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Expert Conversations
Winning and learning: How a culture of continuous education can address workforce challenges
By Jenny Yu. The Malco Group highlights training and mentorship as essential to addressing the industry's labor shortage. Nobody in the industry gets to where they are alone, and with an ongoing labor shortage, participating in hands-on mentorship and training programs are more important than ever. In a recent ...
Word of mouth still works – It just looks different
By Emma Peterson. Angi’s co-founder stops by for a conversation about how contractors can build trust and generate leads in a digital world. Before the advent of the Internet, word of mouth was one of the best ways to find new business as hearing another person’s positive experience is ...
A blueprint for higher lead conversion
By Jesse Sanchez. Industry experts discuss how to turn more leads into loyal customers. In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, ...
Introducing Tremco’s new VULKEM® line
By Emma Peterson. Tremco’s cold fluid‑applied solutions for new construction and restoration. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Jay Anderson, a business development specialist of fluid-applied roofing for Tremco, to talk about their newest product – the VULKEM® Roofing System. The goal of ...
The rise of cold-formed steel
By Emma Peterson. Learn why this building material is popular with manufacturers, contractors and building owners alike. While it’s been around for decades, cold-formed steel, which refers to metal that is manufactured at room temperature, wasn’t an incredibly popular building material until the last decade. Today, it is used in ...
Why more homeowners and contractors are turning to metal roofing
By Jenny Yu. As homeowner interest in metal roofing continues to grow, contractors can leverage new tools and resources to establish themselves in the metal space. As demand for metal roofing continues to rise, contractors are finding new opportunities to expand their offerings, increase margins and deliver long-term value to ...
Where robots fit into roofing
By Emma Peterson. A conversation with John Kenney on preparing for the integration of robotics and automation. In a new Read Listen Watch® (RLW), Karen Edwards sat down with John Kenney to talk about robotics and automation in the roofing industry. John is the CEO of Cotney Consulting Group ...
Gain margins and control the jobsite with rollformers
By Jenny Yu. Understanding panel profiles, production needs and equipment configurations can help contractors make informed equipment investments. In a recent Lunch & Learn titled “How to Choose the Right Rollformer,” Karen Edwards spoke with MetalForming (MF) Business Development Director Chad Rowe about the factors contractors should consider when ...
From McMansions to green homes: Modern homeowner priorities
By Emma Peterson. In this Contractor Outlook, we dive into what today’s homeowners really want alongside Allison Hadley. Allison Hadley is the spokesperson of American Home Shield (AHS), a home warranty provider in the United States. Allison was commissioned by AHS to conduct independent consumer research in the home ...
Championing contractors at the Capitol and beyond
By Jenny Yu. NRCA leaders discuss the 2026 Roofing Day and ongoing advocacy efforts. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the 2026 Roofing Day in D.C. and how ongoing ...
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