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Emma Peterson, Senior Content Developer

Celebrate the roofing industry this June

Celebra la industria del roofing este junio

Por Emma Peterson, traducido por Alberto Torres. ¡La Semana Nacional del Roofing 2026 se llevará a cabo del 7 al 13 de junio y es el momento perfecto para mostrar tu orgullo por la industria del roofing! Cada año, la National Roofing Contractors Association (NRCA) organiza un evento llamado National ...


The People’s Choice is the MAX PVC membrane!

The People’s Choice is the MAX PVC membrane!

By Emma Peterson. Learn about the Elevate product that took home the 2026 People’s Choice award at the IRE Innovative Product Showcase. At this year’s International Roofing Expo (IRE), professionals from across the roofing industry came together to learn, explore and grow. One of the biggest parts of the show ...


Meet the 2026 CRRC Conference guest speakers

Meet the 2026 CRRC Conference guest speakers

By Emma Peterson. Learn about the three experts who will be presenting at this year’s CRRC Conference. The Cool Roof Rating Council will be hosting their annual conference from June 16-18, 2026, at the Thompson San Antonio Riverwalk hotel! This three-day event gives both CRRC members and nonmembers the ...


A look at NFRC’s career services

A look at NFRC’s career services

By Emma Peterson. Resources designed to help build the roofing workforce of the future. According to 2025 research conducted by the National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills shortages are already restricting the amount of work they can ...


From skylines to sidewalks, concrete is heating up

From skylines to sidewalks, concrete is heating up

By Emma Peterson. Understanding the urban heat island effect and how cool pavements can save lives. When we think of over-exposure to the elements and injuries related to weather conditions, we often think of the risks of freezing. But just because we are out of the cold most of ...


Springtime roof recovery

Springtime roof recovery

By Emma Peterson. Learn about the importance of and what to expect from your first roof inspection after the winter months. The cold, stormy winter months can take quite a toll on your roof. Some wintertime stressors can be very visible, like snow loads that weigh down on the ...


The power of apprenticeships: Louie’s journey

The power of apprenticeships: Louie’s journey

By Emma Peterson. Louie reflects on his apprenticeship with Aldridge and Sons. One of the largest challenges facing the roofing trade is a lack of skilled labour. According to 2025 research from National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills ...


Win a trip with Gaco!

Win a trip with Gaco!

By Emma Peterson. Gaco is celebrating their top 20 contractors with an all-expense paid trip in 2027. Gaco runs a top contractor program that fosters partnership with and celebrates the successes of their contractors. As a part of the Contractor Recognition program, they bring 20 of their top contractors ...


Project profile: The Roundhouse

Project profile: The Roundhouse

By Emma Peterson. Learn how Dryvit was used to renovate the New Mexico State Capitol, improving performance without sacrificing historical preservation. Santa Fe has a long and storied history as the capital city of New Mexico, even before statehood. In 1610, conquistador Don Pedro de Peralta built the Palace of ...


AI in roofing

AI in roofing

By Emma Peterson. Explore how artificial intelligence will be reshaping contractor operations in 2026. Across the industry, artificial intelligence (AI) is transforming the way contractors and other professionals do business. To learn more about how AI technology is being used into the current industry landscape, Kevin Hocevar, the director of ...


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UP TO THE MINUTE

By The Coffee Shops®. Visualization technology is helping contractors, architects ...
By Emma Peterson. Paul Trombitas breaks down three major trends ...
Read More
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