Speed is the name of the lead generation game

By Emma Peterson. 

Learn how Instant Roofer speeds up the lead generation process, helping contractors and homeowners alike!  

Over the last few decades, there have been some distinct cultural shifts in customer service operations management. These changes can be hard to adapt to, but Instant Roofer is here to make it a little easier for contractors to manage. In this episode of MetalTalk, Heidi J. Ellsworth spoke to Jeff Berzolla of Instant Roofer about adapting to this change. Jeff has worked in the technology sector for over 25 years now and has watched this shift in real time. He shared, “If you go back 30 years, you had to have a Yellow Pages ad to exist as a roofing contractor. That's where this all started. Then it was websites which became optimized websites that are fast, and SEO driven. And then we had chat functionalities, mobile-friendly websites and social media teams.”  

By looking at this shift, you can see that consumers are getting increasingly used to scrolling through information quickly and efficiently. And, like contractors had to shift from Yellow Pages to websites to stay competitive, finding ways to deliver the speed customers are looking for is key to standing out today. That’s where Instant Roofer’s free, embeddable roofing calculator and their offering of exclusive leads per geographic area come into play. These both help contractors find strong leads in their area efficiently and give those leads the seamless, quick experience they’re looking for. Jeff explained, “Speed to lead is everything. Giving the consumer what they want faster.” 

By focusing on the customer’s desire for speed in roofing sales, Instant Roofer has been able to help hundreds of contractors adapt their processes to digital. Jeff summarized what they do, “We teach contractors to understand that the technology really comes out of what does the homeowner want to get you that lead, to put the hook into the homeowner so you can start the conversation. We spend a lot of time focusing on our users and how contractors can use technology like artificial intelligence in their websites effectively.”  

Read the transcript or Listen to the podcast to learn more about how Instant Roofer is helping contractors deliver the speed homeowners are looking for.