MCS Influencers

Turning awareness into opportunity: Converting visibility into qualified leads

November 6, 2026 at 5:30 p.m.

MCS Influencer Sasha Deyman provides tips for generating useful leads and visibility. Many companies in our industry have built strong reputations over decades. They are known locally, respected by customers and recognized for quality work. Yet one challenge continues to surface in conversations with contractors, erectors, manufacturers and suppliers across ... Read More

Preparing today for tomorrow’s metal roofing projects

November 2, 2026 at 5:30 p.m.

MSC Influencer Edward Montemayor says that downtime doesn't have to mean lost time. Training crews to properly maintain tools and equipment In the metal roofing industry, quality craftsmanship depends highly on the tools, equipment and machines we use daily for metal roofing installation and fabrication. Rollformers, brakes, shears and gutter machines ... Read More

Using the slow season to build a better roofing company

November 2, 2026 at 3:30 p.m.

MCS Influencer Travis Sliger says intentionality matters in the winter. Winter gives us a chance to work on parts of the business that are harder to prioritize when the installation calendar is full. At 4Ever Metal Roofing, we use that time to prepare for the next season, organize our shop, ... Read More