MetalTalk™ is an interactive educational series that highlights the best of the metal construction industry.  As part of the RLW (Read Listen Watch) MetalCoffeeShop program, contractors can watch these webinar style online events live or on demand while also being able to listen to them on their favorite podcast channel.  MetalCoffeeShop is a multimedia platform that offers hourly information about the metal construction industry and the MetalTalk program is a highlight of the site.  With topics ranging from metal construction training including roofing, siding and metal buildings to how to start a sheet metal shop, these online events and on demand education is a technology that is changing the industry. 

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Using Visualization to Boost Your Business

In this MetalTalk, Heidi J. Ellsworth visits with Brad Finck of Renoworks to discuss how contractors are using visualization to close more business and help consumers make the right choices for their metal project. You’ll learn about the history of this technology in the roofing industry, the various kinds of ... Read More

Building for Tomorrow

In this MetalTalk RLW, Heidi J. Ellsworth sits down with Geoff Bernstein of Vicwest to discuss how the use of metal in both siding and roofing are changing the dynamics of building for tomorrow. They will focus on the strength and durability of metal siding and how it helps homeowners ... Read More

Workflow Strategies: Automated Property Data to Win More Business with Current Customers

Join us for an interactive webinar live from the FRSA expo where we delve into the world of data-driven upselling and explore how automated property insights unlock new revenue potential for your business. Learn how automated ordering of whole home data can empower you to upsell effectively, improve estimates and ... Read More

Planning for the Future of Your Business in a Digital Age

This MetalTalk™ focuses on how to incorporate technologies into your metal business to help you better manage operations, marketing, sales and more. John Kenney of Cotney Consulting Group and Karen Edwards of Casimir Group and RoofersCoffeeShop® join Heidi J. Ellsworth to talk about how to incorporate technology into your ... Read More

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ... Read More

Metal Roofing Simplified

EagleView is known for changing the way roofs are measured. Now working with Sherwin-Williams, they are once again changing how contractors work - this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating ... Read More

How to Start a Sheet Metal Shop

In this MetalCoffeeShop™ MetalTalk episode, Heidi J. Ellsworth welcomes Chandler Barden of CIDAN Machinery to MetalTalk to talk about how to start your own sheet metal shop. Is it for everyone? What does it take to make it happen? These are the questions that Chandler addresses to help contractors who ... Read More

Metal Roofing Training - Solutions for the Labor Shortage

In the first episode of the new MetalCoffeeShop™ MetalTalk, Heidi J. Ellsworth, John Sheridan and Mark MacDonald talk about the overall labor shortage and primarily the need for skilled metal roofing installers. In this live webinar, attendees will hear what is happening to train skilled metal roofing installers along ... Read More

Inside Metal Roofing by Industry Experts

June 29, 2022 11 am PT In this RLW, Sherwin-Williams and leading metal roofing experts share what is happening Inside Metal Roofing today. Focused on the need for skilled labor, these experts will share how training for sales and installation along with increasing technology is changing the face of the ... Read More

What's Hot in Metal

Metal roofing is growing exponentially. Heidi J. Ellsworth talks with Mark McDonald of Sherwin-Williams and Nick Lee of Coastal Metal Sales about recent data and trends around metal roofing and how contractors can take advantage of this exciting trend. They will also talk through changing regional residential markets ... Read More

Make More With Metal in 2020 – Find out How!

January 30, 2020 Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job. Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal. ... Read More