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Jesse Sanchez, Writer
Fortifying roofs for the future
By Jesse Sanchez. As weather challenges grow, taking roofing standards and upgrades seriously can lead to stronger protection for what matters most. In this episode of Roofing Road Trips®, Karen Edwards sat down with James White, senior product manager at CertainTeed, to unpack a game-changing approach to roofing: the FORTIFIED ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
From corporate to contractor
By Jesse Sanchez. One industry leader shares the story of her unexpected leap into roofing and the birth of her female-led roofing company. When Wendy Marvin left a two-decade career at Kaiser Permanente to launch a roofing business with her ex-husband, she wasn’t chasing shingles, she was chasing integrity. “I ...
How a roofing misstep sparked a retrofit revolution
By Jesse Sanchez. One contractor’s headache became an innovative solution, marking the beginning of Roof Hugger. When Dale Nelson set out to re-roof a modest 8,000-square-foot property in Florida in the early ’90s, he had no idea he was about to help launch an entirely new category of retrofit ...
Building client trust with property-centered roofing
By Jesse Sanchez. Building strong customer relationships starts with empathy and showing that each roofing project matters. In the world of commercial roofing, success doesn’t just come from flawless installations or fast repairs, it comes from treating each roof like it's your own. That was the core message from Jeanne ...
Membrane options for every building use
By Jesse Sanchez. MuleHide’s Fleece Back membranes offer a cleaner, faster and more cost-effective roof recover system. In an era of rising construction costs and tighter project timelines, many contractors are looking for roofing solutions that offer durability without disruption. Enter Fleece Back membranes, an option gaining traction in the ...
Roofing industry gets a talent boost from new training initiative
By Jesse Sanchez. This new roofing academy launches with the promise to ease hiring headaches for U.S. roofing firms. The U.S. roofing industry has long grappled with a shortage of skilled, entry-level talent. Now, one outsourcing firm is betting that a hands-on, one-month training academy could help close that gap, ...
Nature-inspired innovation: A bold move in roofing aesthetics
By Jesse Sanchez. Redefining roofing by blending high-performance engineering with nature-inspired colors that transform curb appeal into a lasting impression. For homeowners looking to elevate curb appeal without compromising performance, TAMKO Building Products is making a compelling case, not just through engineering but through color. The Missouri-based manufacturer is reshaping ...
Building bridges across industries
By Jesse Sanchez. Experts share how AI, collaboration and cross-industry connections are reshaping the future of roofing and paving consulting alike. In a conversation that blended technical insight with candid reflection, Vincent Ellison and James Santiago, RRO from Benchmark shared their perspectives on the state of roofing and paving consulting ...
Summit to spotlight service, strategy and innovation
By Jesse Sanchez. A high-level industry gathering filled with behind-the-scenes tours, informative panels and conversations that matter. From October 8–10, the 2025 Roof Service Summit will bring together top voices from across North America’s roofing industry for a focused, professional deep-dive into operations, sales, property management and service leadership. Held ...
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