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Why most roofing companies struggle with execution — Not strategy

By Cotney Consulting Group. Most roofing companies don’t fail because they ...

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Why most roofing companies struggle with execution — Not strategy

Why most roofing companies struggle with execution — Not strategy

July 17, 2026 at 6:00 a.m.

By Cotney Consulting Group. Most roofing companies don’t fail because they lack ideas. They fail because they struggle to execute the ones they already have. Nearly every contractor Cotney Consulting Group works with can explain what they want their company to look like. They want better crews, tighter jobs, more substantial ... Read More

Latest News

The people behind the work at MBCEA

By Alex Tolle. In an industry built on relationships, the strength of an organization often comes down to the people ... Read More

Building science meets the jobsite: New webinar series helps insulation professionals put theory into practice

By Heidi J. Ellsworth. ICAA and CIMA are bringing building science concepts into the field, helping contractors better understand how heat, ... Read More

Share your dream project

By Emma Peterson. Have a bucket list build? Tell SRS Distribution about it! For the SRS Distribution team, they ... Read More

Coffee Shop Originals

Top June articles: Operational efficiency, building trust and planning ahead

Top June articles: Operational efficiency, building trust and planning ahead

The Coffee Shops™ welcome NEFRSA!

The Coffee Shops™ welcome NEFRSA!

Top May articles: AI, profitability and market understanding

Top May articles: AI, profitability and market understanding

The Coffee Shops™ welcome ACE Chemical!

The Coffee Shops™ welcome ACE Chemical!

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Industry News

Metalcon - Legacy 10: The companies that have exhibited at every METALCON

Legacy 10: The companies that have exhibited at every METALCON

When global events reach the rooftop

When global events reach the rooftop

NRCA encourages roofing professionals to complete latest Quarterly Market Index Survey for Reroofing

NRCA encourages roofing professionals to complete latest Quarterly Market Index Survey for Reroofing 2026

QXO - completes acquisition of TopBuild pr graphic

QXO completes acquisition of TopBuild

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Latest from Industry Influencers

Homeowners

Homeowners' associations and metal roofs

Leveraging the latest technology simplifies your estimates

Leveraging the latest technology simplifies your estimates

MCSI Anthony Ortega June 2026

Estimating complex jobs in high snow elevation during uncertain times

The best estimators don

The best estimators don't guess — They forecast

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Safety

Keeping up with an industry that demands a lot from the people who keep it moving - made image

Keeping up with an industry that demands a lot from the people who keep it moving

NRCA expands mental health support with free suicide prevention training

NRCA expands mental health support with free suicide prevention training

The roof deck integrity assessment tool - A critical safety resource for roofing contractors

The roof deck integrity assessment tool: A critical safety resource for roofers

Routine doesn’t mean risk-free

Routine doesn’t mean risk-free

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Products & Services

Share your dream project

Share your dream project

Help customers picture the finished roof

Help customers picture the finished roof

Modern engineering behind traditional aesthetics

Modern engineering behind traditional aesthetics

Why retrofit roofing makes sense during peak project season

Why retrofit roofing makes sense during peak project season

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Business Boosters

Why most roofing companies struggle with execution — Not strategy

Why most roofing companies struggle with execution — Not strategy

How strong production planning protects margins

How strong production planning protects margins

Why “good numbers” still produce bad jobs

Why “good numbers” still produce bad jobs

Estimating as Risk Management, Not Just Pricing

Estimating as risk management, not just pricing

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Expert Conversations

Bigger than red and blue

Bigger than red and blue

Green homes and real returns

Green homes and real returns

Finding opportunity in every position

Finding opportunity in every position

Using AI as a tool, not a definitive

Using AI as a tool, not a definitive

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Going Green

Financial benefits homeowners need to consider

Financial benefits homeowners need to consider

Redefining what sustainability really means

Redefining what sustainability really means

How cool roofing can help reduce energy costs

How cool roofing can help reduce energy costs

Unified Steel: Strength, style and sustainability

Unified Steel: Strength, style and sustainability

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Project Profiles

Metal building systems deliver long-term value for public facilities

Metal building systems deliver long-term value for public facilities

Perforated metal panels help unify growing school campus

Perforated metal panels help unify growing school campus

Why retailers continue to choose metal

Why retailers continue to choose metal

Let your best metal roofing projects do the talking

Let your best metal roofing projects do the talking

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Coffee Shops in the News

Podcasting, marketing and roofing success

Podcasting, marketing and roofing success

RCS Finding the path to roofing

Finding the path to roofing

Roofing Alliance announces RCS new service provider

Roofing Alliance announces new service provider member: RoofersCoffeeShop®

METALCON 2024 Advisory Board members

METALCON introduces its 2024 Advisory Council

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Technology

A 5-year readiness playbook for roofing contractors

A 5-year readiness playbook for roofing contractors

The real differentiator: Why SRS built a digital success team

The real differentiator: Why SRS built the Digital Success Team

Eagleview - launches Eagleview Horizon: The agentic AI engine powered by 25+ Years of verified property intelligence

Eagleview launches Eagleview Horizon: The agentic AI engine powered by 25+ Years of verified property intelligence

Where humanoid robotics will enter roofing first — And where they won’t

Where humanoid robotics will enter roofing first — And where they won’t

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Sales & Marketing

It’s time to hit the ground running

It’s time to hit the ground running

Core strategies shape consistent roofing sales success

Core strategies shape consistent roofing sales success

What women (and men) can learn from Women in Post Frame

What women (and men) can learn from Women in Post Frame

Know your break-even before you price the next job

Know your break-even before you price the next job

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People on the Move

Roofing Technology Think Tank announces Brad Strawbridge as new board member

Roofing Technology Think Tank announces Brad Strawbridge as new board member

Lakeside Construction Fasteners promotes Kris Rose to national sales manager

Lakeside Construction Fasteners promotes Kris Rose to national sales manager

Adams & Reese - Construction Practice Group Welcomes New Counsel to its Nashville Team I made the pic

Adams & Reese Construction Practice Group welcomes new counsel to its Nashville team

MFM Building Products hires new HVAC representation for California

MFM Building Products hires new HVAC representation for California

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Community

The people behind the work at MBCEA

The people behind the work at MBCEA

ARCA’s Lotería Night brings fun and connection to the roofing community

ARCA’s Lotería Night brings fun and connection to the roofing community

Roofs without borders

Roofs without borders

Show off your crew’s mettle

Show off your crew’s mettle

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Caught Doing Good

NWIR Roofing community rallies for Oregon homeowner

Roofing community rallies for Oregon homeowner

Colin McCorquodale leads with purpose, raising awareness and funds for Cystic Fibrosis Trust

Colin McCorquodale leads with purpose, raising awareness and funds for Cystic Fibrosis Trust

APEX General Contracting Milwaukee Apex General Contracting provides free roof replacement for 94-year-old Korean War veteran

Milwaukee Apex General Contracting provides free roof replacement for 94-year-old Korean War veteran

Thomas Roofing and Supply builds a legacy through family, quality and community

Thomas Roofing and Supply builds a legacy through family, quality and community

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Weather

All it takes is a spark

All it takes is a spark

PAC-CLAD - Managing thermal movement

Managing thermal movement

The growing case for metal roofing in residential projects

The growing case for metal roofing in residential projects

Maximizing fire resistance with metal

Maximizing fire resistance with metal

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Awards & Recognition

Brookley Flats ATAS project wins 2026 Metal Architecture Design Award - Image

Brookley Flats ATAS project wins 2026 Metal Architecture Design Award

Roofing Technology Think Tank opens nominations for 2026 Innovator of the Year Award - made image

Roofing Technology Think Tank opens nominations for 2026 Innovator of the Year Award

SRS Distribution named a 2026 National Preferred Partner by David Weekley Homes - made image

SRS Distribution named a 2026 National Preferred Partner by David Weekley Homes

Building a culture where people know they matter

Building a culture where people know they matter

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Education & Learning

Building science meets the job site: New webinar series helps insulation professionals put theory into practice - Made Image

Building science meets the jobsite: New webinar series helps insulation professionals put theory into practice

IIBEC Brings Building Enclosure Education to the Western Roofing Expo - Made image

IIBEC brings building enclosure education to the Western Roofing Expo

Scott Hinesley: A career built on leadership, service and building envelopes

Scott Hinesley: A career built on leadership, service and building envelopes

A roofer’s guide to WRE 2026

A roofer’s guide to WRE 2026

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Legal Corner

Trent Cotney’s June 2026 legal updates

Trent Cotney’s June 2026 legal updates

Construction law insights and updates from May 2026

Construction law insights and updates from May 2026

CECU ED releases final Workforce Pell Rule

ED releases final Workforce Pell Rule

Keeping up with Cotney

Keeping up with Cotney

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In Memoriam

NERCA In memoriam: John Madden

In memoriam: John Madden

CRCA In memoriam: Charles I. Williams

In memoriam: Charles I. Williams

CRA In memoriam: Justin Dunn

In memoriam: Justin Dunn

In memory of Mark James

In memory of Mark James

Read More from In Memoriam »

Coffee Conversations - Banner Ad - State of Commercial Roofing

UP TO THE MINUTE

Why most roofing companies struggle with execution — Not strategy

By Cotney Consulting Group. Most roofing companies don’t fail because they ...

The people behind the work at MBCEA

By Alex Tolle. In an industry built on relationships, the ...