Jesse Sanchez, Writer
Embracing innovation to boost sales
By Jesse Sanchez. Roofing experts discuss AI-driven sales tools, industry leadership and innovation at the Western Roofing Expo. In this webinar, recorded live at the Western Roofing Expo, a diverse panel of roofing professionals explored the industry's future, focusing on new technologies and leadership. Hosted by Heidi J. ...
Celebrate the season with these must-attend fall events
By Jesse Sanchez. Industry leaders present key strategies for business success and financial security, along with a holiday celebration you won’t want to miss. Roofing and financial professionals are in for a treat this fall, as Roofing Contractors Association of Southern California (RCASoCal) rolls out a series of exclusive events ...
Unlocking the profit potential of roofing services
By Jesse Sanchez. Roofing services offer untapped revenue for industry professionals to take advantage of, says industry veteran. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Tracey Donels, founder of Service First Solutions, to discuss the often-overlooked profit potential in roofing services. The ...
Navigating the growth of liquid-applied roof coatings
By Jesse Sanchez. Expert shares insights on roof coating trends. In this episode of CoatingsCast, host Karen Edwards sat down with industry veteran Brady Kolden to discuss the challenges and trends of liquid-applied roof coatings. With 30 years in the coatings industry, Brady, Polyglass' national coatings business development manager, has ...
How gratitude and flexibility are shaping workplace culture in 2024
By Jesse Sanchez. Discover the key trends driving employee engagement and retention in a post-pandemic world. In this episode of CoatingsCast, Heidi J. Ellsworth sat down with keynote speaker Lisa Ryan, who recently captivated audiences at the Roof Coating Manufacturers Association (RCMA) meeting. Known for her engaging discussions ...
Navigating the complexities of succession planning
By Jesse Sanchez. The importance of starting early and building a solid foundation for future success. In this Coffee Conversations, host Heidi J. Ellsworth discusses the critical subject of succession planning with an expert panel spearheaded by Rich Carroll from Carroll Consulting Group. Together, they explore the intricate process that ...
Exploring the benefits of individual coaching in roofing
By Jesse Sanchez. Coaching helps professionals achieve their full potential, but how does it differ from consulting? In this episode of Roofing Road Trips®, host Karen Edwards discusses the world of individual coaching with Melissa Chapman and Monica Vornbrock, co-founders of The GLO Group. This dynamic duo has ...
Contractors brace for extreme weather
By Jesse Sanchez. As severe storms increase in frequency and intensity, roofing contractors must adapt to the new normal. The roofing industry is facing unprecedented challenges as extreme weather events, from severe hail to high winds and wildfires, become more frequent and destructive. Greg Hudson, director of commercial ...
A journey of growth and leadership in the roofing industry
By Jesse Sanchez. Geoff Mitchell’s journey in roofing reflects a story of growth, evolution and teamwork. In this episode of Stories From the Roof, sponsored by Johns Manville, host Megan Ellsworth sat down with Geoff Mitchell, CEO of Mid-South Roof Systems, who shared the story of his 27-year ...
A global mission for energy efficiency
By Jesse Sanchez. Explore the worldwide impact of cool roofs and their role in reducing energy costs. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with James Thomas, CEO of Topps Products, to discuss the evolution of cool roof technology and its global impact. ...
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