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Cotney Consulting Group
Turning social media into a real business driver
MCS Influencer John Kenney says the return on social media comes from influence rather than immediate transactions. Social media has become a regular part of how contractors present their work, but many companies still struggle with one basic question: Is it actually producing business? Posting photos of completed projects and jobsite ...
Fall hazards in everyday repairs
By John Kenney, Cotney Consulting Group. When crews stay alert and respect the hazards that hide in daily work, they reduce injuries, build trust and keep operations moving safely. When most people think of fall hazards, they picture roofs, scaffolds — elevated platforms. But for maintenance technicians, the most dangerous fall risks ...
Why roofing service divisions feel busy but struggle to be predictable
By Cotney Consulting Group. When the right structure is in place, service divisions become reliable parts of businesses, supporting both customer relationships and long-term profitability. Most roofing service departments feel busy. Phones are ringing. Technicians are running calls. Trucks are moving all day. Work orders stack up, invoices go out and ...
Top February articles: Business strategy, industry advocacy and more.
By Emma Peterson. Your quick guide to this month’s biggest conversations across The Coffee Shops™. While February is the shortest month, that didn’t stop it from being busy here at The Coffee Shops™! Between the 10 different trade shows our team attended and the over 350 articles posted across our ...
Legal clarity = business stability
By Emma Peterson. Navigating a legal landscape that is growing more complex every day. In a new episode of From the Ground Up™, Karol Weyman got the chance to chat with John Kenney about navigating the legal world as a contractor. John is the CEO of Cotney Consulting Group ...
Level up your team with training
By Emma Peterson. Cotney Consulting Groups helps contractors avoid common mistakes with their practical, accessible online courses. In a new episode of Roofing Road Trips®, John Kenney stopped by RoofersCoffeeShop® to talk about the training courses that Cotney Consulting Group offers contractors. These trainings are conducted online and focus ...
General construction safety principles: The core practices every outdoor trade should follow
By John Kenney, Cotney Consulting Group. Getting the fundamentals right is what separates disciplined contractors from the rest. Across the outdoor living industry, every contractor has their specialty — tile setting, hardscape, pool and spa, landscaping, lighting, sports surfaces, agronomics and general maintenance. Each trade has its own techniques, tools and ...
Spring storm readiness starts at the roof
AAR Expert John Kenney says that taking the time to prepare before spring storms helps ensure your roof can do its job when conditions are at their worst. Spring storms often expose problems that have been quietly developing all winter. High winds, driving rain, hail and sudden temperature swings put stress ...
The human factor: Integrating humanoid robotics into a skilled roofing workforce
By Cotney Consulting Group. Humanoid robotics does not change the fundamentals of good management. It exposes whether those fundamentals exist. Up to this point in the series, the discussion has focused on readiness operations, realistic entry points and the environments where humanoid robotics is most likely to appear first. Those factors matter. ...
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
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