of Sheridan Metal Resources&nbsp;LLC,&nbsp;to&nbsp;explore&nbsp;why metal&nbsp;roofing&nbsp;installation training is no longer optional, but essential for staying competitive and profitable. This session breaks down how proper training improves efficiency, reduces costly&nbsp;mistakes&nbsp;and elevates craftsmanship. Walk away with a clearer path to building skilled crews and delivering higher-performing metal roofing systems.&nbsp;</p>

<p>Be sure to take a photo of your team enjoying this Lunch &amp; Learn and<strong>&nbsp;<a href="https://www.rooferscoffeeshop.com/rcs/rooferscoffeeshop-lunch-and-learn-photo-contest" target="_blank">submit your photo here</a>&nbsp;</strong>or&nbsp;<strong><a href="mailto:admin@rooferscoffeeshop.com?subject=Lunch%20%26%20Learn%20Company%20Photo&amp;body=Here%20is%20our%20photo%20from%20our%20RCS%20Lunch%20%26%20Learn." target="_blank">email us</a></strong>. We will select a winner each month to win a pizza lunch!</p>

<p>Once you&#39;ve finished watching, don&#39;t forget to test your knowledge by taking the fun,&nbsp;<a href="https://www.metalcoffeeshop.com/quiz/building-better-metal-roofing-installers" target="_blank"><strong>interactive quiz</strong></a>&nbsp;and be sure to hang your completion certificate in your work area!</p>

<p><a href="http://rooferscoffeeshop.com/uploads/media/2026/05/sherwin-williams-l-l-building-better-metal-roofing-installers-learning-guide.pdf" target="_blank"><strong>Download the Learning Guide.</strong></a></p>

<p><a href="https://youtu.be/_D6hDFYUFMU" target="_blank"><strong>Watch the Lunch &amp; Learn.</strong></a></p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/_D6hDFYUFMU" title="Building Better Metal Roofing Installers" width="560"></iframe></p>]]></content:encoded>
</item><item>
<title>Enter to Win a METALCON 2026 Total Experience Pass!</title>
<link>https://www.metalcoffeeshop.com/post/enter-to-win-a-metalcon-2026-total-experience-pass</link>
<description>enter-to-win-a-metalcon-2026-total-experience-pass</description>
<pubDate>Tue, 08 Sep 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/metalcon-2026-giveaway-600x300.png'
            alt='Metalcon - 2026 Giveaway 600x300'
            title='Metalcon - 2026 Giveaway 600x300'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p>As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show!&nbsp;<strong><em>The&nbsp;Total Experience</em>&nbsp;registration package is the premium pass to everything happening on the show floor.&nbsp;</strong>This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions. METALCON brings the metal construction industry&#39;s very best brands and thought leaders under one roof for three days of unprecedented access, efficiency and education.</p>

<p><em>Winners receive one Total Experience Pass for entry to the show. Travel and hotel are not included.&nbsp;</em></p>

<p><strong><a href="https://www.metalcoffeeshop.com/mcs/2026-metalcon-ticket-giveaway">Complete this form for your chance to win a pass and join us in Orlando October 7 - 9, 2026!</a></strong></p>]]></content:encoded>
</item><item>
<title>Building Better Metal Roofing Installers</title>
<link>https://www.metalcoffeeshop.com/post/building-better-metal-roofing-installers-3</link>
<description>building-better-metal-roofing-installers-3</description>
<pubDate>Tue, 08 Sep 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/05/sherwin-williams-l-l-building-better-metal-roofing-installers.png'
            alt='Sherwin-Williams L&L - Building Better Metal Roofing Installers'
            title='Sherwin-Williams L&L - Building Better Metal Roofing Installers'
            class=''
            style=' '  width='600' height='300'  loading='lazy' decoding='async' /><br><p>In this&nbsp;MetalCoffeeShop&nbsp;Lunch &amp; Learn,&nbsp;Megan Ellsworth&nbsp;is joined by Sherwin-William&#39;s&nbsp;MetalVueSM&nbsp;Vendor Partner,&nbsp;John Sheridan,&nbsp;owner of Sheridan Metal Resources&nbsp;LLC,&nbsp;to&nbsp;explore&nbsp;why metal&nbsp;roofing&nbsp;installation training is no longer optional, but essential for staying competitive and profitable. This session breaks down how proper training improves efficiency, reduces costly&nbsp;mistakes&nbsp;and elevates craftsmanship. Walk away with a clearer path to building skilled crews and delivering higher-performing metal roofing systems.&nbsp;</p>

<p>Be sure to take a photo of your team enjoying this Lunch &amp; Learn and<strong>&nbsp;<a href="https://www.rooferscoffeeshop.com/rcs/rooferscoffeeshop-lunch-and-learn-photo-contest" target="_blank">submit your photo here</a>&nbsp;</strong>or&nbsp;<strong><a href="mailto:admin@rooferscoffeeshop.com?subject=Lunch%20%26%20Learn%20Company%20Photo&amp;body=Here%20is%20our%20photo%20from%20our%20RCS%20Lunch%20%26%20Learn." target="_blank">email us</a></strong>. We will select a winner each month to win a pizza lunch!</p>

<p>Once you&#39;ve finished watching, don&#39;t forget to test your knowledge by taking the fun,&nbsp;<a href="https://www.metalcoffeeshop.com/quiz/building-better-metal-roofing-installers" target="_blank"><strong>interactive quiz</strong></a>&nbsp;and be sure to hang your completion certificate in your work area!</p>

<p><a href="http://rooferscoffeeshop.com/uploads/media/2026/05/sherwin-williams-l-l-building-better-metal-roofing-installers-learning-guide.pdf" target="_blank"><strong>Download the Learning Guide.</strong></a></p>

<p><a href="https://youtu.be/_D6hDFYUFMU" target="_blank"><strong>Watch the Lunch &amp; Learn.</strong></a></p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/_D6hDFYUFMU" title="Building Better Metal Roofing Installers" width="560"></iframe></p>]]></content:encoded>
</item></channel></rss>