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Jesse Sanchez, Writer
When the roof stays put, work moves faster
By Jesse Sanchez. Silicone restoration replaces tear-offs, helping crews work faster, keeping buildings operational and delivering warrantied efficiency. On this CoatingsTalk, host Megan Ellsworth brought two industry professionals to the table who live in the details: Eric Thompson of Henry® and Cody Wilson, president of Unicoat Industrial Roofing, to discuss ...
Answering common roofing replacement questions
By Jesse Sanchez. Contractors break down the importance of various materials, timelines, project costs and expectations for residential roof replacements. Homeowners considering roof replacements are often left navigating the situation with uncertainty and a long list of practical questions. Mr. Roofing works with San Francisco homeowners to clarify scope, timing, ...
A roofing company built by people who stayed
By Jesse Sanchez. The conversation starts the way it always has, with memory before momentum and laughter before credentials. There is a particular sound to people who have known each other for a long time. It is relaxed. Unrushed. A little teasing, a little reverence. That sound opens this episode ...
When a roof starts to look like memory instead of material
By Jesse Sanchez. In the quiet evolution of synthetic roofing, the first change was not performance but perception. This Roofing Road Trips® conversation opens with excitement, but it carries something older underneath it: the long suspicion that if a roof is synthetic, it must be pretending to be something it ...
From problem solving to industry standard
By Jesse Sanchez. A contractor-led idea grew into a widely trusted retrofit approach by responding to real-world challenges and validating performance through decades of testing. In this episode of Roofing Road Trips®, Karen Edwards sat down with Dale Nelson, founder of Roof Hugger, to trace how a practical field challenge ...
Silicone vs. acrylic coatings
By Jesse Sanchez. Industry experts discuss how chemistry, climate and roof conditions influence coating selection. In this CoatingsTalk, a representative from MuleHide addressed a practical question contractors and building owners face on recover projects: When does silicone make sense and when is acrylic the better fit? Led by Megan Ellsworth, ...
Field inspections anchor warranty confidence
By Jesse Sanchez. Field inspections are the key to shaping contractor accountability, quality assurance and long-term performance across commercial roofing. In this episode of La Voz de los Ruferos, host Jessica Bravo spoke with Alejandra Mahecha Bader, technical field representative for MuleHide, about daily inspection realities and their importance. Alejandra ...
Insurance pushes for high-performance roofs
By Jesse Sanchez. Growing collaboration between manufacturers and insurers could reshape roofing choices. In the storm-prone Southeastern United States, insurance companies are increasingly influencing what materials go on roofs and their push for durability is opening the door for synthetic products like those made by Brava Roof Tile to take ...
Bringing production workflows into the field
By Jesse Sanchez. This tool integrates daily reporting, cost tracking and documentation into native apps to strengthen coordination between field and office teams. Centerpoint Connect has expanded its platform with the introduction of the Production Module, designed to bring service, sales and production workflows into a single connected system. The ...
Temperature swings create hidden roofing risks
By Jesse Sanchez. Rapid winter temperature shifts can put your attic at risk for moisture problems. Here’s what to look for. Regions with harsh winters routinely push roofing systems to their limits as temperatures fluctuate sharply within short time frames. All Craft Exteriors works with homeowners across the region ...
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