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MCS Influencers

Social media strategies for metal pros

Social media strategies for metal pros

June 7, 2025 at 12:00 p.m.

MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ... Read More

Meet all the Influencers here.

Latest Updates

Standing up and standing out as a woman in metal roofing

MCS Influencer Haley Iselin says there's something that women inherently have that make things more ... Read More

Tech that transforms

MCS Influencer John Kenney shares the tools modern contractors need to improve their businesses. In ... Read More

Investing in safety training

MCS Influencer Randy Chaffee says the biggest key is to have a safety program in ... Read More

Social Media Marketing

Social media strategies for metal pros

Social media strategies for metal pros

Read More about Social Media Marketing »

Technology to Improve Business

MCSI John Kenney - May 2025 - Tech that transforms

Tech that transforms

Read More about Technology to Improve Business »

Improving Safety

Investing in safety training

Investing in safety training

MCSI Thea Dudley - Thinking of safety in a new way

Thinking of safety in a new way

Improving safety in metal construction projects: Raising the standard across the industry

Improving safety in metal construction projects: Raising the standard across the industry

Thoughts on jobsite safety from MBCEA leadership, past and present

Thoughts on jobsite safety from MBCEA leadership, past and present

Read More about Improving Safety »

Women in Metal

MCSI - March - Haley Iselin

Standing up and standing out as a woman in metal roofing

The growing influence of women in the metal construction industry

The growing influence of women in the metal construction industry

MCSI - MARCH - Randy Chaffee

Woman are the backbone of the industry

Innovation with female perspectives in metal roofing

Innovation with female perspectives in metal roofing

Read More about Women in Metal »

Ethically Using AI

Professional presentation with AI

Professional presentation with AI

Speed up business processes with AI

Speed up business processes with AI

Balancing AI efficiency with human transparency

Balancing AI efficiency with human transparency

Thea Dudley - Ethics, AI and roofing contractors - Is this a thing

Ethics, AI and roofing contractors? Is this a thing?

Read More about Ethically Using AI »

Recruiting and Training

MCSI JAN Randy Chaffee

The best tactics for recruiting

MCSI - Jan - Travis Sliger

The path to growth and prosperity in metal

MCSI Thea Dudley - Madonna and the metal industry

Madonna and the metal industry?

Mcsi Jan Robert Tiffin

3 steps to successful recruitment

Read More about Recruiting and Training »

2025 Goals

How to be successful in 2025

How to be successful in 2025

Technology is changing communication in 2025

Technology is changing communication in 2025

MCSI - John Kenney - Dec - How to communicate company goals effectively for 2025

How to communicate company goals effectively for 2025

Read More about 2025 Goals »

Cause Marketing

The impact of cause marketing on brand reputation in the roofing industry

Do good because it

Do good because it's good

Read More about Cause Marketing »

Recruiting in Metal

Recruit new hires by being transparent - Vicky Smith

Recruit new hires by being transparent

Proactive recruiting will bring success - Randy Chaffee

Proactive recruiting will bring success

MCSI - John Kenney - Effective recruitment strategies for the metal roofing industry

Effective recruitment strategies for the metal roofing industry

Read More about Recruiting in Metal »

Digital Sales and Marketing

Keep clients up to date and aware with digital media

Keep clients up to date and aware with digital media

MCSI Holly Gotfredson - Positioning yourself for success

Positioning yourself for success

MCSI - John Kenney - Digital sales and marketing strategies for roofing contractors

Digital sales and marketing strategies for roofing contractors

Read More about Digital Sales and Marketing »

Sheet Metal Fabrication

Branching into metal

Branching into metal

Expanding horizons into starting a sheet metal fabrication business

Expanding horizons: Starting a sheet metal fabrication business

Read More about Sheet Metal Fabrication »

Adding Metal

MCSI - Randy Chaffee - Position yourself more competitively by adding metal to your offerings

Position your business more competitively by adding metal to your offerings

MCSI - Planning ahead for metal success

Planning ahead for metal success

MCSI Ken McLaughlin - So you are going to add metal to your offering

So, you are going to add metal to your offering

Read More about Adding Metal »

AI in Business

MCSI - Dan Belling - Learning how to incorporate AI responsibly

Learn how to incorporate AI responsibly

MCSI - Holly Gotfredson - What is prompt engineering and why does it matter

What is prompt engineering and why does it matter?

Read More about AI in Business »

Technology in Metal

John Kenney Metal construction companies embrace technology

Why metal construction companies must embrace technology and how to stay current

MCSI - Kyle Nurminen - Information and communication is key to the metal industry

Information and communication is key to the metal industry's success

MCSI RCHAFFEE - Technolopgy is a crucial tool today

Technology is a crucial tool today

Read More about Technology in Metal »

Sustainability and Business

MCSI - Markl Gies - Emphasizing sustainability, no matter what stage you are at

Emphasizing sustainability, no matter what stage you are at

MCSI - Holly Gotfredson - Ensuring sustainable products and practices

Ensuring sustainable products and practices

Read More about Sustainability and Business »

Industry Advocacy

MCSI - Randy Chaffee - Giving the industry a voice

Giving the industry a voice

MCSI Randy Chaffee - It

It's time to seize the opportunity to give back!

Read More about Industry Advocacy »

Subcontractor Safety

Jena Jackson - How warranty and certification can build trust

How warranty and certification can build trust

Erik Trefzger - How project visits and procedures maintain high standards

How project visits and procedures maintain high standards

Read More about Subcontractor Safety »

Competitive Strategies

MCSI - ErikTrefzger - The importance of reflecting on data and processes for improvement

The importance of reflecting on data and processes for improvement

MCSI - Ken McLauchlan - Developing business processes

Developing business processes to adapt as challenges emerge

MCSI Holly Gotfredson - competitive strategies into the new year

Bringing competitive strategies into the new year

Read More about Competitive Strategies »

Building Relationships

Randy Chaffee - The relationship between a contractor and manufacturer is a two-way street

The relationship between a contractor and manufacturer is a two-way street

MCSI - Jerry Iselin - Building relationships and building your business

Building relationships and building your business

MCS Influencer John Kenney December 2023

5 Strategies for building bridges in the roofing industry

Read More about Building Relationships »

Employee Retention and Attraction

John Kenney November MCS Influencer 2023

Blueprint for attracting and retaining top talent in the roofing industry

Haley Iselin Jerry Iselin November 2023 MCS Influencer

The importance of valuing employees and keeping them engaged

MCS Influencer Rob Haddock Vicky Smith November 2023

What to look for in ideal employee candidates

MCS Influencer Randy Chaffee November 2023

The importance of offering benefits to current and new employees

Read More about Employee Retention and Attraction »

Safety on the Jobsite

John Kenney October 2023 influencer

Safety Evolution on the Jobsite: A Guide for Contractors in the Roofing Industry

Randy Chaffee MCS Influencer October 2023

The Importance of Training for Jobsite Safety

Hayley Bohmer MCS Influencer October 2023

Why Jobsite Safety Should be a Top Priority

Read More about Safety on the Jobsite »

Architectural Specifications

Randy Chaffee September 2023 influencer

How to Not be Intimidated by Architectural Specifications

John Kenney September MCS influencer 2023

Bridging the Gap: How Roofing Contractors Can Engage More With Architectural Specifications

Read More about Architectural Specifications »

Metal Installation

Randy Chaffee July Influencer

The Importance of Researching Metal Roofing

John Sheridan MCS July 2023 influencer

Using Manufacturers to Help Develop Your Metal Installation Skills

Holly Gotfredson July MCS influencer

Why Using Metal Products Increases Installation Opportunities

John Kenney July MCS Influencer

Strategies for Roofing Companies to Expand Metal Product Installation

Read More about Metal Installation »

Sheet Metal Shop and Equipment

John Kenney June 2023 MCS Influencer

The Strategic Moment: When Contractors Should Consider Starting a Sheet Metal Shop or Investing in Portable Roll Formers

Haley Bohmer June 2023 influencer

When to Buy a Portable Rollforming Machine

Randy Chaffee Sheet Metal Shops

Key Considerations to Make When Investing in Sheet Metal Shops or Portable Roll Formers

Read More about Sheet Metal Shop and Equipment »

Longevity, Durability and Resilience

Rob Haddock May 2023 influencer

Why the Life Span of Metal Roofing Outweighs its Cost

Mark Standifer May 2023 influencer

Know Your Roofing Products Before Selling Them

Randy Chaffee May 2023 influencer

Breaking Down the Cost of Metal Roofing

john kenney - cotney - influencer - building materials

Uncovering the True Cost of Building Materials: Evaluating Longevity, Durability and Resilience of Metal Compared to Other Options

Read More about Longevity, Durability and Resilience »

Sustainability

MCSI - Jerry Iselin - How metal raises the bar for sustainability

How metal raises the bar for sustainability

Holly Gotfredson April 2023 influencer

Sustainability Questions to Ask Metal Manufacturers

Mark Standifer Metal Sustainability

Recyclability Plays a Key Role in Sustainability

Read More about Sustainability »

Training for Metal Products

John Kenney MCS Influencer January 2023

Great Ways to Train Contractors on Installing Metal Building Products

Jerry Iselin January influencer

Trust the Manufacturer for Metal Construction Training

Mark Standifer January influencer

Training Your Metal Construction Crew to Read Structural Drawings

Read More about Training for Metal Products »

Critical Technology

Mark Standifer Critical Technology

Technology Has Transformed the Metal Industry

MCS Influencer January 2023 John Kenney

Metal Construction Technology That's Critical for Contractors to Have

Mark Standifer MCS influencer february

Changes in Technology Make Construction Projects More Efficient

Read More about Critical Technology »

Incorporating Gutters

John Kenney November influencer

Tips For Incorporating Gutter Sales Into Your Brand

Hayley Bohmer November influencer

A Manufacturer's Perspective on Gutter Sales

Mark Standifer Incorporating Gutters

Selling the Correct Size Gutters is Critical

John Sheridan November influencer

Key Considerations to Make When Incorporating Gutters Into Sales

Read More about Incorporating Gutters »

New Installation Crews

Rob Haddock MCS Influencer October

Why Hands-on Training Can't be Beat

Mark Standifer October influencer

The Benefits of a Merit Advancement Program

John Kenney Metal Installation Crews

How Contractors Can Train New Installation Crews for Metal Roofs and Walls

Read More about New Installation Crews »

Metal Myths

Haley Iselin August influencer

Communicating With Customers About Metal Roofing Myths

John Sheridan Metal Myths

5 Common Metal Roofing Myths Debunked

John Kenney MCS Influencer August

Busting 5 Major Metal Roofing Myths

Jerry Iselin August influencer

Disproving Metal Roofing Myths

Read More about Metal Myths »

Timely Deliveries

John Sheridan July influencer

Have a Direct Contact With Your Manufacturer

Dale Nelson July influencer

A Manufacturer’s Perspective on Timely Deliveries

Haley Iselin Timely Deliveries

Why Consistently Communicating With Manufacturers Helps Your Customers

John Kenney Timely Deliveries

Perfecting Your Submittal Process for On-time Deliveries

Read More about Timely Deliveries »

Why Metal?

John Sheridan June Influencer

Metal Roofing is Part of a Sustainable Future

Haley Iselin Why Metal?

Why Metal Roofing is on the Rise

John Kenney Metal Subtrade

Why You Should be Treating Metal as a Specialty Division

Read More about Metal »

Solar and Metal Sales

John Sheridan September influencer

Building a Good Metal Roof Foundation for Solar

John Sheridan October influencer

How to Take Advantage of Manufacturers' Training Resources

MCSI Rob Haddock metal roof training

Solar and Metal Are Better Together

John Kenney Solar on Metal

How Can Solar be Integrated With Metal Sales?

Read More about Solar and Metal Sales »

Metal Construction Associations

Rob Haddock march influencer 2023

Three Metal Associations Contractors Should Join and Why

John Kenney March influencer metal associations

Finding Success With Association Memberships

Mark Standifer Associations

Associations Can Provide a Wealth of Resources

Read More about Metal Construction Associations »

Metalforming Machines

Mark Standifer Metalforming Machines

Before Purchasing a Rollformed Panel, Read This

Jerry Iselin December influencer

Why Rollforming is Great for Remote Roofing Companies

John Sheridan December influencer

The In's and Out's of Metalforming Equipment

John Kenney December influencer

Crucial Considerations for Metalforming Machinery

Read More about Metalforming Machines »

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UP TO THE MINUTE

MRA’s digital transformation

By Emma Peterson. Learn how MRA’s website relaunch facilitates connections ...

A growing sector: Metal roofing

By Emma Peterson. Brian McLaughlin shares insights on the exponential ...