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Jesse Sanchez, Writer
A roofing exit strategy that works
By Jesse Sanchez. Why contractors planning to sell should think more like buyers. In the world of roofing, where sweat equity builds businesses, the next chapter — selling the company — often comes with more questions than answers. On this episode of Roofing Road Trips®, Karen Edwards hosted Maven Group’s Dominik Sachsenheimer ...
Bringing clarity to roofing sales with 3D animation
By Jesse Sanchez. Transforming homeowner engagement through visual storytelling. Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the ...
Why a cooler attic might be the smartest home upgrade you’ve overlooked
By Jesse Sanchez. From lower energy bills to longer-lasting shingles, solar-powered attic fans offer surprising benefits. In the battle to keep homes cool and energy efficient, one often-overlooked space could be the secret weapon: the attic. According to Attic Breeze, a leading manufacturer of solar-powered ventilation solutions, managing attic temperature is key ...
Top March articles: Regulations and roofing products
By Emma Peterson. Here’s what we’ve been talking about at The Coffee Shops™ this month! In the industry, March often feels like a preparation month as we all look forward to a new construction season and the business that comes with that. As we look back at the top articles ...
Solar attic fans give roofing contractors a competitive edge
By Jesse Sanchez. A fast-growing roofing add-on could help contractors boost profits and stand out from the competition. As energy costs continue to rise and homeowners look for efficient ways to cut down on their utility bills, roofing contractors are finding new opportunities in solar-powered attic ventilation. Attic Breeze, a leading manufacturer ...
Unveiling game-changing roofing solutions at IRE 2025
By Jesse Sanchez. From pool shields to automated loaders, these new innovations tackle job site hazards and boost efficiency. At the bustling International Roofing Expo (IRE) 2025, The Catch-All took center stage, debuting a suite of new products designed to elevate safety, protect property and streamline job site operations for roofers and ...
A small solution making a big impact
By Jesse Sanchez. Roofing industry leaders share how one innovation is solving costly problems and saving contractor's time. At the 2025 IIBEC Convention and Trade Show, the RoofersCoffeeShop® sound stage brought together two industry veterans to discuss a small but mighty innovation that’s quietly transforming how contractors and consultants handle vent pipe ...
A solar-powered success story
By Jesse Sanchez. An innovation that started in a garage has grown into an industry leader in solar attic ventilation, championing sustainability and energy efficiency. Attic ventilation might not be the first thing that comes to mind when thinking about energy efficiency, but for Attic Breeze, it’s the foundation of a growing ...
Your guide to choosing the perfect metal roof
By Jesse Sanchez. Expert insights to help you make an informed decision about selecting the best metal roofing options for your home or project. Metal roofing is a long-term investment that offers durability, energy efficiency and aesthetic appeal. ASC Building Products, a leading manufacturer in the western U.S., provides insight into the ...
A co-branding opportunity for maximum exposure
By Jesse Sanchez. Expand your brand’s reach and visibility with a high-performance roofing solution designed to deliver both durability and marketing impact. Companies looking to enhance their brand visibility among contractors, builders and the general public now have a new opportunity through MFM Building Products’ Ultra HT Wind & Water Seal® co-branding ...
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