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Elevate™
Project profile: Fremont Beef Company
By Emma Peterson. Elevate's MAX PVC system provided the chemical resistance, moisture protection and durability needed for Fremont Beef Company's demanding operations. Fremont Beef Company has been providing high-quality meat products to customers around the world since 1990. In 2025, it was time to reroof their 81,000 square foot storage ...
Meet the players bringing smog-reducing roofing to market
By Jesse Sanchez. Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested ...
Sell more squares with Elevate's UltraPly TPO SA roofing system
By Emma Peterson. UltraPly® TPO SA installs in colder temperatures and goes down faster — helping your crew stay productive throughout the year. Elevate's UltraPly roofing systems are made out of durable thermoplastic polyolefin (TPO). TPO is perfect for low slope roofing applications and is one of the fastest growing ...
Maximizing manufacturer relations
By The Coffee Shops®. Industry experts and respected professionals will gather to discuss the importance of manufacturer relationships in this upcoming Peer Forum. Tune in on August 27, 2026, to participate in this special R-Club Peer Forum event, “HERizon - Manufacturer Relations.” In this confidential peer forum, business leaders and ...
Optimizing material staging on roofing projects
By Emma Peterson. Strategic material staging and supplier partnerships can be the difference between a profitable project and costly delays. In roofing, the old adage that “time is money” couldn’t be truer. As Ashley Pietsch of Integrity Insurance and Bonding puts it, “After years of working alongside roofing contractors, I ...
Elevate™ expands its self-adhered commercial roofing portfolio with new TPO and SBS solutions
The addition of UltraPly Platinum TPO SA and SBS SA roofing systems strengthens the Elevate self-adhered commercial roofing portfolio. Elevate™, a premier brand of commercial roofing systems and part of the Amrize family of brands, is pleased to introduce UltraPly™ Platinum TPO SA and SBS SA roofing systems to its self-adhered ...
LEED-ing the industry
By Emma Peterson. Learn how Elevate products can contribute to key LEED v5 categories, from energy efficiency and water management to responsible material selection. Long before sustainability was a buzz words, Elevate was developing commercial construction products that have improved building performance and reduced energy consumption. And today they carry ...
Elevate case study feature in National Association of Home Builders’ The New American Home® 2026
Elevate's products chosen for reliable performance in hot climates. Contractor: Alpha Roofing & Sheet Metal Project duration: October 2024 – February 2026 Region: Orlando, Florida Interviewed: Josh Turley, Technical Manager at FG Building Products Project overview The New American Home® 2026 (TNAH), featured at the 2026 International Builders’ Show (IBS) near Orlando, Florida, is a 7,889-square-foot ...
Lo mejor de FRSA 2026
Por Emma Peterson, traducido por Jessica Bravo. Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026. A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande ...
FRSA 2026 highlights
By Emma Peterson. A look at the connections, conversations and community at FRSA 2026. At the beginning of June, the Florida Roofing and Sheet Metal Association (FRSA) held their much-anticipated Convention and Expo. The biggest regional roofing show in the United States, the event saw hundreds of exhibitors and ...
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