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Randy Chaffee - RCS & MCS Influencer

Owner and CEO of Source One Marketing, LLC

Randy L. Chaffee, #1 Amazon Best Selling Author of Asphalt and Algorithms, has built a four-decade career as a trusted voice in the metal roofing, post-frame, and metal building industry. As owner of Source One Marketing, LLC, he represents leading manufacturers while helping build brands, strengthen relationships, and deliver real value.

Beyond his work on the road, Randy is the host of BuildingWins.LIVE, a weekly vlogcast and podcast where he connects with top minds in the building materials space, along with recognized leaders from business and beyond. On his YouTube channel, Let’s Chat with Randy Chaffee, he dives into the products, events, manufacturers, and trends shaping today’s industry.

Randy is also a speaker, emcee, and writer who knows how to engage an audience — on stage, on camera, or across the table from a customer. His book, Asphalt and Algorithms: A Road Warrior’s Playbook for Winning in Sales, captures the lessons of blending old-school grit with new-school tools, giving today’s sales professionals a proven blueprint to adapt and thrive.

Known as a true Brand Ambassador, Randy fuses the brands he represents with his own authentic style — trusted, approachable, and always engaging. He’s mastered the balance of traditional relationship selling and modern digital visibility to earn the moniker #HybridRoadWarriorRandy. Through video, podcasting, social media, and speaking, he shows professionals how to use Force Multipliers to amplify their impact and win in today’s hybrid marketplace.

When he’s not on the road or behind the mic, Randy is writing, creating content, and sharing insights to help others in and beyond the building industry grow and succeed. His philosophy is simple: take the best of old-school relationship building and supercharge it with the modern tools that keep you relevant.

Learn more about Source One Marketing.


Check out my latest book — Asphalt and Algorithms

In Asphalt and Algorithms, veteran sales pro Randy Chaffee shares how he successfully evolved from a traditional road warrior into a modern hybrid sales leader—blending the best of old-school relationship building with today’s digital tools.

With over 40 years of experience in the trenches of the metal roofing and post-frame building industry, Randy delivers:

  • Real-world strategies for selling in both physical and digital spaces
  • Honest lessons learned from decades on job sites, conference calls, and livestreams
  • Practical insights into using tools like Facebook, LinkedIn, YouTube, and virtual meetings
  • Tips for staying relevant, visible, and connected in a fast-changing world

This isn’t about trends or jargon. It’s about showing up with purpose, no matter where the meeting happens—on the job site, across the country, or on Zoom.

If you’re a sales professional, manufacturer, or business leader navigating the demands of a hybrid marketplace, Asphalt and Algorithms is your no-fluff, field-tested guide to sales success in the digital age.

Click here to get your copy today!