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Emma Peterson, Senior Content Developer
Testing for tomorrow: How ACE Labs supports the CRRC’s mission
By Emma Peterson. Dive into the world of ACE Laboratories and cool roofing rating tests! The Cool Roof Rating Council (CRRC) is known in the industry for their crucial work related to cool surfaces and the mitigation of heat islands, extreme heat and overconsumption of energy in the built environment. One of ...
Set it and forget it with Tremco’s Willseal expansion joints
By Emma Peterson. We caught up with Tremco to hear all about their patented and innovative products at World of Concrete 2025. World of Concrete is the industry’s only annual international tradeshow dedicated to the concrete and masonry sectors. Their goal is to connect industry professionals with the information and opportunities that ...
Protecting your forever home
By Emma Peterson. Learn how to keep your home secure and stylish from the roof down. When it comes to finding your forever home, there are a variety of things to consider. Maybe you moved cities for a job or to be closer to family? Maybe you went looking for natural beauty ...
Preparing to enter the coatings sector
By Emma Peterson. Get practical tips and information about what to expect when expanding your business offerings to include coating systems. In this episode of our Read Listen Watch® (RLW) webinar, Megan Ellsworth sat down with Luis Ramos and Nick Doran of MuleHide. Luis has been in the larger roofing ...
Redefining jobsite cleanup with roofer-built solutions
By Emma Peterson. No matter the job, Equipter’s machines make cleanup fast and easy. Many people in the roofing industry are probably familiar with the Equipter 4000. If you haven’t heard of it, it is the towable and self-propelled debris container that incorporates a powerful scissor lift. With the capability of reaching ...
Roof Hub understands you and your clients’ needs
By Emma Peterson. Learn how to leverage this digital platform to make your estimating and ordering more efficient. From making orders to examining roofs, technology has undoubtedly changed the way that roofing contractors operate their businesses. And the biggest thing about technology is that it is still changing the game today. In ...
Maintaining a roof for decades
By Emma Peterson. AlphaGuard BIO is a great option for an aging roof because, with proper maintenance, it can add 20 to 30 years onto the system’s lifespan. Just a couple of months ago, Josh Johnson and Seth Schmenk stopped by The Coffee Shops™ to talk about the AlphaGuard™ (AG) BIO roof ...
Reinventing roofing sales
By Emma Peterson. Roof Scout debuts on the IRE stage with eCommerce innovation. One of the best parts of trade show season is getting to see all of our industry friends, both old and new. While at the 2025 International Roofing Expo (IRE), our editor Lauren White got the chance to catch ...
Sneak a peak of the QXO Online management system for contractors
By Emma Peterson. 3 ways you can boost your business operations with QXO.com. Managing your roofing business can be one of the most challenging parts of the job, but it doesn’t have to be that way thanks to QXO (formerly Beacon Building Products)’s online platform. This system gives you the tools to ...
Coatings, community and what’s next for RCMA
By Emma Peterson. Get insight into RCMA’s plans for the rest of 2025. The Roofing Coatings Manufacturers Association (RCMA) has been representing asphaltic and solar reflective roof coating manufacturers and applicators for over 40 years. With more than 70 members who manufacture or supply roof coating products, RCMA continues to advance the ...
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