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Jesse Sanchez, Writer
How shingles are evolving to withstand extreme weather
By Jesse Sanchez. Hail, wind and flying debris are rewriting the rules of roofing and here’s why it matters now more than ever. As climate patterns shift and violent storms batter rooftops year-round, the roofing industry is being forced to rethink resilience. One of the voices leading that conversation is ...
Why roofers are expanding their services beyond the roof
By Jesse Sanchez. More contractors are embracing siding offerings — and metal is leading the charge. The roofing industry is experiencing a notable shift as contractors look beyond shingles and slopes to seize new opportunities in siding. One key driver behind this expansion? Metal siding. In this episode of Roofing ...
Pipe collars: The overlooked link in roof maintenance
By Jesse Sanchez. These small but mighty components can be the difference between a dry attic and a costly leak. When it comes to roof maintenance, homeowners and property managers often focus on shingles, flashing and gutters, but the real silent threat may be closer to the pipes. Pipe collars, ...
What do you need? A service development checklist for roofing companies
By Jesse Sanchez. Service is the foundation of success. Here’s how to strengthen it right from the start. If you’ve read the first article in this series, you already understand why service matters. It’s not just an add-on or a fallback plan; it’s a growth engine that provides consistency, strengthens ...
How to clean your metal roof and prevent buildup
By Jesse Sanchez. DECRA gives advice for maintaining stone-coated metal roofing, without sacrificing integrity. Maintaining a stone-coated metal roof doesn’t have to be a headache. DECRA Metal Roofing, the original manufacturer of stone-coated metal roofing, has outlined best practices for keeping these roofs free from mold, algae and lichen, helping ...
Spotlighting resilience and collaboration at IIBEC 2025
By Jesse Sanchez. Building-envelope leader kicks off event with focus on durability, partnerships and forward-thinking solutions. At the kickoff of International Institute of Building Enclosure Consultants (IIBEC) 2025, SOPREMA took the stage to send a clear message: modern roofing isn’t just about the materials, it’s about systems, solutions and working smarter together. ...
Technical training is taking center stage
By Jesse Sanchez. Learn how hands-on experience is shaping the future of roof coatings across the country. As roofing manufacturers race to meet growing demand for high-performance coatings, BITEC is doubling down on hands-on technical training to ensure the success of their products in the field. In this episode of Roofing Road ...
High stakes, high heat
By Jesse Sanchez. Spray Foam Arizona takes on a 59,000-square-foot insulation challenge at the Fina La Quinta Hotel. A project of scale, precision and sweat equity is unfolding in the desert heat. The Fina La Quinta Hotel in Phoenix is the latest commercial benchmark for Spray Foam Arizona, a family-driven ...
Finding a voice in roofing sales
By Jesse Sanchez. Former opera singer helps contractors fine-tune sales strategy with data and storytelling. In this episode of Roofing Road Trips®, the conversation hits an unexpected high note; opera. But Pam Torrey, director of marketing at Ingage, isn’t just talking about music. She’s breaking down the art of building ...
Building trust from the roof down
By Jesse Sanchez. Relationship-first customer service sets Bone Dry apart in commercial roofing. When Jeanne Boyd talks about customer service, she doesn’t lead with sales or marketing tactics — she leads with something simpler, more personal. “My dad has never made a cold call in his life,” Jeanne said in ...
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