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Cotney Consulting Group
Explore the premier regional roofing and waterproofing event in the U.S.
By Emma Peterson. The 2025 Western Roofing Expo is happening this September in Vegas and we want to see you there! The Western States Roofing Contractors Association (WSRCA) has been supporting contractors with the most comprehensive and up-to-date information relevant to roofing and waterproofing since the 1970s. Today, they continue ...
Social media strategies for metal pros
MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
Building trust with renewable warranties and maintenance
CCS Influencer John Kenney says that a proactive, service-oriented approach sets your business apart and keeps you aligned with your client's long-term goals. For building owners, a roof isn't just an asset; it's a critical investment tied to their property's integrity, safety and long-term operational costs. For contractors, every roofing project ...
Using social media to grow your roofing brand
RCS Influencer John Kenney says that social media is more than a digital billboard; it's a strategic channel for branding, engagement and lead generation. A strong social media presence is no longer optional in today's competitive roofing market. It's essential. Whether you are a residential contractor working in local neighborhoods or ...
Taking your business to new heights with drones
By John Kenney, Cotney Consulting Group. Learn the legal basics of incorporating drone operations into your contracting business. Innovation is the way of the world, and the roofing industry is no exception to that. From new shingle technology to software programs that take estimating and sales to the next level, ...
Robotics: The Future of Roofing Automation - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with John Kenney of Cotney Consulting Group. You can read the interview below or watch the recording. John Kenney: Well, welcome everyone to another R-Club training information. We like to always look at it from a combination of both. Today ...
Stop rework before it starts
By Cotney Consulting Group. Five field communication habits that work. Rework is one of the most expensive and preventable problems in roofing. It doesn't just eat up profit. It demoralizes crews, delays closeout, frustrates clients and ties up your best resources, fixing things that should've been done right the first time. In ...
Keeping pedestrians safe around roofing sites
By Cotney Consulting Group. Being proactive about pedestrian safety shows you're committed to quality work and caring about the people around you. When we think about roofing safety, our minds often go straight to harnesses, ladders, fall protection and heat stress. However, another area deserves just as much attention: the safety of ...
Sales operations
By Cotney Consulting Group. Five steps to turn your roofing sales from a hustle into a scalable system. Sales are the heartbeat of your roofing company, but let’s face it: most roofing sales departments run on adrenaline, not structure. One rep is closing everything through personality. Another is sending quotes but ...
Roofing safety starts with jobsite evaluation
By Cotney Consulting Group. Safety is not a burden — it's a competitive advantage. A safe roofing crew is more efficient, confident and trusted by clients. Getting caught up in production — materials, deadlines, labor coordination and client expectations is easy in the roofing business. But before the first shingle is lifted, ...
UP TO THE MINUTE
