FORTIFIED by IBHS

Protect Roofs From the Wrath of Mother Nature

August 14, 2022 at 9:00 a.m.

By Evelyn Witterholt. Expand your roofing business by becoming a certified FORTIFIED roof installer. After Hurricane Ida wreaked havoc across the East Coast, and with Atlantic Hurricane season upon us, homeowners are looking for ways to strengthen their roofs. The roof is one of the main protective components of a ...

Hurricanes are Coming! Have You Prepared Your Roof?

July 29, 2022 at 6:00 a.m.

By IKO. How to protect your home from hurricane season. Unfortunately, there is no such thing as a hurricane-proof roof. Even a roof with cutting-edge technology cannot fully defend against a hurricane. As a homeowner, you will have to make sure your roof is properly prepared and maintained so it can protect ...

Hurricane Season Survival Guide

May 20, 2022 at 6:00 a.m.

By Lauren White. Weather storm season 2022 and keep a roof over your heads with these tips. 2021 was a whirlwind year for hurricanes and tropical storms. Colorado State University (CSU) predicts that 2022 will also be an above-average hurricane season. These predictions are based on models that use 40 ...

Hurricane Season Survival Guide

May 9, 2022 at 6:00 a.m.

By Lauren White, RCS Editor. Help your customers weather storm season 2022 and keep a roof over their heads with these tips. 2021 was a whirlwind year for hurricanes and tropical storms. Colorado State University (CSU) predicts that 2022 will also be an above-average hurricane season. These predictions are based ...

IKO Featured Podcasts on RoofersCoffeeShop®

January 29, 2021 at 6:00 a.m.

By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...

S2:E46 Fred Malik - Why You Should be a FORTIFIED Certified Roofer

January 16, 2021 at 2:00 p.m.

By Colin Sheehan, RCS Reporter. Why a FORTIFIED certification can make you more appealing to potential customers. On this installment of Roofing Road Trips, Heidi J. Ellsworth chats with Fred Malik, the managing director for FORTIFIED programs at IBHS. Malik oversees the day-to-day operations of the FORTIFIED suite of programs, as well ...

Fortified - Fred Malik Podcast Transcription

S2:E46 Roofing Road Trips -Fred Malik- PODCAST TRANSCRIPTION

November 16, 2020 at 11:44 a.m.

Editor's note: The following is the transcript of an interview with Fred Malik, of Fortified. You can read the interview below or listen to the podcast here. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. Listen ...

S2:E43 Jack Gottesman and Mark Zehnal- PODCAST TRANSCRIPTION

November 2, 2020 at 12:59 p.m.

Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...

Taking Resilience Seriously

September 3, 2020 at 2:00 p.m.

By Lauren White, RCS Reporter. Become FORTIFIED certified and ensure homes and buildings are built to withstand all that Mother Nature throws at them. On a 90-acre parcel of land in South Carolina is a state-of-the-art research facility complete with 105 fans that simulate wind speeds up to 130 mph and a ...