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Emma Peterson, Senior Content Developer
Beyond the roof: LP’s loyalty program helps contractors expand into the siding sector
By Emma Peterson. Boost your revenue, lead generation and marketing tools with LP’s free Remodelers Edge™ program. Because the contracting space is highly competitive, it’s key for roofing professionals to find smart ways to grow their businesses and stand out from the crowd. Recently, Bella Peralta of LP Building Solutions ...
Build a stronger roof with SureTite Cleats
By Emma Peterson. Learn how Carlisle’s SynTec Systems SureTite™ Cleats can help you design a higher performance metal edge system. Over the years, research from leading organizations like RICOWI, Texas Tech and Factory Mutual (FM) have found that “60% of the roof failures were due to compromised metal edge systems.” ...
No tape measure needed for these metal bending products!
By Emma Peterson. Make your metal bending more efficient with Tapco’s innovative and powerful brakes and accessories. At the 2025 International Builders Show, we got the incredible opportunity to talk to Adam Clark, a Westlake Royal Building Products' product manager, and watch him demonstrate how to use one of ...
Giving back one shingle at a time
By Emma Peterson. Learn about how the National Women in Roofing Oregon council brought the industry together to support Big Star Ranch – and each other! 15 miles south of Oregon City, near the Mount Hood National Forest, sits Big Star Ranch in Molalla, Oregon. The ranch, run by Barbara ...
Exploring roofing at the Oregon Museum of Science and Industry!
By Emma Peterson. From an interactive cool roofing exhibit to solar panels on the roof, OMSI is teaching about sustainable development by example. If you grew up in the Portland, Oregon metro area, the odds are pretty high that you took a field trip to the Oregon Museum of Science ...
Making metal a part of your pitch
By Emma Peterson. Learn how Sherwin-Williams' Roofing Passport makes selling and managing metal roofing projects more efficient. For many homeowners, the term roofing is synonymous with the image of asphalt shingles. But, as we all know in the roofing industry, there are a wide variety of other materials and products ...
A sustainable, healthy future for all
By Emma Peterson. Learn how cool roofs create a more energy-efficient and equitable Hawaiʻi. Every state in the U.S. presents unique challenges and needs when it comes time to constructing or renovating a building. For example, in Colorado, residents need to think about snow retention, while in Florida it’s tropical ...
A library of knowledge at your fingertips
By Emma Peterson. MRA’s website has a wealth of knowledge and connections for homeowners and contractors alike. Just last year, the Metal Roofing Alliance (MRA) relaunched their website with a fresh look and new content. The main goal of this refresh? Building a one-stop library of resources that not only ...
Bringing clients' visions to life with Central States
By Emma Peterson. From design tools to quoting systems, this platform can help you simplify even the most complex workflows. In a new episode of MetalCast, Megan Ellsworth talked with Zach Coats and Delton Rhodes of Central States Manufacturing about their new digital platform – Central Link. This platform provides ...
Improving the lives of contractors with technology
By Emma Peterson. Dataforma has dedicated decades to developing software that makes roofing workflows more efficient and manageable. Technology has truly revolutionized the way the roofing industry and society at large function. In this Roofing Road Trips®, Karen Edwards chats with Brian Cook, the senior VP of Dataforma, to learn ...
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