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Emma Peterson, Senior Content Developer
Not every roof needs replacing
By Emma Peterson. Learn how RejuvaRoofs rehydrates and reactivates steep-slope roofing products. Meet RejuvaRoofs, an innovative company that is helping contractors extend the lifespan of a roof! To learn more about this company, Megan Ellsworth sat with Jen Silvers, the founder of RejuvaRoofs, for an episode of Roofing Road ...
4 community reroofing programs
By Emma Peterson. Around the country, communities and roofers are coming together to protect their neighbors from the elements. A roof is a crucial part of protecting your home and family from the elements, but is also an expensive investment, one that can be out of reach for many ...
Shining a light on curb appeal
By Emma Peterson. Four different types of lighting that can upgrade any exterior. While curb appeal might first seem like a surface-level aesthetic choice, the right design can actually greatly increase a home’s value. As a paper from Sriram Villupuram, associate professor in the Department of Finance and Real ...
Short episodes, big insights
By Emma Peterson. Get fast, reliable roofing advice and insights from the AskARoofer Minisode series. One part of your home or building that you probably don’t see much of is your roof. It is out-of-sight, out-of-mind most of the time and you probably only think about it when a problem, ...
Find your community at the 2025 PSP/Deck Expo
By Emma Peterson. These special events are the perfect place to connect to other professionals, build your network and have some fun! If you are a professional in the outdoor industry, whether that’s pool maintenance, spa design, deck creation or something else, there is one place to be this October ...
Planting for beauty and bounty
By Emma Peterson. Level up your landscaping by adding food-producing plants to an ornamental garden. You’ve probably heard of edible arrangements, but have you heard of edible landscaping? This is the practice of incorporating edible plants into a landscape following design principles. It’s perfect for homeowners who either don’t have ...
Soak up all the learning opportunities at the 2025 PSP Expo!
By Emma Peterson. Expand your skills through expert-led education and an extensive expo hall at this year’s Pool Spa Patio Expo and Deck Expo. We’re are mere weeks away from the kickoff of the 2025 Pool Spa Patio (PSP) Expo, sponsored by the Pool and Hot Tub Alliance (PHTA), ...
Make a splash at the 2025 PSP Expo
By Emma Peterson. Dive into education, networking and more at the 2025 International Pool Spa Patio Expo! Every year, thousands of pool industry retailers, contractors, technicians and other professionals come to the International Pool Spa Patio Expo (PSP). Sponsored by the Pool & Hot Tub Alliance (PHTA), the PSP ...
Preparing for IRE 2026
By Emma Peterson. Industry leaders from NRCA, Informa and SRS share how they are building IRE 2026 into the biggest and most inclusive show in roofing. It might be hard to believe, but the 2026 International Roofing Expo (IRE) is less than four months away now! For those who aren’t ...
Give your business a strong foundation
By Emma Peterson. From licensing boards to continuing education, get expert insights into what it takes to start a roofing business. In this Read Listen Watch® (RLW) webinar, Ashlee B. Poplin stopped by The Coffee Shops™ to chat about the how to start running your own roofing business from a ...
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