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Cotney Consulting Group
How diversifying with coatings opens new avenues for contractors
CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...
Expanding through specialization
MCS Influencer John Kenney says adapting with skill and strategy is key to leading an evolving roofing and construction market forward. In the roofing and construction trades, growth doesn’t always come from getting bigger, but from getting sharper. Many contractors try to expand by adding more crews or chasing new ...
Staying sharp: How contractors can compete in a market shaped by mergers and acquisitions
RCS Influencer John Kenney says contractors who stay grounded in fundamentals will not only survive this era of consolidation but also emerge stronger. The roofing and construction landscape is shifting fast. Across the country, we’re seeing mergers and acquisitions roll through the industry, consolidating once-independent players under larger umbrellas. For ...
Staying safe before you arrive on site
By Cotney Consulting Group. Driving safety tips for roofing professionals. Roofing is a demanding trade, full of high-risk tasks, from working at heights to handling hot materials and sharp tools. However, one of the most overlooked dangers in the roofing industry happens before the first ladder is even set, and it isn't ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Estimating isn't just math — It's risk management for roofers
By Cotney Consulting Group. Every estimate is a promise in roofing. Make sure yours is one you can deliver. When most people hear "estimating," they think of numbers: materials, labor hours and square footage. But seasoned contractors know better. The estimate isn't just a number; it's a risk forecast. Every ...
Step right: Preventing foot injuries in roofing
By Cotney Consulting Group. Step right, stay sharp and keep your crew on solid footing. Roofers rely on their feet more than most workers in the trades. Climbing ladders, walking uneven surfaces, balancing on steep slopes and carrying heavy materials start from the ground up. That's why foot safety isn't just a ...
Top September articles: Taking care of the industry's future
By Emma Peterson. From mental health care to workforce development and economic outlooks, this month we’ve been talking a lot about the future of roofing. Our Coffee Shops crew has been busy this month, publishing more than 200 articles across RoofersCoffeeShop, MetalCoffeeShop and CoatingsCoffeeShop! It can be hard to keep ...
Project closeout: The final 5% that protects 100% of your reputation
By Cotney Consulting Group. The best way to win your next job is to finish this one right. You nailed the install. Materials showed up on time. Crews worked safely. The client was happy the last time you spoke. But weeks go by, and you’re still chasing punch list items, paperwork is ...
How roofers are rethinking business development
By John Kenney, Cotney Consulting Group. A strategic, long-term approach to business development helps align your roofing business with the right opportunities, partners and markets. Many roofing contractors are realizing that business development isn’t just about closing more deals or spending more on ads, it’s about something bigger. It’s the ...
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