Adding some jam to their bread and butter

By Jenny Yu.  

How a leader in metal roofing is expanding its reach with new offerings.  

At The Coffee Shops™ Soundstage at METALCON 2024, Heidi J. Ellsworth spoke with Mike Weis, vice president of sales for PAC-CLAD | Petersen, a Carlisle Company, about Petersen’s newest products. For 60 years, Petersen has been a leader in the architectural metal industry focused on manufacturing high-performing roofing products for commercial construction. Today, Petersen continues to innovate to support architects, contractors, building owners and designers.  

For example, over the last 10 years, Petersen has pushed to become more architecturally significant on the wall side of the industry. 

“Think about panels that used to be more industrial or agricultural,” Mike stated. “We’ve taken those profiles and products and turned them into something that architects and designers can use and use well to create a brand of their own with our products on the wall. We want to make sure designers look to us and say, ‘I really want to design my building around some of these products.’” 

Petersen prioritizes listening to the market and to their customers to learn what types of products they want to not only secure and waterproof a structure with but also make it visually and aesthetically pleasing. So, on top of expanding into walls, Petersen has developed  a new color palette. 

“We’ve expanded our color profiles, which we haven’t done in probably 30 years,” Mike shared. “We now have close to 50 different colors. For an architect, it’s like a toy box for them. They can select any color, any profile, they can mix and match. We are constantly trying to innovate and bring new things to market.” 

As the demand for metal continues to rise due to its sustainability, durability and flexibility, Petersen continues to meet the moment.   

“The roofing side of the business will always be our bread and butter,” Mike said, “but I love that we've come down off the eaves and we're now on the walls, that we can help create these beautiful projects. We love promoting our architects and our contractors and the work that they do. It's just really rewarding to be a part of these programs. 

Watch the full interview and don’t miss Petersen at METALCON 2025, Booth #3093, from October 21- 23, to learn about their innovations from this year. Register now for METALCON 2025 using this registration link and receive $30 off registration costs! Or use code 30MCS for the same discount!