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Jesse Sanchez, Writer
Social media is shaping the future of roofing recruitment
By Jesse Sanchez. Online branding and short-form video are opening doors for Gen Z in unexpected ways. As roofing companies struggle to fill labor shortages and bring in the next generation of workers, many are finding their most powerful recruiting tool isn’t a job board or a trade fair, it’s ...
Where technology meets culture
By Jesse Sanchez. A new era of cultural connection is reshaping how the roofing industry communicates. As labor shortages persist across the U.S. roofing industry, a growing number of contractors are turning to technology not just for efficiency, but for cultural connection. Labor Central, a platform designed to match roofing ...
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Experts unpack why proper attic ventilation is more than a comfort issue, it's a financial no-brainer. In an age where homeowners are looking to cut utility costs and extend the life of their roofs, one topic often flies under the radar: attic ventilation. But as John Theede, ...
Why leadership and communication matter now more than ever
By Jesse Sanchez. A fresh approach to success is taking root in the roofing industry, one focused on people, not just profits. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, for a candid and ...
Extending a lifeline: How a Kansas trauma center got a new roof
By Jesse Sanchez. A high-stakes hospital re-roof tested more than roofers’ technical skills, it demanded precision and communication. When a hailstorm ripped through Great Bend, Kansas, in July 2023, it left more than dents in cars and gutters, it compromised the roof of the University of Kansas Health System’s local ...
How this contractor program is redefining roofing success
By Jesse Sanchez. With tech-forward tools and strategic partnerships, TAMKO empowers contractors to thrive. In an era of rising deductibles, shifting insurance policies and rapid digital transformation, TAMKO Building Products is betting big on a new kind of contractor support, one that goes far beyond shingles and warranties. TAMKO’s revamped ...
Fortifying roofs for the future
By Jesse Sanchez. As weather challenges grow, taking roofing standards and upgrades seriously can lead to stronger protection for what matters most. In this episode of Roofing Road Trips®, Karen Edwards sat down with James White, senior product manager at CertainTeed, to unpack a game-changing approach to roofing: the FORTIFIED ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
From corporate to contractor
By Jesse Sanchez. One industry leader shares the story of her unexpected leap into roofing and the birth of her female-led roofing company. When Wendy Marvin left a two-decade career at Kaiser Permanente to launch a roofing business with her ex-husband, she wasn’t chasing shingles, she was chasing integrity. “I ...
How a roofing misstep sparked a retrofit revolution
By Jesse Sanchez. One contractor’s headache became an innovative solution, marking the beginning of Roof Hugger. When Dale Nelson set out to re-roof a modest 8,000-square-foot property in Florida in the early ’90s, he had no idea he was about to help launch an entirely new category of retrofit ...
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