The Life Cycle of Metal Roof Coatings: Selling with Sustainability

January 21, 2026 @ 11:15 am - 12:00 pm PST

SPEC MIX BRICKLAYER 500® World Championship

How to Grow Your Metal Roofing Business: Case Studies

A coated metal roof offers a compelling sustainability story from start to finish, and this session will provide tools for exactly how to tell it. Learn how metal roofs can outperform traditional shingles in durability and recyclability – all with minimal waste and longer life spans. Discover how cool roof coatings, solar compatibility and regional climate benefits make metal roofing a smart choice no matter where you live. We’ll provide you with information on how to confidently sell coated metal roofs as a roofing solution that aligns with your customer’s goals.

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