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Emma Peterson, Senior Content Developer
Blending high performance with architectural aesthetics
By Emma Peterson. Across their product lines, Westlake is leading the industry in durable roofing without sacrificing curb appeal. One of the things we love about attending trade shows is getting to see new products and offerings firsthand. While our team attended the International Builder Show this year, we had ...
Project profile: Tesla Gigafactory Austin
By Emma Peterson. Smart SPF strategy, high-performance products and on-the-fly adaptation helped this team keep Tesla’s sprawling Austin Gigafactory watertight. There are countless contractors and installers who are getting on the roof every day to install coatings on roofs. To highlight the impressive work of this industry, the Spray Polyeurathane ...
Top July articles: Trailblazing roofing products
By Emma Peterson. Catch up on what’s been happening during the roofing world’s busiest season. For many homeowners, summer is the relaxing season – full of long evenings enjoying the warm weather and sunny weekends exploring their neighborhoods. But for contractors in the roofing industry, summer is called construction ...
Eagleview One is landing
By Emma Peterson. Discover how Eagleview One integrates roof reports, imagery, AI analytics and more into a seamless digital experience. The big news out of Eagleview is the announcement of Eagleview One, a new platform that incorporates their industry-leading imaging programs with AI analytics! To learn more about this innovative ...
Supporting their contractors through thick and thin
By Emma Peterson. Learn how Progressive Materials helps their contractors through all parts of their coating projects. In a new episode of CoatingsCast®, Megan Ellsworth sits down with Jeff Romero, the technical and education coordinator for Progressive Materials (PM). Their conversation is a continuation of a discussion started a ...
From roofer to waterproofer
By Emma Peterson. Learn how Pli-Dek helps their contractors diversify their offerings with training. Whether you are looking to expand your offerings or keep your team sharp, training is the key in the roofing industry. In this episode of CoatingsCast®, Karen Edwards sits down with Bob and Miles Yglesias, ...
Growing with gutters
By Emma Peterson. Retain customers and grow your margins by adding gutters to your offerings. In a new MetalTalk, Heidi J. Ellsworth sits down with Tim MacVeigh who works for SRS Building Products to talk about how contractors can expand their offerings to boost their revenue. Tim has been a ...
Get on the roof with Heidi J. Ellsworth and Jan Bagnall
By Emma Peterson. You don’t want to miss this special CoatingsTalk where our crew will be coming to you LIVE from the roof with Pli-Dek! Mark your calendar for August 13, 2025, 9:00 a.m. PT (12:00 p.m. ET) because we are bringing you onto the roof with a special CoatingsTalk! ...
Stewarding our land
By Emma Peterson. Learn about the importance of invasive plant management. “What is this place going to look like when my grandkids are my age?” This is the question that Kyle Lybarger posed on a video on his social media. Kyle has a degree in forestry from Alabama A&M ...
Designing Palm Springs
By Emma Peterson. Dive into the history behind some of the classic and sophisticated desert landscapes that make Palm Springs, California iconic. When you think of California, you probably think of Hollywood glitz and glam. And nothing is more iconic of this elegant and sophisticated aesthetic than Palm Springs. But ...
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