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Emma Peterson, Senior Content Developer
Proven performance and peace of mind
By Emma Peterson. These performance-backed shingles bring peace of mind to both homeowners and contractors. Just a few months ago at the 2025 International Roofing Expo (IRE), IKO Industries launched their refreshed brand identity based on the idea of Proven Performance. As a part of this announcement, they shared that ...
Scaling your small business
By Emma Peterson. Starting off in the industry can be a challenge. No matter your long-term goals, there are key strategic choices to be made at the start. Robert “Bobby” Mesmer has not always been the CEO of the world’s largest pre-engineered erection company. 24 years ago, he started ...
Why integrated LEDs are a bright idea for outdoor lighting
By Emma Peterson. From CFLs to halogens, we break down your lighting options — and spotlight why integrated LEDs shine above the rest. Adding lighting into landscaping can be a great way to improve the aesthetics of a space while simultaneously improving the accessibility and safety of it. But the ...
The growing world of green roofs
By Emma Peterson. Bringing vegetation onto a roof offers a variety of benefits, including extended membrane life. Recently, Heidi J. Ellsworth got to host Angie Durhman and John Parker for an episode of CoatingsTalk all about green roofs. Angie, who has over 25 years of experience in the green roof ...
Building the right tech stack for your business
By Emma Peterson. By picking the right software, you can improve your business operations. Technology should work for you, not the other way around. In this Coffee Conversations, Jon Gardner and Dave Banas of Owens Corning along with Phil Pratt of Battalion Brands discuss how to build the right tech ...
Technology and off-the-roof labor
By Emma Peterson. Joe Stassi shares thoughts on his journey into roofing as a young person and how technology is changing journeys like that today. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth talks to Joe Stassi, the executive vice president at Carlisle SynTec Systems. Joe graduated ...
Building a partnership between contractors and manufacturers
By Emma Peterson. Tremco’s sales operations and training team share how collaboration between contractors and manufacturers can build success. The roofing industry has always been about craftsmanship and relationships, whether it's doing a good job on the roof and getting a referral from a client or improving your craftsmanship and ...
More than a manufacturer, a partner
By Emma Peterson. Learn how Progressive Materials helps their contractors succeed. At Progressive Materials, partnership is the name of the game. In this episode of CoatingsCast, Megan Ellsworth sits down with Jeff Romero, the technical and education coordinator for Progressive Materials, to chat about why this is so important to ...
Supporting sustainability in roofing systems
By Emma Peterson. Discover how Duro-Last's environmentally friendly practices have helped recycle over 100 million pounds of PVC. In a new episode of Roofing Road Trips®, Megan Ellsworth dives into the world of sustainability with Tess Heston. Tess works at Duro-Last as their sustainability specialist. Her background includes a master's ...
Recruiting students into the industry
By Emma Peterson. Learn how this roofing company partnered with a local trade school to help students learn about career opportunities in the roofing industry. Deer Park Roofing, from Cincinnati, Ohio, installs both residential and commercial roofing systems. They were established in the 1990s and have grown to encompass two ...
UP TO THE MINUTE
