Start your engines: Get ready for the 2026 Carolinas Mid-Winter Roofing Expo

By Jenny Yu.  

Accelerate your business success at this year’s four-day event. 

The 2026 Carolinas Mid-Winter Roofing Expo returns to the Durham Convention Center in Durham, North Carolina, from February 16-19, 2026, bringing one of the Southeast’s largest regional roofing trade shows to contractors, manufacturers, suppliers and industry professionals. Hosted by the Carolinas Roofing & Sheet Metal Contractors Association (CRSMCA), the multi-day event features nearly 100 exhibiting companies showcasing the latest roofing technology, safety tools, equipment and industry services. 

Attendees can expect an energized atmosphere where networking and product innovation drive the conversation. On Wednesday, February 18, keynote speaker Mike Metcalf, Jr., of D.E.C.K. Leadership will take the wheel. A NASCAR pit-crew coach, Mike will present “12 Second Culture,” a presentation that will inspire leaders to run their crews like a cockpit, prioritizing efficiency, teamwork and kindness. 

Wednesday is also Trade Show Day, where exhibitors will offer exciting hands-on demonstrations of the latest technological trends. One demonstration to pencil into your calendar is “Mastering TPO Hand Welding” with Johns Manville at 1:45 p.m. Pull up to booth #311 to learn the best practices of hand welding TPO membranes from their team of technical experts! 

Alongside the bustling exhibition floor, CRSMCA’s expo includes educational opportunities designed for professionals at every level. Thursday, February 19, is Education Day when the learning switches to full gear. Curated sessions will deliver actionable takeaways that help businesses sharpen operations and stay ahead of evolving market demands. Here are the three educational sessions you can’t miss:  

Session 1: How to build a profitable business that you can sell or take to the bank  

• Presenter: Matt Thompson, Splash Omnimedia 
• When: Thursday, 2/19, 9:00 – 10:00 a.m. 

Session 2: PVC - The other white sheet 

• Presenter: Mary Beth Reed, GAF 
• When: Thursday, 2/19, 10:00 – 11:00 a.m. 

Session 3: Modern roofing technologies 

• Presenter: Hannah Safren, Polyglass 
• When: Thursday, 2/19, 11:00 a.m. - 12:00 p.m. 

Registration fees cover access to all education sessions, networking receptions, trade show entry and more! Sponsorship packages are still available, providing a variety of booth, advertising and branding opportunities. Sponsors include BITEC, Inc.® and KARNAK (Team Goodwill) and Petersen Aluminum Corporation (PAC), a Carlisle Architectural Metals company (Team Diamond). 

Register and learn more about the 2026 Carolinas Mid-Winter Roofing Expo!