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IRE – International Roofing Expo
Providing new formulations and robust service
By Jenny Yu. H.B. Fuller showcases Millennium PG-1 EF ECO₂ at IRE 2026. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Porter Temple from H.B. Fuller about the manufacturer’s newest products and industry trend insights. The main product Porter highlighted was the ...
Los asistentes de IRE retribuyen a la comunidad
Por Jenny Yu, traducido por Alberto Torres. El 17.º Proyecto Anual de Servicio Comunitario reunió a 30 voluntarios para ayudar a residentes necesitados de Las Vegas. Antes de que expositores y asistentes llenaran el piso de exhibición de la International Roofing Expo, 30 voluntarios se reunieron el lunes 19 de ...
Smarter sales conversations start with better content
By Jesse Sanchez. Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier ...
Get ready for National Roofing Week 2026!
By Emma Peterson. Celebrate your crew and share your story with NRCA this June. Roofing is the hidden hero in many people’s lives; roofs protect their homes, families, businesses and possessions from the elements. To raise awareness about the significance of roofing and the important work of professionals across the ...
The launch of Carlisle’s ThermaThin™ 7 at IRE 2026
By Emma Peterson. Learn about Carlisle’s new high R-value polyiso insulation and the benefits it offers contractors. The International Roofing Expo (IRE) is one of the biggest and most influential trade events for the roofing industry. As such, it is often where companies announce new products and innovations – ...
The secret sauce: Innovation, efficiency and cost-effectiveness
By Jenny Yu. At IRE 2026, MetalForming introduced new equipment designed to help contractors streamline operations and expand capabilities. At the 2026 International Roofing Expo, contractors came searching for tools and technology that can help them work smarter, faster and more profitably. MetalForming was ready to provide, showcasing their ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
RoofersCoffeeShop® En Español: El contenido que marco marzo
Por Jessica Bravo. Las historias, entrevistas y recursos más leídos por la comunidad de roofing este mes. Uno de los contenidos destacados fue un episodio de La Voz de los Ruferos, en el que Alejandra Mahecha Bader, de MuleHide, comparte cómo es un día en su rutina como representante ...
CertainTeed fortalece a los contratistas con los Business Builders Workshops
Por Jessica Bravo. Herramientas para crecer en la industria de roofing y reparando a los contratistas para el futuro. En un episodio de La Voz de los Ruferos, Ana Pulido y Salvador Sedano comparten lo que viene para los Talleres de Construcción de Negocios (BBWs) este año. Durante la ...
Skylights evolve with automation and daylighting demand
By Jesse Sanchez. Industry leaders discuss how daylighting, ventilation and smart skylight technology are reshaping roofing opportunities. Demand for daylighting solutions is expanding across both commercial and residential construction as building owners prioritize healthier indoor environments and improved energy performance. At the International Roofing Expo (IRE) in Las Vegas, leaders ...
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