UP TO THE MINUTE
Emma Peterson, Senior Content Developer
Cutting through the noise about AI
By Emma Peterson. Get clarity, not confusion, about new technology in this free workshop. By now, it would likely be hard to find someone in the industry who hasn’t heard about artificial intelligence (AI). From TIME naming the architects of AI the 2025 people of the year to endless articles ...
Taking action to help a serviceman
By Emma Peterson. Last November, Action Roofing celebrated Veterans Day by giving back to a local national guard veteran. Mike S., a U.S. National Guard veteran living in Gainesville, Florida, was expecting a knock on his door one morning. His ten-year-old roof had started leaking, and a local organization, ...
Combining aesthetics and performance
By Emma Peterson. Check out five exterior colors that not only offer superior performance but are trending in 2026. While the color of a structure may at first seem like a personal preference, it actually has a much larger role than that. As Nina Lichtenstein, founder of Custom Home Design ...
Manteniendo a más de 700 veteranos seguros
Por Emma Peterson, traducido por Jessica Bravo. Escucha dos de los cientos de historias sobre cómo el Owens Corning Roof Deployment Project está ayudando a veteranos en todo Estados Unidos. En 2024, la National Veterans Homeless Support (NVHS) informó que más de 32,000 veteranos no contaban con vivienda estable. ...
Heritage+ has everything you need and more
By Emma Peterson. Learn how this online program helps outdoor professionals accelerate their businesses. Technology is rapidly changing all aspects of our world, from online shopping from the comfort of our homes to conducting business with the support of AI notetakers. In response to the prevalence of technology assistance in ...
Harnessing the power of AI
By Emma Peterson. Practical applications for AI automation in your business. AI has quickly become a major segment of today’s market. TIME recently named the architects of AI as their 2025 Person of the Year, praising AI’s acceleration of medical research and productivity, as well as the fact that businesses ...
Quality over quantity
By Emma Peterson. Learn how advanced data and imaging technology help roofing contractors reach the right customers. In a new Read Listen Watch® (RLW), host Heidi J. Ellsworth sat down with Peter Cleveland, vice president of partner strategy at Eagleview, and Fred Castonguay, a founder of Reworked.ai. During the conversation, ...
The synergy of cool roofs and solar systems
By Emma Peterson. Learn how cool roofs and solar panels can work together to meet rising energy demands. The Energy Information Administration reports that “the projected power demand of the U.S. will rise to 4,199 billion kilowatt-hours in 2025 and 4,267 billion kWh in 2026.” These are record highs, ...
Snow guards and service dogs
By Emma Peterson. Learn how Rocky Mountain Snow Guards is going beyond the rooftop to protect and support their community. Since their founding in 2010, Rocky Mountain Snow Guards (RMSG) has been dedicated to designing and distributing rooftop snow guard, fence and bar systems across the U.S. and Canada. ...
The science behind vapor barriers
By Emma Peterson. From occupant comfort to structural health, learn why vapor barriers are so critical. When you look at a finished roof, you often see a clean coating, new shingles or a sleek metal panel. What you don’t see is the vapor barrier beneath that final layer of ...
UP TO THE MINUTE
