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Dr. Benjamin Schafer awarded MBMA’s 2026 Ellifritt Award

In addition to his role as a professor, Dr. Schafer ...

Choosing a roof to withstand hailstorms

By Jenny Yu. Class 4 roofs offer superior protection ...

MetalCoffeeShop.com > MCS Influencers

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MCS Influencers

Using social media to amplify your messages

Using social media to amplify your messages

March 5, 2026 at 6:30 a.m.

MCS Influencer Renee Ramey says social media has been one of the more effective platforms for reaching people. Editor's note: The following is a transcript of a conversation Renee Ramey of Metal Roofing Alliance (MRA). You can listen to the interview or read the transcript below. Jenny Yu: Hi everyone, this is ... Read More

Meet all the Influencers here.

Latest Updates

Planting seeds for the advancement of women in the metal industry

MCS Influencer Lee Ann Slattery says it is important to offer mentorship and visibility for ... Read More

Opening the door for women in metal

MCS Influencer Renee Ramey says that when she was getting into roofing 30 years ago, ... Read More

Forging the future of metal: The critical role of allies in advancing women in the trades

MCS Influencer Jon Olson says building a trades community defined by craftsmanship, opportunity and respect ... Read More

Coffee Shop Originals

The Coffee Shops™ welcome the Canadian Roofing Contractors Association!

The Coffee Shops™ welcome the Canadian Roofing Contractors Association!

The Coffee Shops™ welcome the Association of Women in the Metal Industries (AWMI)!

The Coffee Shops™ welcome the Association of Women in the Metal Industries (AWMI)!

Top January articles: Awards, education and more

Top January articles: Awards, education and more

A place for all members of the industry

A place for all members of the industry

Read More Coffee Shop Originals »

Women in Metal

MCSI LeeAnn Slattery Feb 2026

Planting seeds for the advancement of women in the metal industry

Opening the door for women in metal

Opening the door for women in metal

MCSI Jon Olson Feb 2026

Forging the future of metal: The critical role of allies in advancing women in the trades

MCSI Randy Chaffee Feb 2026

Men supporting women in metal

Read More about Women in Metal »

Social Media

Using social media to amplify your messages

Using social media to amplify your messages

Read More about Social Media »

Safety & Workforce Culture

MCSI Robert Tiffin Jan 2026

When safety is tied to identity

Building a culture-based safety program

Building a culture-based safety program

MCSI Corey Lincoln January 2026

Building a culture of safety in cold-formed metal structures: A personal responsibility

When it comes to safety, simple actions can make a real impact

When it comes to safety, simple actions can make a real impact

Read More about Safety & Workforce Culture »

Metal Construction Innovations

John Kenney - Innovations driving the metal construction industry forward

Innovations driving the metal construction industry forward

Read More about Metal Construction Innovations »

Emerging Technologies

MCSI November 2025 John Kenney

Technologies changing how projects get built

Emerging technologies in metal building projects

Emerging technologies in metal building projects

MCSI November 2025 Randy Chaffee

Technology isn't as scary as it seems

Read More about Emerging Technologies »

Metal Construction Services

MCSI October 2025 Randy Chaffee

In order to succeed, you have to grow

Expanding through specialization

Cashflow in the cut: The hidden value of metal specialization

Read More about Metal Construction Services »

Market Differentiation

Strategies for competitiveness and differentiation in the construction industry

image of a blue balloon rising above red balloons, Renee Ramey

Highlight your company's knowledge and quality

MCSI September 2025 Emily Marshall

Staying competitive with cost and quality

More than a number

Read More about Market Differentiation »

Unique Metal Aspects

MCSI - August - Renee Ramey

Why think about using metal?

Metal from the barndominium perspective

MCSI August Randy Chaffee

Selling customers on the world of metal

MCSI - August - Emily Marshall

Metal roofing: Longevity and value

Read More about Unique Metal Aspects »

Metal Energy Efficiency

MCSI July Robert Tiffin and Mike Smith

Metal meets energy codes around the world

MCSI - July - Randy Chaffee

Sell the sizzle, not the steel

Robert Tiffin - Building energy efficiency and a competitive edge

Building energy efficiency and a competitive edge

MCSI - July - Renee Ramey

The cool solution for lower energy bills

Read More about Metal Energy Efficiency »

Social Media Marketing

MCSI - June - Emily Marshall

Organic growth on social media

MCS - June - Renee Ramey

Precision with posting

MCSI - June - John Chan

Branding a business

MCSI - June - John Chan

Boost your company with branding

Read More about Social Media Marketing »

Technology to Improve Business

MCSI John Kenney - May 2025 - Tech that transforms

Tech that transforms

Read More about Technology to Improve Business »

Improving Safety

Investing in safety training

Investing in safety training

MCSI Thea Dudley - Thinking of safety in a new way

Thinking of safety in a new way

Improving safety in metal construction projects: Raising the standard across the industry

Improving safety in metal construction projects: Raising the standard across the industry

Thoughts on jobsite safety from MBCEA leadership, past and present

Thoughts on jobsite safety from MBCEA leadership, past and present

Read More about Improving Safety »

Women in Metal

MCSI LeeAnn Slattery Feb 2026

Planting seeds for the advancement of women in the metal industry

Opening the door for women in metal

Opening the door for women in metal

MCSI Jon Olson Feb 2026

Forging the future of metal: The critical role of allies in advancing women in the trades

MCSI Randy Chaffee Feb 2026

Men supporting women in metal

Read More about Women in Metal »

Ethically Using AI

Professional presentation with AI

Professional presentation with AI

Speed up business processes with AI

Speed up business processes with AI

Balancing AI efficiency with human transparency

Balancing AI efficiency with human transparency

Thea Dudley - Ethics, AI and roofing contractors - Is this a thing

Ethics, AI and roofing contractors? Is this a thing?

Read More about Ethically Using AI »

Recruiting and Training

MCSI JAN Randy Chaffee

The best tactics for recruiting

MCSI - Jan - Travis Sliger

The path to growth and prosperity in metal

MCSI Thea Dudley - Madonna and the metal industry

Madonna and the metal industry?

Mcsi Jan Robert Tiffin

3 steps to successful recruitment

Read More about Recruiting and Training »

2025 Goals

How to be successful in 2025

How to be successful in 2025

Technology is changing communication in 2025

Technology is changing communication in 2025

MCSI - John Kenney - Dec - How to communicate company goals effectively for 2025

How to communicate company goals effectively for 2025

Read More about 2025 Goals »

Cause Marketing

The impact of cause marketing on brand reputation in the roofing industry

Do good because it

Do good because it's good

Read More about Cause Marketing »

Recruiting in Metal

Recruit new hires by being transparent - Vicky Smith

Recruit new hires by being transparent

Proactive recruiting will bring success - Randy Chaffee

Proactive recruiting will bring success

MCSI - John Kenney - Effective recruitment strategies for the metal roofing industry

Effective recruitment strategies for the metal roofing industry

Read More about Recruiting in Metal »

Digital Sales and Marketing

Keep clients up to date and aware with digital media

Keep clients up to date and aware with digital media

MCSI Holly Gotfredson - Positioning yourself for success

Positioning yourself for success

MCSI - John Kenney - Digital sales and marketing strategies for roofing contractors

Digital sales and marketing strategies for roofing contractors

Read More about Digital Sales and Marketing »

Sheet Metal Fabrication

Branching into metal

Branching into metal

Expanding horizons into starting a sheet metal fabrication business

Expanding horizons: Starting a sheet metal fabrication business

Read More about Sheet Metal Fabrication »

Adding Metal

MCSI - Randy Chaffee - Position yourself more competitively by adding metal to your offerings

Position your business more competitively by adding metal to your offerings

MCSI - Planning ahead for metal success

Planning ahead for metal success

MCSI Ken McLaughlin - So you are going to add metal to your offering

So, you are going to add metal to your offering

Read More about Adding Metal »

AI in Business

MCSI - May - Randy Chaffee

Understanding AI's place in roofing

MCSI - Dan Belling - Learning how to incorporate AI responsibly

Learn how to incorporate AI responsibly

MCSI - Holly Gotfredson - What is prompt engineering and why does it matter

What is prompt engineering and why does it matter?

Read More about AI in Business »

Technology in Metal

John Kenney Metal construction companies embrace technology

Why metal construction companies must embrace technology and how to stay current

MCSI - Kyle Nurminen - Information and communication is key to the metal industry

Information and communication is key to the metal industry's success

MCSI RCHAFFEE - Technolopgy is a crucial tool today

Technology is a crucial tool today

Read More about Technology in Metal »

Sustainability and Business

MCSI - Markl Gies - Emphasizing sustainability, no matter what stage you are at

Emphasizing sustainability, no matter what stage you are at

MCSI - Holly Gotfredson - Ensuring sustainable products and practices

Ensuring sustainable products and practices

Read More about Sustainability and Business »

Industry Advocacy

MCSI - Randy Chaffee - Giving the industry a voice

Giving the industry a voice

MCSI Randy Chaffee - It

It's time to seize the opportunity to give back!

Read More about Industry Advocacy »

Subcontractor Safety

Jena Jackson - How warranty and certification can build trust

How warranty and certification can build trust

Erik Trefzger - How project visits and procedures maintain high standards

How project visits and procedures maintain high standards

Read More about Subcontractor Safety »

Competitive Strategies

MCSI - ErikTrefzger - The importance of reflecting on data and processes for improvement

The importance of reflecting on data and processes for improvement

MCSI - Ken McLauchlan - Developing business processes

Developing business processes to adapt as challenges emerge

MCSI Holly Gotfredson - competitive strategies into the new year

Bringing competitive strategies into the new year

Read More about Competitive Strategies »

Building Relationships

Randy Chaffee - The relationship between a contractor and manufacturer is a two-way street

The relationship between a contractor and manufacturer is a two-way street

MCSI - Jerry Iselin - Building relationships and building your business

Building relationships and building your business

MCS Influencer John Kenney December 2023

5 Strategies for building bridges in the roofing industry

Read More about Building Relationships »

Employee Retention and Attraction

John Kenney November MCS Influencer 2023

Blueprint for attracting and retaining top talent in the roofing industry

Haley Iselin Jerry Iselin November 2023 MCS Influencer

The importance of valuing employees and keeping them engaged

MCS Influencer Rob Haddock Vicky Smith November 2023

What to look for in ideal employee candidates

MCS Influencer Randy Chaffee November 2023

The importance of offering benefits to current and new employees

Read More about Employee Retention and Attraction »

Safety on the Jobsite

John Kenney October 2023 influencer

Safety Evolution on the Jobsite: A Guide for Contractors in the Roofing Industry

Randy Chaffee MCS Influencer October 2023

The Importance of Training for Jobsite Safety

Hayley Bohmer MCS Influencer October 2023

Why Jobsite Safety Should be a Top Priority

Read More about Safety on the Jobsite »

Architectural Specifications

Randy Chaffee September 2023 influencer

How to Not be Intimidated by Architectural Specifications

John Kenney September MCS influencer 2023

Bridging the Gap: How Roofing Contractors Can Engage More With Architectural Specifications

Read More about Architectural Specifications »

Metal Installation

Randy Chaffee July Influencer

The Importance of Researching Metal Roofing

John Sheridan MCS July 2023 influencer

Using Manufacturers to Help Develop Your Metal Installation Skills

Holly Gotfredson July MCS influencer

Why Using Metal Products Increases Installation Opportunities

John Kenney July MCS Influencer

Strategies for Roofing Companies to Expand Metal Product Installation

Read More about Metal Installation »

Sheet Metal Shop and Equipment

John Kenney June 2023 MCS Influencer

The Strategic Moment: When Contractors Should Consider Starting a Sheet Metal Shop or Investing in Portable Roll Formers

Haley Bohmer June 2023 influencer

When to Buy a Portable Rollforming Machine

Randy Chaffee Sheet Metal Shops

Key Considerations to Make When Investing in Sheet Metal Shops or Portable Roll Formers

Read More about Sheet Metal Shop and Equipment »

Longevity, Durability and Resilience

Rob Haddock May 2023 influencer

Why the Life Span of Metal Roofing Outweighs its Cost

Mark Standifer May 2023 influencer

Know Your Roofing Products Before Selling Them

Randy Chaffee May 2023 influencer

Breaking Down the Cost of Metal Roofing

john kenney - cotney - influencer - building materials

Uncovering the True Cost of Building Materials: Evaluating Longevity, Durability and Resilience of Metal Compared to Other Options

Read More about Longevity, Durability and Resilience »

Sustainability

MCSI - Jerry Iselin - How metal raises the bar for sustainability

How metal raises the bar for sustainability

Holly Gotfredson April 2023 influencer

Sustainability Questions to Ask Metal Manufacturers

Mark Standifer Metal Sustainability

Recyclability Plays a Key Role in Sustainability

Read More about Sustainability »

Training for Metal Products

John Kenney MCS Influencer January 2023

Great Ways to Train Contractors on Installing Metal Building Products

Jerry Iselin January influencer

Trust the Manufacturer for Metal Construction Training

Mark Standifer January influencer

Training Your Metal Construction Crew to Read Structural Drawings

Read More about Training for Metal Products »

Critical Technology

Mark Standifer Critical Technology

Technology Has Transformed the Metal Industry

MCS Influencer January 2023 John Kenney

Metal Construction Technology That's Critical for Contractors to Have

Mark Standifer MCS influencer february

Changes in Technology Make Construction Projects More Efficient

Read More about Critical Technology »

Incorporating Gutters

John Kenney November influencer

Tips For Incorporating Gutter Sales Into Your Brand

Hayley Bohmer November influencer

A Manufacturer's Perspective on Gutter Sales

Mark Standifer Incorporating Gutters

Selling the Correct Size Gutters is Critical

John Sheridan November influencer

Key Considerations to Make When Incorporating Gutters Into Sales

Read More about Incorporating Gutters »

New Installation Crews

Rob Haddock MCS Influencer October

Why Hands-on Training Can't be Beat

Mark Standifer October influencer

The Benefits of a Merit Advancement Program

John Kenney Metal Installation Crews

How Contractors Can Train New Installation Crews for Metal Roofs and Walls

Read More about New Installation Crews »

Metal Myths

Haley Iselin August influencer

Communicating With Customers About Metal Roofing Myths

John Sheridan Metal Myths

5 Common Metal Roofing Myths Debunked

John Kenney MCS Influencer August

Busting 5 Major Metal Roofing Myths

Jerry Iselin August influencer

Disproving Metal Roofing Myths

Read More about Metal Myths »

Timely Deliveries

John Sheridan July influencer

Have a Direct Contact With Your Manufacturer

Dale Nelson July influencer

A Manufacturer’s Perspective on Timely Deliveries

Haley Iselin Timely Deliveries

Why Consistently Communicating With Manufacturers Helps Your Customers

John Kenney Timely Deliveries

Perfecting Your Submittal Process for On-time Deliveries

Read More about Timely Deliveries »

Why Metal?

John Sheridan June Influencer

Metal Roofing is Part of a Sustainable Future

Haley Iselin Why Metal?

Why Metal Roofing is on the Rise

John Kenney Metal Subtrade

Why You Should be Treating Metal as a Specialty Division

Read More about Metal »

Solar and Metal Sales

John Sheridan September influencer

Building a Good Metal Roof Foundation for Solar

John Sheridan October influencer

How to Take Advantage of Manufacturers' Training Resources

MCSI Rob Haddock metal roof training

Solar and Metal Are Better Together

John Kenney Solar on Metal

How Can Solar be Integrated With Metal Sales?

Read More about Solar and Metal Sales »

Metal Construction Associations

Rob Haddock march influencer 2023

Three Metal Associations Contractors Should Join and Why

John Kenney March influencer metal associations

Finding Success With Association Memberships

Mark Standifer Associations

Associations Can Provide a Wealth of Resources

Read More about Metal Construction Associations »

Metalforming Machines

Mark Standifer Metalforming Machines

Before Purchasing a Rollformed Panel, Read This

Jerry Iselin December influencer

Why Rollforming is Great for Remote Roofing Companies

John Sheridan December influencer

The In's and Out's of Metalforming Equipment

John Kenney December influencer

Crucial Considerations for Metalforming Machinery

Read More about Metalforming Machines »

Cotney Consulting Group - Banner Ad - Free AI Training - January 2026

UP TO THE MINUTE

Dr. Benjamin Schafer awarded MBMA’s 2026 Ellifritt Award

In addition to his role as a professor, Dr. Schafer ...

Choosing a roof to withstand hailstorms

By Jenny Yu. Class 4 roofs offer superior protection ...