Live From IRE 2024: Sherwin-Williams - TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Mark MacDonald of Sherwin-Williams. You can read the interview below or watch the full interview.

Mark MacDonald: Hi, it's Mark MacDonald. I'm the, the Sherwin Williams Oil Division, and we're really excited here to be here at the International Looking Expo. And behind me is something that we are very excited to showcase here at this expo, the MEADOWVIEW program. And so with the Meadowview program, we are bringing the Sherwin Williams brand along with the ability to address a new market to our Sherwin Williams trusted manufacturers, many of whom are here on the show for today. So come on, let's take a look. 

So here we are, showcasing the meadowview program. Uh, MetalVue is a program that provides services to the home improvement and asphalt retail industries. These are contractors, some of them very large, uh, of all sizes. Some of these guys are doing a couple million a year all the way up to well over two or 300 million a year. And what do they want? They want service, they want when they take a, uh, housing vertical, whether that's a roof, whether that's siding, windows, doors, anything. Uh, they expect to be serviced. They expect to get some training for their sales team. They expect installation training. They expect marketing collateral, the sales collateral support across their entire workflow. What I'm proud to say for Sherwin Williams is behind me is here is our team. So we even have some of our, uh, vendor partners that are part of the program that help us bring that value. 

So first and foremost, that's Sherwin Williams brand, the strongest brand in the residential space by a large margin. And then bringing that coatings expertise followed quickly by all of our trusted vendor partners to make sure that when they're putting on, when they're in the home selling a Sherwin Williams coated metal roof, that they know that that roof is going to, that they understand, uh, how to market it, how to sell it in the home, how to, how to, um, install it, how to produce it, uh, across the entire workflow. And that's what the MetalVue Program brings to these, uh, very important parts of our, of our strategy for 2024, 2025.

Editor's note: The following is the transcript of a live interview with Mark MacDonald of Sherwin-Williams. You can read the interview below or watch the full interview.

Lauren White: Hi everyone. I'm Lauren White with RoofersCoffeeShop and MetalCoffeeShop, we are here at IRE 2024 here and at the Sherwin-Williams booth.

Mark MacDonald: Good morning. How are you?

Lauren White: Good. How's things?

Mark MacDonald: It's fantastic. We're always really excited to come to the International Roofing Expo. It's a pretty unique show because of the diverse of the audience. So, you know, out here we're getting, uh, our, our premier, you know, metal manufacturing. We're all here. You walk around the show, you see 'em. Uh, when you look at, uh, con, the contractor base here is incredibly strong. So you have our, our core, I have Melanie. We have, uh, whole new two, uh, companies. We have asphalt retail companies that are looking to get the metal. So it's a very exciting place for us and we'll really have to be, yeah, integration.

Lauren White: So here, and so, you know, this year, whatever we, have you ever seen any, so here?

Mark MacDonald: Well, at Sherwin Williams, we're all about paint and we're proud to have, uh, the, the Premier Paint, uh, in the United States. And we we're backed up right here by Wonder Red itself, one of our foundational products, our, uh, SIP Silicon modified polyester. This product's been around for a long time. It keeps refining it, refining it and the crowd, uh, that this is, uh, a beef veneer product, uh, in the United States. It's a beautiful product. And as, as, as everyone who, uh, know Cheryl Williams knows now how many colors are there, as many as you want. And that's, uh, that's what we bring to the table. And, and this is this product right here. Uh, you can see the type of s that it goes on all over the United States. There's a huge explosion in, in not just, uh, post frames, but even in going toin.

And whether I software is a two wall out of it, but if we walk this way a little bit, you can see, uh, here are some more products that we have flagship products. And at Sherman Williams, we have our for Pond product. And that's, uh, that's been around. We were the ones, uh, Sherwin Williams, uh, back when we were Valspar. Uh, we pioneered the use of PBDF and brand name and floor pond going back more than 60 years ago. And we have those panels still to this day on our test vents. And that's one of the many reasons why people trust Sherwin Williams, because of the flagship product that is, uh, for on coming in a beautiful array of colors. And on top of that, uh, we recognize that we always want to, uh, search for what is the new need for our customer base.

And people are always looking for another, you know, more high performance products. And that's why we launched, uh, a Lu pond. But we're really excited about the diversity of color. Uh, and you can see the dramatic, uh, the dramatic effect of, of how that looks and these brilliant, uh, bold colors that are here behind me. Uh, to finish up with something that we're very excited about is what can you, what can you do with color? Well, Sherwin Williams, what can you do with color? And, and here's another element that we launched, uh, the Emulate product line. So taking organic materials, and when you look at these beautiful panels behind me is that marble, it's Sherwin Williams paint, right? Look at these, uh, beautiful, uh, wood prints. When you stand back and walk away from these things. It's very difficult to tell the difference between that organic product and our Sherwin Williams, Cody will emulate. So this again, is something that, uh, we're constantly searching to add value to our customer base and this is how we're doing it. We're proud of you to showcase this product