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MetalCoffeeShop.com > MCS Influencers
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MCS Influencers

MCSI Anthony Ortega June 2026
Estimating complex jobs in high snow elevation during uncertain times
June 16, 2026 at 6:30 a.m.
MCS Influencer Anthony Ortega says the ability to forecast accurately and manage uncertainty will remain one of the most valuable skills an estimator can bring to the table. In the Mountain West, complexity extends well beyond material pricing. Many of our projects here at Viotell Metal Concepts are located at elevation ... Read More

Meet all the Influencers here.

Latest Updates

The best estimators don't guess — They forecast
MCS Influencer John Kenney says estimating complex jobs isn't about producing the lowest number. It's ... Read More
Turning experience into a system
MCS Influencer Robert Tiffin says a proper framework for documented training is essential because quality ... Read More
Building the future workforce: A new era of metal building training
MCS Influencer Sasha Demyan says what sets the Metal Building System Assembly Training Program ... Read More

Expert Conversations

Navigating a new normal
Navigating a new normal
Keeping embers out
Keeping embers out
Capturing knowledge and culture across business transitions
Capturing knowledge and culture across business transitions
Winning and learning: How a culture of continuous education can address workforce challenges
Winning and learning: How a culture of continuous education can address workforce challenges
Read More Expert Conversations »
 

Training & Skill Development

MCSI Robert Tiffin May 2026
Turning experience into a system
MCSI Sasha Demyan May 2026
Building the future workforce: A new era of metal building training
MCSI John Kenney May 2026
Why training has become a competitive advantage in metal construction
MCSI Jon Olson May 2026
Leveraging industry connections to boost your training pipeline
Read More about Training & Skill Development »

Estimating Complex Jobs

MCSI Anthony Ortega June 2026
Estimating complex jobs in high snow elevation during uncertain times
The best estimators don
The best estimators don't guess — They forecast
Read More about Estimating Complex Jobs »

Labor: Recruitment, Retention & Quality

MCSI Randy Chaffee Apr 2026
Hybrid mentorship: Valuing insights from every generation
Building your company into a destination company
Building your business into a destination company
MCSI John Kenney Apr 2026
If you want better crews, build a career — not just a job
Read More about Labor: Recruitment, Retention & Quality »

Women in Metal

MCSI Emily Marshall Feb 2026
Women leading the metal industry
MCSI LeeAnn Slattery Feb 2026
Planting seeds for the advancement of women in the metal industry
Opening the door for women in metal
Opening the door for women in metal
MCSI Jon Olson Feb 2026
Forging the future of metal: The critical role of allies in advancing women in the trades
Read More about Women in Metal »

Social Media

Jumping into the world of social media marketing
Jumping into the world of social media marketing
MCSI Corey Lincoln Mar 2026
Social media as a business driver for cold-formed metal buildings
MCSI Anthony Ortega Mar 2026
Showcasing company values and culture through social media
MCSI Randy Chaffee Mar 2026
Less perfection, more authenticity
Read More about Social Media »

Safety & Workforce Culture

MCSI Robert Tiffin Jan 2026
When safety is tied to identity
Building a culture-based safety program
Building a culture-based safety program
MCSI Corey Lincoln January 2026
Building a culture of safety in cold-formed metal structures: A personal responsibility
When it comes to safety, simple actions can make a real impact
When it comes to safety, simple actions can make a real impact
Read More about Safety & Workforce Culture »

Metal Construction Innovations

John Kenney - Innovations driving the metal construction industry forward
Innovations driving the metal construction industry forward
Read More about Metal Construction Innovations »

Emerging Technologies

MCSI November 2025 John Kenney
Technologies changing how projects get built
Emerging technologies in metal building projects
Emerging technologies in metal building projects
MCSI November 2025 Randy Chaffee
Technology isn't as scary as it seems
Read More about Emerging Technologies »

Metal Construction Services

MCSI October 2025 Randy Chaffee
In order to succeed, you have to grow
Image of a tool cutting metal, sparks flying. John Kenney’s headshot in the bottom right
Expanding through specialization
image of a person using a tool on a metal panel, sparks fly, Thea Dudley’s headshot in the bottom right
Cashflow in the cut: The hidden value of metal specialization
Read More about Metal Construction Services »

Market Differentiation

image of a blue balloon rising above red balloons, Olive Bell’s headshot in the bottom right
Strategies for competitiveness and differentiation in the construction industry
image of a blue balloon rising above red balloons, Renee Ramey
Highlight your company's knowledge and quality
MCSI September 2025 Emily Marshall
Staying competitive with cost and quality
image of a blue balloon rising above red balloons, Randy Chaffee’s headshot in the bottom right
More than a number
Read More about Market Differentiation »

Unique Metal Aspects

MCSI - August - Renee Ramey
Why think about using metal?
red metal roof, Oliver Bell’s headshot overlayed in the bottom right
Metal from the barndominium perspective
MCSI August Randy Chaffee
Selling customers on the world of metal
MCSI - August - Emily Marshall
Metal roofing: Longevity and value
Read More about Unique Metal Aspects »

Metal Energy Efficiency

MCSI July Robert Tiffin and Mike Smith
Metal meets energy codes around the world
MCSI - July - Randy Chaffee
Sell the sizzle, not the steel
Robert Tiffin - Building energy efficiency and a competitive edge
Building energy efficiency and a competitive edge
MCSI - July - Renee Ramey
The cool solution for lower energy bills
Read More about Metal Energy Efficiency »

Social Media Marketing

MCSI - June - Emily Marshall
Organic growth on social media
MCS - June - Renee Ramey
Precision with posting
MCSI - June - John Chan
Branding a business
MCSI - June - John Chan
Boost your company with branding
Read More about Social Media Marketing »

Technology to Improve Business

MCSI John Kenney - May 2025 - Tech that transforms
Tech that transforms
Read More about Technology to Improve Business »

Improving Safety

Investing in safety training
Investing in safety training
MCSI Thea Dudley - Thinking of safety in a new way
Thinking of safety in a new way
Improving safety in metal construction projects: Raising the standard across the industry
Improving safety in metal construction projects: Raising the standard across the industry
Thoughts on jobsite safety from MBCEA leadership, past and present
Thoughts on jobsite safety from MBCEA leadership, past and present
Read More about Improving Safety »

Women in Metal

MCSI Emily Marshall Feb 2026
Women leading the metal industry
MCSI LeeAnn Slattery Feb 2026
Planting seeds for the advancement of women in the metal industry
Opening the door for women in metal
Opening the door for women in metal
MCSI Jon Olson Feb 2026
Forging the future of metal: The critical role of allies in advancing women in the trades
Read More about Women in Metal »

Ethically Using AI

Professional presentation with AI
Professional presentation with AI
Speed up business processes with AI
Speed up business processes with AI
Balancing AI efficiency with human transparency
Balancing AI efficiency with human transparency
Thea Dudley - Ethics, AI and roofing contractors - Is this a thing
Ethics, AI and roofing contractors? Is this a thing?
Read More about Ethically Using AI »

Recruiting and Training

MCSI JAN Randy Chaffee
The best tactics for recruiting
MCSI - Jan - Travis Sliger
The path to growth and prosperity in metal
MCSI Thea Dudley - Madonna and the metal industry
Madonna and the metal industry?
Mcsi Jan Robert Tiffin
3 steps to successful recruitment
Read More about Recruiting and Training »

2025 Goals

How to be successful in 2025
How to be successful in 2025
Technology is changing communication in 2025
Technology is changing communication in 2025
MCSI - John Kenney - Dec - How to communicate company goals effectively for 2025
How to communicate company goals effectively for 2025
Read More about 2025 Goals »

Cause Marketing

MCSI John Kenney - The impact of cause marketing on brand reputation in the roofing industry
The impact of cause marketing on brand reputation in the roofing industry
Do good because it
Do good because it's good
Read More about Cause Marketing »

Recruiting in Metal

Recruit new hires by being transparent - Vicky Smith
Recruit new hires by being transparent
Proactive recruiting will bring success - Randy Chaffee
Proactive recruiting will bring success
MCSI - John Kenney - Effective recruitment strategies for the metal roofing industry
Effective recruitment strategies for the metal roofing industry
Read More about Recruiting in Metal »

Digital Sales and Marketing

Keep clients up to date and aware with digital media
Keep clients up to date and aware with digital media
MCSI Holly Gotfredson - Positioning yourself for success
Positioning yourself for success
MCSI - John Kenney - Digital sales and marketing strategies for roofing contractors
Digital sales and marketing strategies for roofing contractors
Read More about Digital Sales and Marketing »

Sheet Metal Fabrication

Branching into metal
Branching into metal
Expanding horizons into starting a sheet metal fabrication business
Expanding horizons: Starting a sheet metal fabrication business
Read More about Sheet Metal Fabrication »

Adding Metal

MCSI - Randy Chaffee - Position yourself more competitively by adding metal to your offerings
Position your business more competitively by adding metal to your offerings
MCSI - Planning ahead for metal success
Planning ahead for metal success
MCSI Ken McLaughlin - So you are going to add metal to your offering
So, you are going to add metal to your offering
Read More about Adding Metal »

AI in Business

MCSI - May - Randy Chaffee
Understanding AI's place in roofing
MCSI - Dan Belling - Learning how to incorporate AI responsibly
Learn how to incorporate AI responsibly
MCSI - Holly Gotfredson - What is prompt engineering and why does it matter
What is prompt engineering and why does it matter?
Read More about AI in Business »

Technology in Metal

John Kenney Metal construction companies embrace technology
Why metal construction companies must embrace technology and how to stay current
MCSI - Kyle Nurminen - Information and communication is key to the metal industry
Information and communication is key to the metal industry's success
MCSI RCHAFFEE - Technolopgy is a crucial tool today
Technology is a crucial tool today
Read More about Technology in Metal »

Sustainability and Business

MCSI - Markl Gies - Emphasizing sustainability, no matter what stage you are at
Emphasizing sustainability, no matter what stage you are at
MCSI - Holly Gotfredson - Ensuring sustainable products and practices
Ensuring sustainable products and practices
Read More about Sustainability and Business »

Industry Advocacy

MCSI - Randy Chaffee - Giving the industry a voice
Giving the industry a voice
MCSI Randy Chaffee - It
It's time to seize the opportunity to give back!
Read More about Industry Advocacy »

Subcontractor Safety

Jena Jackson - How warranty and certification can build trust
How warranty and certification can build trust
Erik Trefzger - How project visits and procedures maintain high standards
How project visits and procedures maintain high standards
Read More about Subcontractor Safety »

Competitive Strategies

MCSI - ErikTrefzger - The importance of reflecting on data and processes for improvement
The importance of reflecting on data and processes for improvement
MCSI - Ken McLauchlan - Developing business processes
Developing business processes to adapt as challenges emerge
MCSI Holly Gotfredson - competitive strategies into the new year
Bringing competitive strategies into the new year
Read More about Competitive Strategies »

Building Relationships

Randy Chaffee - The relationship between a contractor and manufacturer is a two-way street
The relationship between a contractor and manufacturer is a two-way street
MCSI - Jerry Iselin - Building relationships and building your business
Building relationships and building your business
MCS Influencer John Kenney December 2023
5 Strategies for building bridges in the roofing industry
Read More about Building Relationships »

Employee Retention and Attraction

John Kenney November MCS Influencer 2023
Blueprint for attracting and retaining top talent in the roofing industry
Haley Iselin Jerry Iselin November 2023 MCS Influencer
The importance of valuing employees and keeping them engaged
MCS Influencer Rob Haddock Vicky Smith November 2023
What to look for in ideal employee candidates
MCS Influencer Randy Chaffee November 2023
The importance of offering benefits to current and new employees
Read More about Employee Retention and Attraction »

Safety on the Jobsite

John Kenney October 2023 influencer
Safety Evolution on the Jobsite: A Guide for Contractors in the Roofing Industry
Randy Chaffee MCS Influencer October 2023
The Importance of Training for Jobsite Safety
Hayley Bohmer MCS Influencer October 2023
Why Jobsite Safety Should be a Top Priority
Read More about Safety on the Jobsite »

Architectural Specifications

Randy Chaffee September 2023 influencer
How to Not be Intimidated by Architectural Specifications
John Kenney September MCS influencer 2023
Bridging the Gap: How Roofing Contractors Can Engage More With Architectural Specifications
Read More about Architectural Specifications »

Metal Installation

Randy Chaffee July Influencer
The Importance of Researching Metal Roofing
John Sheridan MCS July 2023 influencer
Using Manufacturers to Help Develop Your Metal Installation Skills
Holly Gotfredson July MCS influencer
Why Using Metal Products Increases Installation Opportunities
John Kenney July MCS Influencer
Strategies for Roofing Companies to Expand Metal Product Installation
Read More about Metal Installation »

Sheet Metal Shop and Equipment

John Kenney June 2023 MCS Influencer
The Strategic Moment: When Contractors Should Consider Starting a Sheet Metal Shop or Investing in Portable Roll Formers
Haley Bohmer June 2023 influencer
When to Buy a Portable Rollforming Machine
Randy Chaffee Sheet Metal Shops
Key Considerations to Make When Investing in Sheet Metal Shops or Portable Roll Formers
Read More about Sheet Metal Shop and Equipment »

Longevity, Durability and Resilience

Rob Haddock May 2023 influencer
Why the Life Span of Metal Roofing Outweighs its Cost
Mark Standifer May 2023 influencer
Know Your Roofing Products Before Selling Them
Randy Chaffee May 2023 influencer
Breaking Down the Cost of Metal Roofing
john kenney - cotney - influencer - building materials
Uncovering the True Cost of Building Materials: Evaluating Longevity, Durability and Resilience of Metal Compared to Other Options
Read More about Longevity, Durability and Resilience »

Sustainability

MCSI - Jerry Iselin - How metal raises the bar for sustainability
How metal raises the bar for sustainability
Holly Gotfredson April 2023 influencer
Sustainability Questions to Ask Metal Manufacturers
Mark Standifer Metal Sustainability
Recyclability Plays a Key Role in Sustainability
Read More about Sustainability »

Training for Metal Products

John Kenney MCS Influencer January 2023
Great Ways to Train Contractors on Installing Metal Building Products
Jerry Iselin January influencer
Trust the Manufacturer for Metal Construction Training
Mark Standifer January influencer
Training Your Metal Construction Crew to Read Structural Drawings
Read More about Training for Metal Products »

Critical Technology

Mark Standifer Critical Technology
Technology Has Transformed the Metal Industry
MCS Influencer January 2023 John Kenney
Metal Construction Technology That's Critical for Contractors to Have
Mark Standifer MCS influencer february
Changes in Technology Make Construction Projects More Efficient
Read More about Critical Technology »

Incorporating Gutters

John Kenney November influencer
Tips For Incorporating Gutter Sales Into Your Brand
Hayley Bohmer November influencer
A Manufacturer's Perspective on Gutter Sales
Mark Standifer Incorporating Gutters
Selling the Correct Size Gutters is Critical
John Sheridan November influencer
Key Considerations to Make When Incorporating Gutters Into Sales
Read More about Incorporating Gutters »

New Installation Crews

Rob Haddock MCS Influencer October
Why Hands-on Training Can't be Beat
Mark Standifer October influencer
The Benefits of a Merit Advancement Program
John Kenney Metal Installation Crews
How Contractors Can Train New Installation Crews for Metal Roofs and Walls
Read More about New Installation Crews »

Metal Myths

Haley Iselin August influencer
Communicating With Customers About Metal Roofing Myths
John Sheridan Metal Myths
5 Common Metal Roofing Myths Debunked
John Kenney MCS Influencer August
Busting 5 Major Metal Roofing Myths
Jerry Iselin August influencer
Disproving Metal Roofing Myths
Read More about Metal Myths »

Timely Deliveries

John Sheridan July influencer
Have a Direct Contact With Your Manufacturer
Dale Nelson July influencer
A Manufacturer’s Perspective on Timely Deliveries
Haley Iselin Timely Deliveries
Why Consistently Communicating With Manufacturers Helps Your Customers
John Kenney Timely Deliveries
Perfecting Your Submittal Process for On-time Deliveries
Read More about Timely Deliveries »

Why Metal?

John Sheridan June Influencer
Metal Roofing is Part of a Sustainable Future
Haley Iselin Why Metal?
Why Metal Roofing is on the Rise
John Kenney Metal Subtrade
Why You Should be Treating Metal as a Specialty Division
Read More about Metal »

Solar and Metal Sales

John Sheridan September influencer
Building a Good Metal Roof Foundation for Solar
John Sheridan October influencer
How to Take Advantage of Manufacturers' Training Resources
MCSI Rob Haddock metal roof training
Solar and Metal Are Better Together
John Kenney Solar on Metal
How Can Solar be Integrated With Metal Sales?
Read More about Solar and Metal Sales »

Metal Construction Associations

Rob Haddock march influencer 2023
Three Metal Associations Contractors Should Join and Why
John Kenney March influencer metal associations
Finding Success With Association Memberships
Mark Standifer Associations
Associations Can Provide a Wealth of Resources
Read More about Metal Construction Associations »

Metalforming Machines

Mark Standifer Metalforming Machines
Before Purchasing a Rollformed Panel, Read This
Jerry Iselin December influencer
Why Rollforming is Great for Remote Roofing Companies
John Sheridan December influencer
The In's and Out's of Metalforming Equipment
John Kenney December influencer
Crucial Considerations for Metalforming Machinery
Read More about Metalforming Machines »

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UP TO THE MINUTE

Navigating a new normal
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By Emma Peterson. The critical role of metal roofing in ...
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