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Jesse Sanchez, Writer
AI removes guesswork from roofing customer outreach
By Jesse Sanchez. Machine learning, demographic data and high-resolution imagery help contractors target homeowners with real roofing needs. Marketing conversations in roofing are increasingly shaped by data and artificial intelligence and Reworked.ai is positioning itself at the center of that shift. During this episode of Roofing Road Trips®, Karen Edwards ...
How service is reshaping commercial roofing
By Jesse Sanchez. Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities. Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode ...
Ingage Winter Summit targets adoption for 2026
By Jesse Sanchez. A free virtual program offers contractors practical takeaways on project execution, culture and customer journey alignment. In this episode of Roofing Road Trips®, Ingage marketing leader Pam Torrey joined host Heidi J. Ellsworth to discuss the Winter Summit 2026 and explain why project adoption remains a defining ...
Spotlighting new revenue paths for independent pool retailers
By Jesse Sanchez. Highlighting robotics, installation and service as revenue-driving opportunities for independent pool retailers. At the Pool Spa Patio and Decking Show at the Las Vegas Convention Center, MAMMOTION used its booth and media presence to speak directly to independent pool retailers about long-term opportunities in a changing market. ...
PSU conference drives contractor collaboration
By Jesse Sanchez. The annual gathering from Dataforma connects contractors nationwide for the opportunity to influence product direction through hands-on collaboration and feedback. In this episode of Roofing Road Trips®, Dataforma brought contractors together during its PSU conference for the opportunity to shape product development through direct collaboration. The gathering ...
The essential role of flashing in roof protection
By Jesse Sanchez. Understanding flashing's function and why it's crucial for longevity. When building or renovating a home, the materials you choose to protect it from the elements are of utmost importance. One often overlooked yet crucial component is flashing, like those from Gibraltar Building Accessories (GBA). This key building ...
Showcasing standout synthetic roofing work
By Jesse Sanchez. Celebrating contractors whose projects pair high-end design with complex detailing and performance-driven roofing systems. Brava Roof Tile is putting its network of Preferred Contractors in the spotlight with the 2025 BRAVA Excellence Awards, a program highlighting intricate, design-forward installations across residential estates, mountain retreats and coastal properties. ...
Sales, AI and mobile innovation
By Jesse Sanchez. Dataforma’s PSU 2025 showcases new sales tools, AI features and mobile upgrades while guiding the 2026 roadmap. Dataforma is turning PSU 2025 into a launchpad for its next generation of tools, with a packed agenda that puts new sales, AI and mobile capabilities in front of contractors ...
Strengthening supply chain visibility
By Jesse Sanchez. A new collaboration reflects how Eagle Roofing Products is aligning people, processes and digital tools to strengthen service, speed and communication across its national network. For Eagle Roofing Products, progress has long been tied to how clearly information moves through its organization and out to the field. ...
Data clarity brings order to roofing operations
By Jesse Sanchez. Tyelus highlights a more human approach to organizing information, improving efficiency and supporting long-term growth. Data collection methods can either slow a roofing business down or help it operate with greater focus and confidence. That contrast was framed in this Roofing Road Trips® conversation featuring Lynsey Hull, ...
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