Same family, new booth

By Jenny Yu.  

The family behind Western States Metal Roofing showcased their newest offerings at this year’s International Roofing Expo. 

Western States Metal Roofing unveiled a new and improved booth at the 2026 International Roofing Expo in Las Vegas, Nevada. “We did redesign it this time around,” Jasmine Rubio, human resource manager, told Karen Edwards at The Coffee Shops Sound Stage. “So, we are constantly changing things up and updating it. We're excited to be promoting our new booth.” 

One product line the company highlighted at their booth was the “Metal That Looks Like Wood” product line. “These look like wood but don’t require the maintenance of wood,” Jasmine explained. “With wood, you get termites; you have to deal with rotting issues, mold. Metal is sustainable, durable and you don't have the fading.” With a 40-year warranty and a variety of colors available, from rosewood to maple, these panels represent a growing trend in the industry. 

Metal, Jasmine shared, is growing due to its sustainable, energy-efficient properties along with its aesthetic appeal. “People are using it inside and outside,” she said. “And it's going to help with insurance and claims. We actually have third party testing done for the wind. For every panel, we do wind and fire testing.” 

At the end of the day, IRE was an opportunity for Western States Metal Roofing to showcase its newest innovations and its family-based culture. “We’re a family-owned and run company. We have my dad and my mom up there. We have me. We have my husband in operations and production. We have our general manager who is not family, but he has his son and a son-in-law here, too,” Jasmine shared. “You don't have to be a part of blood, but we have multiple people that feel like family. It’s amazing.” 

Watch the interview to learn more about Western States Metal Roofing’s innovative offerings and culture of family!