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Building stronger roofing leaders starts in the field

Building stronger roofing leaders starts in the field
June 19, 2026 at 6:00 a.m.

By Heidi J. Ellsworth.

ARCA and NRCA training helps roofing foremen and supervisors build practical leadership skills. 

There is a growing recognition across the roofing industry that leadership development cannot wait until someone reaches the executive level. It has to start in the field, where foremen and supervisors are guiding crews as well asinfluencing culture and jobsite performance every day. A training opportunity from the Arizona Roofing Contractors Association (ARCA) and the National Roofing Contractors Association (NRCA) is putting that belief into action with a focused, practical approach to field leadership.

The NRCA Field Leadership Training Level 1 program is designed to meet roofing companies where they are, equipping field managers with the skills they need to lead more effectively right now. This one-day training isn’t theoretical. It is built around real-world applications, helping participants immediately strengthen communication along with improving productivity and stronger, more accountable teams. 

What makes this training especially relevant is its focus on the daily challenges facing field leaders. Communication gaps, misaligned expectations and unresolved conflict can quickly impact both morale and project outcomes. By addressing leadership styles, team engagement and conflict-resolution strategies, the program gives foremen and supervisors tools they can use the moment they return to the jobsite. 

The training, scheduled for July 10, 2026, in Phoenix, Arizona, also brings together respected industry experts who understand the realities of roofing. Participants will learn from professionals such as Amy Staska, vice president of NRCA University, and Jon Goodman, an NRCA subject matter expert, former roofing contractor and ProCertification® assessor. Their combined experience in workforce development and contractor education ensures the content is grounded in what truly works in the field. 

For companies looking to take the next step, this program can be paired with NRCA’s Foreman Management Training, held the day prior. That course expands into broader job management concepts including safety, customer service, quality, productivity and profitability, giving participants a more complete perspective on how their decisions affect project success. 

Opportunities like this highlight an important shift happening across the industry. Contractors are realizing that investing in people is just as critical as investing in equipment or materials. Strong leadership at the field level improves not only project outcomes but also retention. 

For contractors and companies focused on building the next generation of leaders, programs like NRCA’s Field Leadership Training are more than a class. They are a strategic investment in the future of their teams and their business. If you are looking to strengthen leadership from the ground up, now is the time to take action. Explore the training, and engage your future leaders.  It is a commitment to invest in their success. The strongest companies are built on strong leaders in the field. 

To register visit www.azroofing.org/events

Learn more about National Roofing Contractors Association (NRCA) in their Coffee Shop Directory or visit www.nrca.net.


 

About the author

Heidi J. Ellsworth

As CEO of The Coffee Shops, Heidi has been working and writing in the construction industry for over 30 years. She is active in many associations including founding National Women in Roofing and Roofing Technology Think Tank (RT3). She is passionate about helping to shine a light on the construction industry and creating win-win-win scenarios! 


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UP TO THE MINUTE

By Heidi J. Ellsworth. ARCA and NRCA training helps roofing foremen ...
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