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Emma Peterson, Senior Content Developer
Long-term marketing strategies
By Emma Peterson. Five key ways to create a strong marketing foundation for your roofing company. In the marketing world, trends can be incredible tools (and fun ones at that) that help raise awareness of your brand, but they’re all ultimately temporary. ABC Supply’s Jacqui Brueggeman explained, “When you look at marketing, ...
The path to service success
By Emma Peterson. Learn about the 8 Figure Service Department and how it helps contractors improve their businesses. Most roofing companies will wind up performing service on customers’ roofs, even if they are more focused on roof installations and replacements. While it often doesn’t offer as big of a paycheck, ...
Heidi J. Ellsworth kicks off Roof Scout’s new podcast as their first guest!
By Emma Peterson. From bulletin boards to The Coffee Shops, Heidi talks the RCS story, industry evolution and more. Here at The Coffee Shops, one of our favorite things is sitting down for a conversation with our many friends in the industry. From our longstanding Roofing Road Trips® series to our newest ...
¡Eleva tu aprendizaje en IRE 2025!
Por Emma Peterson. Desde paneles tecnológicos hasta clínicas prácticas, descubre todas las oportunidades educativas en el próximo evento de IRE. International Roofing Expo (IRE) lleva la industria de la techumbre a otro nivel. ¡Desde increíbles espacios de networking y comunidades hasta un salón de exposiciones con más de 500 stands ...
Metal roofs that can withstand winter weather
By Emma Peterson. Learn how to help homeowners avoid issues with ice and snow this winter through proper design and installation. Metal roofing systems have been steadily growing in popularity over the years for their durability and longevity in a variety of climates and environments. For example, they are known to be ...
Networking, learning and growing: Get the most out of your IRE experience
By Emma Peterson. Insights from industry veterans and newcomers on building relationships and expanding your knowledge at IRE. The 2025 International Roofing Expo (IRE) is coming up soon (on February 19 through 21, 2025 in San Antonio, Texas) and at The Coffee Shops we couldn’t be more excited to see ...
The crown on top: Why a roof is such an important investment
By Emma Peterson. Learn about why roofing is such a crucial investment in your home and how composite offers the best of both looks and performance. In a new episode of the AskARoofer Podcast, hosts Megan Ellsworth and Lauren White sit down with Wendy Bruch and Will Boyd to talk about what ...
5 heartwarming stories from roofs around the country
By Emma Peterson. Check out these stories of local roofing companies doing good in their communities! News cycles can often feel like an overwhelming barrage of bad news and scary situations, which is why we like to take a break from time to time to celebrate the good that is happening all ...
Protecting those who protect our country
By Emma Peterson. Check out these stories of how contractors are giving back to those who have given the most for our country. In the roofing community, we often talk about giving home and building owners peace of mind with their roofs. As James Klein, a project coordinator on a reroofing job ...
Training and empowering contractors off and on the field
By Emma Peterson. How KARNAK uses their Qualified Applicator Program to connect contractors to the training and products they need for success in the field. Having great products can only get one so far if they’re unsure of the best practices for their uses during the installation process. That’s why ...
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