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Emma Peterson, Senior Content Developer
Cutting through the noise around AI
By Emma Peterson. Separating the myths from fact when it comes to artificial intelligence and how it actually boosts businesses. Recently, wherever you turn, there seems to be a new artificial intelligence (AI) solution or software getting pushed on you. It’s a lot to take in, and it can ...
More than just a roof
By Emma Peterson. Exploring the three pillars that guide the Owens Corning brand. Recently, our team had the chance to talk to Jessica Greer, the brand strategy leader for Owens Corning’s roof division. In our discussion, she dove into what Owens Corning’s adage, more than just a roof, means in ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
Project profile: JACK Casino
By Emma Peterson. Furbish’s hydroponic living wall system brings cleaner air, calming energy and sustainable design to the heart of downtown Cleveland’s nightlife. In the heart of downtown Cleveland, Ohio, sits the JACK Casino. JACK Casino opened in 2012 and was Ohio’s first full-service casino. Located inside the historic ...
SkillsUSA is building the workforce of tomorrow
By Emma Peterson. How SkillsUSA is preparing the next generation of roofing and construction professionals through competitions and conferences. The phrase “labor shortage” is far from unfamiliar for anyone who has been around the roofing sector or the larger construction trade. In fact, reports indicate that 36% of roofing contractors ...
From medical sales to roof company owner
By Emma Peterson. Elliot Emann shares his roofing journey on the Stories from the Roof podcast. Through our Stories from the Roof podcast series, we get the chance to sit down with roofing professionals from across the industry to talk about their businesses and careers. And in a lot of ...
GCSAA is celebrating their centennial anniversary
By Emma Peterson. Celebrating 100 years of service and the dedicated members who made that legacy possible. Today, the Golf Course Superintendents Association of America (GCSAA) boasts more than 21,000 members “who are science-based college graduates who oversee all aspects of golf course management, from agronomics to environmental sustainability.” That ...
Spray foam is a system
By Emma Peterson. Hear from Mark Hearn of Enverge about why spray foam is more than just insulation. Back in March, we hosted a soundstage at the Spray Polyurethane Foam Alliance’s 2026 show. One of our guests was Mark Hearn from Enverge, a company we just welcomed to The Coffee ...
Keeping up with Cotney
By Emma Peterson. The latest Cotney Brief shares April 2026 construction law insights and updates. For contractors working in roofing and construction, the Cotney Briefs are an invaluable resource to keeping up with legal and regulatory changes affecting the industry. These briefs are written by Trent Cotney, a lawyer and ...
Memberships made for you
By Emma Peterson. Exploring how IFD supports professionals worldwide with their different membership opportunities. The International Federation of the Roofing Trade (IFD) was designed to unite professionals from across the roofing industry to work together to “safeguard and support the common economic, business, technical, social, cultural and other professional interests ...
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