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Revolutionizing contractor sales with A.I. tools

By Jesse Sanchez. Machine learning meets metal roofing in this ...

Brand power: How to stand out without racing to the bottom

By Cotney Consulting Group. Learn how you can build a brand ...

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Revolutionizing contractor sales with A.I. tools

Revolutionizing contractor sales with A.I. tools

July 29, 2025 at 12:00 p.m.

By Jesse Sanchez. Machine learning meets metal roofing in this powerful sales and marketing combo. In today’s hyper-competitive home improvement market, finding new customers and closing more deals takes more than just skill on the jobsite; it takes strategy, speed and smart technology. That’s exactly what Spectrum Inc. delivers with ... Read More

Latest News

Brand power: How to stand out without racing to the bottom

By Cotney Consulting Group. Learn how you can build a brand that gets noticed, earns trust and helps win better work ... Read More

A spring of giving back

By Jenny Yu. A Mississippi family, an Iowa widow and an Arizona nonprofit all receive free roofs. As the ... Read More

Why every roofing contractor needs a tech stack

By Jesse Sanchez. A contractor's tech stack may be more advanced than they realize, here's what it means and why ... Read More

Coffee Shop Originals

Top June articles: Metal updates, ventilation sectors adopt latest technologies and building community during uncertain times

Top June articles: Metal updates, ventilation sectors adopt latest technologies and building community during uncertain times

Exploring roofing at the Oregon Museum of Science and Industry!

Exploring roofing at the Oregon Museum of Science and Industry!

Roofers supporting community during immigration uncertainty

Roofers supporting community during immigration uncertainty

Top May articles: Insights from industry leaders and exciting product overviews

Top May articles: Insights from industry leaders and exciting product overviews

Read More from Coffee Shop Originals »

Industry News

Collage of NRCA mid-year meeting

National Roofing Contractors Association continues to elevate

Lefever Building Systems achieves AC478 accreditation

Lefever Building Systems achieves AC478 accreditation

Veto Pro Pac joins The Malco Group portfolio of leading HVACR brands

Veto Pro Pac joins The Malco Group portfolio of leading HVACR brands

MCA 2025 Market Study shows growth for the Metal Construction Industry

MCA 2025 Market Study shows growth for the Metal Construction industry

Read More from Industry News »

Latest from Industry Influencers

MCSI - June - John Chan

Branding a business

Boosting efficiency with metal building solutions

Boosting efficiency with metal building solutions

MCSI - June - John Chan

Boost your company with branding

MCSI - May - Randy Chaffee

Understanding AI's place in roofing

Read More from Industry Influencers »

Safety

Cotney Consulting Group Chemical exposure prevention

A roofer's guide to chemical exposure prevention

Cotney Consulting Group - Best practices for lift truck safety in roofing

Best practices for lift truck safety in roofing

Cotney Consulting Group Confined space dangers every roofer should know

Confined space dangers every roofer should know

Keeping pedestrians safe around roofing sites

Keeping pedestrians safe around roofing sites

Read More from Safety »

Products & Services

A colorful revolution: The growing popularity of metal roof colors

A colorful revolution: The growing popularity of metal roof colors

Make Roof Hub your own with customization tools!

Make Roof Hub your own with customization tools!

The marketing blueprint to help you succeed

The marketing blueprint to help you succeed

Built for the jobsite, backed by experience

Built for the jobsite, backed by experience

Read More from Products & Services »

Business Boosters

Brand power: How to stand out without racing to the bottom

Power up your projects with these trusted tools!

Power up your projects with these trusted tools!

3 points to make when educating homeowners on the benefits of standing seam metal roofs

3 points to make when educating homeowners on the benefits of standing seam metal roofs

Field leadership excellence

Field leadership excellence

Read More from Business Boosters »

Expert Conversations

Why every roofing contractor needs a tech stack

Why every roofing contractor needs a tech stack

Taking training opportunities right to contractors

Taking training opportunities right to contractors

Not just staying ahead of the curve, leading it

Not just staying ahead of the curve, leading it

Build more with MRA

Build more with MRA

Read More from Expert Conversations »

Going Green

From officials and builders to homeowners, evidence for metal as a superior roofing choice keeps mounting

From officials and builders to homeowners, evidence for metal as a superior roofing choice keeps mounting

Choosing the right retrofit roof for long-term performance

Choosing the right retrofit roof for long-term performance

Leading with people, panels and purpose

Leading with people, panels and purpose

Building a resilient future

Building a resilient future

Read More from Going Green »

Project Profiles

A simple solution to optimize climate control

A simple solution to optimize climate control

Cutting costs and lead times

Cutting costs and lead times

Solving slippery solar with innovative solutions

Solving slippery solar with innovative solutions

Science by the sea: Charleston’s new learning lab

Science by the sea: Charleston’s new learning lab

Read More from Project Profiles »

Coffee Shops in the News

RCS Finding the path to roofing

Finding the path to roofing

Roofing Alliance announces RCS new service provider

Roofing Alliance announces new service provider member: RoofersCoffeeShop®

METALCON 2024 Advisory Board members

METALCON introduces its 2024 Advisory Council

METALCON Digital Age

How to Stay Ahead in the Digital Age

Read More from Coffee Shops in the News »

Technology

Revolutionizing contractor sales with A.I. tools

Revolutionizing contractor sales with A.I. tools

Eagleview and SkyWatch announce alliance to expand access to ultra high-resolution aerial imagery

Eagleview and SkyWatch announce alliance to expand access to ultra high-resolution aerial imagery

Unlocking success with data

Unlocking success with data

AWIP to champion sustainable building solutions at TBM Group’s data center forum

AWIP to champion sustainable building solutions at TBM Group’s data center forum

Read More from Technology »

Sales & Marketing

Boost your metal sales by offering instant financing options

Boost your metal sales by offering instant financing options

Level up your metal market share with digital marketing

Level up your metal market share with digital marketing

Get a turn-key sales performance solution today!

Get a turn-key sales performance solution today!

Socius Why investing in a digital marketing agency just makes sense

Why investing in a digital marketing agency just makes sense

Read More from Sales & Marketing »

People on the Move

All Weather Insulated Panels welcomes key additions to enhance customer experience and fulfillment

All Weather Insulated Panels welcomes key additions to enhance customer experience and fulfillment

Central States Inc. welcomes new manufacturing unit president

Central States Inc. welcomes new manufacturing unit president

MBMA announces staff enhancements

MBMA announces staff enhancements

Sasha Demyan Named to PASAE Board of Directors

Sasha Demyan named to PASAE Board of Directors

Read More from People on the Move »

Community

METALCON launches Veteran retreat project with Steel Frame Build

METALCON launches Veteran retreat project with Steel Frame Build

Roofing pride and authenticity

Roofing pride and authenticity

Popular gathering returns for women: ‘Metal & Mimosas’ at METALCON

Popular gathering returns for women: ‘Metal & Mimosas’ at METALCON

Ready, set, compete!

Ready, set, compete!

Read More from Community »

Caught Doing Good

A spring of giving back

A spring of giving back

Colorado roofing company teams up with Habitat for Humanity to build a home for local veteran

Colorado roofing company teams up with Habitat for Humanity to build a home for local veteran

4 roofing companies step up to help veterans and families in need

4 roofing companies step up to help veterans and families in need

Fourth time’s the charm: Homeowner receives a roof free of charge

Fourth time’s the charm: Homeowner receives a roof free of charge

Read More from Caught Doing Good »

Weather

FEMA highlights Florida community as trailblazer for surviving monster hurricanes with better building practices

FEMA highlights Florida community as trailblazer for surviving monster hurricanes with better building practices

Hail hits harder than you think

Hail hits harder than you think

The shore thing: Durable roofing for the harshest marine environments

The shore thing: Durable roofing for the harshest marine environments

Reality check: Does increasing home resiliency really make (dollars and) sense?

Reality check: Does increasing home resiliency really make (dollars and) sense?

Read More from Weather »

Awards & Recognition

Nominate your crew members now for the 2025 Foreman of the Month awards!

Nominate your crew members now for the 2025 Foreman of the Month awards!

Raeco Builders, LLC achieves AC478 Accreditation

Raeco Builders, LLC achieves AC478 Accreditation

Alpha Framing wins ISS 2025 Best in Business Award for Most Innovative Product

Alpha Framing wins ISS 2025 Best in Business Award for Most Innovative Product

Roofing Technology Think Tank opens nominations for 2025 Innovator of the Year Award

Roofing Technology Think Tank opens nominations for 2025 Innovator of the Year Award

Read More from Awards & Recognition »

Education & Learning

Explore the future of metal in this live contractor panel!

Explore the future of metal in this live contractor panel!

Deer Park Recruiting students into the industry

Recruiting students into the industry

METALCON sessions address building with weather events in mind

METALCON sessions address building with weather events in mind

Celebrating the people and projects that shape communities

Celebrating the people and projects that shape communities

Read More from Education & Learning »

Legal Corner

Colorado

Colorado's new construction bill: What developers need to know

Foreign-trade zones and bonded warehouses for the roofing industry

Foreign-trade zones and bonded warehouses for the roofing industry

Trump, Musk and the future of the H-1B visa: What to expect for FY2026

Trump, Musk and the future of the H-1B visa: What to expect for FY2026

What you need to know about ICE on the jobsite

What you need to know about ICE on the jobsite

Read More from Legal Corner »

In Memoriam

In memoriam of Matthew Joseph Seaver

In memoriam of Matthew Joseph Seaver

In memoriam of Thomas Black

In memoriam of Thomas Black

In memoriam of Guy Smith (1959-2024)

In memoriam of Guy Smith (1959-2024)

MRA honors original founder member, Executive Director Tom Black

MRA honors original founder member, Executive Director Tom Black

Read More from In Memoriam »

Hickman Edge Systems - Banner ad - Compliant Gutters

UP TO THE MINUTE

Revolutionizing contractor sales with A.I. tools

By Jesse Sanchez. Machine learning meets metal roofing in this ...

Brand power: How to stand out without racing to the bottom

By Cotney Consulting Group. Learn how you can build a brand ...