MCS Influencers

MCSI - SEP, Jon Olson - Selling metal roofings long-term value

Selling metal roofings long-term value and environmental benefits

September 16, 2026 at 2:30 p.m.

MCS Influencer Jon Olson says when customers understand the long-term value behind the investment of a metal roof, price becomes just one part of the conversation. Selling metal roofing comes with its challenges — especially when upfront cost is part of the conversation. But price is only one piece of the ... Read More

MCSI - SEP, John Kenney - Resilience has value

Resilience has value — But contractors need to prove it

September 16, 2026 at 11:30 a.m.

MCS Influencer John Kenney recommends that contractors stop selling sustainability as an idea and start demonstrating sustainability as measurable performance. For years, metal roofing has been promoted as a sustainable building choice. Durability, recyclability, reflectivity and long service life all support that position. But I believe the conversation needs to move ... Read More

Joining the metal bandwagon

September 15, 2026 at 10:30 a.m.

MCS Influencer Randy Chaffee emphasizes the importance of selling the benefits of metal's sustainabiliy, not just talking about it. Editor's note: The following is a transcript of a conversation with Randy Chaffee, partner of Source One Marketing. You can Read the transcript below, Listen to the interview or Watch the interview ... Read More