Elevate™

PVC roofing: Strong, sustainable and built to last

October 6, 2025 at 9:00 a.m.

By Elevate. Premium PVC membranes redefine durability and sustainability, offering unmatched protection for commercial roofs. When it comes to commercial roofing, not all solutions are built the same and neither are all PVC membranes. Known for their unmatched durability, energy efficiency and recyclability, PVC roofs have earned their reputation as ...

Start learning today with Building Products University

October 3, 2025 at 9:00 a.m.

By Emma Peterson. Professional development has never been easier or more accessible! In the roofing industry, there are always new products, technologies and methods to keep yourself up to date one. That’s why professional development and continual training are crucial to building a successful career and/or business. But it can ...

Innovating with purpose

September 28, 2025 at 9:00 a.m.

By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...

Going green with biosolar

September 26, 2025 at 12:00 p.m.

By Emma Peterson. Looking for a way to make a roof more sustainable? Consider combining a green roof with a solar set up! There are a variety of ways to make a roof more sustainable, such as reflective roof coatings, living roofs and solar panels. These different strategies can ...

Next-Level Roofing Starts with Elevate - PODCAST TRANSCRIPT

September 15, 2025 at 10:00 a.m.

Editor's note: The following is the transcript of a live interview with Frank Palmer and Emma Nealy from Elevate. You can read the interview below, listen to the podcast or watch the recording. Intro: Good afternoon. Good morning to some of you on the West Coast. My name is Heidi Ellsworth ...

Game-changing innovations

August 26, 2025 at 3:00 p.m.

By Emma Peterson. Dive into the many ways these innovative, ground-breaking products are delivering durability, speed and safety for contractors in the field. You will not want to miss our upcoming August 27, 2025 ReadListenWatch (RLW)® featuring Frank Palmer and Emma Nealy from Elevate! Frank boasts over three decades of ...

Elevate recognizes four projects with 2025 Excellence Awards

August 21, 2025 at 10:00 p.m.

The 2026 Elevate Excellence Awards program is now accepting nominations! Elevate™, a premier brand of commercial roofing systems and part of the Amrize family of brands, proudly celebrates the winners of its 2025 Elevate Excellence Awards program. This annual program honors exceptional commercial roofing projects that exemplify quality, innovation, sustainability and ...

Students in the spotlight: SkillsUSA success

August 21, 2025 at 6:00 a.m.

By Lauren White. Roofing made its mark at the 2025 SkillsUSA, inspiring the next generation of tradespeople and showing thousands of students why the future looks brighter from the rooftop. The 2025 SkillsUSA National Leadership & Skills Conference (NLSC) was a celebration of hands-on talent, industry partnerships and student potential. ...

Partnering with a roofing distributor

July 17, 2025 at 3:00 a.m.

By Emma Peterson. Learn how working with Commercial Distribution Specialists can help your bottom line. Building a close relationship with your roofing product distributor not only can help your business’s operations, but it can also boost your profitability. One example of an incredible distributor for contractors to partner with is ...

Spring into action: The importance of seasonal roof inspections

June 23, 2025 at 3:00 a.m.

By Emma Peterson. Learn about the crucial role seasonal roof inspections play in extending the lifespan of a roof. Spring is the perfect time to throw open your windows and welcome the warmer weather by cleaning out the dust and grime that has accumulated over the long winter. But spring ...