Avoid sticker shock with Instant Roofer

By Emma Peterson.  

Across the nation, Instant Roofer is helping homeowners brace for big-ticket repairs. 

For many homeowners, the roof above their head is sometimes an out-of-sight, out-of-mind matter. But when disaster strikes, like the increasingly common hurricanes in the Southeast and Northeast United States, it’s important for contractors to be prepared and ready to guide homeowners through the process. And when faced with the task of getting their home reroofed, one of the first questions homeowners will typically ask is about cost. 

Paying for a roof is a large investment for homeowners. In fact, according to Instant Roofer’s database, the average cost for a durable roof option, like metal, can be upwards of $20,000 or more. If they want something added, like solar installation, it may exceed $75,000! And these numbers don’t even include other regional cost considerations, such as climate risks, insurance coverage and product availability. 

All of these large numbers can incite sticker shock in homeowners that often leads to them putting off a reroof until they have no other option. For example, we have seen firsthand how the hurricane season along the Gulf and Atlantic coasts have led to a rising cost and urgency of roof replacement for millions of customers. Waiting until this type of disaster hits to take care of an overdue reroof is problematic for a variety of reasons, first and foremost, that those who wait until after a storm may face higher costs, limited availability of product or worse, damaged, uninhabitable homes.  

So what can you do to help your clients avoid sticker shock and feel confident proactively reroofing their home? Introduce them to Instant Roofer’s roofing cost calculator. This tool allows you to offer homeowners free and fast estimates based on their home’s location and their material preferences. It accounts for all the variables that will affect the end cost of the project, such as roof pitch, waste, complexity and local material pricing all affect the bottom line. The calculator’s speed and accuracy give homeowners a good understanding of what their project will be like from the get-go, helping avoid that sticker shock.  

Overall, Instant Roofer’s roof cost calculator is an easy way to help your clients plan proactively and make informed decisions before the next storm hits.