MetalTalk™ is an interactive educational series that highlights the best of the metal construction industry.  As part of the RLW (Read Listen Watch) MetalCoffeeShop program, contractors can watch these webinar style online events live or on demand while also being able to listen to them on their favorite podcast channel.  MetalCoffeeShop is a multimedia platform that offers hourly information about the metal construction industry and the MetalTalk program is a highlight of the site.  With topics ranging from metal construction training including roofing, siding and metal buildings to how to start a sheet metal shop, these online events and on demand education is a technology that is changing the industry. 

UPCOMING RLW

Elevate Your Roofing Business with Metal

In this MetalTalk, Karen Edwards is joined by Carlisle Architectural Metals (CAM) Director of Associations, Brian McLaughlin, to explore what is happening in the metal roofing industry, which is experiencing an exciting growth trend. As a leading manufacturer and supplier in the industry, CAM has developed a unique program under ... Read More

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Enhancing Safety in Sheet Metal Bending

In this MetalTalk Karen Edwards is joined by MetalForming LLC’s Business Development Director, Chad Rowe, for a jam-packed conversation about enhancing safety within the sheet metal bending industry. With manufacturing consistently ranking among the top industries for reported injuries, he explores how light curtain safety systems can significantly reduce ... Read More

HVAC/R and its Role in the Building Envelope

In this MetalTalk Heidi Ellsworth is joined by Malco Tools’ Director of Engineering, Greg Guse for an insightful conversation on HVAC/R basics. He will guide you through the essential elements of Heating, Ventilation, Air Conditioning, and Refrigeration systems. Whether you are interested in adding HVAC/R services to your business, metalforming ... Read More

Roofing Passport: Making More Money With Metal

In this MetalTalk Megan Ellsworth is joined by Sherwin-William's MetalVue Marketing Segment Manager, Junny Lee, and MetalVue OEM Program Manager, Brendan McGinnis to talk about the relaunch of Roofing Passport and how it is integrated in the MetalVue program. Sherwin Williams created the MetalVue program to increase the profitability of ... Read More

Metal Maintenance: Using Service Calls to Grow Business

In this MetalTalk, Karen Edwards is joined by Tim Overstreet from Gaco and Tom Potaro of Ntec Systems to discuss the lifecycle of metal roofs and how contractors can leverage this knowledge to get more business. Tom and Tim describe what damage is common on metal roofs and how to ... Read More

Slippery Slope - Preventing Rooftop Avalanches

In this MetalTalk Karen Edwards is joined by TRA Snow and Sun Business Development Manager Mindy Dahlquist to discuss the risks associated with snow movement on metal roofs and the critical measures for ensuring safety and longevity. Snow sliding off metal roofs can lead to extensive damage, impacting gutters and ... Read More

Tools of the Trade: Malco's Drivers, Fasteners & More

In this MetalTalk, Karen Edwards visits with Rebecca Talbot of Malco Tools to discuss their line of drivers, fasteners and other tools. Choosing the right tool is critical for any job. During the webinar, Rebecca will highlight the importance of selecting the appropriate tool for specific tasks, such as choosing ... Read More

MetalForming Machines LIVE

In this MetalTalk, Heidi J. Ellsworth sits down LIVE with the experts at MetalForming including President & CEO Stephen Gosk, Business Development Director Chad Rowe, Executive VP Precision Sales David Prokop and Executive VP Operations Martin König to talk about metal forming machinery. They will be live at the ... Read More

The Full Line of Metal Benders by Malco Tools

In this MetalTalk, Karen Edwards sits down with Shane Norman of Malco Tools to discuss the launch of their full line of metal benders. They dive into how Malco’s Metal Benders have transformed the metal roofing industry with their unmatched efficiency and precision. They will also explore recent additions and ... Read More

How to Connect With Vocational Schools

In this RLW, Heidi J. Ellsworth sits down with Sherri Miles of Miles Roofing, Rick Damato of Damato Enterprises, Tim Stephens of Architectural Sheet Metal and John Esbenshade of National Roofing Contractors Association (NRCA) to talk about workforce development and their recent participation in the national SkillsUSA competition. Now in ... Read More

This is Roofing School!

Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ... Read More

Expert Tips for Hail and Hurricane Resilience

On this MetalTalk, Karen Edwards visits with Cody Raymond and Lindsey Riddle of Westlake Royal Roofing Solutions to discuss how contractors can help their customers with severe weather preparedness. They dive deep into the world of extreme weather conditions, from the destructive force of hailstorms to the relentless power of ... Read More

The Importance of Associations in the Metal Industry and How to Get Involved

In this MetalTalk, Karen Edwards sits down with Lee Ann Slattery, a board member of Metal Construction Association (MCA), to discuss what is coming up in metal construction overall in 2024. They talk about the upcoming year along with the importance of being a member of an organization/association like MCA. ... Read More

Navigating the Legal Side of Subcrews

In this Read Listen Watch®, Karen Edwards meets with Trent Cotney of Adams & Reese L.L.P. and Justin Bedwell of Camouflage Roofing & Construction, LLC to talk about the current impact of subcrews in the roofing industry. They discuss the challenges and opportunities of navigating subcontractor relationships and the inherent ... Read More

Strategies and Tactics to Win the Roofing Talent War

In this MetalCoffeeShop® MetalTalk®, host Heidi J. Ellsworth is joined by Luke McCormack from McCormack Partners to explore the intricacies of recruiting in the roofing industry. They discuss the challenges facing roofing companies in attracting new talent, the importance of staying ahead in hiring practices and practical strategies for adjusting ... Read More

The Seven Metal Roofing Tools!

In this MetalTalk, Karen Edwards connects with Jon R. Olson of Malco to talk about the top seven metal roofing tools every contractor needs. It will include recently added tools that Malco is offering that every metal worker needs. If you ever wondered what the most important tools for metal ... Read More

New Fabrication Technology for 2024

In this MetalTalk, Karen Edwards visits with Chad Rowe, Ken McLauchlan and Stephen Gosk of MetalForming to discuss new fabrication technology must-haves for 2024. As sheet metal shops, contractors and fabricators look at producing the metal building products the market demands, MetalForming is providing the machinery to do it. They ... Read More

The Next Technology Revolution

Join RoofersCoffeeShop LIVE at the 2024 International Roofing Expo to talk about how technology holds the key to finding a way through the current labor shortage. John Van Beek of Labor Central and Jack Gottesman of IKO join Heidi J. Ellsworth to talk about how these two companies are ... Read More

Use AI to Recession-proof Your Business!

In this MetalTalk, Karen Edwards visits with Amir Davani, Head of Sales at Rillavoice, about how the power of Artificial Intelligence (AI) is influencing metal construction. Sebastian talks about the growth, ethics and application of AI in metal construction. You will also learn how to use this powerful technology to ... Read More

State of the Union for 2024

In this MetalTalk, Heidi J. Ellsworth visits with Geoff Bernstein of Vicwest, Stephen Gosk of MetalForming, and Holly Gotfredson of American Metalcraft and Finishing Dynamics to discuss the State of the Union for the metal industry looking forward to 2024. They will talk about the health of the industry overall, ... Read More

Women in Metal Construction LIVE at METALCON!

In this MetalTalk™ recorded live from METALCON, Heidi J. Ellsworth sits down with Kelli Nolden with DoneRite Home Maintenance and Michelle Kettering with LTD Exteriors to discuss women in metal construction and the metal industry as a whole. Nicole and Michelle have both trained with John Sheridan and are part ... Read More

Sherwin-Williams' MetalVue Dealer Portal

In this MetalTalk™ webinar, Heidi J. Ellsworth visits with Dominic Caminata of Grosso University and Mark MacDonald of Sherwin-Willams about the new MetalVue Dealer Portal. The MetalVue program is revolutionizing the sales process for metal roofing and Grosso has developed a leading portal for the program using their Learning ... Read More

Using Visualization to Boost Your Business

In this MetalTalk, Heidi J. Ellsworth visits with Brad Finck of Renoworks to discuss how contractors are using visualization to close more business and help consumers make the right choices for their metal project. You’ll learn about the history of this technology in the roofing industry, the various kinds of ... Read More

Building for Tomorrow

In this MetalTalk RLW, Heidi J. Ellsworth sits down with Geoff Bernstein of Vicwest to discuss how the use of metal in both siding and roofing are changing the dynamics of building for tomorrow. They will focus on the strength and durability of metal siding and how it helps homeowners ... Read More

Workflow Strategies: Automated Property Data to Win More Business with Current Customers

Join us for an interactive webinar live from the FRSA expo where we delve into the world of data-driven upselling and explore how automated property insights unlock new revenue potential for your business. Learn how automated ordering of whole home data can empower you to upsell effectively, improve estimates and ... Read More

Planning for the Future of Your Business in a Digital Age

This MetalTalk™ focuses on how to incorporate technologies into your metal business to help you better manage operations, marketing, sales and more. John Kenney of Cotney Consulting Group and Karen Edwards of Casimir Group and RoofersCoffeeShop® join Heidi J. Ellsworth to talk about how to incorporate technology into your ... Read More

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ... Read More

Metal Roofing Simplified

EagleView is known for changing the way roofs are measured. Now working with Sherwin-Williams, they are once again changing how contractors work - this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating ... Read More

How to Start a Sheet Metal Shop

In this MetalCoffeeShop™ MetalTalk episode, Heidi J. Ellsworth welcomes Chandler Barden of CIDAN Machinery to MetalTalk to talk about how to start your own sheet metal shop. Is it for everyone? What does it take to make it happen? These are the questions that Chandler addresses to help contractors who ... Read More

Metal Roofing Training - Solutions for the Labor Shortage

In the first episode of the new MetalCoffeeShop™ MetalTalk, Heidi J. Ellsworth, John Sheridan and Mark MacDonald talk about the overall labor shortage and primarily the need for skilled metal roofing installers. In this live webinar, attendees will hear what is happening to train skilled metal roofing installers along ... Read More

Inside Metal Roofing by Industry Experts

June 29, 2022 11 am PT In this RLW, Sherwin-Williams and leading metal roofing experts share what is happening Inside Metal Roofing today. Focused on the need for skilled labor, these experts will share how training for sales and installation along with increasing technology is changing the face of the ... Read More

What's Hot in Metal

Metal roofing is growing exponentially. Heidi J. Ellsworth talks with Mark McDonald of Sherwin-Williams and Nick Lee of Coastal Metal Sales about recent data and trends around metal roofing and how contractors can take advantage of this exciting trend. They will also talk through changing regional residential markets ... Read More

Make More With Metal in 2020 – Find out How!

January 30, 2020 Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job. Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal. ... Read More